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Marketing Communication

www.ebooks.com/cj.asp?IID=1538385&cjsku=1538385...
This book provides an in-depth focus on new and emerging developments in marketing communication, including advertising, public relations, and sales promotions. Twenty-five of the most prominent contemporary marketing experts from the United States and Europe share their specialized knowledge and views, making this essential reading for anyone interested in keeping pace with the rapidly changing marketing techniques and communication technologies of the 21stCentury.
Category: Business. ISBN: 9780199276943

Teaching Communication

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The field of communication was founded, in part, because of a need to make people better communicators. That meant teaching them how to communicate more effectively, whether it be in public settings or in private. Most of that teaching has happened within the classroom and many professionals have spent their lives instructing others on various aspects of communication. Inside this second edition, the editors have assembled a fully comprehensive and contemporary discussion of topics and issues concerning the teaching of communication. The chapters contained herein--contributed by key voices throughout the communication discipline--address conceptual as well as practical issues related to communication instruction. The contents of this new edition reflect the dramatic changes that have occurred in communication education since the publication of the first edition in 1990. This book focuses initially on the goals of communication education, then delves into the preparation of specific communication courses. It includes assistance for instructors in organizing instructional content and discusses the use of instructional strategies and tools, as well as offering ideas on evaluating the processes and products of instruction. The volume also covers unique teaching assignments that may be encountered, from the basic course to continuing education, and addresses 2-year college teaching, directing forensic programs, distance education, and consulting. It concludes with important professional issues faced by both new and experienced communication instructors, including ethics and political issues within classrooms and departments. This volume is a necessity for anyone starting out a career as a communication instructor. Veteran educators--who know that learning to teach is a continual growth experience--will find useful and invaluable information within the book's pages. Whatever background and level of experience, all communication educators will find this new edition to be an essential resource for their work.
Category: Language Arts & Disciplines. ISBN: 9780805828351

Verbal Communication

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This handbooks series aims to integrate knowledge of communication structures and processes. It is global in orientation, dedicated to cultural and epistemological diversity as well as different scholarly approaches. The series features volumes on 'messages, codes and channels', 'mode of address: communication situations and context', 'methodology in communication science' and 'application areas'. The latter features volumes devoted to a large range of specialist areas of communication science. The series as a whole aims at meeting the needs of undergraduates, postgraduates, academics and researchers across the area of communication studies.
Category: Language Arts & Disciplines. ISBN: 9783110255454

Organizational Communication

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Communication in organizations has changed drastically since the release of the first edition of this bestselling textbook. This fully revised and updated edition delves into state-of-the-art studies, providing fresh insights into the challenges that organizations face today. Yet this foundational resource remains a cornerstone in the examination of classic research and theory in organization communication.
Category: Language Arts & Disciplines. ISBN: 9781412916844

Interracial Communication

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Interracial Communication: Theory Into Practice, Third Edition , by Mark P. Orbe and Tina M. Harris, guides readers in applying the contributions of recent communication theory to improving everyday communication among the races. The authors offer a comprehensive, practical foundation for dialogue on interracial communication, as well as a resource that stimulates thinking and encourages readers to become active participants in dialogue across racial barriers. Part I provides a foundation for studying interracial communication and includes chapters on the history of race and racial categories, the importance of language, the development of racial and cultural identities, and current and classical theoretical approaches. Part II applies this information to interracial communication practices in specific, everyday contexts, including friendships, romantic relationships, the mass media, and organizational, public, and group settings. This Third Edition includes the latest data, new research studies and examples, all-new photos, and important new topics.
Category: Language Arts & Disciplines. ISBN: 9781452275710

Communication Management

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Communications management is the planning, implementing, monitoring, and revision of all channels of organisations within an organisation/company. It also has a clear role within the communication arena that takes place between organisations and includes the dissemination of new communication plans connected with a company, network, or communications technology. Communications management has many different avenues. These include developing corporate communication strategies, designing internal and external communications directives, and managing the flow of information, which frequently includes online communication. New technology constantly forces innovation on the part of communications managers. The present book focuses on the processes involved in management communication and provides the reader with a comprehensive idea about modern communication system and its impact on the lifestyles of people and society at large.
Category: Business. ISBN: 9788126158904

Science Communication

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Science communication is a rapidly expanding area and meaningful engagement between scientists and the public requires effective communication. Designed to help the novice scientist get started with science communication, this unique guide begins with a short history of science communication before discussing the design and delivery of an effective engagement event. Along with numerous case studies written by highly regarded international contributors, the book discusses how to approach face-to-face science communication and engagement activities with the public while providing tips to avoid potential pitfalls.  This book has been written for scientists at all stages of their career, including undergraduates and postgraduates wishing to engage with effective science communication for the first time,  or looking to develop their science communication portfolio.
Category: Science. ISBN: 9781119993124

Interpersonal Communication

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This fully revised and updated second edition: * outlines the main components and distinctive characteristics of interpersonal communication * offers detailed analysis of communication structures, considering their everyday applications and implications * includes new material on race, gender and sexuality * looks to the future of interpersonal communication.
Category: Business. ISBN: 9780415181075

Family Communication

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This advanced text carefully examines state-of-the-art research and theories of family communication and family relationships. In addition to presenting cutting-edge research, authors Chris Segrin and Jeanne Flora focus on classic theories and research findings that have influenced and revolutionized the way scholars conceptualize family interaction. Showing that answers to many questions about family communication can be found in current scientific research, the book introduces readers to fundamental issues in the study of family communication; explores what is known about communication in different types of families and family relationships; and examines problematic issues in family communication. Family Communication offers a thorough and up-to-date presentation of scientific research in family communication for students and teachers of family communication, as well as professionals who work with families. Undergraduate readers will find the text to be accessible, engaging andeasy to understand while graduate students and professionals will utilize the work as a comprehensive reference to classic and contemporary research on family communication and relationships.
Category: Family & Relationships. ISBN: 9780805847970

Theorizing Communication

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This book offers the first detailed intellectual history of communication study, from its beginnings in late nineteenth-century critiques of corporate capitalism and the burgeoning American wireline communications industry, to contemporary information theory and poststructuralist accounts of communicative activity. Schiller identifies a problematic split between manual and intellectual labor that outlasts each of the field's major conceptual departures, and from this vital perspective builds a rigorous critical survey of work aiming to understand the nexus of media, ideology, and information in a society. Looking closely at the thought of John Dewey, C. Wright Mills, Raymond Williams, Stuart Hall, Daniel Bell, and others, Schiller carefully maps the transformation of ideas about communication and culture as issues of corporate power, mass persuasion, cultural imperialism, and information expansion succeed one another in prominence. Bringing his analysis of communication theory into the present, Schiller concludes by limning a unitary model of society's cultural/informational production, one that broadens the concept of "labor" to include all forms of human self-activity. Powerful, challenging, and original, Theorizing Communication: A History offers a brilliantly constructed overview of the history of communication study, and will interest scholars working in the field as well as those working in critical theory, cultural studies, and twentieth-century intellectual history.
Category: Language Arts & Disciplines. ISBN: 9780195101997
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