Ian Linton PDF: 1 to 7 of 7 results fetched - page 1 [kb]

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Brilliant Marketing Plans

https://www.kobo.com/us/en/ebook/brilliant-marketing-plans...
Provides a practical and project-based approach so you can put marketing plans into action quickly and effectively. Following a brief overview of the planning process, each chapter provides a self-contained guide to planning a specific mark

Marketing Training Services

https://www.kobo.com/us/en/ebook/marketing-training-services...
Ian Linton's book is designed to help both corporate training departments and specialist training organizations. It shows how to use modern marketing and communication techniques to increase current course uptake, win support for future activity a

Taking Technology to the Market

https://www.kobo.com/us/en/ebook/taking-technology-to-the-ma...
With intensifying competitive activity and continuing budget constraints, technology marketing teams are under pressure to be more accountable and deliver measurable results that demonstrate an effective return on investment. To add to the complex

Wuthering Heights

https://www.kobo.com/us/en/ebook/wuthering-heights-48...
First published in 1847, Wuthering Heights is set on the bleak Yorkshire moors, where the drama of Catherine and Heathcliff, Heathcliff's cruel revenge against Edgar and Isabella Linton, and the promise of redemption through the next generation, is e

The Secrets of Success in Marketing

https://www.kobo.com/us/en/ebook/the-secrets-of-success-in-m...
Real world marketing for real world professionals everything you need to know to be the best in the business. Marketing has never been more pressured than it is today, and. as a marketing professional, you are increasingly expec

Taking Technology to the Market

https://store.kobobooks.com/en-US/ebook/taking-technology-to...
With intensifying competitive activity and continuing budget constraints, technology marketing teams are under pressure to be more accountable and deliver measurable results that demonstrate an effective return on investment. To add to the complexity, the market for technology products and services is global, with continuing growth in both developed and developing territories. Taking Technology to the Market provides a practical guide to the critical success factors in marketing technology. It uses a project-based approach, providing comprehensive guidelines for key strategic and tactical marketing programmes. The book will help you improve your chances of developing a winning marketing programme by providing essential steps to success and insight into best practice. Individual chapters provide self-contained guides to planning specific marketing tasks. The range of tasks covers the most common challenges facing marketing teams in technology companies. The book will help you understand the key success factors for overcoming a range of marketing challenges and give you the tools to put specific programmes into action quickly and effectively. The technology sector is a global business characterised by short product cycles, rapid change, longer-term customer relationships, complex decision-making processes, high levels of collaboration and partnership with customers and the supply chain, diverse channels to market and an emphasis on the value of information. These factors make the marketing of technology products and services a distinct discipline within the overall marketing spectrum to which Taking Technology to the Market is the definitive guide.

Dickens and the Rise of Divorce

https://store.kobobooks.com/en-US/ebook/dickens-and-the-rise...
Questioning a literary history that, since Ian Watt's Rise of the Novel, has privileged the courtship plot, Kelly Hager proposes an equally powerful but overlooked narrative focusing on the failed marriage. Hager maps the legal history of marriage and divorce, providing crucial background as she reveals the prevalence of the failed-marriage plot in eighteenth- and nineteenth-century British novels. Dickens's novels emerge as representative case studies in their preoccupations with the disintegration of marriage, the far-reaching and disastrous effects of the doctrine of coverture, and the comic, spectacular, and monstrous possibilities afforded by the failed-marriage plot. Setting his narratives alongside the writings of liberal reformers like John Stuart Mill and the seemingly conservative agendas of Caroline Norton, Eliza Lynn Linton, and Sarah Stickney Ellis, Hager also offers a more contextualized account of the competing strands of the Woman Question. In the course of her revisionist readings of Dickens's novels, Hager uncovers a Dickens who is neither the conservative agent of the patriarchy nor a novelistic Jeremy Bentham, and reveals that tipping the marriage plot on its head forces us to adjust our understanding of the complexities of Victorian proto-feminism.
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