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Information Marketing

https://store.kobobooks.com/en-US/ebook/information-marketin...
In this fully revised second edition of Information Marketing Jenny Rowley explores the impact of globalization, digitization, connectivity and customization in the information marketplace. She introduces a number of new topics and a shift of emphasis which reflect both the changing nature of information services and also practical and theoretical perspectives on marketing. This book's unique perspective makes it essential reading for professionals in information services as well as students in information management, library and information studies, business information, marketing, ecommerce and communication studies.

Information Marketing

https://www.kobo.com/us/en/ebook/information-marketing-2...
The nature of the information marketplace is under continual evolution and all organisations in the information industry need to form new strategic alliances, identify new market segments and evolve new products, employing a full armoury of market

Information Marketing

https://store.kobobooks.com/en-US/ebook/information-marketin...
The nature of the information marketplace is under continual evolution and all organisations in the information industry need to form new strategic alliances, identify new market segments and evolve new products, employing a full armoury of marketing tactics to succeed in the changing environment. In this fully revised second edition of Information Marketing Jenny Rowley explores the impact of globalization, digitization, connectivity and customization in the information marketplace. She introduces a number of new topics and a shift of emphasis which reflect both the changing nature of information services and also practical and theoretical perspectives on marketing. As well as being thoroughly revised and updated, themes that are more fully developed include: e-service, self-service, customer relationships, online branding, online marketing communications, measuring online activity and customer relationship management systems. This book's unique perspective makes it essential reading for professionals in information services as well as students in information management, library and information studies, business information, marketing, e-commerce and communication studies.

Organizing Knowledge

https://www.kobo.com/us/en/ebook/organizing-knowledge...
The fourth edition of this standard student text, Organizing Knowledge, incorporates extensive revisions reflecting the increasing shift towards a networked and digital information environment, and its impact on documents, information, knowledge,

ePortfolios in Australian Universities

https://www.kobo.com/us/en/ebook/eportfolios-in-australian-u...
This book focuses on essential findings concerning emerging practices of student learning through the teaching and learning benefits of the electronic portfolio (ePortfolio) in a range of disciplines at Australian universities. It explores the lat

De Verzamelaar

https://store.kobobooks.com/nl-US/ebook/de-verzamelaar...
In Medford Massachusetts wordt het lichaam van een jonge vrouw ontdekt, begraven in het Middlesex Fells reservaat. Al gauw blijkt dat het om een seriemoordenaar gaat. Wanneer ze de moordenaar dood terugvinden, staan de rechercheurs voor een raadsel. Tactisch rechercheur Spencer Bennet wordt belast met de zaak. DNA-analist Jennifer Rowley ondersteunt Bennet met haar expertise. Samen met haar collega's probeert ze zo snel mogelijk al het materiaal van de zaak te onderzoeken in een race tegen de klok. Er zijn nog een aantal vrouwen vermist, die waarschijnlijk in handen zijn gevallen van deze seriemoordenaar. Spencer en Jennifer kampen beiden met een verleden. Daardoor trekken ze naar elkaar toe, maar houden elkaar op afstand. Voor een van de twee zal zijn of haar grootste angst werkelijkheid worden.
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