Since Don’t Make Me Think was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug’s guide to help them understand the principles of intuitive navigation and information design. Witty, commonsensical, and eminently practical, it’s one of the best-loved and most recommended books on the subject. Now Steve returns with fresh perspective to reexamine the principles that made Don’t Make Me Think a classic–with updated examples and a new chapter on mobile usability. And it’s still short, profusely illustrated…and best of all–fun to read. If you’ve read it before, you’ll rediscover what made Don’t Make Me Think so essential to Web designers and developers around the world. If you’ve never read it, you’ll see why so many people have said it should be required reading for anyone working on Web sites. “After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book.”–Jeffrey Zeldman, author of Designing with Web Standards
Published by: New Riders | Publication date: 12/23/2013Kindle book details: Kindle Edition, 216 pages
Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems (Voices That Matter)
It's been known for years that usability testing can dramatically improve products. But with a typical price tag of $5,000 to $10,000 for a usability consultant to conduct each round of tests, it rarely happens. In this how-to companion to Don't Make Me Think: A Common Sense Approach to Web Usability, Steve Krug spells out a streamlined approach to usability testing that anyone can easily apply to their own Web site, application, or other product. (As he said in Don't Make Me Think, "It's not rocket surgery".) Using practical advice, plenty of illustrations, and his trademark humor, Steve explains how to:
- Test any design, from a sketch on a napkin to a fully-functioning Web site or application
- Keep your focus on finding the most important problems (because no one has the time or resources to fix them all)
- Fix the problems that you find, using his "The least you can do" approach
Published by: New Riders | Publication date: 12/22/2009Kindle book details: Kindle Edition, 169 pages
In this entertaining and insightful analysis, cognitive scientist Don Norman hails excellence of design as the most important key to regaining the competitive edge in influencing consumer behavior.Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious-even liberating-book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization.The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time.The Design of Everyday Things is a powerful primer on how-and why-some products satisfy customers while others only frustrate them.
Published by: Basic Books | Publication date: 11/05/2013Kindle book details: Kindle Edition, 370 pages
How do successful companies create products people can’t put down?Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.Eyal provides readers with:• Practical insights to create user habits that stick.• Actionable steps for building products people love.• Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.
Published by: Portfolio | Publication date: 11/04/2014Kindle book details: Kindle Edition, 255 pages
We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you’ll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play. Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as:
- What grabs and holds attention on a page or screen?
- What makes memories stick?
- What is more important, peripheral or central vision?
- How can you predict the types of errors that people will make?
- What is the limit to someone’s social circle?
- How do you motivate people to continue on to (the next step?
- What line length for text is best?
- Are some fonts better than others?
Published by: New Riders | Publication date: 04/14/2011Kindle book details: Kindle Edition, 255 pages
- Wie User tatsächlich mit Websites umgehen
- Verblüffend einfache Website-Strategien
- Layout und Navigation benutzerfreundlich gestalten
- Krugs erstes Gesetz der Usability
- Wie wir das Web wirklich nutzen
- Konventionen einsetzen
- Effektive visuelle Hierarchien erzeugen
- Die Webseite in klar definierte Bereiche teilen
- Keinen Zweifel darüber lassen, was anklickbar ist
- Inhalte für die bessere Lesbarkeit formatieren
- Das Design der Navigation
- Konventionen der Webnavigation
- Aussehen und Hierarchie der Startseite
- Usability-Tests effektiv gestalten
- Mobile Webseiten
Published by: mitp Verlags GmbH & Co. KG | Publication date: 10/06/2014Kindle book details: Kindle Edition, 312 pages
Forms that Work: Designing Web Forms for Usability clearly explains exactly how to design great forms for the web. The book provides proven and practical advice that will help you avoid pitfalls, and produce forms that are aesthetically pleasing, efficient and cost-effective. It features invaluable design methods, tips, and tricks to help ensure accurate data and satisfied customers. It includes dozens of examples - from nitty-gritty details (label alignment, mandatory fields) to visual designs (creating good grids, use of color). This book isn’t just about colons and choosing the right widgets. It’s about the whole process of making good forms, which has a lot more to do with making sure you’re asking the right questions in a way that your users can answer than it does with whether you use a drop-down list or radio buttons. In an easy-to-read format with lots of examples, the authors present their three-layer model - relationship, conversation, appearance. You need all three for a successful form - a form that looks good, flows well, asks the right questions in the right way, and, most important of all, gets people to fill it out. Liberally illustrated with full-color examples, this book guides readers on how to define requirements, how to write questions that users will understand and want to answer, and how to deal with instructions, progress indicators and errors. This book is essential reading for HCI professionals, web designers, software developers, user interface designers, HCI academics and students, market research professionals, and financial professionals.*Provides proven and practical advice that will help you avoid pitfalls, and produce forms that are aesthetically pleasing, efficient and cost-effective. *Features invaluable design methods, tips, and tricks to help ensure accurate data and satisfied customers. *Includes dozens of examples -- from nitty-gritty details (label alignment, mandatory fields) to visual designs (creating good grids, use of color).*Foreword by Steve Krug, author of the best selling Don't Make Me Think!
