A comprehensive resource on implementing a one-to-one marketing strategy on the Web With its unique focus on customer-oriented marketing strategy, One-to-One Web Marketing immediately became a bestseller among Internet business books when it was first published in 1998. Now in a second edition, this is still the only comprehensive resource for understanding and applying the latest technologies, tools, products, and solutions for one-to-one marketing on the Web. With 40% new material, the Second Edition features a full arsenal of checklists, flowcharts, templates, vendor lists, scripting examples, and other tools and information that readers can use to evaluate and implement one-to-one technologies.
Published by John Wiley & Sons on 07/23/2001
Book details: 368 pages.
If you've been seeking a practical, day-by-day, do-it-yourself plan for success in your Internet marketing, this is the book for you. It gives you step-by-step instruction and clear action plans for all crucial aspects of successful internet marketing: SEO, website optimization, integration of social media and blogs, and pay-per-click strategies. Above all, it shows you how to use analytics effectively, so you can track and understand your results, then course-correct as you need.
Published by John Wiley & Sons on 04/05/2011
Book details: 567 pages.
Don't know a blog from a tweet? After reading this book, you'll not only understand these terms, you'll be able to use them to market your business! This book is your introduction to Marketing 2.0. It shows you how to leverage new media tools like Facebook, Twitter, blogs, and the New Media Press Release to grow your business and your followers, as well as how to participate in meaningful conversations with past, present, and future customers
Published by Business Expert Press on 08/01/2009
Book details: 125 pages.
EVERYTHING YOU NEED TO KNOW ABOUT WEB, MOBILE, & SOCIAL MARKETING! Your expert, up-to-the-minute, A-Z reference & how-to guide Choose the right goals, media, & tools Plan, execute, measure, & optimize Avoid costly mistakes! Now, one amazing book brings together ALL the reliable, detailed information you need to make the most of web, online, mobile, and social marketing. It’s ALL here: SEO, pay-per-click, mobile marketing, social media marketing, “PR 2.0,” analytics, email marketing, YouTube videos, Twitter and Facebook, blogs, podcasts, and much more. Discover how to choose the right approaches, combine them into a coherent, optimized strategy, and measure your results. Find realistic answers to your most crucial questions...get “from the trenches” insights that save you money...learn to drive more value faster. THE ONLY COMPLETE WEB MARKETING REFERENCE YOU NEED. CUTTING-EDGE COVERAGE OF THESE TOPICS AND MUCH MORE: Creating effective web/online marketing plans and budgets Integrating online and traditional marketing Designing great sites--including ecommerce sites Getting actionable answers from web analytics Profiting from search engine marketing (SEM) and optimization (SEO) Executing winning pay-per-click and display ad campaigns Developing effective email lists and campaigns Building two-way conversations with customers and prospects Marketing on Facebook, Twitter, and other social media Creating an online PR media room Marketing through YouTube and podcasts Selling through iPhone and Android apps Managing web/online marketing coherently and efficiently Tracking performance--and improving it! Technical accuracy guaranteed by Econsultancy’s Rebecca Lieb
Published by Pearson Education on 10/29/2010
Book details: 744 pages.
Published by John Wiley & Sons on 01/29/2009
Book details: 408 pages.
Practical tips on using the web to boost your business, no matter what business you're in Everyone in business knows they need to embrace the web, but not everyone knows how to do it or where to start. No matter what industry you're in, the web offers efficiencies and solutions for sales, marketing and customer service, and many other business functions. For businesspeople, small business owners, and marketers, Web Marketing That Works offers proven tactics, road-tested by the authors, and easy-to-use templates for boosting your Google search rankings, using social media to build relationships, developing an effective online marketing strategy, mastering the art of inbound marketing, and much more. Features insider advice and proven tactics for small business owners and marketers who want to tap into the power of the web Covers web strategy, execution, content marketing, and social media Includes 33 free, downloadable templates Written by the founders of Bluewire Media, one of Australia's top web marketing firms Every business, large or small, can benefit from the web. If you're not already using the web to boost your business, you're falling behind the competition. Web Marketing That Works shows you how to get ahead—starting right now.
Published by John Wiley & Sons on 03/17/2014
Book details: 264 pages.
