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Advertising

www.ebooks.com/cj.asp?IID=182217&cjsku=182217...
Advertising, once seen as 'the official art of capitalist society' is an increasingly commonplace component of a characteristically promotional culture. Iain MacRury's Advertising offers the means to explore and evaluate this transition with an introduction to advertising for the contemporary reader.Advertising provides a clear and easy guide to a
Category: Business. ISBN: 9780415251259

Advertising

https://www.ebooks.com/cj.asp?IID=254591&fc=GB&cjsku=254591...
Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue.
Category: BUSINESS & ECONOMICS / Advertising & Promotion. ISBN:

Advertising

www.ebooks.com/cj.asp?IID=1931453&cjsku=1931453...
The new edition of a classic text about advertising creativity: how to find great ideas and express them freshly and powerfully.
Category: Business. ISBN: 9780393733860

Advertising

www.ebooks.com/cj.asp?IID=254591&cjsku=254591...
Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue.
Category: Business. ISBN: 9780761942542

Advertising

www.ebooks.com/cj.asp?IID=1883798&cjsku=1883798...
Advertising: Critical Approaches explores a broad range of critical theories and perspectives to shed new light on the organisation, workings and effects of the advertising industry today. Chris Wharton presents the social, cultural and economic role of advertising across history, with chapters tracking the process of advertising from production to reception. Split into three sections covering Foundations, Frameworks and Applications, the book's chapters explore a range of areas central to an insight into the development of modern advertising, including: advertising history cultural, critical and political economy approaches to advertising texts in advertising the reception of advertising advertising in the home and outdoor advertising consumer culture. Case studies explore the diversity in the uses of advertising throughout history, from Ostia and the Square of the Corporations in the ancient Roman world to the UK Border Agency's Go Home' campaign and contemporary City branding throughout Europe. Assessing the impact of the works of key critical thinkers including Marx, Morris, Lyotard, Barthes, Saussure, Williams and Hall have had on our understanding of consumption and advertising's societal impact, Advertising: Critical Approaches illuminates and enhances our understanding and engagement with one of the most vital cultural and economic forces in contemporary society.
Category: Business. ISBN: 9780415535229

Advertising

www.ebooks.com/cj.asp?IID=465584&cjsku=465584...
A no-holds-barred overview of the very competitive but ultimately rewarding industry that is advertising. Insightful, well-informed, frank and honest. An inspirational eye-opener for all Adland wannabes' Gyles Lingwood, Course Leader, Creative Advertising, University of Lincoln, UK 'Like the advertising business, Tibbs' book is dynamic, edgy, and challenging. It captures the industry's excitement, energy, intellect, and creativity. The book is an inspiration and should be standard reading for all practitioners, students, and faculty of advertising, marketing, and communications' Pamela Morris , Loyola University Chicago, USA Tibbs' insights turn the advertising agency from a mythical wonderland to a realistic career choice. Through reading this book and taking note of his advice, students will be one step closer to walking through its doors' Helen Powell, Senior Lecturer, Media and Advertising, University of East London, UK Advertising does not need another graduate! Whether you are an aspiring advertising creative, designer, account manager, PR / publicity consultant or marketing manager, Advertising is an engaging source of inspiration for those dark, idea-less days and a motivator when those job interviews or placements seem in short supply. Its Companion Website at: www.routledge.com/textbooks/advertising supports the book with further examples and ideas to inspire as well as offering up-to-date advice. This book is filled with numerous visual examples of advertising thinking. With words of advice and guidance from some of the industry's most respected practitioners and insights from graduates who faced the same challenges you will soon encounter in securing that elusive first job. Add to that, an extensive supply of hints and tips to enhancethe creative thinking processes, take the work you do beyond what you think you are capable of and, crucially, gain an edge at job interviews. Maybe advertising doesn't need another graduate, but then you won't be just another graduate will you?
Category: Business. ISBN: 9780415544665

Advertising

https://www.ebooks.com/cj.asp?IID=95795139&fc=GB&cjsku=95795139...
Mara Einstein exposes how our shopping, political, and even dating preferences are unwittingly formed by brand images and the mythologies embedded in them. Advertising: What Everyone Needs to Know® helps us combat the effects of manipulative advertising and enables the reader to understand how marketing industries work in the digital age, particularly in their uses and abuses of "Big Data." Most importantly, it awakens us to advertising's subtle and not-so-subtle impact on our lives-both as individuals and as a global society. What ideas and information are being communicated to us-and to what end?
Category: Business. ISBN:

Advertising

https://www.ebooks.com/cj.asp?IID=254591&fc=AU&cjsku=254591...
Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue.
Category: BUSINESS & ECONOMICS / Advertising & Promotion. ISBN:

Advertising

https://www.ebooks.com/cj.asp?IID=254591&fc=CA&cjsku=254591...
Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue.
Category: BUSINESS & ECONOMICS / Advertising & Promotion. ISBN:

Advertising

https://www.ebooks.com/cj.asp?IID=95795139&fc=CA&cjsku=95795139...
Mara Einstein exposes how our shopping, political, and even dating preferences are unwittingly formed by brand images and the mythologies embedded in them. Advertising: What Everyone Needs to Know® helps us combat the effects of manipulative advertising and enables the reader to understand how marketing industries work in the digital age, particularly in their uses and abuses of "Big Data." Most importantly, it awakens us to advertising's subtle and not-so-subtle impact on our lives-both as individuals and as a global society. What ideas and information are being communicated to us-and to what end?
Category: Business. ISBN:
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