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Marketing Research for the Tourism, Hospitality and Events Industries

https://www.kobo.com/us/en/ebook/marketing-research-for-the-...
This is a user-friendly textbook that covers qualitative, quantitative and social media methods, providing tourism, hospitality and events students and course leaders with an accessible guide for learning and teaching marketing research. Th

Marketing Research

https://www.kobo.com/us/en/ebook/marketing-research-2...
Essential to any student of the discipline, this textbook offers a comprehensive, applied approach to understanding and designing market research. Balancing the fundamental quantitative methodologies and theoretical structures with practical applications of qualitative techniques, this book is ideal for the novice researcher, and for those more familiar with the discipline. With an emphasis on both critical thinking and hands-on application, the textbook contains: several real life case studies; useful learning features such as key terms, definitions and discussion topics, and is supported by a companion website.

Marketing Research

https://www.kobo.com/us/en/ebook/marketing-research-20...
An introductory textbook that provides students with the essential information needed to plan and perform marketing research for the first time. The Second Edition presents a balanced mix of qualitative and quantitative methods, reflecting

Entrepreneurship for the Creative and Cultural Industries

https://www.kobo.com/us/en/ebook/entrepreneurship-for-the-cr...
Artists, musicians, actors, singers, designers and other creative individuals need to understand basic business concepts if they are to successfully pursue their chosen artistic profession. These skills have historically not been taught to creativ

Tourism Marketing for Cities and Towns

https://www.kobo.com/us/en/ebook/tourism-marketing-for-citie...
Understanding how places, particularly cities and towns, are marketed to and consumed by tourists, is vital to anyone working in the tourism industry. By creating and promoting a unique branded destination, the successful marketer can attract new

Tourism Marketing for Cities and Towns

https://www.kobo.com/us/en/ebook/tourism-marketing-for-citie...
Tourism Marketing for Cities and Towns provides thorough and succinct coverage of marketing theory specific to the tourism industry. It focuses on developing the branded destination with special emphasis on promotional planning. In addition, it co

Marketing Research for Non-profit, Community and Creative Organizations

https://www.kobo.com/us/en/ebook/marketing-research-for-non-...
'Marketing Research for Non-profit, Community and Creative Organizations' is a comprehensive guide to conducting research methods within the non-profit sector. Highly practical, the purpose of the book is two-fold. Firstly, it aims to educate the

Marketing for Cultural Organizations

https://www.kobo.com/us/en/ebook/marketing-for-cultural-orga...
Marketing for Cultural Organizations presents traditional marketing theory with a focus on the aspects most relevant to arts or cultural organizations. The book explains how to overcome the division between the concepts of high art and po

Marketing Strategy for Creative and Cultural Industries

https://www.kobo.com/us/en/ebook/marketing-strategy-for-crea...
Successful marketing strategies are a vital aspect of any business. This textbook provides students and potential managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of
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