This book is written for you if you want to get to grips with your marketing but you need a helping hand. Marketing expert Dee Blick has 27 years of marketing experience and shares her powerful tips, proven tools, real-life examples and case studies. If you're looking for commonsense marketing advice that you can implement immediately, you'll find it here on every page. You'll learn how to plan and review your marketing activities, write brilliant copy that generates sales, write sales letters that sell, create 12 different response generating sales communications, build and grow your small business into a value driven brand, use social media and blogging to build a powerful and genuine reputation online and much more!
Published by: Filament Publishing Ltd | Publication date: 06/23/2011Kindle book details: Kindle Edition, 384 pages
With so many great resources on the web available for SMEs it's difficult to find the marketing solutions that will work. Sarah-Jane White has collated the best ones in this ebook for you to use as a guide, inspirational tool and if you just do one of the tips, once a week, you should increase your company's visibility both on and offline in no time!
Published by: Harriman House | Publication date: 07/29/2011Kindle book details: Kindle Edition, 75 pages
Practical and proven masterclasses for simple and effective small business marketing This straightforward, practical book cuts through the morass of marketing theory to reveal the practical steps that small businesses can take to achieve phenomenal marketing results. Presenting fifteen comprehensive masterclasses, marketing expert Dee Blick presents easy-to-understand and easy-to-implement strategies to increase sales, prevent marketing mistakes, and build the foundations of a customer-driven brand. These fifteen comprehensive masterclasses can be implemented immediately, and cover such topics as marketing plans, copywriting, social media marketing, and public relations.
- Written by successful author and marketing guru who has worked with small businesses for twenty-seven years
- Includes practical, effective marketing strategies for every small business
- Appropriate for entrepreneurs, small business owners, and practicing marketing managers
Published by: Capstone | Publication date: 08/16/2013Kindle book details: Kindle Edition, 312 pages
Small Business Marketing For Dummies helps you promote your business. It is designed specifically for the busy small business owner, giving you simple but powerful ways to spread your message - all at little or no cost. It shows you how to build your company’s profile, attract new customers and keep them coming back for more. Inside you will learn how to:
- Create an achievable marketing plan
- Use social media and the web to attract and keep customers
- Communicate with your customers through winning emails, newsletters, blogs and more
- Make use of affordable advertising solutions in print and other media
- Get great PR for your business
Published by: For Dummies | Publication date: 11/12/2013Kindle book details: Kindle Edition, 374 pages
Small Business: Quick and Easy Guide to Marketing, Business and the Digital Generation - 2 Book Bundle
Small Business: Quick and Easy Guide to Marketing, Business and the Digital Generation - 2 Book Bundle.Two Web Marketing Books Inside: • Quickly Dominate Social Media Marketing: The Ultimate Guide Top Tips to Pinterest, Google+, Facebook, Twitter, Instagram, LinkedIn and YouTube Viral Marketing.• SEO: Search Engine Optimization - Quickly Learn How to Dominate the Search Engines and What You Need to Know About the Google Panda and Penguin.This book takes a look at Search Engine Optimization and Online Marketing.Amanda’s other books:Anti-Aging Guide Top Tips: Inspiration and Helpful Advice to Help You Feel Gorgeous and Look Younger.Economic Crisis: World Food System - The Battle against Poverty, Pollution and CorruptionHome Quick Makeovers Top Tips: Learn How to Design, Decorate and Furnish Your Ideal Home.Flood Your Websites and Blogs with Free Traffic: Quickly Learn How to Send Visitors to Your Web Sites.
Publication date: 02/05/2015Kindle book details: Kindle Edition, 88 pages
Online presence has become vital for all businesses; large, small or the self-employed. Whether you like it or not, if you don't take steps and manage your online presence, your customers and clients will. It's not enough to just have a website; social networking sites are the new word of mouth marketing channels and they're very powerful in spreading the word.To achieve this successfully adds more work to your busy day, but marketing your products and services online enables to you to reach potential customers with very little financial outlay. Lots of online marketing can be done for free and you can save costs in advertising in publications, and printing leaflets and brochures.Online Marketing for Small Businesses in easy steps guides you through the essential steps you need to take to set your online strategy, make your website work for you, and then covers the key social networking sites to generate a stronger and more loyal customer base. It concentrates on activities that are essential and free, and steers clear of costly forms of online marketing.This new guide in the In Easy Steps series will help you learn about online marketing in digestible chunks.Chapter 1 will help you work out where your customers are talking and set your social media goalsChapter 2 covers getting the most out of your websiteThen, start working on the social networking site(s) where your customers are most active. Covers Facebook, Twitter, LinkedIn, Pinterest and Google Plus.
