small business marketing PDF: 21 to 30 of 1000 results fetched - page 3 [ec]

Zoolz is the only cloud solution that keeps your data even when you disconnect your drives
Get full control over PDFs. Edit, combine, transform and organize PDFs.

Creative Marketing

www.ebooks.com/cj.asp?IID=257382&cjsku=257382...
Creative Marketing has been written in response to the continued failure to address the theory/practice gap in marketing management. The art world is full of creativity, yet existing marketing theory continues to prescribe formulaic, stepwise processes for marketing success. Rather than perpetuating the belief in the value of traditional marketing frameworks, this book draws on a diverse range of disciplines to inspire entrepreneurial thinking and practice among those marketers who wish to push the boundaries of knowledge and convention. Creative Marketing gets back to how best to support individuals as well as small, medium and micro-enterprises through new marketing approaches.
Category: Business. ISBN: 9781403941909

Creative Marketing

www.ebooks.com/cj.asp?IID=95734559&cjsku=95734559...
Creative Marketing has been written in response to the continued failure to address the theory/practice gap in marketing management. The art world is full of creativity, yet existing marketing theory continues to prescribe formulaic, stepwise processes for marketing success. Rather than perpetuating the belief in the value of traditional marketing frameworks, this book draws on a diverse range of disciplines to inspire entrepreneurial thinking and practice among those marketers who wish to push the boundaries of knowledge and convention. Creative Marketing gets back to how best to support individuals as well as small, medium and micro-enterprises through new marketing approaches.
Category: Business. ISBN: 9781403941909

MySpace Marketing

www.ebooks.com/cj.asp?IID=414029&cjsku=414029...
MySpace Marketing is the quintessential low-down on guerilla marketing on the biggest social network on the planet. Marketers big and small need to learn how to connect with their target audiences via social media or get left in the dust. MySpace Marketing gives the grounding and the specific tips and traps essential for marketing success on MySpace. Mark Brooks, Editor, SocialNetworkingWatch.com An invaluable guide to the dos and don'ts of building and marketing to social networksessential reading for the enterprise 2.0. Niall Cook, Author, Enterprise 2.0: How Social Software Will Change the Future of Work Social networking is the new PR and advertisingany business not starting to explore the online space will be left behind by the competition. MySpace Marketing gives a practical, step-by-step approach that any business can use for successful marketing on the popular site. Colleen Coplick, BuzzNetworker.com Social Networks like MySpace are critical to the future of marketing. With traditional tactics like advertising no longer effective, there is no better way to have prospects experience your brand. Paul Dunay, Global Director of Integrated Marketing, BearingPoint; Author, Buzz Marketing for Technology blog MySpace Marketing is a practical guide for anyone involved in brand building. From starting with strategy (Is your business right for MySpace marketing?') to the ins and outs of profile creation and audience segmentation, this book is an essential primer for small business owners and large brands alike on one of the biggest social networks. Scott Monty,The Social Media Marketing Blog, Global Digital & Multimedia Communications Manager, Ford Motor Company MySpace Marketing takes a respectful look at the rich community of MySpace and instructs marketers on how to successfully become a part of that community. Part field-guide and part how-to manual, MySpace Marketing delivers a great read and solid advice. Kate Trgovac, Editor-in-Chief, OneDegree.ca I have read a lot of books on marketing on MySpace, but what makes MySpace Marketing stand out are the examples (mini case studies) of what actually works on MySpace. The examples of what type of marketing campaigns have been successful and what you can do to replicate that campaign are really insightful and provide me with enough information that I feel I could go and launch a successful marketing campaign on MySpace today. David Wilson, Social Media Blogger, http://social-media-optimization.com Social media marketing doesn't have to be a series of trials and errors. MySpace Marketing is one of the only resources I've seen that takes the guesswork out of how to market in one of the largest social networks. Regardless of level of experience or resources, it gives step-by-step strategies suitable for large and small companies alike. Lisa Braziel, Community Engagement Director, Ignite Social Media
Category: Business. ISBN: 9780789737090

Naked Marketing

www.ebooks.com/cj.asp?IID=476979&cjsku=476979...
Get Market Smart Quickly and Painlessly!. Naked Marketing strips away the mystique and reveals what you really need to do to increase your company's sales and profits. - Winning strategies for all types and sizes of businesses. - Real-life examples. - How to increase sales and profits. - What you should and shouldn't do. - A familiar face on television and radio talk shows, Mr. Grede speaks on the subject of marketing and strategic thinking at civic organizations, and corporate venues. - E-Books: The Sales Managers Guidebook. The Retailers Guidebook. Developing a Strategic Marketing Plan--A Self- Guided Workbook. How to Be Your Own Advertising Agency (For the Small Business Owner). View chapter listings and sample excerpts online at: www.thegredecompany.com. - Print Books: Naked Marketing--The Bare Essentials, New Revised Edition. (Marquette University Press). 5 Kick-Ass Strategies to Reach the Next Level (SourceBooks, 2006)
Category: Business. ISBN: 9780874620191

