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Today, Facebook is one of the most-used websites on the Internet, visited by millions of users each day and home to more than 500 million accounts. Many people use Facebook to share pictures, news, and ideas with friendsbut they may not know the true story behind Facebook's massive success. Facebook began as the idea of one college student: Mark Zuckerberg. Discover how Mark founded one of the most successful social networking sites on the Internet while he was still in school. Learn how he first got Facebook growing, and how he keeps millions of people logging in day after day. Find out more about the man behind Facebookand learn what's next for his company.
Category: Juvenile Nonfiction. ISBN: 9781422287170

Easy Facebook

See It Done. Do It Yourself. It's that Easy ! Easy Facebook teaches you the fundamentals to help you start sharing with friends and family on Facebook, the Internet's largest social network. Fully illustrated steps with simple instructions guide you through each task, building the skills you need to perform the most common Facebook tasks. No need to feel intimidated--we'll hold your hand every step of the way. Join Facebook and create your personal account Find and follow friends online View your friends' status updates in Facebook's news feed and ticker Comment on and like friends' posts Post your own status updates for your friends to read Personalize your timeline profile page Upload and share digital photos and videos Manage your Facebook privacy--and keep some things private
Category: Computers. ISBN: 9780789750266

Facebook Marketing

The bestselling Sybex guide to marketing on Facebook, now fully updated As the second most-visited site on the web, Facebook offers myriad marketing opportunities and a host of new tools. This bestselling guide is now completely updated to cover all of the latest tools including Deals, sponsored stories, the Send button, and more. It explains how to develop a winning strategy, implement a campaign, measure results, and produce usable reports. Case studies, step-by-step directions, and hands-on tutorials in the popular Hour-a-Day format make this the perfect handbook for maximizing marketing efforts on Facebook. This revised guide fills you in on the latest Facebook conventions, tools, and demographics, and outlines the important strategic considerations for planning a campaign Takes you step by step through crafting an initial Facebook presence, developing an overall marketing strategy, setting goals, defining metrics, developing reports, and integrating your strategy with other marketing activities Covers using features such as events, applications, and pay-per-click advertising Includes case studies and directions for updating, monitoring, and maintaining your campaign This popular guide is packed with up-to-date information to help you develop, implement, measure, and maintain a successful Facebook marketing program.
Category: Business. ISBN: 9781118147832

Facebook Marketing

The All-New, Up-to-the-Minute Guide to Facebook Marketing: Better Techniques, Better Results ! In this completely revised book, top Facebook marketer Justin R. Levy shows how to use Facebook to attract more customers and earn more profits. This isn't hype: It's actionable information based on the real experiences of companies and individuals who have used Facebook to supercharge their businesses and careers. Levy covers it all, from the absolute basics to attracting visitors and building your community. You'll discover the latest tools and Facebook Appsand new best practices for everything from search to privacy. Packed with real case studies, this is the only Facebook business guide you need: your fast, complete blueprint for success. Coverage includes Learning from the pioneers and avoiding beginner's mistakes Developing a winning Facebook marketing strategy Establishing a presence that starts working fast and grows with you Designing Facebook ads that drive more clickthroughs at lower cost Using Facebook Connect and Live Stream Box to reach customers outside Facebook Monitoring what customers are saying about you in real-time Communicating more powerfully with widgets and Apps Addressing privacy concerns Building communities that promote loyalty and innovation Using Sweepstakes and other traffic builders Mastering advanced Facebook marketing tips, tricks, and hacks Preparing for the future of Facebook
Category: Business. ISBN: 9780789743213

Facebook Nation

President Barack Obama, in his 2011 State of the Union Address, called America "the nation of Edison and the Wright brothers" and "of Google and Facebook." U.S. Chief Information Officer, Steven VanRoekel, said that America has become a "Facebook nation" that demands increased transparency and interactivity from the federal government. Facebook as a nation in 2012 would be the third largest country in the world with over 900 million citizens, after China and India. This book portrays the social media ecosystem as a world of increasing Total Information Awareness, which is essentially a civilian version of the controversial Total Information Awareness program unveiled in 2002 by the Defense Advanced Research Projects Agency (DARPA) at the U.S. Department of Defense. Back in the 60's, DARPA initiated and funded the research and development of Advanced Research Projects Agency Network (ARPANET) that went online in 1969. The success of ARPANET gave rise to the global commercial Internet in the 90's and the new generation of Fortune 500 companies today including Amazon.com, Google, eBay, and Yahoo!. As if life comes full circle in the 21st century, private businesses and the ubiquity of social networks such as Facebook, Google+, Twitter, and YouTube are creating the technologies and infrastructures necessary for the DARPA-proposed Total Information Awareness program. WikiLeaks founder Julian Assange called Facebook "the most appalling spying machine that has ever been invented." Indeed, military and civilian technologies have interwoven into every fabric of our society, as Facebook co-founder and CEO Mark Zuckerberg said, "We exist at the intersection of technology and social issues." This book offers discourse and practical advice on the privacy issue in the age of big data, the rise of Facebook nation, and Total Information Awareness. Opening with President Ronald Reagan's 1984 National Security Decision Directive and ending with George Orwell's novel 1984, the author takes us on a roller-coaster ride through Facebook's botched IPO, Carrier IQ, Kony 2012, SOPA/PIPA blackout, cyber bullying, crime fighting, and a host of other timely issues facing our Facebook nation. Social media strategists, information architects, social scientists, policymakers, and academic scholars in the Program in Science, Technology, and Society (STS) will find this book a valuable asset.
Category: Business. ISBN: 9781461453079

