NEW YORK TIMES BESTSELLER USA TODAY BESTSELLERAmazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world’s first trillion-dollar company, can anyone challenge them? In the same irreverent style that has made him one of the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career. Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.
Published by: Portfolio | Publication date: 10/03/2017Kindle book details: Kindle Edition, 318 pages
Take control of your Facebook profile When you join Facebook, you're joining a community with over two billion people spread around the globe. It helps to have the insight on not only how to set up your profile and add content, but also how to make sure you control who sees—and doesn't see—your posts. Facebook For Dummies provides the trusted guidance you need to set up a profile, add content, and apply the many tools Facebook provides to give you control of your content. Primarily known as a way for individuals to share information, photos and videos, and calendar invitations, Facebook has gained prominence as a means to spread news, market products, and serve as a business platform. Whatever you’re looking to use it for, this book shows you how to use all the features available to make it a more satisfying experience.
- Build your profile and start adding friends
- Use Facebook to send private messages and instant notes
- Discover ways to set privacy and avoid online nuisances
- Launch a promotion page
Published by: For Dummies | Publication date: 02/22/2018Kindle book details: Kindle Edition, 414 pages
The exclusive inside story of Facebook and how it has revolutionized the way the world uses the Internet. “A fantastic book, filled with great reporting and colorful narrative” (Walter Isaacson).In little more than half a decade, Facebook has gone from a dorm-room novelty to a company with 500 million users. It is one of the fastest growing companies in history, an essential part of the social life not only of teenagers but hundreds of millions of adults worldwide. As Facebook spreads around the globe, it creates surprising effects—even becoming instrumental in political protests from Colombia to Iran. Veteran technology reporter David Kirkpatrick had the full cooperation of Facebook’s key executives in researching this fascinating history of the company and its impact on our lives. Kirkpatrick tells us how Facebook was created, why it has flourished, and where it is going next. He chronicles its successes and missteps, and gives readers the most complete assessment anywhere of founder and CEO Mark Zuckerberg, the central figure in the company’s remarkable ascent. This is the Facebook story that can be found nowhere else. How did a nineteen-year-old Harvard student create a company that has transformed the Internet and how did he grow it to its current enormous size? Kirkpatrick shows how Zuckerberg steadfastly refused to compromise his vision, insistently focusing on growth over profits and preaching that Facebook must dominate (his word) communication on the Internet. In the process, he and a small group of key executives have created a company that has changed social life in the United States and elsewhere, a company that has become a ubiquitous presence in marketing, altering politics, business, and even our sense of our own identity. This is the Facebook Effect.
Published by: Simon & Schuster | Publication date: 05/20/2010Kindle book details: Kindle Edition, 386 pages
If you wanted to build a machine that would distribute propaganda to millions of people, distract them from important issues, energize hatred and bigotry, erode social trust, undermine respectable journalism, foster doubts about science, and engage in massive surveillance all at once, you would make something a lot like Facebook. Of course, none of that was part of the plan.In Antisocial Media, Siva Vaidhyanathan explains how Facebook devolved from an innocent social site hacked together by Harvard students into a force that, while it may make personal life just a little more pleasurable, makes democracy a lot more challenging. It's an account of the hubris of good intentions, a missionary spirit, and an ideology that sees computer code as the universal solvent for all human problems. And it's an indictment of how "social media" has fostered the deterioration of democratic culture around the world, from facilitating Russian meddling in support of Trump's election to the exploitation of the platform by murderous authoritarians in Burma and the Philippines.Facebook grew out of an ideological commitment to data-driven decision making and logical thinking. Its culture is explicitly tolerant of difference and dissent. Both its market orientation and its labor force are global. It preaches the power of connectivity to change lives for the better. Indeed, no company better represents the dream of a fully connected planet "sharing" words, ideas, and images, and no company has better leveraged those ideas into wealth and influence. Yet no company has contributed more to the global collapse of basic tenets of deliberation and democracy. Both authoritative and trenchant, Antisocial Media shows how Facebook's mission went so wrong.
Published by: Oxford University Press | Publication date: 05/15/2018Kindle book details: Kindle Edition, 288 pages
Ultimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customers in 10 Minutes (Ultimate Series)
NEW CUSTOMERS ARE WAITING...FIND THEM ON FACEBOOKFacebook makes it easy for businesses like yours to share photos, videos, and posts to reach, engage, and sell to more than 1 billion active users. Advertising expert Perry Marshall is joined by co-authors Keith Krance and Thomas Meloche as he walks you through Facebook Advertising and its nuances to help you pinpoint your ideal audience and gain a ten-fold return on your investment.Now in its third edition, Ultimate Guide to Facebook Advertising takes you further than Facebook itself by exploring what happens before customers click on your ads and what needs to happen after—10 seconds later, 10 minutes later, and in the following days and weeks.You'll discover how to:
- Maximize your ad ROI with newsfeeds, videos, and branded content
- Create custom audiences from your contact lists, video views, and page engagement
- Use the Facebook Campaign Blueprint proven to generate your first 100 conversions
- Boost your Facebook ads using the Audience Network and Instagram
- Follow the three-step formula for successful video ads
- Maximize campaigns and increase conversions on all traffic to your website
- Track and retarget engaged users by leveraging the Power of the Pixel
- Make every page on your website 5-10 percent more effective overnight
Published by: Entrepreneur Press | Publication date: 11/14/2017Kindle book details: Kindle Edition, 433 pages
Its success was far from accidental. Facebook's founding is legend: In a Harvard dorm, wunderkind Mark Zuckerberg invented a new way to connect with friends...and the rest is history. But for the people who actually molded this great idea into a game-changing $300 billion company, the experience was far more tumultuous and uncertain than we might expect. Mike Hoefflinger was one of those Facebook insiders. As a computer engineer turned marketing innovator who worked with COO Sheryl Sandberg, Hoefflinger had a front-row seat to the company's growing pains, stumbles, and reinventions. Becoming Facebook tells the coming-of-age story of the now venerable giant. Filled with insights and anecdotes from crises averted and challenges solved, the book tracks the company's development, uncovering lessons learned on its way to greatness: How Facebook recovered from its "disastrous" IPO * How the growth team achieved the impossible * Why Facebook's News Feed ads were the company's most important business decision ever * How Google+ attacked and lost * Why-and how -Instagram and WhatsApp were added to the mix * What the company does to win the talent wars * What makes Zuckerberg, Sandberg, Cox, and other A-teamers tick * Which products and technical advancements are on the horizon and why * And much more Intimate, fast-paced, and deeply informative, Becoming Facebook shares the true story of how Zuckerberg joined the ranks of iconic CEOs like Steve Jobs, Larry Page, and Jeff Bezos-as Facebook grows up, overcomes setbacks, and works to connect the world.
