Is Your Marketing as Simple, Effective, and Affordable as Duct Tape? Let's face it, as a small business owner, you are really in the business of marketing. The problem for most small business owners is that they suffer from "marketing idea of the week" syndrome instead of implementing a systematic approach to the problem of small business marketing. In Duct Tape Marketing, renowned Small Business Marketing guru John Jantsch shows you how to develop and execute a marketing plan that will give your business the life and longevity you knew you could have when you made that decision to go out on your own. CAREFUL! Duct tape is a serious tool... it sticks where you put it. So are the ideas in this book. If you're ready to make a commitment and are willing to make something happen, John's book is a great place to start. ?Seth Godin, author of Purple Cow For all those who wonder why John Jantsch has become the leading advisor and coach to small businesses everywhere, Duct Tape Marketing is the answer. I have never read a business book that is as packed with hands-on, actionable information as this one. There are takeaways in every paragraph, and the success of John's blog is living proof that they work. Duct Tape Marketing should be required reading for anyone who is building a business, or thinking about it. ?Bo Burlingham, editor-at-large, Inc. magazine, and author of Small Giants: Companies That Choose To Be Great Instead of Big Duct Tape Marketing is a worthy addition to the growing library of how-to books on small business marketing?concise, clear, practical, and packed with great ideas to boost your bottom line. ?Bob Bly, author of The White Paper Handbook With the world suffering from depleted reserves of trust, a business that sells plenty of it every day tends to create the most value. The great thing about trust as a product feature is that it delivers exceptional returns. With this book, John Jantsch has zeroed in on exactly what small businesses need to sell every day, every hour. ?Ben McConnell, co-author of Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force John Jantsch has provided small businesses with the perfect perspective for maximizing all marketing activities - offline and on. Jantsch has the plan to help you thrive in the world of business today. Read it, all your competitors will. ?John Battelle, cofounding editor or Wired and author of The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture Duct Tape Marketing is a great read for anyone in business. It has fresh ideas laid out in a practical and useable way. I highly recommend this book for growing any business. ?Dr. Ivan Misner, Founder of BNI and Co-author of the New York Times bestseller, Masters of Networking
Published by: Thomas Nelson | Publication date: 09/26/2011Kindle book details: Kindle Edition, 298 pages
Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition
As a small-business owner or solopreneur, you wear many hats-perhaps the most important of which is marketer. But these days, with so many new ways to reach customers and clients and only so much time in the day, it's hard to know where to start. Should you be using social media? Email? Blogs? Video? SEO? Small-business marketing doesn't have to be a mystery. It's just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed. Do It! Marketing is a quick read and an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that "only action creates results." Packed with do-this-now ideas to attract, engage, and win more customers and clients, this no-nonsense book reveals how to: Avoid blah, blah, blah marketing * Use magnetic marketing strategies that pull-not push-qualified decision-makers into your world * Get noticed * Position yourself as an expert * Become the obvious choice in your market * Do social media right * Zero in on your customers' pain/gain factors * Learn to speak their language * Get a steady stream of referrals * Identify and focus on high-payoff activities * Cultivate and leverage enthusiastic advocates * And more! Energetic, inspiring, and filled with concrete strategies, tactics, templates, and tools, Do It! Marketing shows you how to stop "marketing by accident" and start outsmarting, out-positioning, and out-executing the competition.
Published by: AMACOM | Publication date: 06/17/2013Kindle book details: Kindle Edition, 283 pages
Do you have a local small business and want to know the most effective strategies for promoting it?If so, then this is the right book for you. In this small business marketing book you will learn the most effective online and offline marketing strategies that every small local business should use to generate leads that eventually convert to clients.In this local business marketing book you will learn about some of the top online marketing strategies for your local small business like SEO, the right way to do social media marketing, and even how to get publicity.You will also learn some of the top offline marketing strategies for your local small business or service like flier marketing, business card marketing, how to get on the radio, how to promote your business by creating a successful local event or workshop series, and many additional strategies.You will also learn top sales techniques to close sales and get the most out of the leads that come through your doors.If you are ready to truly grow your business, and make it a success, get this book, and let's begin your journey to making you an amazing marketer of your local small business and get the growth for it that you dream of.What kinds of businesses can be promoted with the strategies in this local small business marketing book?With the strategies in this local business marketing course, you can promote a wide variety of businesses. Some of the kinds of businesses you can promote are a restaurant or diner, coffee shop, barbershop, nightclub, local event, business selling t-shirts, most kinds of stores ranging from boutiques to grocery stores to jewlery shops, animal care or grooming, lawn care or landscaping businesses, moving businesses, gym, frozen yogurt or ice cream shop, a deli, liquor store or a sandwich shop, a beauty salon or a hair salon, a spa, a daycare business, a hardware store, commercial cleaning or residential cleaning, car wash, general contractor business, dog walking or pet sitting, martial arts studio, a dance studio, or a psychology practice or other kinds of therapy offices.
