the open web learning institute PDF: 1 to 10 of 11 results fetched - page 1 [an]

Learning JavaScript: The non-boring beginner's guide to modern (ES6+) JavaScript programming Vol 1: The language core

https://www.amazon.com/Learning-JavaScript-non-boring-beginn...
Learning JavaScript in 2018The non-boring beginner's guide to modern (ES6+) JavaScript programmingWould you like to learn the latest JavaScript without getting bored by abstract examples? In this »training in a book« you will develop parts of a webshop, mix cocktails with arrays, create background images with recursion and fight the »dark side of JavaScript«.You won't need any prior knowledge; all you need to get going is a web browser. So just start! Step by step, you will learn the core of the JavaScript language and how to apply it in everyday programming. You will learn how to write JavaScript code that not only works, but that you can be proud of.The latest, completely revised edition takes into account the most current JavaScript language version. Here's an excerpt from the contents:
  • From operators, data types and other priorities
  • Variables or reality in drawers
  • For all cases... if & else
  • Functions give us back so much...
  • One for all and all for one: Arrays
  • The big arrangement with map, reduce, filter,...
  • Again from the beginning with recursion
  • That's where I stay strict!
  • Appetite for Destructuring
OWL Step-by-Step GuidesOWL Step-by-Step Guides convey practical knowledge in a simple and understandable way. They are written based on teaching practice by experts from the renowned Open Web Learning Institute and conceived in such a way that you can put your own projects into practice. Knowledge tests and exercises serve to deepen and consolidate the newly acquired know-how.This OWL Step-by-Step Guide is part of the online course "JavaScript" at OWL Institute but can also be used independently of the course. The online course offers additional benefits such as personal support, quizzes, assignments and and a final exam including an official certification. Check out https://owl.institute for additional information.Customer Reviews from the 2016 Edition"...perfect for newcomers. The authors do not go into too much depth, but at the same time they are not shallow. You get a good, short summary about important methods and concepts in JavaScript. The theory is well illustrated by an example (construction of a webshop)." [translated from German]Sven - reviewer on Amazon.de"The relaxed writing is really pleasant to read and I think it is better suited for didactic purposes than the dry textbooks." [translated from German]Mario Sebastian - reviewer on Amazon.de"just super. I hadn't had that yet! at noon I got the book and the next morning I had it through" [translated from German]Eva-maria and Frank Dreitzner - reviewers on Amazon.de
Published by: The Open Web Learning Institute | Publication date: 06/10/2018
Kindle book details: Kindle Edition

LPIC-1 Linux Professional Institute Certification Study Guide: Exam 101-400 and Exam 102-400

https://www.amazon.com/LPIC-1-Linux-Professional-Institute-C...
Thorough LPIC-1 exam prep, with complete coverage and bonus study tools LPIC-1Study Guide is your comprehensive source for the popular Linux Professional Institute Certification Level 1 exam, fully updated to reflect the changes to the latest version of the exam. With 100% coverage of objectives for both LPI 101 and LPI 102, this book provides clear and concise information on all Linux administration topics and practical examples drawn from real-world experience. Authoritative coverage of key exam topics includes GNU and UNIX commands, devices, file systems, file system hierarchy, user interfaces, and much more, providing complete exam prep for the LPIC-1 candidate. Get access to invaluable study tools, including bonus practice exams, electronic flashcards, and a searchable PDF of key terms featured on the exam. Linux is viewed by many companies and organizations as an excellent, low-cost, secure alternative to expensive operating systems, such as Microsoft Windows. The LPIC-1 tests a candidate's understanding and familiarity with the Linux Kernel. This book provides comprehensive preparation and review, helping readers face the exam with confidence.
  • Review the system architecture, Linux installation, and package management
  • Understand shells, scripting, and data management more completely
  • Practice administrative tasks and essential system services
  • Brush up on networking fundamentals and security issues
As the Linux server market share continue to grow, so too does the demand for qualified and certified Linux administrators. Certification holders must recertify every five years, but LPI recommends recertifying every two years to stay fully up to date with new technologies and best practices. As exam day approaches, LPIC-1Study Guide is the one source you will want by your side.
Published by: Sybex | Publication date: 04/28/2015
Kindle book details: Kindle Edition, 633 pages

