The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly
The international bestseller—now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.' The New Rules of Marketing & PR is an international bestseller with more than 375,000 copies sold in twenty-nine languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business. You'll learn how get the right information to the right people at the right time—at a fraction of the cost of traditional advertising. The Internet continues to change the way people communicate and interact with each other, and if you're struggling to keep up with what's trending in social media, online videos, apps, blogs, or more, your product or service is bound to get lost in the ether. In The New Rules of Marketing & PR, you'll get access to the tried-and-true rules that will keep you ahead of the curve when using the latest and greatest digital spaces to their fullest PR, marketing, and customer-communications potential. Keeping in mind that your audience is savvy and crunched for time, this essential guide shows you how to cut through the online clutter to ensure that your message gets seen and heard.
- Serves as the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and non-profit managers
- Offers a wealth of compelling case studies and real-world examples
- Includes information on new platforms including Facebook Live and Snapchat
- Shows both small and large organizations how to best use Web-based communication
Published by: Wiley | Publication date: 07/10/2017Kindle book details: Kindle Edition, 436 pages
Learn SEO strategies to rank at the top of Google with SEO 2019, from beginner to advanced!EXPANDED & UPDATED - NOVEMBER, 2018No matter your background, SEO 2019 will walk you through search engine optimization techniques used to grow countless companies online, exact steps to rank high in Google, and how get a ton of customers. First, let me tell you a little secret about SEO marketing...Most of the search engine optimization advice on the Internet is wrong!If you've browsed through search engine optimization advice online, you may have noticed two things:- Most SEO advice is outdated or just dead-wrong.- Google's constant updates have made many popular SEO optimization strategies useless.Why is this so? Google are constantly evolving. Some recent changes:1. August, 2018 - Google releases an industry changing update, with some sites showing up to 50% decreases or increases in traffic, later titled the "Medic Update" or "Your Money or Your Life Update."2. July, 2018 - Google announce's Speakable markup, making it easier than ever to target voice search results.3. March, 2018 - Google's game-changing "Mobile First Index" is rolled out, completely overhauling how the search results are calculated.4. January, 2018 - Google announces their "Speed Update" rolling out July, 2018—targeting sites with slow mobile load speeds.SEO 2018 covers these latest updates to Google's algorithm and how to use them to your advantage. This book also reveals potential changes coming up in 2019. With this best-selling SEO book, learn SEO from a fundamental level, achieve top rankings, and generate a wave of new customers to your site.Discover powerful link building techniques experts use to get top rankingsLink building is the strongest factor for ranking high in Google. Unfortunately, most widely-used methods suck! This chapter walks you through new powerful techniques that won't get you in hot-water with Google. Now updated with more link building strategies, and extra tips for advanced readers.You will also discover:1. Important SEO concepts, from beginner to advanced.2. Sneaky tricks to get local businesses ranking high with local SEO.3. The inner workings of Google’s algorithm and how it calculates the search results.4. How to find “money” keywords that will send customers to your site.5. Basic and advanced link building strategies for pushing your rankings up higher.6. Six insider sources to get expert SEO or Internet marketing advice worth thousands of dollars, for free.7. How to use social media and web analytics to multiply your results.Sidestep Google search engine updates in 2019Contrary to Internet marketing gossip, problems caused by Google updates are rarely irrecoverable—but you need the right knowledge. This book reveals:- The inner mechanics of Google's algorithm, and how to rank your site at the top.- Recent Google updates—Google's Medic Update, Speakable markup, Google's Mobile First Index, Google Speed update, Google Hawk update, Accelerated Mobile Pages, and more...- Potential changes coming up in 2019.- How to safe-guard against penalties in 2019 and beyond.- How to recover from Google penalties.And read the special bonus chapter on pay-per-click advertisingIn this special bonus chapter, learn to quickly setup pay-per-click advertising campaigns with Google AdWords, and send more customers to your site overnight, literally.One of the most comprehensive SEO optimization and Internet marketing books ever published—now expanded and updated—of all best-selling SEO books, this is the only one with everything you need. Scroll up, click buy, and get started now!
Published by: Unknown | Publication date: 09/09/2014Kindle book details: Kindle Edition, 229 pages
Less than 0.5 per cent of all data is currently analyzed and used. However, business leaders and managers cannot afford to be unconcerned or sceptical about data. Data is revolutionizing the way we work and it is the companies that view data as a strategic asset that will survive and thrive. Bernard Marr's Data Strategy is a must-have guide to creating a robust data strategy. Explaining how to identify your strategic data needs, what methods to use to collect the data and, most importantly, how to translate your data into organizational insights for improved business decision-making and performance, this is essential reading for anyone aiming to leverage the value of their business data and gain competitive advantage.Packed with case studies and real-world examples, advice on how to build data competencies in an organization and crucial coverage of how to ensure your data doesn't become a liability, Data Strategy will equip any organization with the tools and strategies it needs to profit from big data, analytics and the Internet of Things.
