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Advertising Organizations and Publications

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John Philip Jones has compiled a comprehensive guide to the 77 key organizations and publications in the field of advertising and marketing communications. Entries are arranged alphabetically for easy access and include a thorough description of each organization's purpose, activity and contact information. The collection is balanced among industry trade organizations (American Association of Advertising Agencies), research organizations (Marketing Science Institute), academic organizations (American Academy of Advertising), and pro-social organizations (Partnership for a Drug-Free America). With 27 entries from outside the United States, the collection is global in scope. Key publications such as AdWeek , Advertising Age and AdMap are also included.
Category: Business. ISBN: 9780761912361

The Academic Man

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When it was originally published, The Academic Man was the first full-scale social science-based study on the American academic profession. The issues identified by Logan Wilson in 1942 remain central to any consideration of the American professoriate. Wilson demonstrates the usefulness of a historical perspective in understanding the present, as well as the considerable continuity in higher education. His acute observations remain a critical base for contemporary studies of higher education. The Academic Man explores three mam aspects of higher education: the academic hierarchy, academic status, and academic processes and functions. He discusses the difficulty college graduates have in finding jobs, a problem still prevalent today. He also examines the small number of publications produced by graduates with Ph.Ds, showing that only a few account for the greatest percentage of publications, as well as the ratio of teaching activities to non-teaching activities performed by faculty members. In his new introduction, Philip G. Altbach discusses the changes that have occurred in the college community during the past half-century, including the expansion of universities and the increasing diversity of students and faculty hi terms of gender, ethnicity, and religious background. At the same tune, he shows how Wilson's basic tenets continue to hold true for contemporary academic life. The timelessness of The Academic Man will make it a valuable resource for students, professors, university administrators, and sociologists.
Category: Education. ISBN: 9781138534018

Negotiating Academic Literacies

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Negotiating Academic Literacies: Teaching and Learning Across Languages and Cultures is a cross-over volume in the literature between first and second language/literacy. This anthology of articles brings together different voices from a range of publications and fields and unites them in pursuit of an understanding of how academic ways of knowing are acquired. The editors preface the collection of readings with a conceptual framework that reconsiders the current debate about the nature of academic literacies. In this volume, the term academic literacies denotes multiple approaches to knowledge, including reading and writing critically. College classrooms have become sites where a number of languages and cultures intersect. This is the case not only for students who are in the process of acquiring English, but for all learners who find themselves in an academic situation that exposes them to a new set of expectations. This book is a contribution to the effort to discover ways of supporting learning across languages and cultures--and to transform views about what it means to teach and learn, to read and write, and to think and know. Unique to this volume is the inclusion of the perspectives of writers as well as those of teachers and researchers. Furthermore, the contributors reveal their own struggles and accomplishments as they themselves have attempted to negotiate academic literacies. The chronological ordering of articles provides a historical perspective, demonstrating ways in which issues related to teaching and learning across cultures have been addressed over time. The readings have consistency in terms of quality, depth, and passion; they raise important philosophical questions even as they consider practical classroom applications. The editors provide a series of questions that enable the reader to engage in a generative and exciting process of reflection and inquiry. This book is both a reference for teachers who work or plan to work with diverse learners, and a text for graduate-level courses, primarily in bilingual and ESL studies, composition studies, English education, and literacy studies.
Category: Language Arts & Disciplines. ISBN: 9780805829983

Building Academic Language

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Of the over one hundred new publications on the Common Core State Standards (CCSS), this one truly stands out! In the second edition of Building Academic Language , Jeff Zwiers presents a much-needed, comprehensive roadmap to cultivating academic language development across all disciplines, this time placing the rigor and challenges of the CCSS front and center. A must-have resource! Andrea Honigsfeld, EdD, Molloy College Language is critical to the development of content learning as students delve more deeply into specific disciplines. When students possess strong academic language, they are better able to critically analyze and synthesize complex ideas and abstract concepts. In this second edition of Building Academic Language , Jeff Zwiers successfully builds the connections between the Common Core State Standards and academic language. This is the go to' resource for content teachers as they transition to the expectations for college and career readiness. Katherine S. McKnight, PhD, National Louis University With the adoption of the Common Core State Standards (CCSS) by most of the United States, students need help developing their understanding and use of language within the academic context. This is crucially important throughout middle school and high school, as the subjects discussed and concepts taught require a firm grasp of language in order to understand the greater complexity of the subject matter. Building Academic Language shows teachers what they can do to help their students grasp language principles and develop the language skills they'll need to reach their highest levels of academic achievement. The Second Edition of Building Academic Language includes new strategies for addressing specific Common Core standards and also provides answers to the most important questions across various content areas, including: What is academic language and how does it differ by content area? How can language-building activities support content understanding for students? How can teachers assist students in using language more effectively, especially in the academic context? How can academic language usage be modeled routinely in the classroom? How can lesson planning and assessment support academic language development? An essential resource for teaching all students, this book explains what every teacher needs to know about language for supporting reading, writing, and academic learning.
Category: Education. ISBN: 9781118744857

English for Academic Research: Writing Exercises

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As with its sister publications, this volume of analysis and exercises gets to the heart of written English, providing would-be academicians with exercises that tackle the mistakes most often made by non-native writers, for example in paragraphing.
Category: Language Arts & Disciplines. ISBN: 9781461442974

Academic Libraries in the US and China

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Academic libraries have a long history both in the USA and China, with institutions developing along different trajectories, and responding to the rapidly changing library environment globally. Academic Libraries in the US and China compares current practices within Library and Information Science (LIS) in the USA and China, giving an historical overview of instruction, government documents, and outreach in academic libraries, as well as discussion and comparative analysis. An introduction leads to chapters on instruction, government publications, and outreach. Each topic is covered both for American and Chinese academic libraries. A conclusion then gives comparative analysis of US and Chinese academic libraries. Provides a clear examination of the historical foundations of three key areas within the academic library Includes examples of easy-to-implement current practices Anticipates future trends
Category: Business. ISBN: 9781843346913

Academic Language! Academic Literacy!

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This practical guide provides 36 hands-on strategies for helping ELLs learn the necessary skills to decipher academic language in reading, writing, listening, and speaking.
Category: EDUCATION / Teaching Methods & Materials / General. ISBN:

Academic Language! Academic Literacy!

www.ebooks.com/cj.asp?IID=1077630&cjsku=1077630...
This practical guide provides 36 hands-on strategies for helping ELLs learn the necessary skills to decipher academic language in reading, writing, listening, and speaking.
Category: Language Arts & Disciplines. ISBN: 9781412971324

Academic Language! Academic Literacy!

https://www.ebooks.com/cj.asp?IID=1077630&fc=GB&cjsku=1077630...
This practical guide provides 36 hands-on strategies for helping ELLs learn the necessary skills to decipher academic language in reading, writing, listening, and speaking.
Category: EDUCATION / Teaching Methods & Materials / General. ISBN:

Academic Language! Academic Literacy!

https://www.ebooks.com/cj.asp?IID=1077630&fc=AU&cjsku=1077630...
This practical guide provides 36 hands-on strategies for helping ELLs learn the necessary skills to decipher academic language in reading, writing, listening, and speaking.
Category: EDUCATION / Teaching Methods & Materials / General. ISBN:
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