Learning JavaScript: The non-boring beginner's guide to modern (ES6+) JavaScript programming Vol 2: DOM manipulation

https://www.amazon.com/Learning-JavaScript-non-boring-progra...
DOM Manipulation in 2018Manipulating HTML & CSS in browsers remains JavaScript's most important task.This book explains how to make web pages more dynamic, interactive, and responsive. Allergic to web apps that reload with every click? You will learn how to create online applications that are easy and comfortable to use. You will also learn how to program interfaces for managing products, create dynamic tooltips, develop your own image galleries and much more.Don't let ready-made web building kits or frameworks limit you. Use JavaScript to let your creativity flourish and turn your ideas into reality.Just a few years ago, JQuery was undisputed leader in the field of DOM manipulation. In the meantime, however, JavaScript has caught up. Today, you can write highly concise and comprehensible code with pure JavaScript. In the past, programmers always had to take different browsers into account. Today’s browsers speak a common modern JavaScript and offer standardized DOM.An essential foundationIf you are looking to create large single-page applications using frameworks such as Angular or React, it is essential that you understand the underlying browsers’ API. It will allow you to devise alternative solutions for when the frameworks reach their limit.Modern syntaxThis book uses the current ES6+/ES2018 syntax presented in Vol 1, enabling you to write very short, concise, and above all, well-readable code.ContentThis latest, completely revised edition takes the latest JavaScript and browser developments into account. Here is an excerpt of the content:
  • Selecting HTML elements with querySelectorAll
  • DOM scripting: DOM creation, manipulation & traversal
  • Reading and modifying HTML attributes
  • Working with data attributes
  • CSS manipulation with the classList interface
  • CSS manipulation with the style object
  • Asynchronous and delayed loading of JavaScript files
  • Registering and handling events
PrerequisitesBasic JavaScript knowledge (ES6+) is required. You can learn the basics in the first volume of this series.OWL Step-by-Step GuidesOWL Step-by-Step Guides convey practical knowledge in a simple and understandable way. They are written based on teaching practice by experts from the renowned Open Web Learning Institute and conceived in such a way that you can put your own projects into practice. Knowledge tests and exercises serve to deepen and consolidate the newly acquired know-how.This OWL Step-by-Step Guide is part of the online course "JavaScript" at OWL Institute but can also be used independently of the course. The online course offers additional benefits such as personal support, quizzes, assignments and and a final exam including an official certification. Check out https://owl.institute for additional information.
Published by: The Open Web Learning Institute | Publication date: 06/10/2018
Kindle book details: Kindle Edition, 633 pages

Social Media Marketing 2018: How to boost your company's success with Facebook, Twitter, Instagram & Co.

https://www.amazon.com/Social-Media-Marketing-2018-Instagram...
Social Media Marketing 2018How can organizations use Social Media as an effective tool to further their business success?Facebook, Twitter, LinkedIn & Co. have become established parts of the marketing mix. At the same time, strategic, professional and targeted activities are essential to maximize the added value Social Media will bring to your organization. The author of this book, Stephanie Holmes, draws on 15 years of online-marketing and Social Media experience to help organizations successfully use Social Media to optimize their online communications. She takes a hands-on, easy to follow approach and provides valuable insights into creating a tailored Social Media strategy for your organization - no matter how tight your budget or time constraints may be.The contents at a glance:
  • What Social Media can do for your businesses - and which limitations have to be considered
  • The most relevant platforms for businesses in 2018
  • How small and medium sized businesses can get the most out of Social Media
  • The key success factors for Social Media
  • Case studies about small, medium and large sized businesses in various industries
  • A step-by-step guide for planning a tailored Social Media strategy for your organization
  • Ways to deal with negative feedback and crises in Social Media
  • Tips on monitoring and improving results in Social Media
OWL Step-by-Step GuidesOWL Step-by-Step Guides provide you with practical knowledge in a way that makes it simple and understandable. These guides are written by experts from the renowned Open Web Learning Institute and are based on teaching practice. Content is geared to the real world and is presented so that you'll get your own projects up and running in no time. The guides also include knowledge tests and exercises which will reinforce and extend your newly acquired know-how.This OWL Step-by-Step Guide, part of the OWL Institute's Digital Marketing online course, is an effective tool all on its own. Readers who do choose to take the course as well will receive invaluable added benefits like personal support, quizzes, assignments and a final exam including official certification. Visit https://owl.institute for more information.
Published by: The Open Web Learning Institute | Publication date: 12/18/2017
Kindle book details: Kindle Edition, 202 pages

