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Sensory Marketing

https://www.kobo.com/us/en/ebook/sensory-marketing-1...
Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers' perception and behaviour. Integrating the company constraints and classical approaches of branding and communication, the author presents sensory marketing as an emergent marketing paradigm in theory and practice. This book will be an important contribution that will provide useful reading for marketing scholars and consumer psychologists across the world.

Marketing Management

https://www.kobo.com/us/en/ebook/marketing-management-3...
Marketing management is a business discipline which is focused on the practical application of marketing techniques and the management of a firm's marketing resources and activities. Rapidly emerging forces of globalization have led firms to market beyond the borders of their home countries, making international marketing highly significant and an integral part of a firm's marketing strategy. Marketing managers are often responsible for influencing the level, timing, and composition of customer demand accepted definition of the term. In part, this is because the role of a marketing manager can vary significantly based on a business's size, corporate culture, and industry context.

M- marketing

https://www.kobo.com/us/es/ebook/m-marketing...
Con la aparición de la telefonía móvil, la comunicación, tanto personal como profesional, ha dado un gran salto porque ha hecho posible que las personas puedan estar conectadas en cualquier parte y en cualquier momento. La posibilidad de una comunicación interpersonal ininterrumpida ha variado la forma de actuación y comportamiento del usuario. Gracias a los terminales de tipo smartphone, y mediante la conexión a Internet, que nos ofrece acceso continuo a cualquier tipo de información en cualquier momento o lugar, podemos comercializar, comprar, gestionar o comentar en tiempo real nuestra aplicación web, plataforma, blog o red social. En este curso analizaremos todos aquellos aspectos que necesitas saber sobre el marketing móvil (mobile marketing).

Brilliant Marketing

https://www.kobo.com/us/en/ebook/brilliant-marketing-1...
Marketing has never been so important because business has never been so competitive. Brilliant Marketing shows anyone how they can devise and execute winning marketing strategies. With practical advice from start to finish, this updated new edition gives you the lowdown on what works and how you can succeed with your campaigns. Brilliant outcomes: Understand the ideas, actions, campaigns that make a real difference. Get a complete marketing skill-set to seduce and inspire. Be a master of strategy - from thinking to planning to execution.

Marketing With No Money

https://www.kobo.com/us/en/ebook/marketing-with-no-money...
Marketing With No Money

Internet Marketing Mechanics

https://www.kobo.com/us/fr/ebook/internet-marketing-mechanic...
Internet Marketing Mechanics

Marketing Basics

https://www.kobo.com/us/en/ebook/marketing-basics...
A quick introduction to the basics of marketing, aimed at people starting a business for the first time.

Internet Marketing Pitfalls

https://www.kobo.com/us/en/ebook/internet-marketing-pitfalls...
Internet Marketing Pitfalls

Ethno-Marketing

https://www.kobo.com/us/de/ebook/ethno-marketing-1...
Werbung für in Deutschland lebende Migranten sagen Experten hervorragende Zukunftschancen voraus. Mit 170 Milliarden Euro ist die Kaufkraft der ethnischen Gruppen, vor allem die der Türken und Russen, beachtlich. Problematisch: Viele Werbungtreibende haben Berührungsängste mit den ausländischen Zielgruppen, oftmals fehlt ihnen das Wissen.

Suchmaschinen-Marketing

https://www.kobo.com/us/de/ebook/suchmaschinen-marketing-3...
Suchmaschinen-Marketing spielt nicht nur eine zentrale Rolle beim Einkauf über das Internet, sondern kommt auch immer mehr beim Offline-Kauf zum Tragen. (1) Vor allem für kleine und mittlere Unternehmen ist das Suchmaschinen-Marketing eine gute und kostengünstigere Alternative zur klassischen Werbung. (2) Die Zukunft für dieses Marketing-Instrument sieht rosig aus, denn immer mehr Wettbewerber springen auf diesen Zug auf. Allerdings werden die Suchbegriffe auf mitbewerberintensiven Märkten immer teurer werden. (2) , (3)

Marketing viral

https://www.kobo.com/us/es/ebook/marketing-viral...
Gracias a las tecnologías de la información y de la comunicación, la publicidad boca a oreja pasa a ser publicidad viral porque, de clic en clic, se difunden los mensajes comerciales como virus por las redes sociales con un alcance y velocidad extraordinarias. Y tú, crees que estás vacunado contra el marketing viral?