Published by: Kogan Page | Publication date: 04/03/2017Kindle book details: Kindle Edition, 200 pages
Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business
Manipulative sales tactics, long sales letters with big and bold headlines, and spammy emails aren’t the only way to get visibility and capture sales online. Own Your Niche brings authenticity back to internet marketing, teaching you how to showcase your business with practical, easy-to-use strategies that you can implement yourself.You will learn how to:• Identify and connect with your target audience• Turn up the traffic generation on your website• Build an effective blog• Get results with social media—in less than an hour per day• Distribute content that demonstrates your authority in your field• Create email marketing campaigns that build loyalty• Handle your own PR and get media to come to you• Add online revenue streams to your business• Generate exposure with proven offline methods including professional speaking, direct mail campaigns, and publishingAlso included are interviews with successful service-based business owners who share how they have built their audiences and created successful enterprises. If internet marketing sounds intimidating to you, or you’ve gotten started but need more guidance, this book can remove the fear and give you the solutions you need to achieve your goals.
Published by: Authority Publishing | Publication date: 02/06/2012Kindle book details: Kindle Edition, 251 pages
Muchos libros se han escrito en torno al arte de dirigir las operaciones militares y muchos otros más en torno a los negocios.Esto no es casualidad. Los negocios y el conflicto mililtar tienen muchas similitudes en fondo y forma porque en ambos mundos es de primordial importancia para la supervivencia el tener una estrategia claramente definida y acorde al tamaño de los adversarios a los que se está enfrentando. Sin embargo es más común ver como en el conflicto militar, los distintos actores cumplen a cabalidad con este requerimiento, porque incluso en la guerra de guerrillas se sigue una estrategia de no confrontación frontal con adversarios de mayor tamaño y recursos. Por otro lado en los negocios, la improvisación y la aunsencia de estrategia es demasiado común en cada una de las etapas del proceso de creación y gestión de una empresa. Por eso quienes disfrutamos aprender de los grandes estrategas no dejamos fuera ni por error a grandes generales como Anibal Barca, Alejandro Magno, Napoleón Bonaparte y otros más, de cuyas mentes extraemos lecciones que al llevarse a la práctica de los negocios nos permiten obtener una ventaja considerable con respecto a nuestros adversarios. Sin embargo no es sencillo ni común que una persona de negocios tenga todo el tiempo que quisiera para investigar y extraer estas lecciones, porque la dinámica de los negocios es sumamente demandante. Por eso este Libro es Sumamente Importante y no lo digo solamente porque Víctor Plaza cuente con una gran experiencia tanto en el terreno militar como en el de los negocios; lo digo porque lo que ha logrado resumir en este libro es una verdadera joya para cualquier persona interesada en el tema, tenga experiencia, habilidades o no. Y como buen estratega que tu, estimado lector debes aspirar a ser, esto implica un uso óptimo de los recursos de los que dispones para enfrentar con éxito tus batallas en el ámbito de los negocios y ganar sin tener que sacrificar todo aquello que las personas que no disponen de un arma tan valiosa como ésta, están dispuestas a entregar a cambio de la victoria. Por eso recomiendo ampliamente su lectura.Por eso te pido que lo estudies y lo conviertas en un manual de vida, en tu lectura de cabecera para que vuelvas a consultar sus lecciones una y otra vez, una y otra vez hasta que logres que esas lecciones sean para ti la ventaja competitiva que te hará ganar.No tienes porque pelear esta guerra solo, no tienes porque sacrificar tus valiosos recursos, no tienes porque improvisar o sufrir la curva del aprendizaje en una forma tan abrupta. Solo tienes que dejarte llevar de la mano por aquellas personas que ya están en el camino y no solo han acumulado una gran cantidad de millas avanzando frontalmente hacia la victoria, sino además han logrado ayudar a muchas otras personas a que salten al campo de batalla, sobrevivan y puedan triunfar en sus respectivas misiones.Una de esas es mi amigo Victor Plaza, quien desde su amplia experiencia en ambos frentes te podrá llevar de la mano con este libro para que ser un estratega que triunfe en los negocios de hoy en día, en la era de internet sea para ti una realidad palpable y no un deseo efímero y lejano.Estoy seguro que disfrutarás de la lectura de este libro tanto como yo lo he hecho.