Entrepreneurship Marketing

www.ebooks.com/cj.asp?IID=667933&cjsku=667933...
Small and medium-sized enterprises (SMEs) dominate the market in terms of sheer number of organizations. Their role in the business world is difficult to overstate. Despite this, there is a high failure rate among smaller organizations, which can be explained to a significant degree by a lack of marketing understanding in this sector. Introducing the importance of marketing to entrepreneurial firms this book guides the student through the fundamentals of marketing within the SME context, providing a more value-added learning experience than your standard marketing run-through. The authors deal directly with "people issues" (i.e. everyday entrepreneurial marketing interactions) to prepare students for the "dragon's den" of entrepreneurialism. This new and lively textbook provides a fresh and unfettered approach for marketing students who require a more real-world understanding of the impact of their discipline on entrepreneurial firms. The growing student body involved with studying entrepreneurship will also benefit from the customer insight offered by this approach.
Category: Business. ISBN: 9780415573757

Marketing Communication

www.ebooks.com/cj.asp?IID=169937&cjsku=169937...
Providing a fresh and innovative framework for the management of marketing communication processes, this textbook uses references to communication studies, cultural studies and critical management studies to shift the focus from message-making to relationship-building. Providing a contemporary examination of marketing as a social process, author Varey focuses on a planned, integrated marketing communication programme. He combines a managerial perspective with current communication and marketing theory, to develop a contemporary set of principles, incorporating such recent developments as e-communication and new media. It investigates the issues of: organizing and locating marketing in a business corporation management responsibility for planning and decision making the role of the marketing communication manager in contemporary society. With a good balance of theory and practice and UK and European case studies, this noteworthy book covers a range of issues of significance to both the public and private sectors, and large, medium and small businesses.
Category: Business. ISBN: 9780415230391

Marketing

www.ebooks.com/cj.asp?IID=1346492&cjsku=1346492...
Im Gegensatz zu so genannten Klassikerlehrbchern mit zu hohem Umfang ist dieses Marketingbuch leicht anwendbar, klar strukturiert und stellt den relevanten Lerninhalt kompakt dar. Dieses bei Studierenden beliebte Lehrbuch fhrt praxisorientiert in das Marketing ein. Im Fokus steht dabei das (klassische) Konsumgtermarketing. In Teil I (Grundlagen des Marketings) werden Basisbegriffe und Entwicklungen der Marketingtheorie und -praxis aufgezeigt. Teil II (Marketinganalyse) stellt die Notwendigkeit einer ausfhrlichen Analyse von Unternehmen, Markt und Umwelt als Basis fr Marketingkonzepte dar. In Teil III (Strategisches Marketing) wird die Ziel und Strategieebene des Marketing erlutert, welche einen grundlegenden Handlungsrahmen fr das operative Marketing schafft. Teil IV (Operatives Marketing) thematisiert ausfhrlich den klassischen Marketing-Mix, d. h. das Zusammenspiel konkreter Manahmen der Produkt-, Kontrahierungs-, Distributions- und Kommunikationspolitik. Abschlieend werden in Teil V (Marketingplanung und -kontrolle) die diversen Ebenen in Form von Marketingkonzepten oder Marketingplnen zusammengefhrt und auch auf die Bedeutung der Marketingkontrolle hingewiesen. Das Buch der Wahl fr alle, die das Fach Marketing studieren. Es ist aber auch ein hilfreicher Ratgeber fr Praktiker.
Category: Business. ISBN: 9783486584417

Marketing

www.ebooks.com/cj.asp?IID=334469&cjsku=334469...
The Sage Course Companion on Marketing is an accessible introduction to the subject that will help readers to extend their understanding of key concepts and enhance their thinking skills in line with course requirements. It provides support on how to revise for exams and prepare for and write assessed pieces. Readers are encouraged not only to think like a marketer but also to think about the subject critically. It is much more than a revision guide for undergraduates; it is an essential tool that will help readers take their course understanding to new levels and help them achieve success in their undergraduate course.
Category: Business. ISBN: 9781412910330

Marketing

www.ebooks.com/cj.asp?IID=969569&cjsku=969569...
Dieses bewhrte Standardwerk liefert Studierenden im Bachelor- und Masterprogramm sowie Praktikern umfassende Grundlagen des Marketingmanagements aus einer entscheidungsorientierten Sicht. In der 11. Auflage des Marketing-Klassikers wurden alle Kapitel berarbeitet, neue Entwicklungen wurden integriert, wie z.B. das gesamte Feld Social Media. Im Weiteren widmet sich das Buch verstrkt der Out-of-Home-Kommunikation. Die strategische Komponente der Kommunikation wurde durch ein zustzliches Kapitel zur Mediastrategie und -planung erweitert, welche den Erfordernissen nach einer systematischen Planung, Koordination und Kontrolle aller Mediaaktivitten Rechnung trgt.
Category: Business. ISBN: 9783834927606

Marketing

www.ebooks.com/cj.asp?IID=743487&cjsku=743487...
Alternative, engaging, aimed at students, and written with the intention to challenge and educate. The onus is on fostering active consideration of marketing in the world.
Category: Business. ISBN: 9781848608771
Previous12 [3] 4567Next