Is Your Marketing as Simple, Effective, and Affordable as Duct Tape? Let's face it, as a small business owner, you are really in the business of marketing. The problem for most small business owners is that they suffer from "marketing idea of the week" syndrome instead of implementing a systematic approach to the problem of small business marketing. In Duct Tape Marketing, renowned Small Business Marketing guru John Jantsch shows you how to develop and execute a marketing plan that will give your business the life and longevity you knew you could have when you made that decision to go out on your own. CAREFUL! Duct tape is a serious tool... it sticks where you put it. So are the ideas in this book. If you're ready to make a commitment and are willing to make something happen, John's book is a great place to start. ?Seth Godin, author of Purple Cow For all those who wonder why John Jantsch has become the leading advisor and coach to small businesses everywhere, Duct Tape Marketing is the answer. I have never read a business book that is as packed with hands-on, actionable information as this one. There are takeaways in every paragraph, and the success of John's blog is living proof that they work. Duct Tape Marketing should be required reading for anyone who is building a business, or thinking about it. ?Bo Burlingham, editor-at-large, Inc. magazine, and author of Small Giants: Companies That Choose To Be Great Instead of Big Duct Tape Marketing is a worthy addition to the growing library of how-to books on small business marketing?concise, clear, practical, and packed with great ideas to boost your bottom line. ?Bob Bly, author of The White Paper Handbook With the world suffering from depleted reserves of trust, a business that sells plenty of it every day tends to create the most value. The great thing about trust as a product feature is that it delivers exceptional returns. With this book, John Jantsch has zeroed in on exactly what small businesses need to sell every day, every hour. ?Ben McConnell, co-author of Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force John Jantsch has provided small businesses with the perfect perspective for maximizing all marketing activities - offline and on. Jantsch has the plan to help you thrive in the world of business today. Read it, all your competitors will. ?John Battelle, cofounding editor or Wired and author of The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture Duct Tape Marketing is a great read for anyone in business. It has fresh ideas laid out in a practical and useable way. I highly recommend this book for growing any business. ?Dr. Ivan Misner, Founder of BNI and Co-author of the New York Times bestseller, Masters of Networking
Published by: HarperCollins Leadership | Publication date: 09/26/2011Kindle book details: Kindle Edition, 298 pages
6 Books in 1 Generate high-impact marketing campaigns There's more to a successful campaign than spinning the marketing wheel of fortune and hoping for the best. This all-encompassing guide shows you how to develop and execute winning plans that result in growth and revenue every time. Get ready to incorporate tried-and-true marketing methods that will put your small business on top. 6 Books Inside...
- Setting Up Your Marketing Foundation
- Getting Started with Your Campaign
- Content Is King: Content Marketing
- Using Social Media
- Incorporating Traditional Marketing
- Measuring Results
Published by: For Dummies | Publication date: 05/06/2016Kindle book details: Kindle Edition, 550 pages
Forget everything you think you know about branding and “starting a business,” and throw out your “how to write a business plan” workbook. It’s never been easier to capitalize on the knowledge and expertise you already have, and with a few simple steps you can start making more doing what you love like the Badass that you are. Whether you are still employed and dream of being your own boss, or you’re self-employed but have always struggled to find clients, Badass Your Brand is the quickest way to start attracting high paying clients and building a reputation that will afford you the freedom of lifestyle that you want— without the startup costs.This step-by-step guide to turning your expertise into profit with no startup costs teaches: • How Pia & Steve went from $40,000 in debt working 100 hours per week, to making $500,000 in the next 12 months just selling their services, and without paying for advertising• How to stand out from the competition and stop being a me-too brand• How to stop chasing business, and instead focus on doing what you do best as a way to attract your ideal, top-tier clients• How to charge more than your competitors and still win the business• How to price your services to achieve freedomThis isn’t some get rich quick scheme, these are tried and true principles presented in a uniquely tangible and easy to follow format. The formulas, worksheets and mind-bending questions in this book will make you completely rethink your business and get you on a clear path to success.REVIEWS"Pia Silva has created an extraordinarily insightful book that will help any small business owner differentiate themselves in a crowded marketplace. If you want to attract more clients, raise your fees successfully, and enjoy a better quality of life, do exactly what she says." - DORIE CLARK, Author of Reinventing You and Stand Out, and adjunct professor, Duke University's Fuqua School of Business "Finally, a book that tells you how to put up a velvet rope in front of your business and get more of the clients you want and deserve! Whether you're building a services business or a personal brand, this book provides a roadmap to making bank, in a smart and authentic way. Pia is a total pro (and a laugh riot). I can’t wait to recommend this book to every entrepreneur who feels stuck. Pia got unstuck, and so can you."