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Customer-Driven Positioning:The next generation approach to pharmaceutical product positioning

issuu.com/genllc/docs/pharmaceuticalproductpositionin...
Establishing the pharmaceutical brandposition — the advantageous location thata product owns in the minds of physicians— is arguably among the most challengingcomponents of marketing campaigndevelopment. Whether launching acompletely novel entity, to a medicationwith incremental benefit, identifying andowning this coveted intellectual ‘ real estate ’is a key determinant of success or failure,especially in today ’ s hypercompetitiveenvironment.
Uploaded by genllc on 12/18/2010
Digital publication details: 6 pages.

Successful Product Launching And Brand Positioning

issuu.com/iirmeconference/docs/productlaunch...
To provide the tools and techniques to enable you to successfully develop and launch products whilst building a brand position that gives sustainable competitive advantage
Uploaded by iirmeconference on 05/11/2013
Digital publication details: 4 pages.

Learn To Market Online With These Suggestions

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Internet marketing is one of the most effective wa...
Uploaded by queen45stem on 05/18/2013
Digital publication details: 2 pages.

Smart Advice For An Effective Internet Marketing Plan

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Once you move away from the media's image of socie...
Uploaded by queen45stem on 05/18/2013
Digital publication details: 2 pages.

Internet Marketing Techniques For You To Try

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Internet marketing means taking advantage of every...
Uploaded by queen45stem on 05/18/2013
Digital publication details: 2 pages.

Certified Product Marketing Manager®

issuu.com/iirmeconference/docs/productmktgmgr...
IIR Middle East | Take the exam to become a “Certified Product Manager®”, a professional credential that is recognized worldwide. Review the typical roles and responsibilities of product marketing, as well as the key organizational interfaces. Discuss “best practices” to apply to improve your efficiency and effectiveness as a product marketing manager. Learn tools and techniques to begin applying immediately.
Uploaded by iirmeconference on 01/19/2013
Digital publication details: 6 pages.

Certified Product Manager ®

issuu.com/iirmeconference/docs/productmgr...
Take the exam to become a “Certified Product Manager®”, a professional credential that is recognized worldwide. Discuss “best practices” in product management to improve your efficiency and effectiveness as a product manager. Review the typical roles and responsibilities of product management as well as key organizational interfaces.
Uploaded by iirmeconference on 01/20/2013
Digital publication details: 6 pages.

Program on Marketing Essentials

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New York Institute of Management Certificate Ceries - Online Executive Education
Uploaded by nyim on 01/21/2013
Digital publication details: 3 pages.

Mary Kay Inc.

issuu.com/naeemah_coleman/docs/mary_kay_inc_tst...
Here is my content regarding product naming, power statements, and positioning paragraphs for a Mary Kay lip product.
Uploaded by naeemah_coleman on 12/20/2012
Digital publication details: 2 pages.

PCBMotor Signs Development Agreement With Large Chinese Telecom Company

issuu.com/mc-pcbmotor/docs/pcbmotor-press-release-chi...
PCBMotor announces it has signed a strategic agreement with a large Chinese telecommunication network equipment provider to deliver a solution with PCBMotor’s high resolution piezo motors. The agreement covers the design and prototype development of their technology into certain product lines of their telecommunication equipment and the delivery of piezoceramic components for production.
Uploaded by mc-pcbmotor on 05/05/2012
Digital publication details: 2 pages.
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