This book is written for you if you want to get to grips with your marketing but you need a helping hand. Marketing expert Dee Blick has 27 years of marketing experience and shares her powerful tips, proven tools, real-life examples and case studies. If you're looking for commonsense marketing advice that you can implement immediately, you'll find it here on every page. You'll learn how to plan and review your marketing activities, write brilliant copy that generates sales, write sales letters that sell, create 12 different response generating sales communications, build and grow your small business into a value driven brand, use social media and blogging to build a powerful and genuine reputation online and much more!
Published by: Filament Publishing Ltd | Publication date: 06/23/2011Kindle book details: Kindle Edition, 384 pages
With so many great resources on the web available for SMEs it's difficult to find the marketing solutions that will work. Sarah-Jane White has collated the best ones in this ebook for you to use as a guide, inspirational tool and if you just do one of the tips, once a week, you should increase your company's visibility both on and offline in no time!
Published by: Harriman House | Publication date: 07/29/2011Kindle book details: Kindle Edition, 75 pages
MASTERING ONLINE MARKETING - Create business success through content marketing, lead generation, and marketing automation.: Learn email marketing, search ... and Entrepreneurship Series Book 1)
Mastering Online Marketing is the most comprehensive and up-to-date book available on advanced web marketing. It reveals the secrets that can help take your Internet marketing to a new level.Hundreds of books have been published on online marketing, so what makes this one special? Whether you are new to the subject and looking for a comprehensive overview, or are familiar with the concepts but want to get more from your marketing efforts, with this book, you will learn state-of-the-art techniques and get actionable and practical knowledge to set up an efficient online marketing system to support and improve your business.This book describes the latest developments in Internet marketing and provides detailed and practical knowledge that can help you improve your campaigns to get more visitors, leads, and customers. By using these tools and techniques, you can quickly outperform your competition. Mastering Online Marketing will turn you into an online marketing expert and teach you everything you need to know.* Learn more about current trends in Internet marketing, including inbound marketing* Create success by attracting more visitors, improving your leads generation, and using refined leads nurturing with effective email marketing* Understand what marketing automation is and how new integrated marketing automation systems are changing the game with visitor tracking, progressive lead profiling, and hyper-personalized content* Get details on search engine optimization (SEO), search engine marketing, display advertisements, retargeting, remarketing, and search keyword analysis* Learn best practices in key areas such as blogging, calls-to-action, landing pages and registration forms, and leads nurturing and marketing emails* Leverage content marketing and learn how to create effective marketing assets like blog articles, eBooks, infographics, white papers, checklists, video tutorials, templates, podcasts, webinars, and more* Use social media marketing on popular social media and content publishing channels such as Facebook, LinkedIn, Twitter, YouTube, and SlideShare * Measure website user behavior, online and offline campaign results, and goals and key performance indicators (KPIs) with web analytics using Google Analytics* Learn more about other tools for Internet marketing, including how to run web surveys and questionnaires, virtual web meetings, and more* Get an insight into the future of online marketing, where technologies like adaptive media, big data, and the Internet of Things (IoT) may enable new ways to profile your audience and send more personalized marketing messagesMastering Online Marketing covers everything you need to know about advanced web marketing. This is the book to read if you want to quickly learn state-of-the-art techniques and best practices. Build your online marketing success and improve your business right away!Buy this book now to become an Internet marketing expert and take your web marketing to the next level!
Publication date: 09/08/2015Kindle book details: Kindle Edition, 235 pages
Practical and proven masterclasses for simple and effective small business marketing This straightforward, practical book cuts through the morass of marketing theory to reveal the practical steps that small businesses can take to achieve phenomenal marketing results. Presenting fifteen comprehensive masterclasses, marketing expert Dee Blick presents easy-to-understand and easy-to-implement strategies to increase sales, prevent marketing mistakes, and build the foundations of a customer-driven brand. These fifteen comprehensive masterclasses can be implemented immediately, and cover such topics as marketing plans, copywriting, social media marketing, and public relations.
