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UX Strategy: How to Devise Innovative Digital Products that People Want

UX Strategy: How to Devise Innovative Digital Products that People Want

https://www.amazon.com/UX-Strategy-Innovative-Digital-Produc...
User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn’t been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use.Whether you’re an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, you’ll also gain different perspectives on the subject through interviews with top strategists.
  • Define and validate your target users through provisional personas and customer discovery techniques
  • Conduct competitive research and analysis to explore a crowded marketplace or an opportunity to create unique value
  • Focus your team on the primary utility and business model of your product by running structured experiments using prototypes
  • Devise UX funnels that increase customer engagement by mapping desired user actions to meaningful metrics
Author: Jaime Levy
Published by: O'Reilly Media | Publication date: 05/20/2015
Kindle book details: Kindle Edition, 312 pages
SVG Animations: From Common UX Implementations to Complex Responsive Animation

SVG Animations: From Common UX Implementations to Complex Responsive Animation

https://www.amazon.com/SVG-Animations-Implementations-Respon...
SVG is extremely powerful, with its reduced HTTP requests and crispness on any display. It becomes increasingly more interesting as you explore its capabilities for responsive animation and performance boons. When you animate SVG, you must be aware of normal image traits like composition, color, implementation, and optimization. But when you animate, it increases the complexity of each of these factors exponentially.This practical book takes a deep dive into how you can to solve these problems with stability, performance, and creativity in mind.
  • Learn how to make SVG cross-browser compatible, backwards compatible, optimized, and responsive
  • Plan and debug animation
  • Make a complex animation responsive, as many sites are responsive
  • Profile each animation technique in terms of performance so that you know what you're getting in to with each library or native technology
Published by: O'Reilly Media | Publication date: 03/17/2017
Kindle book details: Kindle Edition, 248 pages
The SEO Battlefield: Winning Strategies for Search Marketing Programs

The SEO Battlefield: Winning Strategies for Search Marketing Programs

https://www.amazon.com/SEO-Battlefield-Strategies-Marketing-...
Welcome to the battlefield. Every day, companies ranging from startups to enterprises fight to achieve high search rankings, knowing that previous success can quickly vanish. With this practical guide, you’ll learn how to put search engine optimization (SEO) methodology into practice, including the research, data analysis, and constant experimentation required to build an SEO program specific to your organization that can help you improve search results.Running a successful SEO program requires a team with a mix of skills, including marketing, analytics, website development, and automation. Author Anne Ahola Ward walks marketers and developers through SEO essentials and provides real-world case studies of successful and not-so-successful SEO programs. You’ll quickly understand why this is both an exciting and critical time to adopt SEO in your organization.
  • Perform keyword goals and research, and spot search trends
  • Understand the motivation and creativity of the SEO mindset
  • Run a campaign to generate traffic and measure the results
  • Use mobile and platform-agnostic strategies for search growth
  • Demonstrate the value of your search marketing efforts
  • Include web development in your SEO program—everything from quick updates to UX/UI strategy
  • Learn the sweetest way to run and report on an search program
Published by: O'Reilly Media | Publication date: 03/22/2017
Kindle book details: Kindle Edition, 204 pages
Learning Python: Powerful Object-Oriented Programming

Learning Python: Powerful Object-Oriented Programming

https://www.amazon.com/Learning-Python-Powerful-Object-Orien...
Get a comprehensive, in-depth introduction to the core Python language with this hands-on book. Based on author Mark Lutz’s popular training course, this updated fifth edition will help you quickly write efficient, high-quality code with Python. It’s an ideal way to begin, whether you’re new to programming or a professional developer versed in other languages.Complete with quizzes, exercises, and helpful illustrations, this easy-to-follow, self-paced tutorial gets you started with both Python 2.7 and 3.3— the latest releases in the 3.X and 2.X lines—plus all other releases in common use today. You’ll also learn some advanced language features that recently have become more common in Python code.
  • Explore Python’s major built-in object types such as numbers, lists, and dictionaries
  • Create and process objects with Python statements, and learn Python’s general syntax model
  • Use functions to avoid code redundancy and package code for reuse
  • Organize statements, functions, and other tools into larger components with modules
  • Dive into classes: Python’s object-oriented programming tool for structuring code
  • Write large programs with Python’s exception-handling model and development tools
  • Learn advanced Python tools, including decorators, descriptors, metaclasses, and Unicode processing
Author: Mark Lutz
Published by: O'Reilly Media | Publication date: 06/12/2013
Kindle book details: Kindle Edition, 1650 pages
The Manager's Path: A Guide for Tech Leaders Navigating Growth and Change

