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A Generation of Sociopaths
In his "remarkable" (Men's Journal) and "controversial" (Fortune) book -- written in a "wry, amusing style" (The Guardian) -- Bruce Cannon Gibney shows how America was hijacked by the Boomers, a generation whose reckless self-indulgence degraded the foundations of American prosperity. In A Generation of Sociopaths, Gibney examines the disastrous policies of the most powerful generation in modern history, showing how the Boomers ruthlessly enriched themselves at the expense of future generations. Acting without empathy, prudence, or respect for facts--acting, in other words, as sociopaths--the Boomers turned American dynamism into stagnation, inequality, and bipartisan fiasco. The Boomers have set a time bomb for the 2030s, when damage to Social Security, public finances, and the environment will become catastrophic and possibly irreversible--and when, not coincidentally, Boomers will be dying off. Gibney argues that younger generations have a fleeting window to hold the Boomers accountable and begin restoring America.
Published by Hachette Books on 03/07/2017
Book details: 464 pages.

Advertising to Baby Boomers
Using familiar examples, Nyren advises how to change prescription drug advertising, discusses planned retirement communities and the ways that they can be made more appealing to maturing consumers, and more importantly, offers valuable advice on the advertising of general consumer goods and services. Exploding the myth that Baby Boomers just want to retreat to their younger years, Nyren explains that Boomers are not hung up on age. "Who actually thinks about his or her age all the time, or even very often?" he asks. "Contrary to social commentators, the media, and certainly advertising agencies, most of the time we are who we are: people in our middle age, and not much different but a little different than other generations were in their middle ages. We're not jumping in mosh pits while juggling cans of soda, trying to be eighteen again.
Author: Chuck Nyren
Published by Paramount Market Publishing on 08/18/2019
Book details: 135 pages.

Baby Boomers and Beyond
How ministry leaders can help older adults be a vital part of Christian community With the explosion of the older adult population, this important book explores the opportunities and challenges that this presents for the Christian community. Amy Hanson challenges us to let go of many old stereotypes regarding aging and embrace a new paradigm that sees older adults as active, healthy and capable of making significant contributions. Debunks the myths of aging that keep us from fully embracing the potential of people in life's second half Offers suggestions on how to re-invent ministry with older adults Focuses on unleashing older adults to serve and make an impact on churches and congregations A volume in the Leadership Network series The author shows church leaders how they can unleash the power of the baby boomer population to strengthen their congregations.
Author: Amy Hanson
Published by John Wiley & Sons on 06/29/2010
Book details: 224 pages.

Soviet Baby Boomers
Soviet Baby Boomers traces the collapse of the Soviet Union and the transformation of Russia into a modern, highly literate, urban society through the life stories of the country's first post-World War II, Cold War generation.
Published by Oxford University Press on 09/19/2013
Book details: 436 pages.

Baby Boomer Health Dynamics
How healthy are the boomers, the generation that makes up over one-third of the Canadian population, as they reach retirement age? Focusing on four health behaviours that have been proven to be major risk factors for disease – smoking, unhealthy exercise, obesity, and heavy drinking – the author examines the implications of several key lifestyle-health conundrums, most notably the paradoxical relationship between two decades of increasing exercise levels and a concurrent and significant rise in obesity. This in turn leads to questions about the eating habits of North Americans, and in particular, the quantity and quality of fast-food and convenience-food consumption, and how obesity impacts general health.
Published by University of Toronto Press on 08/18/2019
Book details: 253 pages.