Develop an Internet business strategy Build a winning project team Work toward your Webmaster Certification Total Management Strategies for Web-based Projects. Written by Donald Emerick and Kim Round with Susan Joyce Get the expert's view on marketing and communications for the Web. Learn insiders' tips for developing and implementing a business plan that works in the online community, then follow through by learning how to build a great project team and manage clients, workers, and technology to achieve your goals. With this interactive workbook, you'll be creating your own real outline as you work through the case studies, exercises, and labs that underscore the reading in each section. By the time you're through, you will have a complete work plan to refer to as you manage your next project. Exploring Web Marketing and Project Management gives you the skills to: Turn your creative vision into a marketing strategy and find the technology to support it Reach the clients that are right for your business Develop your plans into reality Manage the project, the team, and the client Get to the product launch-and through it Understand the special legal issues surrounding Internet communications Exploring Web Marketing and Project Management is great for hands-on classroom use, self-paced study toward certification, or just as a practical guide for anyone who wants to do business on the Worldwide Web. About the Foundations of Web Site Architecture Series Endorsed by WOW, The World Organization of Webmasters, these fully interactive workbooks-and their companionwebsites at www.phptr.com/phptrinteractive.com-give you the core skills you need to manage content, business, and technology on the Worldwide Web. They are building blocks in Prentice Hall's comprehensive curriculum for professional Webmaster certification. About WOW The World Organization of Webmasters is a professional organization with thousands of members and affiliates worldwide. Started as a non-profit organization, WOW was created to enhance the role and position of those individuals who create, manage, maintain, and market websites. This support is provided through membership in WOW. For more information on becoming a member, please visit, www.world-webmaster.org
Published by Prentice Hall Professional on 01/01/2000
Book details: 683 pages.
Internet Marketing: A Practical Approach is a step-by-step guide to marketing using the internet. Concentrating on the operational and functional aspects of this dynamic area, the book is packed with tactical advice and real-life examples from those leading the field to help you succeed. Written as an accessible guide to equip you for the online element of any contemporary marketing role, Internet Marketing covers all the key topics, including search engine optimization and social media marketing, before moving on to consider the internet as part of an integrated marketing strategy. With real-world case studies to illustrate e-marketing in practice and exercises to help you analyse, plan and execute effective strategies within the workplace, this practical resource will prepare you to undertake internet marketing across a variety of organizations. More than just a book, this complete package features an associated website at www.alancharlesworth.eu/internetmarketing which hosts the case studies for the book, offers further tips and advice, and provides access to a wealth of extra material such as up-to-date references and web links.
Published by Routledge on 01/03/2011
Book details: 384 pages.
Master's Thesis from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7, University of Applied Sciences Essen, language: English, abstract: 1.1 Background and Motivation Relationship marketing is an approach which aims at retaining customers. Throughout history, people have used relationship marketing to expand their businesses. Moreover, some producers began to sell their products without intermediary trade directly to final consumers with the help of sales representatives. In order to gain a competitive and strategic cost advantage, the producers dispensed with traditional advertising. This procedure shows the positive aspects of relationship marketing. The original concept of NWM is based upon trust amongst people and the importance of personal recommendations. Moreover, network marketing is a marketing approach which benefits from relationships. The objective of this approach is to create a positive image of NWM through customer satisfaction. This procedure ensures the economic success of any network marketing company. NWM, in general, is conceived of a constantly growing business. Nevertheless, an ambivalent societal perception of network marketing exists. “The problem, in general, is that the activity of recruiting people [...] is socially and psychologically unacceptable to most people in our society (Bloch, 1996, p. 18).” It cannot be concluded if the success of NWM is due to relationship marketing. Within this thesis, I analyse if network marketing is enrichment for people - this means how the perception of network marketing is in the society as well as from people within NMO and further, whether NMO deceives people in order to achieve profit. 1.2 Problem According to Bhattacharya and Mehta (2000, p. 361), “Network Marketing Organisations (NMO) [...] has grown in importance over the last few decades.” For example, Avon, a well-known network marketing company, is ranked number 67 in the Best Global Brands 2009 (Interbrand, 2009). Furthermore, over “70 % of direct-sales revenues are generated by network marketing organizations (Bhattacharya and Mehta (2000, p. 361).” Network marketing is a huge global industry, “a personal selling away from fixed retail locations (Muncy, 2004, p.47),” where strong social networks and relationships are the basis for the success. The estimated worldwide sales resulting from network marketing approaches is $90 billion (Muncy, 2004, p.47). The focus of NWM is on people and congenial and trustful encounters. Relationships between people are one reason why network marketing is a growing business in recent years.
Published by GRIN Verlag on 11/22/2011
Book details: 114 pages.
Published by Bookboon
Book details: 114 pages.