The Manager's Path: A Guide for Tech Leaders Navigating Growth and Change

https://www.amazon.com/Managers-Path-Leaders-Navigating-Grow...
Managing people is difficult wherever you work. But in the tech industry, where management is also a technical discipline, the learning curve can be brutal—especially when there are few tools, texts, and frameworks to help you. In this practical guide, author Camille Fournier (tech lead turned CTO) takes you through each stage in the journey from engineer to technical manager.From mentoring interns to working with senior staff, you’ll get actionable advice for approaching various obstacles in your path. This book is ideal whether you’re a new manager, a mentor, or a more experienced leader looking for fresh advice. Pick up this book and learn how to become a better manager and leader in your organization.
  • Begin by exploring what you expect from a manager
  • Understand what it takes to be a good mentor, and a good tech lead
  • Learn how to manage individual members while remaining focused on the entire team
  • Understand how to manage yourself and avoid common pitfalls that challenge many leaders
  • Manage multiple teams and learn how to manage managers
  • Learn how to build and bootstrap a unifying culture in teams
Published by: O'Reilly Media | Publication date: 03/13/2017
Kindle book details: Kindle Edition, 244 pages
SQL Cookbook: Query Solutions and Techniques for Database Developers (Cookbooks (O'Reilly))

SQL Cookbook: Query Solutions and Techniques for Database Developers (Cookbooks (O'Reilly))

https://www.amazon.com/SQL-Cookbook-Solutions-Techniques-Dev...
You know the rudiments of the SQL query language, yet you feel you aren't taking full advantage of SQL's expressive power. You'd like to learn how to do more work with SQL inside the database before pushing data across the network to your applications. You'd like to take your SQL skills to the next level.Let's face it, SQL is a deceptively simple language to learn, and many database developers never go far beyond the simple statement: SELECT columns FROM table WHERE conditions. But there is so much more you can do with the language. In the SQL Cookbook, experienced SQL developer Anthony Molinaro shares his favorite SQL techniques and features. You'll learn about:
  • Window functions, arguably the most significant enhancement to SQL in the past decade. If you're not using these, you're missing out
  • Powerful, database-specific features such as SQL Server's PIVOT and UNPIVOT operators, Oracle's MODEL clause, and PostgreSQL's very useful GENERATE_SERIES function
  • Pivoting rows into columns, reverse-pivoting columns into rows, using pivoting to facilitate inter-row calculations, and double-pivoting a result set
  • Bucketization, and why you should never use that term in Brooklyn.
  • How to create histograms, summarize data into buckets, perform aggregations over a moving range of values, generate running-totals and subtotals, and other advanced, data warehousing techniques
  • The technique of walking a string, which allows you to use SQL to parse through the characters, words, or delimited elements of a string
Written in O'Reilly's popular Problem/Solution/Discussion style, the SQL Cookbook is sure to please. Anthony's credo is: "When it comes down to it, we all go to work, we all have bills to pay, and we all want to go home at a reasonable time and enjoy what's still available of our days." The SQL Cookbook moves quickly from problem to solution, saving you time each step of the way.
Published by: O'Reilly Media | Publication date: 12/16/2005
Kindle book details: Kindle Edition, 634 pages
Scaling Teams: Strategies for Building Successful Teams and Organizations