Published by: Semantic Valley LLC | Publication date: 11/26/2015Kindle book details: Kindle Edition, 137 pages
Harness the power of marketing and watch your business grow Having your own business isn't the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today's competitive environment, strategic marketing is essential. If you want your small business to grow, you need a marketing strategy that works. But how do you get people to notice your business without spending a fortune? Packed with savvy tips for low-cost, high-impact campaigns, this friendly guide is your road map to launching a great marketing campaign and taking advantage of the newest technologies and avenues for outreach.
- Using social media as a marketing tool
- Communicating with customers
- Financing a marketing campaign
- The companion CD includes tools and templates to give you a jump-start on putting your new skills to work
Published by: For Dummies | Publication date: 08/02/2012Kindle book details: Kindle Edition, 385 pages
6 Books in 1 Generate high-impact marketing campaigns There's more to a successful campaign than spinning the marketing wheel of fortune and hoping for the best. This all-encompassing guide shows you how to develop and execute winning plans that result in growth and revenue every time. Get ready to incorporate tried-and-true marketing methods that will put your small business on top. 6 Books Inside...
- Setting Up Your Marketing Foundation
- Getting Started with Your Campaign
- Content Is King: Content Marketing
- Using Social Media
- Incorporating Traditional Marketing
- Measuring Results
Published by: For Dummies | Publication date: 05/06/2016Kindle book details: Kindle Edition, 550 pages
WARNING: Do Not Read This Book If You Hate MoneyTo build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done.In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero.Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth.In this groundbreaking new book you'll discover:• How to get new customers, clients, or patients and how to make more profit from existing ones.• Why “big business” style marketing could kill your business and strategies that actually work for small and medium-sized businesses.• How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money.• A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan.• How to annihilate competitors and make yourself the only logical choice.• How to get amazing results on a small budget using the secrets of direct response marketing.• How to charge high prices for your products and services and have customers actually thank you for it.
Published by: Successwise | Publication date: 01/25/2016Kindle book details: Kindle Edition, 225 pages
Google advertising looks easy but proves to be hard.Local internet marketing is tough because owners are besieged with phone calls, reps and solicitations promising "first page on Google,""Facebook traffic," "Social Media exposure" and myriads of advertisingopportunities. Search Engine Optimization is fraught with landmines.And most local business marketing owners feel ill-equipped to judge. They write big checks, and all too often get disappointing results.NOW YOU CAN MASTER LOCAL ONLINE LEAD GENERATION AND REACH THE RIGHT CUSTOMERS EVERY TIME. With Google, Yahoo!, and Bing returning local businesses as results onmore than a billion daily searches, Google AdWords expert Perry Marshall and online lead generation expert Talor Zamir introduce you to the basic framework behind a successful local paid search, mobile and SEO campaign.From defining local search marketing--often confused with paid search and searchengine optimization--to local listing and reviews to social outreach andeffective content development, this guide delivers the tools to build acomplete local marketing campaign.You'll discover how to:
- Capture high-quality leads from Google AdWords and Bing in 48 hours
- Master the components of a high-converting campaign and get the most visitors and phone calls for your buck
- Lead Generation for Real Estate, Dentistry, Law, Auto Sales, Chiropractic and professional practice that brings new customers
- Harness mobile search advertising and Facebook ads for maximum results
Published by: Entrepreneur Press | Publication date: 01/18/2016Kindle book details: Kindle Edition, 234 pages
"This book...will help you take your marketing to the next level without having to increase your budget a dollar" - Inc. Mashable Best New Marketing Books to Read in 2017 Selected by Oracle Marketing Cloud as a Top 15 Marketing Book for 2016 It's an exciting time to be in marketing: The Internet, social media, and content marketing are powerful equalizers, resetting the playing field for businesses large and small. Yet, it's also a challenging time, with much work to do and an ever-changing array of platforms, features, and networks to master-all on a tighter budget than before. Don't get discouraged, get scrappy! Shattering the myth that only big brands can do big things, Get Scrappy will help you: Demystify digital marketing in a way that makes sense for your business * Do more with less * Build a strong brand with something to say * Find inspiration in unexpected places * Create relevant and engaging content and promote it via Twitter, Facebook, and other channels * Integrate strategy and message across touchpoints for a unified brand experience-both online and off * Spark dialogue with your community of customers * Measure what matters The result is a reliable, repeatable system for reinventing your marketing as marketing reinvents itself. Featuring frameworks, hacks, tips, idea starters, and more, Get Scrappy is the map you need to take your marketing from good to great.
