A book to challenge the status quo, spark a debate, and get people talking about the issues and questions we face as a country!
Published by Simon and Schuster on 09/26/2016
Book details: 256 pages.
This book examines trademarks and brands, and their historical role in national competitive and comparative advantage and in overall economic growth. The contributors provide an historical account of the contribution of brands in consumer goods to economic growth; examine the development of trademark law, its influence on brand strategy, and reciprocally the influence of strategy on the law; and look at the building and repositioning of individual brands as example of the interplay of law and strategy. Brands and trademarks are usually discussed from the perspective of marketing. This book draws together scholars and practitioners not only from marketing, but also from business history, law, economics, and economic history to provide a richer understanding of trade marks and competitiveness than has hitherto been available.
Published by Routledge on 05/04/2010
Book details: 270 pages.
If you were born to dance, but are having difficulty with the first steps to stardom, this is the book for you. From finding the right training to getting an agent, from performing in music videos to working on the West End stage, this is a down-to-earth source book of tips that will inspire and encourage beginners and help those already in the profession to take their careers to the next level. Combining years of experience with quotes and advice from many successful names in the business, the authors will help you discover, develop and market your own unique performance style and abilities. With sections on choosing a career path, handling auditions, promoting yourself and managing the business side of your career, this book contains everything you need to achieve your goals.
Published by A&C Black on 02/01/2005
Book details: 128 pages.