Publication date: 12/15/2018Kindle book details: Kindle Edition, 161 pages
When the Internet suddenly stops working, society reels from the loss of flowing data and streaming entertainment. Addicts wander the streets talking to themselves in 140 characters or forcing cats to perform tricks for their amusement, while the truly desperate pin their requests for casual encounters on public bulletin boards. The economy tumbles and the government passes the draconian NET Recovery Act.For Gladstone, the Net's disappearance comes particularly hard, following the loss of his wife, leaving his flask of Jamesons and grandfather's fedora as the only comforts in his Brooklyn apartment. But there are rumors that someone in New York is still online. Someone set apart from this new world where Facebook flirters "poke" each other in real life and members of Anonymous trade memes at secret parties. Where a former librarian can sell information as a human search engine and the perverted fulfill their secret fetishes at the blossoming Rule 34 club. With the help of his friends---a blogger and a webcam girl, both now out of work---Gladstone sets off to find the Internet. But is he the right man to save humanity from this Apocalypse?For those of you wondering if you have WiFi right now, Wayne Gladstone's Notes from the Internet Apocalypse examines the question "What is life without the Web?"
Published by: Thomas Dunne Books | Publication date: 03/04/2014Kindle book details: Kindle Edition, 225 pages
A graphic novel prequel, and bonus short sequel, to the feature film Wreck-It-Ralph 2: Ralph Breaks the Internet.Walt Disney Animation Studios' follow-up to 2012's Wreck-It Ralph leaves the arcade behind, venturing into the expansive universe of the internet--which may or may not survive Ralph's not-so-light touch. In this prequel, a choose-your-own-adventure-style graphic novel, Wreck-It Ralph and Vanellope von Schweetz journey through the internet with you in the lead . . . Then, in a bonus 8-page short sequel to the film, Vanellope explores the wonders of OhMyDisney.com.Writers Joe Caramagna (Disney Frozen, Disney DuckTales) and Amy Mebberson (Disney Princess) bring the most fun for BFFs Ralph and Vanellope!
Published by: Dark Horse Books | Publication date: 12/04/2018Kindle book details: Kindle Edition, 64 pages
You may not be sure why your coffee pot should talk to your toaster, but precision technology powering an Internet of Things has the potential to reshape the planet. To help clarify, Dr. Timothy Chou has created Precision to introduce us to the basics of the Industrial Internet of Things (IoT). The first part – Precision: Principles and Practices – introduces a vendor-neutral, acronym-free framework. Dr. Chou then discusses the framework’s fundamental principles and these principles put into practice.The second part – Precision: Solutions – puts Dr. Chou’s IoT framework into practice highlighting 14 real world solutions for manufacturers who are building precision machines and companies utilizing these machines to receive precision enhanced business outcomes. Case studies discussed span a number of industries such as power, water, healthcare, transportation, oil & gas, construction, agriculture, gene sequencers, mining and race cars.
Published by: Lulu.com | Publication date: 10/20/2016Kindle book details: Kindle Edition, 314 pages
Disney Ralph Breaks the Internet brings back everyone's favorite video-game characters in a hilarious, high-speed sequel! Join Vanellope and Ralph as they explore the wacky world of the Internet! This junior novelization based on the movie retells the whole fun-filled story and features eight full-color pages!
Published by: Disney Press | Publication date: 10/09/2018Kindle book details: Kindle Edition, 95 pages
"Chilling . . . Extraordinary and urgent." — Washington Post “Scary but well documented . . . A deep dive into the world of cyber war and cyber warriors.” — Los Angeles Times “Unsettling . . . A deeply informative account of how corporations, governments, and even individuals are rapidly perfecting the ability to monitor and sabotage the Internet infrastructure.” — Christian Science MonitorThe wars of the future are already being fought today. The United States military currently views cyberspace as the “fifth domain” of warfare (alongside land, air, sea, and space), and the Department of Defense, the National Security Agency, and the CIA all field teams of hackers who can, and do, launch computer virus strikes against enemy targets. As recent revelations have shown, government agencies are joining with tech giants like Google and Facebook to collect vast amounts of information, and the military has also formed a new alliance with tech and finance companies to patrol cyberspace. Shane Harris offers a deeper glimpse into this partnership than we have ever seen before, and he explains what the new cyber security regime means for all of us who spend our daily lives bound to the Internet—and are vulnerable to its dangers.“@War is superb . . . Rigorous, comprehensive, and a joy to read.” — Lawfare
Published by: Mariner Books | Publication date: 11/11/2014Kindle book details: Kindle Edition, 293 pages