Is Your Marketing as Simple, Effective, and Affordable as Duct Tape? Let's face it, as a small business owner, you are really in the business of marketing. The problem for most small business owners is that they suffer from "marketing idea of the week" syndrome instead of implementing a systematic approach to the problem of small business marketing. In Duct Tape Marketing, renowned Small Business Marketing guru John Jantsch shows you how to develop and execute a marketing plan that will give your business the life and longevity you knew you could have when you made that decision to go out on your own. CAREFUL! Duct tape is a serious tool... it sticks where you put it. So are the ideas in this book. If you're ready to make a commitment and are willing to make something happen, John's book is a great place to start. ?Seth Godin, author of Purple Cow For all those who wonder why John Jantsch has become the leading advisor and coach to small businesses everywhere, Duct Tape Marketing is the answer. I have never read a business book that is as packed with hands-on, actionable information as this one. There are takeaways in every paragraph, and the success of John's blog is living proof that they work. Duct Tape Marketing should be required reading for anyone who is building a business, or thinking about it. ?Bo Burlingham, editor-at-large, Inc. magazine, and author of Small Giants: Companies That Choose To Be Great Instead of Big Duct Tape Marketing is a worthy addition to the growing library of how-to books on small business marketing?concise, clear, practical, and packed with great ideas to boost your bottom line. ?Bob Bly, author of The White Paper Handbook With the world suffering from depleted reserves of trust, a business that sells plenty of it every day tends to create the most value. The great thing about trust as a product feature is that it delivers exceptional returns. With this book, John Jantsch has zeroed in on exactly what small businesses need to sell every day, every hour. ?Ben McConnell, co-author of Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force John Jantsch has provided small businesses with the perfect perspective for maximizing all marketing activities - offline and on. Jantsch has the plan to help you thrive in the world of business today. Read it, all your competitors will. ?John Battelle, cofounding editor or Wired and author of The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture Duct Tape Marketing is a great read for anyone in business. It has fresh ideas laid out in a practical and useable way. I highly recommend this book for growing any business. ?Dr. Ivan Misner, Founder of BNI and Co-author of the New York Times bestseller, Masters of Networking
Published by: Thomas Nelson | Publication date: 09/26/2011Kindle book details: Kindle Edition, 298 pages
"This book...will help you take your marketing to the next level without having to increase your budget a dollar" -- Inc. Mashable Best New Marketing Books to Read in 2017 Selected by Oracle Marketing Cloud as a Top 15 Marketing Book for 2016It’s an exciting time to be in marketing: The Internet, social media, and content marketing are powerful equalizers, resetting the playing field for businesses large and small. Yet, it’s also a challenging time, with much work to do and an ever-changing array of platforms, features, and networks to master—all on a tighter budget than before.Don’t get discouraged, get scrappy! Shattering the myth that only big brands can do big things, Get Scrappy will help you:
- Demystify digital marketing in a way that makes sense for your business
- Do more with less
- Build a strong brand with something to say
- Find inspiration in unexpected places
- Create relevant and engaging content and promote it via Twitter, Facebook, and other channels
- Integrate strategy and message across touchpoints for a unified brand experience—both online and off
- Spark dialogue with your community of customers
- Measure what matters
Published by: AMACOM | Publication date: 05/02/2016Kindle book details: Kindle Edition, 247 pages
WARNING: Do Not Read This Book If You Hate MoneyTo build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done.In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero.Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth.In this groundbreaking new book you'll discover:• How to get new customers, clients, or patients and how make more profit from existing ones.• Why “big business” style marketing could kill your business and strategies that actually work for small and medium-sized businesses.• How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money.• A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan.• How to annihilate competitors and make yourself the only logical choice.• How to get amazing results on a small budget using the secrets of direct response marketing.• How to charge high prices for your products and services and have customers actually thank you for it.
Published by: Successwise | Publication date: 01/25/2016Kindle book details: Kindle Edition, 225 pages
Google advertising looks easy but proves to be hard.Local internet marketing is tough because owners are besieged with phone calls, reps and solicitations promising "first page on Google,""Facebook traffic," "Social Media exposure" and myriads of advertisingopportunities. Search Engine Optimization is fraught with landmines.And most local business marketing owners feel ill-equipped to judge. They write big checks, and all too often get disappointing results.NOW YOU CAN MASTER LOCAL ONLINE LEAD GENERATION AND REACH THE RIGHT CUSTOMERS EVERY TIME. With Google, Yahoo!, and Bing returning local businesses as results onmore than a billion daily searches, Google AdWords expert Perry Marshall and online lead generation expert Talor Zamir introduce you to the basic framework behind a successful local paid search, mobile and SEO campaign.From defining local search marketing--often confused with paid search and searchengine optimization--to local listing and reviews to social outreach andeffective content development, this guide delivers the tools to build acomplete local marketing campaign.You'll discover how to:
- Capture high-quality leads from Google AdWords and Bing in 48 hours
- Master the components of a high-converting campaign and get the most visitors and phone calls for your buck
- Lead Generation for Real Estate, Dentistry, Law, Auto Sales, Chiropractic and professional practice that brings new customers
- Harness mobile search advertising and Facebook ads for maximum results
Published by: Entrepreneur Press | Publication date: 01/18/2016Kindle book details: Kindle Edition, 234 pages
Harness the power of marketing and watch your business grow Having your own business isn't the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today's competitive environment, strategic marketing is essential. If you want your small business to grow, you need a marketing strategy that works. But how do you get people to notice your business without spending a fortune? Packed with savvy tips for low-cost, high-impact campaigns, this friendly guide is your road map to launching a great marketing campaign and taking advantage of the newest technologies and avenues for outreach.
