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How to Market Books

https://play.google.com/store/books/details?id=1FChBgAAQBAJ&...
'Baverstock is to book marketing what Gray is to anatomy; the undisputed champion.' Richard Charkin, Executive Director of Bloomsbury Publishing and President Elect of the International Publishers Association Over four editions, Alison Baverstock’s How to Market Books has established itself as the industry standard text on marketing for the publishing industry, and the go-to reference guide for professionals and students alike. With the publishing world changing like never before, and the marketing and selling of content venturing into uncharted technological territory, this much needed new edition seeks to highlight the role of the marketer in this rapidly changing landscape. The new edition is thoroughly updated and offers a radical reworking and reorganisation of the previous edition, suffusing the book with references to online/digital marketing. The book maintains the accessible and supportive style of previous editions but also now offers: a number of new case studies detailed coverage of individual market segments checklists and summaries of key points several new chapters a foreword by Michael J Baker, Professor Emeritus of Marketing, Strathclyde University.
Published by Routledge on 02/11/2015
Book details: 472 pages.

Marketing Management

books.google.com/books?id=4HL5nmUoKyIC&dq=marketing&h...
Author: Amar Jyoti
Published by Gyan Publishing House
Book details: 472 pages.

What is Marketing?

books.google.com/books?id=Dj4aBQAAQBAJ&dq=marketing&h...
Successful marketing requires a deep knowledge of customers, competitors, and collaborators and great skill in serving customers profitably. This book provides the foundation for developing those skills and insights.
Published by Harvard Business Press on 04/19/2019
Book details: 207 pages.

Marketing Management

books.google.com/books?id=FVKRX9fy9r0C&dq=marketing&h...
This book is appropriate as a core textbook for Marketing Management in Post Graduate programmes including MBA. The text provides right from the basics in Marketing to Analysis and Application of Strategic Tools in Marketing Management. CORE FEATURESStructure : Six parts with 20 chaptersObjective: Make the readers to understand marketing theory & concepts and prepare them as tomorrow's marketing managers, academicians etc.,Style: Simple and lucid style to understand theory and concepts with live corporate examples.Focus: As core text book to post graduate students-MBA, M Com, M A, M Tech etc.Delighting Features (Value Addition)V Each part underlies a specific objective.v Each chapter starts with a marketing profile of leading corporate house with web address. This enables the reader to understand what is a corporate house, what are their businesses, what are their marketing and operating philosophies,v Summary of each chapter makes the reader to grasp the chapter contents with easy effort.v Each chapter has questions for discussion, preparing the students well for examination.v Each chapter ends with practical exercises for critical analysis and thinking which makes the reader to think critically.v Case Studies lead the reader to improve his/her analytical skills and practical knowledge.
Published by Excel Books India on 05/01/2004
Book details: 522 pages.

The Marketing Plan

books.google.com/books?id=Vq3pytURoEwC&dq=marketing&h...
A well-devised marketing plan can improve a company's performance and should be the focus of all marketing aims, proposals and activities. This practical guide should clarify the complexities faced by those responsible for compiling a plan and sets out clear guidelines on how to go about this task.
Published by Kogan Page Publishers on 04/19/2019
Book details: 218 pages.

Marketing

books.google.com/books?id=9lmR75vPpEAC&dq=marketing&h...
Published by Taylor & Francis on 04/19/2019
Book details: 711 pages.

Marketing Management

books.google.com/books?id=xye9Jf04Rv4C&dq=marketing&h...
Published by Atlantic Publishers & Distri
Book details: 711 pages.

Marketing Management

books.google.com/books?id=R3W6BQAAQBAJ&dq=marketing&h...
Published by Lulu.com
Book details: 711 pages.

Marketing Management

books.google.com/books?id=gvNEvyUWfM0C&dq=marketing&h...
Published by Rex Bookstore, Inc.
Book details: 711 pages.

Introduction to Marketing

books.google.com/books?id=8JtNMUTkqfIC&dq=marketing&h...
Introduction to Marketing offers all students new to the subject a deep insight into the development of marketing as a 'whole organization' activity. The book focuses on the link between marketing and corporate strategy, combining a detailed coverage of basic themes and issues with a 'how to do it' approach. Comprehensive and accessible in scope and style, the text incorporates numerous examples of 'marketing in action.' . Introduction to Marketing offers all students new to the subject a deep insight into the development of marketing as a 'whole organization' activity. The book focuses on the link between marketing and corporate strategy, combining a detailed coverage of basic themes and issues with a 'how to do it' approach. Comprehensive and accessible in scope and style, the text incorporates numerous examples of 'marketing in action.' .
Author: John Frain
Published by Cengage Learning EMEA on 04/19/1999
Book details: 444 pages.
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