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The Three Major Demographics for Online Marketers (Part 2): Marketing to Baby Boomers

Baby Boomers are serious online shoppers and social media users; solely focusing on the younger audience means missing out an important part of the prosperous +55 market.
Uploaded by brandmonitor on 08/08/2011
Digital publication details: 5 pages.

Online Video: Making Content Pay

eMarketer - August 2007
Uploaded by marsdigital on 11/10/2008
Digital publication details: 30 pages.

Top Digital Trends 2012

eMarketer Top Digital Trends 2012
Uploaded by comet on 05/13/2012
Digital publication details: 17 pages.
Tags: 2012 · trends · digital · emarketer

High mobile penetration & social media drives Online shopping

According to a report by eMarketer, US consumers alone will spend nearly $37.44 billion in 2013 on purchases made via smart phones or any mobile devices like tablets or laptops which is approx. 57% more than last year figures. As far as number of mobile shoppers are concerned, such high revenues denotes an approx. 23million more consumers for 2013 reaching the figure to 118 million. Such a figure also indicates a more mobile centric lifestyle even if shoppers don’t buy on mobile.
Uploaded by lanservices on 03/07/2013
Digital publication details: 2 pages.

2007 Digital Economy Fact Book

The Ninth Edition of The Digital Economy Fact Book provides a factual basis from which analysis of the digital economy can begin. In seven key sections, it presents the best available information on: • The Growth of the Internet • The Hardware Sector • The Communications Sector • Digital Media • Electronic Commerce • Threats to the Digital Economy • The Worldwide Digital Economy
Uploaded by rakesh on 02/27/2008
Digital publication details: 188 pages.
Tags: fact · book · digital · economy

10 Best practices for sucess with Social Media

10 Best practices for sucess with Social Media
Uploaded by ceduque on 08/05/2010
Digital publication details: 14 pages.
Tags: social · media

APAC Digital Book 07

Asia Pacific Digital Yearbook 2007
Uploaded by fredericmartin on 07/13/2008
Digital publication details: 40 pages.
Tags: economy · digital · asia

Digital Marketing report

How will the digital revolution affect marketing and communications for food and drink brands?
Uploaded by richmond_towers on 10/09/2008
Digital publication details: 33 pages.

The Information Needs of Communities

In most ways today’s media landscape is more vibrant than ever, offering faster and cheaper distribution networks, fewer barriers to entry, and more ways to consume information. Choice abounds. Local TV stations, newspapers and a flood of innovative web start-ups are now using a dazzling array of digital tools to improve the way they gather and disseminate the news—not just nationally or internationally but block-by-block. The digital tools that have helped topple governments abroad are providing Americans powerful new ways to consume, share and even report the news.
Uploaded by usc_cclp on 06/29/2011
Digital publication details: 478 pages.

Economic Value of the Advertising-Supported Internet Ecosystem

In two decades the Internet has become central to social and economic life and is, today, a mature and integral element of the U. S. national economy.
Uploaded by stedranet on 06/14/2009
Digital publication details: 69 pages.
Tags: internet · economic · report · value
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