- Using social media as a marketing tool
- Communicating with customers
- Financing a marketing campaign
- The companion CD includes tools and templates to give you a jump-start on putting your new skills to work
Published by: For Dummies | Publication date: 08/02/2012Kindle book details: Kindle Edition, 384 pages
Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness
When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including* strategies for marketing on the Internet (explaining when and precisely how to use it)* tips for using new technology, such as podcasting and automated marketing * programs for targeting prospects and cultivating repeat and referral business* management lessons in the age of telecommuting and freelance employeesGuerrilla Marketing is the entrepreneur’s marketing bible -- and the book every small-business owner should have on his or her shelf.
Published by: Mariner Books | Publication date: 05/22/2007Kindle book details: Kindle Edition, 386 pages
Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition
As a small-business owner or solopreneur, you wear many hats—perhaps the most important of which is marketer. But these days, with so many new ways to reach customers and clients and only so much time in the day, it’s hard to know where to start. Should you be using social media? Email? Blogs? Video? SEO? Small-business marketing doesn’t have to be a mystery. It’s just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed. Do It! Marketing is a quick read and an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that “only action creates results.” Packed with do-this-now ideas to attract, engage, and win more customers and clients, this no-nonsense book reveals how to: • Avoid blah, blah, blah marketing• Use magnetic marketing strategies that pull—not push—qualified decision-makers into your world• Get noticed• Position yourself as an expert• Become the obvious choice in your market• Do social media right• Zero in on your customers’ pain/gain factors• Learn to speak their language• Get a steady stream of referrals• Identify and focus on high-payoff activities• Cultivate and leverage enthusiastic advocates• And moreEnergetic, inspiring, and filled with concrete strategies, tactics, templates, and tools, Do It! Marketing shows you how to stop “marketing by accident” and start outsmarting, out-positioning, and out-executing the competition.
Published by: AMACOM | Publication date: 06/05/2013Kindle book details: Kindle Edition, 283 pages
Helping Organizations Grow and SucceedYou will learn how to:- Establish your goals & mission- Identify what a customer is worth- Create a marketing plan with a marketing calendar- Build your brand- Attract website traffic cost-effectively- Convert website visitors into leads- Implement live chat as one in every three chatters buy- Retarget unconverted website visitors leads with retargeting- Utilize social media marketing to increase sales- Utilize direct mail systems that get through the clutter- Utilize public relations for free advertising- Integrate online media with traditional media- Finalize your marketing plan & take action- And more....In 1997, at fifteen years old, Jimmy started his web design company when he sold and built his first website to a local jewelry store. His mission of helping organizations grow and succeed has allowed him to help thousands of small business owners throughout the world.He wrote this complete guide on small business marketing to help more people grow and succeed in their small business.Edited by Jennifer-Crystal Johnson.
Publication date: 03/20/2013Kindle book details: Kindle Edition, 117 pages
Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling
The new edition of the bestselling business development guide Book Yourself Solid, Second Edition reveals why self-promotion is a critical factor to success, giving you a unique perspective that makes this guide much more than an ordinary "how to" manual for getting more clients and raising a business profile. Book Yourself Solid, Second Edition enables you to adopt the right promotional perspective and provides the strategies, techniques, and skills necessary to get more clients and increase profits. Through verbal and written exercises, you'll discover the keys to developing a strong marketing plan and brand image.
- Features unique, personalized, updated social media marketing strategies for service professionals
- Provides new pricing models and sales strategies for simpler selling
- Delivers fresh networking and outreach strategies guaranteed to take only minutes a day
- Offers new solid product launch strategies and tactics for creating instant awareness
- Author a New York Times bestseller, TV personality, and highly recognized professional speaker
Published by: Wiley | Publication date: 11/23/2010Kindle book details: Kindle Edition, 371 pages
Social Media Marketing: Internet Marketing Social Media Marketing Online Marketing Business (Marketing Email Marketing Online Business Book 1)
Discover How To Effectively Use Social Media Marketing To Increase Revenue For Any BusinessLIMITED TIME BONUS INCLUDED: FREE BOOK Online Marketing Information: Discover How To Generate An Endless Flow Of Internet Marketing LeadsYou’re about to discover proven strategies on how to use social media to increase your business revenue. More and more businesses are using social media to promote their business. Most businesses are realizing the benefits of this low-cost form of marketing, but don't know how to fully utilize its great capabilities for their business.If you're not implementing this new form of marketing in your business, you'll be losing market share to your competition that is using social media. This book goes into step-by-step strategies on how to properly implement social media into your business, to help your company stand out ahead of your competition. Here Is A Preview Of What You'll Learn...
- The Great Shift — from Traditional Marketing to Digital Marketing
- Planning, Setting Goals, Determining Objectives
- Identifying Target Market, Choosing Suitable Platform
- Formulating, Implementing, and Maintaining Content Strategies
- Evaluation and Measurement of Effectiveness through Key Analytics
- Much, much more!
Publication date: 05/27/2017Kindle book details: Kindle Edition, 95 pages