- JULIA PIMSLEUR, Author of Million Dollar Women and founder of Little PimBadass Your Brand gives the reader in-your-face strategies to stand out, build your brand, and be more profitable. Full of creative ideas, Pia shares her journey from debt to success as she discovered how to be a badass by thinking differently, pricing differently, and designing the life of her dreams.. This is the one book every start-up or seasoned entrepreneur must read.- DIANE DIRESTA, Author of Knockout Presentations and founder of Diresta CommunicationsPia has struck the perfect chord for small business owners, or those attempting to market themselves. I was so impressed by this Badass Brands book, I plan to re-brand my own business. As a marketing agency, we’re all vanilla, even the specialty firms like mine. Her 4-legged approach is perfectly laid out, understandable and interest-peaking. Following this format can definitely separate the porcupines from the fish. I love everything about Badass Brands and can’t wait to be one.- DAVID J DUNWORTH, Founder, Marketing Partners LLC, International Best Selling Author 365 Life Shifts
Published by: Worstofall Design | Publication date: 03/16/2017Kindle book details: Kindle Edition, 196 pages
Do you have a local small business and want to know the most effective strategies for promoting it?If so, then this is the right book for you. In this small business marketing book you will learn the most effective online and offline marketing strategies that every small local business should use to generate leads that eventually convert to clients.In this local business marketing book you will learn about some of the top online marketing strategies for your local small business like SEO, the right way to do social media marketing, and even how to get publicity.You will also learn some of the top offline marketing strategies for your local small business or service like flier marketing, business card marketing, how to get on the radio, how to promote your business by creating a successful local event or workshop series, and many additional strategies.You will also learn top sales techniques to close sales and get the most out of the leads that come through your doors.If you are ready to truly grow your business, and make it a success, get this book, and let's begin your journey to making you an amazing marketer of your local small business and get the growth for it that you dream of.What kinds of businesses can be promoted with the strategies in this local small business marketing book?With the strategies in this local business marketing course, you can promote a wide variety of businesses. Some of the kinds of businesses you can promote are a restaurant or diner, coffee shop, barbershop, nightclub, local event, business selling t-shirts, most kinds of stores ranging from boutiques to grocery stores to jewlery shops, animal care or grooming, lawn care or landscaping businesses, moving businesses, gym, frozen yogurt or ice cream shop, a deli, liquor store or a sandwich shop, a beauty salon or a hair salon, a spa, a daycare business, a hardware store, commercial cleaning or residential cleaning, car wash, general contractor business, dog walking or pet sitting, martial arts studio, a dance studio, or a psychology practice or other kinds of therapy offices.
Published by: Semantic Valley LLC | Publication date: 11/26/2015Kindle book details: Kindle Edition, 137 pages
Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition
As a small-business owner or solopreneur, you wear many hats-perhaps the most important of which is marketer. But these days, with so many new ways to reach customers and clients and only so much time in the day, it's hard to know where to start. Should you be using social media? Email? Blogs? Video? SEO? Small-business marketing doesn't have to be a mystery. It's just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed. Do It! Marketing is a quick read and an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that "only action creates results." Packed with do-this-now ideas to attract, engage, and win more customers and clients, this no-nonsense book reveals how to: Avoid blah, blah, blah marketing * Use magnetic marketing strategies that pull-not push-qualified decision-makers into your world * Get noticed * Position yourself as an expert * Become the obvious choice in your market * Do social media right * Zero in on your customers' pain/gain factors * Learn to speak their language * Get a steady stream of referrals * Identify and focus on high-payoff activities * Cultivate and leverage enthusiastic advocates * And more! Energetic, inspiring, and filled with concrete strategies, tactics, templates, and tools, Do It! Marketing shows you how to stop "marketing by accident" and start outsmarting, out-positioning, and out-executing the competition.