- Written by successful author and marketing guru who has worked with small businesses for twenty-seven years
- Includes practical, effective marketing strategies for every small business
- Appropriate for entrepreneurs, small business owners, and practicing marketing managers
Published by: Capstone | Publication date: 08/16/2013Kindle book details: Kindle Edition, 312 pages
Online presence has become vital for all businesses; large, small or the self-employed. Whether you like it or not, if you don't take steps and manage your online presence, your customers and clients will. It's not enough to just have a website; social networking sites are the new word of mouth marketing channels and they're very powerful in spreading the word.To achieve this successfully adds more work to your busy day, but marketing your products and services online enables to you to reach potential customers with very little financial outlay. Lots of online marketing can be done for free and you can save costs in advertising in publications, and printing leaflets and brochures.Online Marketing for Small Businesses in easy steps guides you through the essential steps you need to take to set your online strategy, make your website work for you, and then covers the key social networking sites to generate a stronger and more loyal customer base. It concentrates on activities that are essential and free, and steers clear of costly forms of online marketing.This new guide in the In Easy Steps series will help you learn about online marketing in digestible chunks.Chapter 1 will help you work out where your customers are talking and set your social media goalsChapter 2 covers getting the most out of your websiteThen, start working on the social networking site(s) where your customers are most active. Covers Facebook, Twitter, LinkedIn, Pinterest and Google Plus.
Published by: In Easy Steps | Publication date: 02/19/2015Kindle book details: Kindle Edition, 264 pages
Social media sites offer a massive range of benefits for small businesses. Not only are they a low-cost way to build brand awareness about your business and your products, but they’re also an excellent way to attract new customers. The key to success with social media marketing is to understand the right ways to leverage each social media platform to your advantage.You can use the social media service to streamline your social marketing campaigns and increase your visibility across a broad range of social channels easily, including Facebook, Twitter, LinkedIn, Google Plus, Instagram, SnapChat, YouTube, and many others.If you can get it right, chances are your business will reap the rewards in the form of a huge spike in sales. Other Available Books: *The Power of Positive Affirmations: Each Day a New Beginning *Christian Living: 2 Books with Bonus Content. *Bitcoin and Digital Currency for Beginners: The Basic Little Guide. *Investing in Gold and Silver Bullion - The Ultimate Safe Haven Investments. *Nigerian Stock Market Investment: 2 Books with Bonus Content. *The Dividend Millionaire: Investing for Income and Winning in the Stock Market. *Economic Crisis: Surviving Global Currency Collapse - Safeguard Your Financial Future with Silver and Gold. *Passionate about Stock Investing: The Quick Guide to Investing in the Stock Market. *Guide to Investing in the Nigerian Stock Market. *Building Wealth with Dividend Stocks in the Nigerian Stock Market (Dividends - Stocks Secret Weapon). *Beginners Basic Guide to Investing in Gold and Silver Boxed Set. *Beginners Basic Guide to Stock Market Investment Boxed Set. *Precious Metals Investing For Beginners: The Quick Guide to Platinum and Palladium. *Child Millionaire: Stock Market Investing for Beginners - How to Build Wealth the Smart Way for Your Child - The Basic Little Guide. *Taming the Tongue: The Power of Spoken Words. *The Real Estate Millionaire: Beginners Quick Start Guide to Investing In Properties and Learn How to Achieve Financial Freedom. *Business: How to Quickly Make Real Money - Effective Methods to Make More Money: Easy and Proven Business Strategies for Beginners to Earn Even More Money in Your Spare Time. *Finance: Cloud Computing, Cyber Security and Cyber Heist - Beginners Guide to Help Protect Against Online Theft in the Cyber World. *Money: Small Business Opportunities - Money Making Ideas - Start Your Own Business for Beginners - Escape the Rat Race and Be Your Own Boss.
Publication date: 08/11/2016Kindle book details: Kindle Edition, 51 pages
SMS Marketing For Small Businesses: How your small business can thrive with easy, affordable text message marketing!
SMS Marketing - It's the fastest growing marketing channel in America today. Every day, tens of thousands of businesses market to their customers with text messages. Why? Over 96 percent of text messages are read because they’re short, direct, timely and every phone receives them. As long as you respect the personal nature of the message, and get your customer’s permission to text them, SMS is the most cost effective way to connect with your customers.Learn how your small business can easily, affordably reach your customers with text messages. Build customer loyalty, increase your revenues, and engage with new customers.Text SMSBook to 313131 right now to see how your business can use SMS Marketing (US Only). Msg&data rates may apply. To opt out, text STOP to 313131.