HTML5 — The Beginner’s Guide (Web Design Fundamentals Book 1)

https://www.amazon.com/HTML5-Beginners-Guide-Design-Fundamen...
HTML5 - The Beginner's GuideLearn HTML, the language for website creationHaving a solid grasp of HTML is important for those who want to create websites and do not want to rely on external platforms and special tools. This book is aimed at HTML beginners. Author Frank L. Schad systematically explains the philosophy of HTML5 and guides you through the essential steps of building a website. You will create a basic HTML website structure; format text, headings and lists; create tables, buttons and forms; and add links and videos. By the end of the book, you will be able to use HTML5 professionally. This book also includes the latest developments in HTML5.You will learn:
  • how to build a basic HTML framework for your site
  • how to create texts, images and links in HTML
  • how to handle special characters and typographical details
  • how to deal with different browsers and rendering engines
  • how to insert lists, tables, forms, buttons and iframes
  • how to add audio and video files to your pages
  • which metatags you have to use for search engine optimization
OWL Step-by-Step GuidesOWL Step-by-Step Guides convey practical knowledge in a simple and understandable way. They are written based on teaching practice by experts from the renowned Open Web Learning Institute and conceived in such a way that you can put your own projects into practice. Knowledge tests and exercises serve to deepen and consolidate the newly acquired know-how.This OWL Step-by-Step Guide is part of the online course »Web Design Fundamentals« at OWL Institute but can also be used independently of the course. The online course offers additional benefits such as personal support, quizzes, assignments and and a final exam including an official certification. Check out https://owl.institute for additional information.
Published by: The Open Web Learning Institute | Publication date: 11/16/2017
Kindle book details: Kindle Edition, 177 pages

Responsive Web Design (Web Design Fundamentals Book 3)

https://www.amazon.com/Responsive-Web-Design-Fundamentals-Bo...
Responsive Web DesignCreate websites that make a difference. In this book, you’ll learn how to design responsive websites: sites that adapt to all screen sizes and look great on any device. With CSS3 and its new design features, which work similarly to image editing programs, you can transform, rotate, scale, apply filters, edit masks and animate graphics and texts on your web pages without programming in JavaScript or Flash.Author Frank L. Schad explains these advanced techniques in incremental steps and through numerous practical examples. At the end of the book, you will create a complete, responsive web layout. This book requires solid knowledge of HTML and CSS (Volumes 1 and 2 of our “Web Design Fundamentals” series).In this book you will learn step by step:
  • how to handle the viewports of mobile devices
  • how to create fluid content, flexible images and liquid layouts
  • how to use media queries and breakpoints for flexible layouts
  • how to test your mobile websites
  • how to create animations with CSS3
  • how to transform and rotate elements on your web pages
  • how to use masks and filters in CSS
  • how to create your CSS faster and more effectively with variables
OWL Step-by-Step GuidesOWL Step-by-Step Guides convey practical knowledge in a simple and understandable way. They are written based on teaching practice by experts from the renowned Open Web Learning Institute and conceived in such a way that you can put your own projects into practice. Knowledge tests and exercises serve to deepen and consolidate the newly acquired know-how.This OWL Step-by-Step Guide is part of the online course »Web Design Fundamentals« at OWL Institute but can also be used independently of the course. The online course offers additional benefits such as personal support, quizzes, assignments and and a final exam including an official certification. Check out https://owl.institute for additional information.
Published by: The Open Web Learning Institute | Publication date: 11/20/2017
Kindle book details: Kindle Edition, 177 pages

