Mark your calendars! Here's a first look at the titles being published by Clarkson Potter, Potter Craft, Watson-Guptill and Broadway Books next Spring 2010. From world-renowned cookbooks and crafting books, to art and photography, and even personal memoir books, these imprints are sure to have something for everyone in the new year!
Uploaded by clarkson-potter-publishing on 09/20/2009
Digital publication details: 56 pages.
From serious nonfiction and business books, to literature, humor, craft, and cookbooks, The Crown Publishing Group has an incredible and varied list of books from all categories for Summer 2010.
Uploaded by crown-publishing on 12/06/2009
Digital publication details: 240 pages.
From serious nonfiction and business books, to literature, humor, craft, and cookbooks, The Crown Publishing Group has an incredible and varied list of books from all categories for Spring 2010.
Uploaded by crown-publishing on 09/20/2009
Digital publication details: 250 pages.
In BUYOLOGY, Lindstrom, who was voted one of Time Magazine's most influential people of 2009, presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy.
Uploaded by crown-publishing on 02/02/2010
Digital publication details: 19 pages.
Believe it or not, recessions make millionaires! Will you be one? In Start Over, Finish Rich, America's best-loved financial expert, David Bach, explains that 2010 will be the best opportunity for building wealth we have seen in decades. And, as the economy recovers, you must be set up to recover with it. Bach's easy, take-action plan will show you how.
Uploaded by crown-publishing on 01/04/2010
Digital publication details: 20 pages.
The primary obstacle is a conflict that’s built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems—the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort—but if it is overcome, change can come quickly.
Uploaded by crown-publishing on 02/17/2010
Digital publication details: 31 pages.
The June 2012 issue of The Modern features interviews with the cast of the new TNT Dallas reboot, as well as Krystin Ritter from ABC’s Don’t Trust the B—in Apt. 23. As well, we salute Donovan’s induction into the Rock and Roll Hall of Fame and take a fresh look at hippies. We also prepare for our new YouTube Channel, The Modern Channel One.
Uploaded by jbarlow1213 on 05/30/2012
Digital publication details: 56 pages.
“Behind almost every painting is a fortune and behind that a sin or a crime.” With these words as a starting point, Michael Gross, leading chronicler of the American rich, begins the first independent, unauthorized look at the saga of the nation’s greatest museum, the Metropolitan Museum of Art. In this endlessly entertaining follow-up to his bestselling social history 740 Park, Gross pulls back the shades of secrecy that have long shrouded the upper class’s cultural and philanthropic ambitions and maneuvers. And he paints a revealing portrait of a previously hidden face of American wealth and power.
Uploaded by crown-publishing on 05/05/2009
Digital publication details: 65 pages.
Why did the RAZR ultimately ruin Motorola? Why does Wal-Mart dominate rural and suburban areas but falter in large cities? Why did Starbucks stumble just when it seemed unstoppable? The answer lies in the ever-present tension between fidelity (the quality of a consumer’s experience) and convenience (the ease of getting and paying for a product). In Trade-Off, Kevin Maney shows how these conflicting forces determine the success, or failure, of new products and services in the marketplace.
Uploaded by crown-publishing on 09/14/2009
Digital publication details: 26 pages.
Packed with all the basic facts that have managed to free-fall from our heads over the years, Homework for Grown-ups is the ultimate grammar school refresher course in book form. In fact, there’s even a quiz at the end of each chapter to ensure you’ve been paying attention! Written in the light, engaging style of a favorite teacher and featuring lessons in English, math, history, science, geography, art, and even home economics and recess, this fun and handy guide will help you stop hemming and hawing and start speaking with a lot more authority—and a little less shame.
Uploaded by crown-publishing on 08/10/2009
Digital publication details: 35 pages.