Branchenreport Marketing & Werbung

https://www.kobo.com/us/de/ebook/branchenreport-marketing-we...
Die Werbebranche ging in der zweiten Jahreshälfte auf Talfahrt. Die Eurokrise schlägt auf die Werbekonjunktur durch. Die Kunden geben Werbeetats nur zögerlich frei. Die führenden Werbeholdings senken ihre Wachstumsprognosen. Der Online-Werbemarkt allerdings wächst unbeirrt weiter.

Brilliant Marketing Plans

https://www.kobo.com/us/en/ebook/brilliant-marketing-plans-e...
Provides a practical and project-based approach so you can put marketing plans into action quickly and effectively. Following a brief overview of the planning process, each chapter provides a self-contained guide to planning a specific marketing task, the range of plans included cover the most common challenges facing marketing teams in both consumer and business-to-business sectors. Includes templates and worked up marketing plans and is rigorous and thorough equipping you with plans that really work.

Branchenreport Marketing & Werbung

https://www.kobo.com/us/de/ebook/branchenreport-marketing-we...
Die Meldungen vom deutschen Bruttowerbemarkt sind zwiespältig. Zwar lagen die Ausgaben in den ersten acht Monaten 2011 im Vergleich zum Vorjahr im Plus, doch im August hat sich das Wachstum abgeschwächt. Bis auf Tageszeitungen haben alle Werbemedien ihren Umsatz erhöht. Auf globaler Ebene zeigt sich ein ähnliches Bild: Das Wachstum der weltweiten Werbespendings hat sich im zweiten Quartal 2011 deutlich reduziert.

Search Marketing Strategies

https://www.kobo.com/us/en/ebook/search-marketing-strategies...
Search Marketing Strategies focuses on how to make the most from the search engine industry. Concentrating on the strategic element rather than the procedural approach, the author demonstrates how to adapt the tactical techniques, such as paid search, site side optimization and analytics packages, into search strategies in order to achieve marketing or corporate objectives such as branding, sales and customer acquisition.

Sport Marketing

https://www.kobo.com/us/en/ebook/sport-marketing-1...
This is a highly accessible text that provides detailed coverage of the key concepts, ideas, principles and techniques of sport marketing. It combines clear and concise explanations with applied case studies, supported by clear objectives, learning activities and points for reflection. UK-based examples are used throughout and the book successfully combines both theory and practice. The field of sport marketing is an exciting and fast-moving part of the sports industry that presents new challenges requiring innovative and effective solutions. Engagement with sport marketing therefore equips students with valuable transferable skills necessary for all sport managers of the future.

Candy-coated Marketing

https://www.kobo.com/us/en/ebook/candy-coated-marketing...
This eBook is the embodiment of a conviction that: Ethical marketing is good for business; Just as marketing for a social goal need not rule out a commercial one, marketing to children and a commercial focus are not mutually exclusive; and By taking 'collective responsibility', brands and marketers can, and should, be making a positive difference to modern childhood. Candy-coated Marketing portrays marketing to children as a widespread and often inappropriate business practice, but it also corroborates marketing's ability to evoke and elicit change. Ultimately, it is the positive potential of this 'change' that is the author's primary motivation in writing.

Coupon-Marketing

https://www.kobo.com/us/de/ebook/coupon-marketing-2...
Eine moderne Version von Rabattmarken, die sich in der Vergangenheit in Deutschland noch nie so richtig durchsetzen konnten, ist hierzulande nun groB in Mode. Moderne Couponing-Kampagnen begeistern die deutschen Verbraucher.

International Marketing

https://www.kobo.com/us/en/ebook/international-marketing...
The main aim of International Marketing, is to provide solid foundations that are useful for explanation, prediction and control of international business activities. The authors have developed a strong conceptual and theoretical framework to help to understand international marketing problems and guide marketing decisions. The book combines both marketing applications and theoretical foundations, thus providing a good balance between theory and practice. Rather than just merely descriptive the approach is analytical and managerial.

Branchenreport Marketing & Werbung

https://www.kobo.com/us/de/ebook/branchenreport-marketing-we...
Der Werbekuchen schrumpft. Die Werbekonjunktur zog im dritten Quartal zwar leicht an, war aber 2013 insgesamt schwach. Die Branche rechnet für 2014 nicht mit einer allzu groBen Trendwende.
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