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Content Marketing
An introductory guide to the subject to get you started. Rob has great insights but doesn't pretend to know it all and acknowledges how the field is growing. Provides lots of practical tips to get started right away to expand your work and persona

The success of your business depends on the success of your marketing efforts. If you can identify what customers want, need, and can afford-and give it to them-you will achieve outstanding results. This indispensable guide contains 21 powerful ma

Inicialmente restrito à área econômica, ao longo dos anos o marketing se apropriou de recursos das ciências sociais, da psicologia e da comunicação para chegar ao consumidor. Reunindo opiniões de especialistas nacionais e estrangeiros, o autor apo

Your Marketing Sucks.
This Business Week best-seller from esteemed marketing guru Mark Stevens is an entertaining and useful guide to improving the way businesses promote themselves. Stevens attacks conventional marketing strategies with infectious zeal, making it crys

Predictive Marketing
Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing mor

Inspired Marketing!
How do you get customers to open their wallet and buy from you if you can't even get their attention? How do you get them to act now without resorting to overused scare tactics and high pressure sales copy? How can you get customers to believe you

Internet Marketing Pitfalls
Internet Marketing Pitfalls

Marketing With No Money
Marketing With No Money

Sport Marketing
This is a highly accessible text

Internet Marketing Mechanics
Internet Marketing Mechanics

Subscription Marketing
Subscriptions are shifting revenues and reshaping markets, and changing our expectations for how we buy things. Have you changed your marketing practices to thrive in this new reality? Subscription Marketing offers creative marketing strategies fo

Affiliate Marketing
Wie funktioniert Affiliate Marketing? Dieses ebook ist randvoll mit super Affiliate Taktiken, die ich zum Teil selbst anwende. Ich kann Dir versichern, dass es auch für Dich ein Leichtes sein wird, ein Affiliate zu werden, nachdem Du dieses ebook

Strategic Marketing
Become the master of your business fate. With proper attention to marketing strategy, success is no accident. Time spent planning where you want your business to go and the customers you prefer to serve pays off. Discover also how to earn a

Virales Marketing
Jeder dritte Marketingentscheider setzt mittlerweile virale Konzepte ein, vor zwei Jahren waren es noch 25 Prozent. Wachstum konnte auch das Empfehlungsmarketing, das so genannte Word-of-Mouth, für sich verbuchen, das laut einer Studie von rund 28

Agencymaxx Marketing
AgencyMaxx Marketing is considered one of the property and casualty industrys most comprehensive proactive financial services cross-selling programs. The independent distribution of financial services is shifting from the traditional life and annu

The Marketing of Evil
Americans have come to tolerate, embrace and even champion many things that would have horrified their parents' generation - from easy divorce and unrestricted abortion-on-demand to extreme body piercing and teaching homosexuality to grade-schoole

Disruptive Marketing
Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never

The Marketing Plan
Even if you've created marketing plans before-it doesn't matter. The rules have changed. With the advent of Web 2.0 business strategies like Search Engine Optimization, Social Networking, Pay-Per-Click, and dozens more, it may seem like you need t

Smart Marketing Stories
A Collection of Little-Known Smart Marketing Stories and Examples

Sales & Marketing
Learn the 25 keys to build awareness of new brands and learn the secrets of forceful advertising and marketing strategies. Sales & Marketing is part of The New York Times Pocket MBA Series, a reference series easily accessible to all businesspe
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