Published by: AMACOM | Publication date: 05/02/2016Kindle book details: Kindle Edition, 247 pages
Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness
When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including* strategies for marketing on the Internet (explaining when and precisely how to use it)* tips for using new technology, such as podcasting and automated marketing * programs for targeting prospects and cultivating repeat and referral business* management lessons in the age of telecommuting and freelance employeesGuerrilla Marketing is the entrepreneur’s marketing bible -- and the book every small-business owner should have on his or her shelf.
Published by: Mariner Books | Publication date: 05/22/2007Kindle book details: Kindle Edition, 386 pages
Forget everything you think you know about branding and “starting a business,” and throw out your “how to write a business plan” workbook. It’s never been easier to capitalize on the knowledge and expertise you already have, and with a few simple steps you can start making more doing what you love like the Badass that you are. Whether you are still employed and dream of being your own boss, or you’re self-employed but have always struggled to find clients, Badass Your Brand is the quickest way to start attracting high paying clients and building a reputation that will afford you the freedom of lifestyle that you want— without the startup costs.This step-by-step guide to turning your expertise into profit with no startup costs teaches: • How Pia & Steve went from $40,000 in debt working 100 hours per week, to making $500,000 in the next 12 months just selling their services, and without paying for advertising• How to stand out from the competition and stop being a me-too brand• How to stop chasing business, and instead focus on doing what you do best as a way to attract your ideal, top-tier clients• How to charge more than your competitors and still win the business• How to price your services to achieve freedomThis isn’t some get rich quick scheme, these are tried and true principles presented in a uniquely tangible and easy to follow format. The formulas, worksheets and mind-bending questions in this book will make you completely rethink your business and get you on a clear path to success.REVIEWS"Pia Silva has created an extraordinarily insightful book that will help any small business owner differentiate themselves in a crowded marketplace. If you want to attract more clients, raise your fees successfully, and enjoy a better quality of life, do exactly what she says." - DORIE CLARK, Author of Reinventing You and Stand Out, and adjunct professor, Duke University's Fuqua School of Business "Finally, a book that tells you how to put up a velvet rope in front of your business and get more of the clients you want and deserve! Whether you're building a services business or a personal brand, this book provides a roadmap to making bank, in a smart and authentic way. Pia is a total pro (and a laugh riot). I can’t wait to recommend this book to every entrepreneur who feels stuck. Pia got unstuck, and so can you."- JULIA PIMSLEUR, Author of Million Dollar Women and founder of Little PimBadass Your Brand gives the reader in-your-face strategies to stand out, build your brand, and be more profitable. Full of creative ideas, Pia shares her journey from debt to success as she discovered how to be a badass by thinking differently, pricing differently, and designing the life of her dreams.. This is the one book every start-up or seasoned entrepreneur must read.- DIANE DIRESTA, Author of Knockout Presentations and founder of Diresta CommunicationsPia has struck the perfect chord for small business owners, or those attempting to market themselves. I was so impressed by this Badass Brands book, I plan to re-brand my own business. As a marketing agency, we’re all vanilla, even the specialty firms like mine. Her 4-legged approach is perfectly laid out, understandable and interest-peaking. Following this format can definitely separate the porcupines from the fish. I love everything about Badass Brands and can’t wait to be one.- DAVID J DUNWORTH, Founder, Marketing Partners LLC, International Best Selling Author 365 Life Shifts
Published by: Worstofall Design | Publication date: 03/16/2017Kindle book details: Kindle Edition, 196 pages