CSS3 Basics (Web Design Fundamentals Book 2)

https://www.amazon.com/CSS3-Basics-Design-Fundamentals-Book-...
CSS3 BasicsComprehensive CSS knowledge is the most relevant tool for all web designers. With this book, you will learn all important CSS techniques and create — step by step — a number of web page layouts. You will format text, design layouts and create navigation bars, buttons and backgrounds. You will also learn to position page elements in single and multi-column layouts and design clean, standards-compliant layouts that will run without errors on all common browsers and rendering engines.The second part of the book includes several workshops with detailed tutorials where you can apply your knowledge, create complex layouts and work with advanced techniques such as web fonts and flexbox. After working through this book, you will be able to independently and freely design websites with CSS.This book focuses on the design of flexible layouts that are not limited to certain screen sizes. However, this basic manual does not cover responsive web design with media queries (which are used for designing websites that dynamically adapt to different mobile device screen sizes). This extensive topic is covered in the next volume of our “Web Design Fundamentals” series.In this book you will learn:
  • how to embed CSS in HTML
  • how to deal with different units of measurement in CSS
  • how to format texts
  • CSS classes and IDs
  • pseudo classes and elements
  • how to create backgrounds, images, borders and margins
  • about colors and gradients
  • how to design complex layouts
  • browser-specific solutions
OWL Step-by-Step GuidesOWL Step-by-Step Guides convey practical knowledge in a simple and understandable way. They are written based on teaching practice by experts from the renowned Open Web Learning Institute and conceived in such a way that you can put your own projects into practice. Knowledge tests and exercises serve to deepen and consolidate the newly acquired know-how.This OWL Step-by-Step Guide is part of the online course »Web Design Fundamentals« at OWL Institute but can also be used independently of the course. The online course offers additional benefits such as personal support, quizzes, assignments and and a final exam including an official certification. Check out https://owl.institute for additional information.
Published by: The Open Web Learning Institute | Publication date: 11/20/2017
Kindle book details: Kindle Edition, 258 pages

Google AdWords: A practical guide to Search Engine Advertising (Digital Marketing)

https://www.amazon.com/Google-AdWords-practical-Advertising-...
Google AdWordsA practical guide to Search Engine AdvertisingOver the last several years, online advertising has radically changed the way advertisers reach their audiences. Where traditional media ends, online channels continue, offering immersive experiences that increase both brand awareness and business performance.In this practical guide, you will learn how to reach your target group through search engine advertising (SEA), display marketing and affiliate marketing. SEA allows you to target users who are searching for specific keywords. Display marketing will place your ad in front of users as they browse other websites. Affiliate marketing integrates your offer into others' websites, forming a symbiotic relationship between yourself — the advertiser — and the sites’ publishers.The possibilities of reaching your audiences are limitless. With endless options, however, often comes confusion. This book aims to take any confusion away and make you feel confident about your online marketing campaigns.OWL Step-by-Step GuidesOWL Step-by-Step Guides convey practical knowledge in a simple and understandable way. They are written based on teaching practice by experts from the renowned Open Web Learning Institute and conceived in such a way that you can put your own projects into practice. Knowledge tests and exercises serve to deepen and consolidate the newly acquired know-how.This OWL Step-by-Step Guide is part of the online course »Digital Marketing« at OWL Institute but can also be used independently of the course. The online course offers additional benefits such as personal support, quizzes, assignments and and a final exam including an official certification. Check out https://owl.institute for additional information.
Published by: The Open Web Learning Institute | Publication date: 11/20/2017
Kindle book details: Kindle Edition, 395 pages

