Forget everything you think you know about branding and “starting a business,” and throw out your “how to write a business plan” workbook. It’s never been easier to capitalize on the knowledge and expertise you already have, and with a few simple steps you can start making more doing what you love like the Badass that you are. Whether you are still employed and dream of being your own boss, or you’re self-employed but have always struggled to find clients, Badass Your Brand is the quickest way to start attracting high paying clients and building a reputation that will afford you the freedom of lifestyle that you want— without the startup costs.This step-by-step guide to turning your expertise into profit with no startup costs teaches: • How Pia & Steve went from $40,000 in debt working 100 hours per week, to making $500,000 in the next 12 months just selling their services, and without paying for advertising• How to stand out from the competition and stop being a me-too brand• How to stop chasing business, and instead focus on doing what you do best as a way to attract your ideal, top-tier clients• How to charge more than your competitors and still win the business• How to price your services to achieve freedomThis isn’t some get rich quick scheme, these are tried and true principles presented in a uniquely tangible and easy to follow format. The formulas, worksheets and mind-bending questions in this book will make you completely rethink your business and get you on a clear path to success.REVIEWS"Pia Silva has created an extraordinarily insightful book that will help any small business owner differentiate themselves in a crowded marketplace. If you want to attract more clients, raise your fees successfully, and enjoy a better quality of life, do exactly what she says." - DORIE CLARK, Author of Reinventing You and Stand Out, and adjunct professor, Duke University's Fuqua School of Business "Finally, a book that tells you how to put up a velvet rope in front of your business and get more of the clients you want and deserve! Whether you're building a services business or a personal brand, this book provides a roadmap to making bank, in a smart and authentic way. Pia is a total pro (and a laugh riot). I can’t wait to recommend this book to every entrepreneur who feels stuck. Pia got unstuck, and so can you."- JULIA PIMSLEUR, Author of Million Dollar Women and founder of Little PimBadass Your Brand gives the reader in-your-face strategies to stand out, build your brand, and be more profitable. Full of creative ideas, Pia shares her journey from debt to success as she discovered how to be a badass by thinking differently, pricing differently, and designing the life of her dreams.. This is the one book every start-up or seasoned entrepreneur must read.- DIANE DIRESTA, Author of Knockout Presentations and founder of Diresta CommunicationsPia has struck the perfect chord for small business owners, or those attempting to market themselves. I was so impressed by this Badass Brands book, I plan to re-brand my own business. As a marketing agency, we’re all vanilla, even the specialty firms like mine. Her 4-legged approach is perfectly laid out, understandable and interest-peaking. Following this format can definitely separate the porcupines from the fish. I love everything about Badass Brands and can’t wait to be one.- DAVID J DUNWORTH, Founder, Marketing Partners LLC, International Best Selling Author 365 Life Shifts
Published by: Worstofall Design | Publication date: 03/16/2017Kindle book details: Kindle Edition, 196 pages
Is Your Marketing as Simple, Effective, and Affordable as Duct Tape? Let's face it, as a small business owner, you are really in the business of marketing. The problem for most small business owners is that they suffer from "marketing idea of the week" syndrome instead of implementing a systematic approach to the problem of small business marketing. In Duct Tape Marketing, renowned Small Business Marketing guru John Jantsch shows you how to develop and execute a marketing plan that will give your business the life and longevity you knew you could have when you made that decision to go out on your own. CAREFUL! Duct tape is a serious tool... it sticks where you put it. So are the ideas in this book. If you're ready to make a commitment and are willing to make something happen, John's book is a great place to start. ?Seth Godin, author of Purple Cow For all those who wonder why John Jantsch has become the leading advisor and coach to small businesses everywhere, Duct Tape Marketing is the answer. I have never read a business book that is as packed with hands-on, actionable information as this one. There are takeaways in every paragraph, and the success of John's blog is living proof that they work. Duct Tape Marketing should be required reading for anyone who is building a business, or thinking about it. ?Bo Burlingham, editor-at-large, Inc. magazine, and author of Small Giants: Companies That Choose To Be Great Instead of Big Duct Tape Marketing is a worthy addition to the growing library of how-to books on small business marketing?concise, clear, practical, and packed with great ideas to boost your bottom line. ?Bob Bly, author of The White Paper Handbook With the world suffering from depleted reserves of trust, a business that sells plenty of it every day tends to create the most value. The great thing about trust as a product feature is that it delivers exceptional returns. With this book, John Jantsch has zeroed in on exactly what small businesses need to sell every day, every hour. ?Ben McConnell, co-author of Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force John Jantsch has provided small businesses with the perfect perspective for maximizing all marketing activities - offline and on. Jantsch has the plan to help you thrive in the world of business today. Read it, all your competitors will. ?John Battelle, cofounding editor or Wired and author of The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture Duct Tape Marketing is a great read for anyone in business. It has fresh ideas laid out in a practical and useable way. I highly recommend this book for growing any business. ?Dr. Ivan Misner, Founder of BNI and Co-author of the New York Times bestseller, Masters of Networking
Published by: HarperCollins Leadership | Publication date: 09/26/2011Kindle book details: Kindle Edition, 298 pages