Scaling Teams: Strategies for Building Successful Teams and Organizations

https://www.amazon.com/Scaling-Teams-Strategies-Successful-O...
Leading a fast-growing team is a uniquely challenging experience. Startups with a hot product often double or triple in size quickly—a recipe for chaos if company leaders aren’t prepared for the pitfalls of hyper-growth. If you’re leading a startup or a new team between 10 and 150 people, this guide provides a practical approach to managing your way through these challenges.Each section covers essential strategies and tactics for managing growth, starting with a single team and exploring typical scaling points as the team grows in size and complexity. The book also provides many examples and lessons learned, based on the authors’ experience and interviews with industry leaders.Learn how to make the most of:
  • Hiring: Learn a scalable hiring process for growing your team
  • People management: Use 1-on-1 mentorship, dispute resolution, and other techniques to ensure your team is happy and productive
  • Organization: Motivate employees by applying five organizational design principles
  • Culture: Build a culture that can evolve as you grow, while remaining connected to the team’s core values
  • Communication: Ensure that important information—and only the important stuff—gets through
Published by: O'Reilly Media | Publication date: 01/11/2017
Kindle book details: Kindle Edition, 274 pages
Hands-On Machine Learning with Scikit-Learn and TensorFlow: Concepts, Tools, and Techniques to Build Intelligent Systems

Hands-On Machine Learning with Scikit-Learn and TensorFlow: Concepts, Tools, and Techniques to Build Intelligent Systems

https://www.amazon.com/Hands-Machine-Learning-Scikit-Learn-T...
Through a series of recent breakthroughs, deep learning has boosted the entire field of machine learning. Now, even programmers who know close to nothing about this technology can use simple, efficient tools to implement programs capable of learning from data. This practical book shows you how.By using concrete examples, minimal theory, and two production-ready Python frameworks—scikit-learn and TensorFlow—author Aurélien Géron helps you gain an intuitive understanding of the concepts and tools for building intelligent systems. You’ll learn a range of techniques, starting with simple linear regression and progressing to deep neural networks. With exercises in each chapter to help you apply what you’ve learned, all you need is programming experience to get started.
  • Explore the machine learning landscape, particularly neural nets
  • Use scikit-learn to track an example machine-learning project end-to-end
  • Explore several training models, including support vector machines, decision trees, random forests, and ensemble methods
  • Use the TensorFlow library to build and train neural nets
  • Dive into neural net architectures, including convolutional nets, recurrent nets, and deep reinforcement learning
  • Learn techniques for training and scaling deep neural nets
  • Apply practical code examples without acquiring excessive machine learning theory or algorithm details
Published by: O'Reilly Media | Publication date: 03/13/2017
Kindle book details: Kindle Edition, 581 pages
Creating Web Animations: Bringing Your UIs to Life

Creating Web Animations: Bringing Your UIs to Life

https://www.amazon.com/Creating-Web-Animations-Bringing-Your...
Thanks to faster browsers, better web standards support, and more powerful devices, the web now defines the next generation of user interfaces that are fun, practical, fluid, and memorable. The key? Animation. But learning how to create animations is hard, and existing learning material doesn’t explain the context of the UI problem that animations are trying to solve. That’s where this book comes in.You'll gain a solid technical understanding of how to create awesome animations using CSS and learn how to implement common UI patterns, using practical examples that rely on animations to solve a core problem. Frontend web developers and designers will not only learn important technical details, but also how to apply them to solve real-world problems.
  • Create animations found in common user interface implementations, such as bounce after scrolling, expanding search boxes, and content sliders
  • Learn the technical details of working with CSS animations and transitions
  • Use CSS transforms to very animate an element’s position, scale, and orientation
  • Understand the importance of easing
Published by: O'Reilly Media | Publication date: 03/20/2017
Kindle book details: Kindle Edition, 210 pages
Designing Multi-Device Experiences: An Ecosystem Approach to User Experiences across Devices

Designing Multi-Device Experiences: An Ecosystem Approach to User Experiences across Devices

https://www.amazon.com/Designing-Multi-Device-Experiences-Ec...
Welcome to our multi-device world, a world where a user’s experience with one application can span many devices—a smartphone, a tablet, a computer, the TV, and beyond. This practical book demonstrates the variety of ways devices relate to each other, combining to create powerful ensembles that deliver superior, integrated experiences to your users.
  • Learn a practical framework for designing multi-device experiences, based on the 3Cs—Consistent, Complementary, and Continuous approaches
  • Graduate from offering everything on all devices, to delivering the right thing, at the right time, on the best (available) device
  • Apply the 3Cs framework to the broader realm of the Internet of Things, and design multi-device experiences that anticipate a fully connected world
  • Learn how to measure your multi-device ecosystem performance
  • Get ahead of the curve by designing for a more connected future
Author: Michal Levin
Published by: O'Reilly Media | Publication date: 02/13/2014
Kindle book details: Kindle Edition, 322 pages
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