Cracking Facebook

This book presents a Facebook study on members of the Cusp Generation, or those born before the great digital divide of 1995. This delineation allows for a discussion on the possible socio-cultural implications of Facebook use for people of all ages. Members of the Cusp Generation are in a unique position as part digital natives to easily acquire and use new media technologies, while being more critically aware of the personal, social, and cultural effects that may arise from them thanks to having some memory of the pre-digital era. Drawing on identity theories rooted in critical theory and cultural studies, the author shows that there are potential constrictions on people's agency in their Facebook use caused by consumer discourse, Facebook's hyperreal nature and structure, psychological predispositions, and the potential for avatar attachment. In raising concerns over the impacts of technology-based communication, this book explores how the medium of Facebook extends and exacerbates processes of offline social reproduction and discusses how the positive social and political aspects of Facebook can be enhanced. The findings contribute to academic discussions in the fields of cultural studies and Education and can be applied to the development of critical media literacy for curriculum and pedagogy.
Category: Education. ISBN: 9789463002110

Visualising Facebook

This examination of over 20,000 images argues that phenomena such as selfies and memes must be analysed in their local context. What are the differences between the postings of young people and adults? How and why do people make fun of both the light-hearted and the serious images that other people post? The book aims to highlight the importance of visual images today in patrolling and controlling moral values of populations, and explores the changing role of photography from not only recording an experience but to enhancing it as well, making the moment itself more exciting.
Category: Business. ISBN: 9781911307358

Facebook Marketing

The Easy, Step-by-Step Guide to Facebook Marketing100% Updated for Facebook's Newest Features & Best Practices Your best customers and prospects are on Facebook: more than 800,000,000 of them . Your business needs to be there, too: not just with a generic page, but with a smart, low-cost marketing program that works . Facebook Marketing, Third Edition will help you plan that program, execute it, measure it, and optimize it. Two world-class social media marketers show you how to make the most of Facebook's most valuable new business featuresincluding Facebook Messages, Deals, Places, Credits, Connect, mobile apps, and much more. This completely revamped new edition offers dozens of new tips and best practices for everything from advertising and analytics to promotion and privacy. Whether you're an entrepreneur, marketer, or PR pro, it will help you find and profit from your customers where they are right now: on Facebook! You'll Learn How To: Get started fast with Facebook, even if you're new to it Develop winning Facebook marketing strategies Master new best practices for creating best in class Facebook pages Design Facebook ads that drive more clickthroughs at lower cost Reach customers outside Facebook with Facebook Connect and social plugins Use images and other media to personalize your presence and engage visitors Build thriving Facebook communities that promote loyalty and innovation Market to customers on the move via Facebook mobile apps Monitor what your customers are saying in real-time Protect your privacyand your customers' privacy, too Use Facebook Credits social currency to attract new customers and promote product sampling Track your performance with Facebook Analytics Prepare to profit from tomorrow's Facebook trends and innovations
Category: Business. ISBN: 9780789741134

Facebook Nation

Facebook's psychological experiments and Edward Snowden's NSA leaks epitomize a world of increasing information awareness in the social media ecosystem. With over a billion monthly active users, Facebook as a nation is overtaking China as the largest country in the world. President Barack Obama, in his 2011 State of the Union Address, called America the nation of Edison and the Wright brothers and of Google and Facebook. U.S. Chief Information Officer Steven VanRoekel opines that America has become a Facebook nation that demands increased transparency and interactivity from the federal government. Ubiquitous social networks such as Facebook, Google+, Twitter, and YouTube are creating the technologies, infrastructures, and big data necessary for Total Information Awareness a controversial surveillance program proposed by DARPA after the 9/11 attacks. NSA's secret PRISM program has reinvigorated WikiLeaks founder Julian Assange's accusation that Facebook is the most appalling spying machine that has ever been invented. Facebook CEO Mark Zuckerberg once said, We exist at the intersection of technology and social issues. This book offers discourse and practical advice on the privacy issue in the age of big data, business intelligence in social media, e-government and e-activism, as well as personal total information awareness. This expanded edition also includes insights from Wikipedian Emily Temple-Wood and Facebook ROI experts Dennis Yu and Alex Houg.
Category: Business. ISBN: 9781493917396

Becoming Facebook

Becoming Facebook tells the coming-of-age story of the now venerable giant. Filled with insights and anecdotes from crises averted and challenges solved, the book tracks the company's development, uncovering lessons learned on its way to greatness.
Category: Business. ISBN: 9780814437964
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