Finola Kerrigan PDF: 1 to 5 of 5 results fetched - page 1 [kb]

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Film Marketing

https://www.kobo.com/us/en/ebook/film-marketing-1...
Film Marketing is the first book to consolidate existing literature into a well informed and academically sound textbook. The book focuses on the film industry as a whole, which incorporates popular (mainstream) fiction films (usually) in English,

Film Marketing

https://www.kobo.com/us/en/ebook/film-marketing-3...
The role of the film marketer is both vital and challenging. Promotion is one of the industry's biggest costs, with the campaign of a large film costing up to half its production budget. Box office results, however, are wildly unpredictable: relat

Arts Marketing

https://www.kobo.com/us/en/ebook/arts-marketing-1...
Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practi

Marketing the Arts

https://www.kobo.com/us/en/ebook/marketing-the-arts...
In recent years, there have been significant shifts in arts marketing, both as a practice and an academic discipline. The relationship between art and the market is increasingly complex and dynamic, requiring a transformation in the way the arts a

Celebrity, Convergence and Transformation

https://www.kobo.com/us/en/ebook/celebrity-convergence-and-t...
Bringing together the latest thinking on both celebrity brands and celebrity culture from academics specialising in the field of marketing, this book explores a range of insightful contexts in order to add vigour and vitality to our understanding
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