Updated 2019 Edition of the SOCIAL MEDIA MARKETING book! Learn Social Media Marketing for business step by step in this new, 2019 book on social media by Jason McDonald. Used in his classes at Stanford Continuing Studies, the Social Media Marketing Workbook has become a beloved classic among small business owners and marketing managers. Why? The reason is that this is one of the best selling social media marketing books, one that lays it out clearly step-by-step. The book begins with content marketing, proceeds through each major platform (such as Facebook, Twitter, LinkedIn, Instagram, and YouTube) and helps you to make a plan for how to market a business on social media. The book is based on an analogy - that social media is like a party and that you are the 'party thrower.' You need content just as you'd need food and entertainment, you need a promotion strategy just as you'd need invitations, and you need a systematic understanding of each social platform, just as you'd need a lot of technical knowledge to throw a great wedding or a great corporate meet-and-greet. Indeed, you'll be throwing a 'party with a purpose,' using social media marketing to build your brand and ultimately sell more stuff. Compare the Social Media Marketing Workbook to other books out there on the topic. It plays well with Social Media Marketing for Dummies, for example, and is an excellent companion to more conceptual books like Crushing It or Building a StoryBrand. It's the perspiration to their inspiration. It's the zig to their zag, and it's a book that gives you more than 500 social media marketing tips. It provides practical, hands-on knowledge for 2018 and 2019. Got questions? Just Google the author, Jason McDonald, and send him a quick email or message. The book includes massive links, videos, resources, and an amazing companion toolbook with free social media tools. It's a must buy book.
Publication date: 06/27/2016Kindle book details: Kindle Edition, 454 pages
Marketing is vital to ensure the success of your small business. This practical book, endorsed by John Tu, President of Kingston Technology and one of Forbes 400 richest people in America, is designed to accelerate your small business marketing learning curve and review key revenue-generating marketing strategies. This book will help you:• Endure good and bad economic times• Define what marketing really means• Manage your marketing mix• Create, design, or revise your website• Better understand and apply social media• Find your best customers• Tell your marketing story• Capitalize on green marketing trends• Better manage your products and services• Save time and make moneyIf you currently own or work in a small business, or are thinking of starting one, this book is for you. Take a fresh look at both the traditional and digital aspects of how marketing can grow your small business. Fourteen informative chapters by a marketing consultant and professor cover topics such as the definition of marketing, social media, and eco-friendly marketing and more. Stuart Atkins, MBA, is a speaker, consultant, and professor of marketing. After working in corporate marketing for over twenty years in companies such as Toshiba America and Kingston Technology, Stuart founded Atkins Marketing Solutions, a small business marketing consulting company located in Orange County, California—http://www.atkinsmarketingsolutions.com.
Published by: Booksurge | Publication date: 12/21/2009Kindle book details: Kindle Edition, 180 pages
WARNING: Do Not Read This Book If You Hate MoneyTo build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done.In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero.Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth.In this groundbreaking new book you'll discover:• How to get new customers, clients, or patients and how to make more profit from existing ones.• Why “big business” style marketing could kill your business and strategies that actually work for small and medium-sized businesses.• How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money.• A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan.• How to annihilate competitors and make yourself the only logical choice.• How to get amazing results on a small budget using the secrets of direct response marketing.• How to charge high prices for your products and services and have customers actually thank you for it.
Published by: Successwise | Publication date: 01/25/2016Kindle book details: Kindle Edition, 234 pages
Do you have a local small business and want to know the most effective strategies for promoting it?If so, then this is the right book for you. In this small business marketing book you will learn the most effective online and offline marketing strategies that every small local business should use to generate leads that eventually convert to clients.In this local business marketing book you will learn about some of the top online marketing strategies for your local small business like SEO, the right way to do social media marketing, and even how to get publicity.You will also learn some of the top offline marketing strategies for your local small business or service like flier marketing, business card marketing, how to get on the radio, how to promote your business by creating a successful local event or workshop series, and many additional strategies.You will also learn top sales techniques to close sales and get the most out of the leads that come through your doors.If you are ready to truly grow your business, and make it a success, get this book, and let's begin your journey to making you an amazing marketer of your local small business and get the growth for it that you dream of.What kinds of businesses can be promoted with the strategies in this local small business marketing book?With the strategies in this local business marketing course, you can promote a wide variety of businesses. Some of the kinds of businesses you can promote are a restaurant or diner, coffee shop, barbershop, nightclub, local event, business selling t-shirts, most kinds of stores ranging from boutiques to grocery stores to jewlery shops, animal care or grooming, lawn care or landscaping businesses, moving businesses, gym, frozen yogurt or ice cream shop, a deli, liquor store or a sandwich shop, a beauty salon or a hair salon, a spa, a daycare business, a hardware store, commercial cleaning or residential cleaning, car wash, general contractor business, dog walking or pet sitting, martial arts studio, a dance studio, or a psychology practice or other kinds of therapy offices.