Marketing to Leading-edge Baby Boomers
By 2010, 30 percent of the U.S. population will be over age 50. Even today, the over-50 segment has $750 billion in spending power and controls a majority of the nation's assets. The generation's front-runners are Leading-Edge Baby Boomers, founders of modern youth culture and then yuppie materialism. These early Boomers have proven that they don't just occupy life stages -- they transform them. Now this influential generation is roaring into retirement and shaping a new future. They deserve -- and will amply reward -- your marketing investment. The paperback edition presents stimulating chapters that will show you:-Critical "bipolar metavalues" that influence the buying behavior of Leading-Edge Baby Boomers-Select the right advertising media to achieve your marketing goals-LOHAS: a new lifestyle segment that's changing everything-How to plan and organize "bandwagon" Boomer events and promotions-Exceptional opportunities for reaching Boomers through the InternetPer Brent Green, reading this book promises something beyond an insightful and challenging analysis of a generation moving into retirement. You will discover some original ideas about how the Baby Boom is shaping the future. What happens next will be interesting, if not tumultuous.
Author: Brent Green
Published by Paramount Market Publishing on 08/18/2019
Book details: 336 pages.

Baby Boomers and Generational Conflict
The dominant cultural script is that the Baby Boomers have 'had it all', thereby depriving younger generations of the opportunity to create a life for themselves. Bristow provides a critical account of this discourse by locating the problematisation of the Baby Boomers within a wider ambivalence about the legacy of the Sixties.
Published by Springer on 05/12/2015
Book details: 211 pages.

Baby Boomer Bust?
Baby Boomer Bust? examines and analyzes the meltdown of 2008/2009 from economic, political and social perspectives and illuminates how the meltdown has directly impacted Baby Boomers -- once known as the generation of promise, but now the generation of panic. It examines the downturn’s impact on Boomers’ lifestyles, dreams, aspirations and future plans. Baby Boomer Bust? raises some provocative questions regarding the generation’s ability to survive the worst economic downturn since the Great Depression.
Published by Morgan James Publishing on 04/15/2010
Book details: 212 pages.

The Last Baby Boomer
In 2076, the sprawling Baby Boom generation is down to one last survivor, 111-year-old Martin McCrae. The distinction earns McCrae a suite at a New York City museum where contestants pay a small fee to spend fifteen minutes with him as part of an ultimate ghoul pool. If they are in the room when he expires, they win a multi-million dollar jackpot. While silently praying he will die for them, contestants ask McCrae genial questions about the past, ultimately triggering recollections of rollicking times when McCrae waged war with boredom. As the ghoul pool grinds on for five years, McCrae eventually lapses into a coma and the contestants begin to resent him for his unusual longevity. While conspiracy theorists speculate that McCrae has been dead for years, his wealthy friend revives him with an offer to secure eternal life. McCrae must now decide whether to surrender to the temptation or welcome a natural death. The Last Baby Boomer is a coming-of-really-old age satire of a dying epoch that shines a light on the illuminating fact that even though we all die, only one gets to die last. But nobody wins until death does.
Author: Chris Rodell
Published by iUniverse on 12/23/2015
Book details: 256 pages.

After the Baby Boomers
Much has been written about the profound impact the post-World War II baby boomers had on American religion. But the lifestyles and beliefs of the generation that has followed--and the influence these younger Americans in their twenties and thirties are having on the face of religion--are not so well understood. It is this next wave of post-boomers that Robert Wuthnow examines in this illuminating book. What are their churchgoing habits and spiritual interests and needs? How does their faith affect their families, their communities, and their politics? Interpreting new evidence from scores of in-depth interviews and surveys, Wuthnow reveals a generation of younger adults who, unlike the baby boomers that preceded them, are taking their time establishing themselves in careers, getting married, starting families of their own, and settling down--resulting in an estimated six million fewer regular churchgoers. He shows how the recent growth in evangelicalism is tapering off, and traces how biblical literalism, while still popular, is becoming less dogmatic and more preoccupied with practical guidance. At the same time, Wuthnow explains how conflicts between religious liberals and conservatives continue--including among new immigrant groups such as Hispanics and Asians--and how in the absence of institutional support many post-boomers have taken a more individualistic, improvised approach to spirituality. Wuthnow's fascinating analysis also explores the impacts of the Internet and so-called virtual churches, and the appeal of megachurches. After the Baby Boomers offers us a tantalizing look at the future of American religion for decades to come.
Published by Princeton University Press on 02/22/2010
Book details: 320 pages.
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