Published by: Ez Texting | Publication date: 04/18/2012Kindle book details: Kindle Edition, 67 pages
Online Business Startup: The entrepreneur's guide to launching a fast, lean and profitable online venture
ONLINE BUSINESS STARTUP isn't just a how-to guide in online marketing or SEO... it contains everything an experienced entrepreneur wished he had known when he started in business.We are flooded with so much information in the digital world that it distracts us from the fundamentals of starting up and running a lean business. This book is ultimately an answer to the question "How can we quickly implement proven strategies for my online business, and avoid all the noise?"ONLINE BUSINESS STARTUP will teach you:
Everything you need to start an online business without the wasted time, money and effort; How to find a trustworthy, reliable digital agency and guarantee a return on your investment; The 7 best tools for auditing and improving your website; How to plan and implement a successful social media strategy. From the Foreword: “I will be recommending this book to every one of my clients, and I highly recommend it to you. It’s an easy read for the online novice, and will stop you from wasting thousands of pounds and having sleepless nights like I used to.”
Published by: Rethink Press | Publication date: 04/15/2015Kindle book details: Kindle Edition, 262 pages
Is Your Marketing as Simple, Effective, and Affordable as Duct Tape? Let's face it, as a small business owner, you are really in the business of marketing. The problem for most small business owners is that they suffer from "marketing idea of the week" syndrome instead of implementing a systematic approach to the problem of small business marketing. In Duct Tape Marketing, renowned Small Business Marketing guru John Jantsch shows you how to develop and execute a marketing plan that will give your business the life and longevity you knew you could have when you made that decision to go out on your own. CAREFUL! Duct tape is a serious tool... it sticks where you put it. So are the ideas in this book. If you're ready to make a commitment and are willing to make something happen, John's book is a great place to start. ?Seth Godin, author of Purple Cow For all those who wonder why John Jantsch has become the leading advisor and coach to small businesses everywhere, Duct Tape Marketing is the answer. I have never read a business book that is as packed with hands-on, actionable information as this one. There are takeaways in every paragraph, and the success of John's blog is living proof that they work. Duct Tape Marketing should be required reading for anyone who is building a business, or thinking about it. ?Bo Burlingham, editor-at-large, Inc. magazine, and author of Small Giants: Companies That Choose To Be Great Instead of Big Duct Tape Marketing is a worthy addition to the growing library of how-to books on small business marketing?concise, clear, practical, and packed with great ideas to boost your bottom line. ?Bob Bly, author of The White Paper Handbook With the world suffering from depleted reserves of trust, a business that sells plenty of it every day tends to create the most value. The great thing about trust as a product feature is that it delivers exceptional returns. With this book, John Jantsch has zeroed in on exactly what small businesses need to sell every day, every hour. ?Ben McConnell, co-author of Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force John Jantsch has provided small businesses with the perfect perspective for maximizing all marketing activities - offline and on. Jantsch has the plan to help you thrive in the world of business today. Read it, all your competitors will. ?John Battelle, cofounding editor or Wired and author of The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture Duct Tape Marketing is a great read for anyone in business. It has fresh ideas laid out in a practical and useable way. I highly recommend this book for growing any business. ?Dr. Ivan Misner, Founder of BNI and Co-author of the New York Times bestseller, Masters of Networking
Published by: Thomas Nelson | Publication date: 09/26/2011Kindle book details: Kindle Edition, 298 pages
Small Business Marketing For Dummies helps you promote your business. It is designed specifically for the busy small business owner, giving you simple but powerful ways to spread your message - all at little or no cost. It shows you how to build your company’s profile, attract new customers and keep them coming back for more. Inside you will learn how to:
- Create an achievable marketing plan
- Use social media and the web to attract and keep customers
- Communicate with your customers through winning emails, newsletters, blogs and more
- Make use of affordable advertising solutions in print and other media
- Get great PR for your business
Published by: For Dummies | Publication date: 11/12/2013Kindle book details: Kindle Edition, 374 pages