Published by: Semantic Valley LLC | Publication date: 11/26/2015Kindle book details: Kindle Edition, 137 pages
Romi Neustadt is passionate about helping others build lucrative direct sales and network marketing businesses that help create lives with more freedom and flexibility, greater purpose and a lot more fun. In this book she offers you the same direct, no-BS coaching she's given to tens of thousands to help you acquire the skills to build this sucker and teach your team to do the same. And, equally important, she'll work on your mindset so you stop over complicating it all and stop letting the negative voices in your head win.You're going to learn:* The Posture to confidently connect with anyone about your business and your products.* The Possibilities for a lucrative, efficient and enormously rewarding turn key business.* The Power that's already within you to build the life you really want... if you dare.
Published by: LiveFullOut Media | Publication date: 09/01/2016Kindle book details: Kindle Edition, 234 pages
Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition
As a small-business owner or solopreneur, you wear many hats-perhaps the most important of which is marketer. But these days, with so many new ways to reach customers and clients and only so much time in the day, it's hard to know where to start. Should you be using social media? Email? Blogs? Video? SEO? Small-business marketing doesn't have to be a mystery. It's just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed. Do It! Marketing is a quick read and an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that "only action creates results." Packed with do-this-now ideas to attract, engage, and win more customers and clients, this no-nonsense book reveals how to: Avoid blah, blah, blah marketing * Use magnetic marketing strategies that pull-not push-qualified decision-makers into your world * Get noticed * Position yourself as an expert * Become the obvious choice in your market * Do social media right * Zero in on your customers' pain/gain factors * Learn to speak their language * Get a steady stream of referrals * Identify and focus on high-payoff activities * Cultivate and leverage enthusiastic advocates * And more! Energetic, inspiring, and filled with concrete strategies, tactics, templates, and tools, Do It! Marketing shows you how to stop "marketing by accident" and start outsmarting, out-positioning, and out-executing the competition.
Published by: AMACOM | Publication date: 06/17/2013Kindle book details: Kindle Edition, 283 pages
6 Books in 1 Generate high-impact marketing campaigns There's more to a successful campaign than spinning the marketing wheel of fortune and hoping for the best. This all-encompassing guide shows you how to develop and execute winning plans that result in growth and revenue every time. Get ready to incorporate tried-and-true marketing methods that will put your small business on top. 6 Books Inside...
- Setting Up Your Marketing Foundation
- Getting Started with Your Campaign
- Content Is King: Content Marketing
- Using Social Media
- Incorporating Traditional Marketing
- Measuring Results
Published by: For Dummies | Publication date: 05/06/2016Kindle book details: Kindle Edition, 550 pages
Imagine if you had the exact playbook used by today’s top startups to grow a business online.That’s what Jim Huffman is giving you with The Growth Marketer’s Playbook. In this refreshingly honest how-to guide for digital marketing, VC advisor and startup founder, Jim Huffman, serves up the exact growth marketing strategies he uses to help companies achieve explosive revenue growth. You’ll get access to the playbook Jim uses to advise on growth at General Assembly, Techstars, Sephora, OREO, Hot Wheels, FedEx, and more.This easy to follow book will help you:Run the same growth process used by today’s VC-backed businessesUncover the right growth opportunities for your businessAvoid the mistakes that 90% of startups makeGain insights through 25 real-life case studiesGet the blueprint for running a data-driven growth teamIn The Growth Marketer’s Playbook, Huffman uses case studies & proven processes to help you navigate the digital world and grow a business the right way. Whether you’re a first-time small business owner or an experienced ecommerce entrepreneur, this playbook lays out the exact formula for online growth.What people are saying about the book:“Jim has scaled a startup from idea to 7 figures and advised fortune 500 companies. If I was a CMO his material would be mandatory for my team.”Jenny Fielding, Techstars MD“Jim’s approach to growing businesses makes executing your own marketing plan a straightforward process that anyone can do.” Tommy Griffith, CEO of Clickminded“Anyone that’s looking to accelerate their knowledge in growth marketing should read this book. Jim represents a new breed of data-driven marketers who has used an agile growth framework to build real businesses.”Rob Sobers, Head of Growth at Varonis ABOUT THE AUTHORJim Huffman is the cofounder of growth agency GrowthHit and a growth mentor for the Techstars startup accelerator. He has led growth at three startups that went from idea to over $10M in sales and were featured in publications such as The Wall Street Journal, TechCrunch, and the TODAY Show. He has advised and taught digital marketing to brands that include Sephora, General Assembly, OREO, Hot Wheels, FedEx, Clorox and more.
Publication date: 10/20/2018Kindle book details: Kindle Edition, 148 pages