Published by: Morgan Kaufmann | Publication date: 03/02/2009Kindle book details: Kindle Edition, 199 pages
本书是作者Steve Krug继畅销书《点石成金：访客至上的网页设计秘笈》(Don't Make Me Think)后推出的又一力作。多年来，人们就认识到网站可用性测试可以极大地改善产品质量，但鉴于正规的可用性测试流程复杂、费用高昂，很少人这样做。在本书中，作者详细阐述了一种简化的网站可用性测试方法，让任何人都能够尽早并频繁地对其网站、应用程序和其他产品进行可用性测试，从而将最严重的可用性问题消灭在萌芽状态。 本书短小精悍，语言轻松幽默，任何从事产品设计或对可用性测试感兴趣的读者都将受益匪浅。
Published by: 人民邮电出版社 | Publication date: 07/01/2010Kindle book details: Kindle Edition, 158 pages
《妙手回春：网站可用性测试及优化指南(修订版)》是作者Steve Krug继畅销书《点石成金：访客至上的网页设计秘笈》(Don't Make Me Think)后推出的又一力作。多年来，人们就认识到网站可用性测试可以极大地改善产品质量，但鉴于正规的可用性测试流程复杂、费用高昂，很少人这样做。在《妙手回春：网站可用性测试及优化指南(修订版)》中，作者详细阐述了一种简化的网站可用性测试方法，让任何人都能够尽早并频繁地对其网站、应用程序和其他产品进行可用性测试，从而将最严重的可用性问题消灭在萌芽状态。 《妙手回春：网站可用性测试及优化指南(修订版)》短小精悍，语言轻松幽默，任何从事产品设计或对可用性测试感兴趣的读者都将受益匪浅。
Published by: 人民邮电出版社 | Publication date: 04/01/2014Kindle book details: Kindle Edition, 136 pages
Aus Band 1: VISIONARIUM ist ein Sammelbecken für deutschsprachige und internationale Phantastik, wobei sämtliche Sparten von Horror über Noir bis Science Fiction abgedeckt werden – es ist unser Bemühen, qualitativ nur das Hochwertigste aus jedem Genre anzubieten. Und das meinen wir wörtlich: Von der Entscheidung über den Autor über ein erstklassiges Lektorat bis zu diversen, namhaften Graphik-Künstlern, die jede abgedruckte Story exklusiv illustrieren.In der ersten Ausgabe erwarten Sie unter dem Motto „Tod und Verdammnis“ Stories von Martin Compart, Christina Scholz und John Aysa – mit Illustrationen von Michael Wittmann, Arkis Krayl und Anna-Maria Jung. Weiters haben wir Kultautor Andreas Gruber zum Interview gebeten und runden den Inhalt mit einer Reportage über Erfahrungen mit Lovecraft’scher Magie und diversen Rezensionen ab.Ca. 119 Normseiten
Publication date: 04/01/2014Kindle book details: Kindle Edition, 136 pages