Email Marketing: Essential know-how and strategies for success (Digital Marketing)

https://www.amazon.com/Email-Marketing-Essential-know-how-st...
Email MarketingEssential know-how and strategies for successEmail marketing has proven to be a marketing method which is especially sustainable and effective, and should therefore be part of any online marketing strategy. Email marketing has long meant much more than just sending out newsletters — modern email marketing is all about sending the right e-mail to the right person at the right time. Approaches like segmentation and personalization are increasingly transforming marketing emails from anonymous mass mailings into customized communications. Lifecycle email marketing aims at having customers always getting the right message, regardless of whether they're prospective customers, new customers or regular customers. The competition between companies carried out within email inboxes for user attention is forcing companies to place greater emphasis on personalized emails, relevant content and attractive design so that their emails will be opened and read.This book explains how to design relevant emails, develop successful email marketing strategies, build subscriber lists and write effective email text. It also explains how to ensure email deliverability, how to select a suitable email sending solution, and how to make use of state-of-the-art analytical tools to track the success of email marketing campaigns.The contents at a glance:
  • Email Marketing in the Marketing Mix
  • Creating Relevance
  • Developing a Strategy
  • Gaining Subscribers
  • Ensuring Deliverability
  • Designing Marketing Emails
  • Organizing Your Sending System
  • Measuring Results and Optimizing Strategies
OWL Step-by-Step GuidesOWL Step-by-Step Guides provide you with practical knowledge in a way that makes it simple and understandable. These guides are written by experts from the renowned Open Web Learning Institute and are based on teaching practice. Content is geared to the real world and is presented so that you'll get your own projects up and running in no time. The guides also include knowledge tests and exercises which will reinforce and extend your newly acquired know-how.This OWL Step-by-Step Guide, part of the OWL Institute's Digital Marketing online course, is an effective tool all on its own. Readers who do choose to take the course as well will receive invaluable added benefits like personal support, quizzes, assignments and a final exam including official certification. Visit https://owl.institute for more information.
Author: Ruth Swienty
Published by: The Open Web Learning Institute | Publication date: 11/20/2017
Kindle book details: Kindle Edition, 145 pages

Viral Marketing: Learn what's behind viral marketing - Plan and implement your own infectious campaigns (Digital Marketing)

https://www.amazon.com/Viral-Marketing-marketing-implement-i...
Viral MarketingLearn what's behind viral marketing - Plan and implement your own infectious campaignsHow can a company ensure its advertising message won't get lost in today's tidal wave of information? Traditional advertising is both expensive and is also rejected by many consumers. Viral marketing is an ideal solution for companies who want to stand out from the crowd and are looking for new and innovative approaches to advertising. In viral marketing, the advertising company isn't the one which actually disseminates the brand message — instead, users willingly spread it by sharing it with their friends. This allows companies to achieve a wide reach within the shortest possible time, as the message spreads at breakneck speed — just like a virus. Consumers themselves become the advertising medium by sharing the brand message.In this book, online marketing expert Cathrin Tusche shows you how even small and medium-sized companies on a tight budget can take advantage of viral marketing. You'll learn what mechanisms will motivate users to willingly spread an advertising message and how to design and implement your own viral marketing strategy, all the way from goal definition to performance measurement.The contents at a glance:
  • Basics of Viral Marketing
  • Differences Between Viral Marketing And Other Forms of Marketing
  • Success Criteria For A Viral Spread
  • Strategy For A Viral Marketing Campaign
  • Referral Incentives – Why Content Is Shared In The Internet
  • Surrounding Conditions And Technical Requirements
  • The Content Container – Clever Packaging For The Advertising Message
  • Seeding
  • Risks And Stumbling Blocks in Viral Marketing
  • Performance Measurement
OWL Step-by-Step GuidesOWL Step-by-Step Guides provide you with practical knowledge in a way that makes it simple and understandable. These guides are written by experts from the renowned Open Web Learning Institute and are based on teaching practice. Content is geared to the real world and is presented so that you'll get your own projects up and running in no time. The guides also include knowledge tests and exercises which will reinforce and extend your newly acquired know-how.This OWL Step-by-Step Guide, part of the OWL Institute's Digital Marketing online course, is an effective tool all on its own. Readers who do choose to take the course as well will receive invaluable added benefits like personal support, quizzes, assignments and a final exam including official certification. Visit https://owl.institute for more information.
Published by: The Open Web Learning Institute | Publication date: 11/20/2017
Kindle book details: Kindle Edition, 157 pages
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