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Business-to-Business Marketing

https://www.ebooks.com/cj.asp?IID=95770915&fc=GB&cjsku=95770915...
âThis textbook stands out from others by combining multiple approaches to b2b marketing theory with up-to-date examples from practice. The inclusion of many international examples makes it invaluable for faculty and students worldwide. It is a must read for students and a truly refreshing addition to any marketing course.â - Catherine Sutton-Brady, Associate Professor of Marketing, The University of Sydney Business School
Category: BUSINESS & ECONOMICS. ISBN:

Business-to-Business Marketing

https://www.ebooks.com/cj.asp?IID=95770915&fc=CA&cjsku=95770915...
‘This textbook stands out from others by combining multiple approaches to b2b marketing theory with up-to-date examples from practice. The inclusion of many international examples makes it invaluable for faculty and students worldwide. It is a must read for students and a truly refreshing addition to any marketing course.’ - Catherine Sutton-Brady, Associate Professor of Marketing, The University of Sydney Business School
Category: BUSINESS & ECONOMICS. ISBN:

Business-to-Business Marketing

https://www.ebooks.com/cj.asp?IID=95770915&fc=US&cjsku=95770915...
‘This textbook stands out from others by combining multiple approaches to b2b marketing theory with up-to-date examples from practice. The inclusion of many international examples makes it invaluable for faculty and students worldwide. It is a must read for students and a truly refreshing addition to any marketing course.’ - Catherine Sutton-Brady, Associate Professor of Marketing, The University of Sydney Business School
Category: BUSINESS & ECONOMICS. ISBN:

Business-to-Business Marketing

https://www.ebooks.com/cj.asp?IID=95770915&fc=AU&cjsku=95770915...
âThis textbook stands out from others by combining multiple approaches to b2b marketing theory with up-to-date examples from practice. The inclusion of many international examples makes it invaluable for faculty and students worldwide. It is a must read for students and a truly refreshing addition to any marketing course.â - Catherine Sutton-Brady, Associate Professor of Marketing, The University of Sydney Business School
Category: BUSINESS & ECONOMICS. ISBN:

The Business

https://www.ebooks.com/cj.asp?IID=755587&fc=GB&cjsku=755587...
In this life, you fight dirty to survive. THE BUSINESS by the 'undisputed queen of crime writing' (Guardian) and Sunday Times No.1 bestseller Martina Cole is an unflinching novel that exposes a world that many would rather ignore... Imelda Dooley has made a big mistake. Pregnant, alone and scared, she starts down a trail of lies and destruction that will wreck the lives of all who try to love her. As Imelda brings her daughter Jordanna into the world, followed by her son Kenny, she takes them with her into the dark underworld of drugs, prostitution and violence. But all actions have consequences. The only question is, who will face them? For more novels that will take you deep into the dark and dangerous criminal underworld, check out Martina Cole's THE GRAFT, THE LIFE and REVENGE
Category: FICTION. ISBN:

Greening Business

https://www.ebooks.com/cj.asp?IID=1107708&fc=GB&cjsku=1107708...
The book focuses on why, when and how businesses have responded to the growing pressures to improve on their environmental performance. Drawing on current research and numerous practical examples and case-studies, it examines the notion of the sustainable business organization. This is an ideal text for courses in Business and the Environment.
Category: Business. ISBN:

Humanitarian Business

https://www.ebooks.com/cj.asp?IID=1175995&fc=GB&cjsku=1175995...
With some 50 million people living under duress and threatened by wars and disasters in 2012, the demand for relief worldwide has reached unprecedented levels. Humanitarianism is now a multi-billion dollar enterprise, and aid agencies are obliged to respond to a range of economic forces in order to 'stay in business'. In his customarily hard-hitting analysis, Thomas G. Weiss offers penetrating insights into the complexities and challenges of the contemporary humanitarian marketplace. In addition to changing political and military conditions that generate demand for aid, private suppliers have changed too. Todayâs political economy places aid agencies side-by-side with for-profit businesses, including private military and security companies, in a marketplace that also is linked to global trade networks in illicit arms, natural resources, and drugs. This witchâs brew is simmering in the cauldron of wars that are often protracted and always costly to civilians who are the very targets of violence. While belligerents put a price-tag on access to victims, aid agencies pursue branding in a competition for 'scarce' resources relative to the staggering needs. As marketization encroaches on traditional humanitarianism, it seems everything may have a priceÃfrom access and principles, to moral authority and lives.
Category: POLITICAL SCIENCE. ISBN:

Business History

https://www.ebooks.com/cj.asp?IID=209517173&fc=GB&cjsku=209517173...
First Published in 1989. Routledge is an imprint of Taylor & Francis, an informa company.
Category: BUSINESS & ECONOMICS. ISBN:

Creative Business

https://www.ebooks.com/cj.asp?IID=95877201&fc=GB&cjsku=95877201...
While many people in business have strong analytic skills, creativity has been undervalued in many organisations. The authors draw attention to creative thinking and action and how this can be used to solve business problems and improve performance. They show how some companies have achieved success as a result of creativity and provide a step by step guide for companies and individuals to become more creative. The book also contains numerous scenarios that encourage the reader to solve problems imaginatively and to apply these creative thoughts to their own business problems.
Category: BUSINESS & ECONOMICS. ISBN:

Business Cooperation

https://www.ebooks.com/cj.asp?IID=95877302&fc=GB&cjsku=95877302...
This book highlights the phenomenon of business cooperation from different theoretical approaches, and studies the most important aspects of the organisational design of cooperation. Part one studies the economic approach, organisational points of view, strategic points of view and the game theory approach. Part two studies a number of questions related to the analysis of the organisation design and cooperation, and the principal cases in which cooperation has the greatest relevance: technology and international cooperation.
Category: BUSINESS & ECONOMICS. ISBN:
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