Published by: AMACOM | Publication date: 06/17/2013Kindle book details: Kindle Edition, 283 pages
Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness
When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including* strategies for marketing on the Internet (explaining when and precisely how to use it)* tips for using new technology, such as podcasting and automated marketing * programs for targeting prospects and cultivating repeat and referral business* management lessons in the age of telecommuting and freelance employeesGuerrilla Marketing is the entrepreneur’s marketing bible -- and the book every small-business owner should have on his or her shelf.
Published by: Mariner Books | Publication date: 05/22/2007Kindle book details: Kindle Edition, 386 pages
Google advertising looks easy but proves to be hard.Local internet marketing is tough because owners are besieged with phone calls, reps and solicitations promising "first page on Google,""Facebook traffic," "Social Media exposure" and myriads of advertisingopportunities. Search Engine Optimization is fraught with landmines.And most local business marketing owners feel ill-equipped to judge. They write big checks, and all too often get disappointing results.NOW YOU CAN MASTER LOCAL ONLINE LEAD GENERATION AND REACH THE RIGHT CUSTOMERS EVERY TIME. With Google, Yahoo!, and Bing returning local businesses as results onmore than a billion daily searches, Google AdWords expert Perry Marshall and online lead generation expert Talor Zamir introduce you to the basic framework behind a successful local paid search, mobile and SEO campaign.From defining local search marketing--often confused with paid search and searchengine optimization--to local listing and reviews to social outreach andeffective content development, this guide delivers the tools to build acomplete local marketing campaign.You'll discover how to:
- Capture high-quality leads from Google AdWords and Bing in 48 hours
- Master the components of a high-converting campaign and get the most visitors and phone calls for your buck
- Lead Generation for Real Estate, Dentistry, Law, Auto Sales, Chiropractic and professional practice that brings new customers
- Harness mobile search advertising and Facebook ads for maximum results
Published by: Entrepreneur Press | Publication date: 01/18/2016Kindle book details: Kindle Edition, 234 pages
Romi Neustadt is passionate about helping others build lucrative direct sales and network marketing businesses that help create lives with more freedom and flexibility, greater purpose and a lot more fun. In this book she offers you the same direct, no-BS coaching she's given to tens of thousands to help you acquire the skills to build this sucker and teach your team to do the same. And, equally important, she'll work on your mindset so you stop over complicating it all and stop letting the negative voices in your head win.You're going to learn:* The Posture to confidently connect with anyone about your business and your products.* The Possibilities for a lucrative, efficient and enormously rewarding turn key business.* The Power that's already within you to build the life you really want... if you dare.
Published by: LiveFullOut Media | Publication date: 09/01/2016Kindle book details: Kindle Edition, 234 pages
New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses.Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
Published by: HarperCollins Leadership | Publication date: 10/10/2017Kindle book details: Kindle Edition, 240 pages
Marketing is vital to ensure the success of your small business. This practical book, endorsed by John Tu, President of Kingston Technology and one of Forbes 400 richest people in America, is designed to accelerate your small business marketing learning curve and review key revenue-generating marketing strategies. This book will help you:• Endure good and bad economic times• Define what marketing really means• Manage your marketing mix• Create, design, or revise your website• Better understand and apply social media• Find your best customers• Tell your marketing story• Capitalize on green marketing trends• Better manage your products and services• Save time and make moneyIf you currently own or work in a small business, or are thinking of starting one, this book is for you. Take a fresh look at both the traditional and digital aspects of how marketing can grow your small business. Fourteen informative chapters by a marketing consultant and professor cover topics such as the definition of marketing, social media, and eco-friendly marketing and more. Stuart Atkins, MBA, is a speaker, consultant, and professor of marketing. After working in corporate marketing for over twenty years in companies such as Toshiba America and Kingston Technology, Stuart founded Atkins Marketing Solutions, a small business marketing consulting company located in Orange County, California—http://www.atkinsmarketingsolutions.com.
Published by: Booksurge | Publication date: 12/21/2009Kindle book details: Kindle Edition, 180 pages