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Philip Kotler - The Mind of a Leader: Legends

https://www.kobo.com/us/en/audiobook/philip-kotler-the-mind-...
Experience a first-hand interview with the legendary Philip Kotler, American marketing author, consultant and professor; currently the S.C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwes

Samenvatting van Philip Kotler's Marketing 4.0

https://www.kobo.com/us/nl/ebook/samenvatting-van-philip-kot...
Efficiënte, in 15 minuten te lezen samenvatting van het eind 2016 verschenen boek Marketing 4.0 van marketing-goeroe Philip Kotler. Marketing 4.0: Moving from Traditional to Digital is hèt handboek voor het nieuwe marketen, dat je de weg wijst in

El marketing según Kotler

https://www.kobo.com/us/es/ebook/el-marketing-segun-kotler...
A partir de que su libro Marketing Management, considerado por The Financial Times como uno de los cincuenta mejores libros de empresa jamás escritos, se convirtiera en el texto sobre marketing más utilizado por los especialistas

Philip Kotler - Une pièce maîtresse dans l'évolution du concept marketing

https://www.kobo.com/us/fr/ebook/philip-kotler-une-piece-mai...
Nous verrons que le parcours prodigieux de Philip Kotler se structure autour de cinq grands axes, parfois correspondant à des périodes particulières, qui vont servir à articuler la première partie de notre article. Pourtant, l'un de ces axes a inc

e-Study Guide for: Marketing for Hospitality and Tourism by Philip Kotler, ISBN 9780135045596

https://www.kobo.com/us/en/ebook/e-study-guide-for-marketing...
Never Highlight a Book Again! Just the FACTS101 study guides give the student the textbook outlines, highlights, practice quizzes and optional access to the full practice tests for their textbook.

Kotler On Marketing

https://www.kobo.com/us/en/ebook/kotler-on-marketing...
Philip Kotler's name is synonymous with marketing. His textbooks have sold more than 3 million copies in 20 languages and are read as the marketing gospel in 58 countries. Now Kotler on Marketing offers his long-awaited, essential guide t

BRAND sense

https://www.kobo.com/us/en/ebook/brand-sense...
In perhaps the most creative and authoritative book on sensory branding ever written, international business legend Martin Lindstrom reveals what the world's most successful branding companies do differently - integrating touch, taste, smell, sig

Confronting Capitalism

https://www.kobo.com/us/en/ebook/confronting-capitalism-2...
With the fall of the Berlin Wall, one economic model emerged triumphant. Capitalism-spanning a spectrum from laissez faire to authoritarian-shapes the market economies of all the wealthiest and fastest-growing nations. But trouble is cracking its

BRAND sense

https://www.kobo.com/us/en/ebook/brand-sense-2...
In perhaps the most creative and authoritative book on sensory branding ever written, international business legend Martin Lindstrom reveals what the world's most successful branding companies do differently - integrating touch, taste, smell, sig

Confronting Capitalism

https://www.kobo.com/us/de/ebook/confronting-capitalism-1...
1989: Der Kommunismus ist tot, der Kapitalismus hat sich als das überlegene System erwiesen. 2008: Die Wall Street bringt die Weltwirtschaft an den Rand des Zusammenbruchs. 2015: Wir können nicht mehr die Augen vor gravierenden ökonomischen Proble

Marketing 4.0

https://www.kobo.com/us/es/ebook/marketing-4-0-6...
Las nuevas tecnologías, las redes sociales y el marketing digital en general están revolucionando la forma de llegar a nuestros clientes. El cliente de hoy tiene unos hábitos diferentes al de hace unos años: está hiperinformado, hiperconectado, am

Marketing in the Public Sector (paperback)

https://www.kobo.com/us/en/ebook/marketing-in-the-public-sec...
Marketing in the Public Sector is a groundbreaking book written exclusively for governmental agencies. It offers dozens of marketing success stories from agencies of all types-from around the world-so that you can make a

Los 10 pecados capitales del marketing

https://www.kobo.com/us/es/ebook/los-10-pecados-capitales-de...
Tal como dijo en una ocasión David Packard, cofundador de Hewlett Packard, el marketing es demasiado importante como para dejarlo sólo en manos del departamento de marketing. Por ello, independientemente de la función que desempeñemos en nuestra

Social Marketing to Protect the Environment

https://www.kobo.com/us/en/ebook/social-marketing-to-protect...
Behavior change is central to the pursuit of sustainability. This book details how to use community-based social marketing to motivate environmental protection behaviors as diverse as water and energy efficiency, alternative transportation, and wa

Market Your Way to Growth

https://www.kobo.com/us/en/ebook/market-your-way-to-growth...
Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using cr

Marketing de Crescimento

https://www.kobo.com/us/pt/ebook/marketing-de-crescimento...
O guru do marketing Philip Kotler e o estrategista de marketing global Milton Kotler mostram como sobreviver a águas econômicas turbulentas.Com o mundo desenvolvido enfrentando um crescimento econômico lento, competir, com sucesso, em uma base consumidora limitada significa utilizar estratégias criativas de marketing. Marketing de Crescimento apresenta oito caminhos eficazes para crescer até nas economias mais lentas. Eles também incluem como aumentar sua quota no mercado, desenvolver clientes entusiasmados, construir sua marca, inovar, expandir internacionalmente, adquirir outros negócios, construir uma grande reputação de responsabilidade social, etc.

Loktantra ka Patan

https://www.kobo.com/us/hi/ebook/loktantra-ka-patan...
Democracy in Decline is an examination by the 'father of modern marketing' into how a long cherished product (democracy) is failing the needs of its consumers (citizens).Philip Kotler identifies 14 shortcomings of today's

Marketing Places

https://www.kobo.com/us/en/ebook/marketing-places...
Today's headlines report cities going bankrupt, states running large deficits, and nations stuck in high debt and stagnation. Philip Kotler, Donald Haider, and Irving Rein argue that thousands of "places" - cities, states, and nations

8 Maneras de crecer

https://www.kobo.com/us/es/ebook/8-maneras-de-crecer...
Tu empresa puede crecer y ganar cuota de mercado pese a la competencia, situaciones de crisis o economías en recesión. 8 maneras de crecer te da las claves para lograr estos objetivos y desarrollar tu negocio ante cualquier situación. La mayoría d

Winning Global Markets

https://www.kobo.com/us/en/ebook/winning-global-markets...
A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future of Global Business is a compelling practical analysis of a new direction of marketing within t
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