Published by: AMACOM | Publication date: 04/06/2017Kindle book details: Kindle Edition, 257 pages
Add Facebook to your marketing plan—and watch your sales grow With 2 billion monthly active users across the world, Facebook has evolved into a community of consumers, creating a primary resource for marketers. This presents a demand for knowledge about how to strategically plan, execute, and analyze a successful Facebook marketing campaign. Now, the trusted Facebook Marketing For Dummies has been fully updated to cover the newest tools and features important to marketers and Facebook page owners. If you’re a marketer looking to effectively add Facebook to your overall marketing mix, consider this book the mecca of Facebook marketing. Inside, you'll discover the psychology of the Facebook user, establish a social media presence, increase your brand awareness, integrate Facebook marketing with other marketing strategies, learn to target a specific audience, and much more.
- Develop a desirable community
- Sell products and services
- Use Facebook events to drive sales
- Get new business tips and avoid common mistakes
Published by: For Dummies | Publication date: 04/10/2018Kindle book details: Kindle Edition, 384 pages
UPDATED FOR 2019. LEARN TO MASTER FACEBOOK ADVERTISING. - Reach 2.3 billion potential customers instantly on Facebook, Instagram & Messenger. - Easy step-by-step instructions for creating Facebook ads. - Discover insider tips and tricks to improve your ROI. Brian Meert is the CEO of AdvertiseMint, the leading advertising agency specializing in Facebook advertising. This book brings a fast paced and simple learning approach to digital marketers looking to learn more about social advertising. Whether you're new to Facebook ads or an expert at digital marketing and and paid social, you'll discover how to select the correct objective, target your perfect audience and create ads that make a connection with your audience. The Complete Guide to Facebook Advertising covers such topics as: - How to set up your Business Manager, Facebook and Instagram accounts. - How to create your ad campaigns on Ads Manager- How to create different ad formats such as Instant Experience and Dynamic Product Ads- How to create marketing funnels, the hight target audience and successful ad creatives. - How to read Facebook reports and choose the right bidding type. REAL BOOK REVIEWS"This is the book to get, folks. Not only does it dive deep into how Facebook advertising works, it also breaks down all the targeting and analytics in very easy-to-follow format. There's so much useful information that is easy to understand." - Duc, California"It's simple enough even for the most social media challenged to start with and detailed enough for an expert to learn from. Whatever your level of experience, this book will absolutely have what you need." - Sergio, Florida"This book is invaluable to anyone who wants to start Facebook advertising at any level. It can bring someone who's never run a Facebook ad to pro status. I found this book incredibly enlightening." - Mackenzie, New York"This complete guide to Facebook advertising is just that - absolutely complete. It walks novices like myself through every step so clearly. Even experienced people will find information they didn't know." - Mary, California
Publication date: 12/09/2018Kindle book details: Kindle Edition, 384 pages
Are you frustrated with trying to figure out how to use Facebook Ads for your business? You know you should go beyond the boosted post but you aren't sure how to navigate the Facebook Ads manager and you don't want to waste money with the wrong tactics. Facebook Ads Made Simple is a book for business owners and marketers who want to the learn the right way to approach their Facebook Ad campaigns.You will learn how to develop a Facebook Ad strategy and then easily create Facebook ads that match your goals. Next you will get the step-by-step instructions to create powerful Facebook ads in an hour or less.Andrea Vahl is the co-author of Facebook Marketing-All-in-One for Dummies and she lives and breathes Facebook ads. She's trained thousands of business owners how to use Facebook ads to grow their business and has run campaigns for all different types of businesses.
Publication date: 12/11/2018Kindle book details: Kindle Edition, 252 pages
2000 Social Media Marketing Tricks: The Best Tips, Advice and Practices To Grow Your Business: Facebook, Instagram, YouTube, and More
THE 2019 EDITION FOR EVERYTHING ON SOCIAL MEDIA MARKETING – FACEBOOK, INSTAGRAM, YOUTUBE AND MORE!If you’re looking to grow your business bigger and faster than you ever imagined possible, using a step-by-step guide on how to utilize social media marketing….THIS BOOK IS FOR YOU!“2000 SOCIAL MEDIA MARKETING TRICKS” is a title of more than just tips and tricks you can apply to social media platforms – it is a DONE WITH YOU guide to ensure your growing success on the current hottest platforms out there – Facebook, Instagram, Youtube, and others!Don’t waste another day wondering when is the perfect time to join in on the social media frenzy. Start taking your business to the next level and purchase your copy today.
Publication date: 11/01/2018Kindle book details: Kindle Edition, 166 pages