Published by: In Easy Steps | Publication date: 02/19/2015Kindle book details: Kindle Edition, 264 pages
Small Business: Helpful Ideas For Planning, Starting, and Marketing a Small Business (Opening, Operating, Running and Building a Small Business Book 1)
Small Business-Everything You Need To Know About Starting, Running and Marketing a New Small BusinessThis is the complete guide on how to create a plan for, open, operate and market a new small business. Manual Jobs, the author, will walk you through the process of:
- Selecting your target audience to market to
- Recognizing what the pitfalls are that new business owners should avoid
- Finding financing if you need working capital for your new venture
- Setting up the correct type of business (sole proprietorship, partnership, limited liability or corporation)
- Setting achievable goals (long and short-term)
- Getting a website in place
- and much, much more
Publication date: 03/19/2014Kindle book details: Kindle Edition, 28 pages
Branding for Small Businesses: A no-nonsense step-by-step guide to develop a brand identity for your small business
Enhance your brand, and your sales, starting today.Do you want your business to take off? Do you want to make more money? Then you need to turn your business into a brand. This book serves as a step-by-step road map for any small business looking to design a brand identity. The contents are laid out in a clear and easy to follow format so that you can enhance your brand, and your sales, starting today.What's inside?Introduction - What is branding and why do I need it?Brand positioning - How to create a brand positioning statement- How are you unique?- How to create a vision statement- How to create a value proposition- How to understand your big idea.Brand identity- The importance of naming- Coming up with a tagline- How to create a brand briefVisual identity- The importance of a brand mark (logo)- Types of brand marks- Creating a logotype- Developing a signature- The importance of color palette- The importance of typeography- How to create a creative briefDigital branding- Why is digital branding important?- Create a two way dialogue with consumers- Website and email best practices- How to navigate social mediaBranded elements- Developing advertisements- Designing business cards- Designing letterhead- The importance of signageCustomer experience- Who is today's customer?- What are customer touch points- How to create a customer journey mapIf you've simply had a logo created and called it a day you could be achieving so much more. Let this book help take you to the next level.
Publication date: 11/14/2015Kindle book details: Kindle Edition, 45 pages
Online Business Startup: The entrepreneur's guide to launching a fast, lean and profitable online venture
ONLINE BUSINESS STARTUP isn't just a how-to guide in online marketing or SEO... it contains everything an experienced entrepreneur wished he had known when he started in business.We are flooded with so much information in the digital world that it distracts us from the fundamentals of starting up and running a lean business. This book is ultimately an answer to the question "How can we quickly implement proven strategies for my online business, and avoid all the noise?"ONLINE BUSINESS STARTUP will teach you:
Everything you need to start an online business without the wasted time, money and effort; How to find a trustworthy, reliable digital agency and guarantee a return on your investment; The 7 best tools for auditing and improving your website; How to plan and implement a successful social media strategy. From the Foreword: “I will be recommending this book to every one of my clients, and I highly recommend it to you. It’s an easy read for the online novice, and will stop you from wasting thousands of pounds and having sleepless nights like I used to.”
Published by: Rethink Press | Publication date: 04/15/2015Kindle book details: Kindle Edition, 262 pages
Now over 40,000 downloads worldwide!A book on marketing you can read in 15 minutes flat.In under 1000 words we explain the major principles of successful marketing - the absolute most important things you must understand to market your business successfully and find more customers. Each chapter is less than 70 words long. This is a book so short that everybody can make the time to read it.
Published by: Bear Burns | Publication date: 01/19/2014Kindle book details: Kindle Edition, 6 pages