marketing PDF: 1 to 10 of 96642 results fetched - page 1 [kb]

Zoolz is the only cloud solution that keeps your data even when you disconnect your drives
Now you can translate your PDF documents automatically to dozens of languages.

Marketing

https://www.kobo.com/us/pt/ebook/marketing-87...
Inicialmente restrito à área econômica, ao longo dos anos o marketing se apropriou de recursos das ciências sociais, da psicologia e da comunicação para chegar ao consumidor. Reunindo opiniões de especialistas nacionais e estrangeiros, o autor aponta os efeitos controversos da aplicação de técnicas de marketing uniformizadas pelo mercado em áreas com perfis distintos - como bens industriais, alimentação, moda, lazer, educação e saúde - e mostra exemplos que vêm sendo usados em organizações do mundo todo.

M- marketing

https://www.kobo.com/us/es/ebook/m-marketing...
Con la aparición de la telefonía móvil, la comunicación, tanto personal como profesional, ha dado un gran salto porque ha hecho posible que las personas puedan estar conectadas en cualquier parte y en cualquier momento. La posibilidad de una comunicación interpersonal ininterrumpida ha variado la forma de actuación y comportamiento del usuario. Gracias a los terminales de tipo smartphone, y mediante la conexión a Internet, que nos ofrece acceso continuo a cualquier tipo de información en cualquier momento o lugar, podemos comercializar, comprar, gestionar o comentar en tiempo real nuestra aplicación web, plataforma, blog o red social. En este curso analizaremos todos aquellos aspectos que necesitas saber sobre el marketing móvil (mobile marketing).

Sensory Marketing

https://www.kobo.com/us/en/ebook/sensory-marketing-1...
Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers' perception and behaviour. Integrating the company constraints and classical approaches of branding and communication, the author presents sensory marketing as an emergent marketing paradigm in theory and practice. This book will be an important contribution that will provide useful reading for marketing scholars and consumer psychologists across the world.

Marketing Management

https://www.kobo.com/us/en/ebook/marketing-management-3...
Marketing management is a business discipline which is focused on the practical application of marketing techniques and the management of a firm's marketing resources and activities. Rapidly emerging forces of globalization have led firms to market beyond the borders of their home countries, making international marketing highly significant and an integral part of a firm's marketing strategy. Marketing managers are often responsible for influencing the level, timing, and composition of customer demand accepted definition of the term. In part, this is because the role of a marketing manager can vary significantly based on a business's size, corporate culture, and industry context.

Brilliant Marketing

https://www.kobo.com/us/en/ebook/brilliant-marketing-1...
Marketing has never been so important because business has never been so competitive. Brilliant Marketing shows anyone how they can devise and execute winning marketing strategies. With practical advice from start to finish, this updated new edition gives you the lowdown on what works and how you can succeed with your campaigns. Brilliant outcomes: Understand the ideas, actions, campaigns that make a real difference. Get a complete marketing skill-set to seduce and inspire. Be a master of strategy - from thinking to planning to execution.

Marketing With No Money

https://www.kobo.com/us/en/ebook/marketing-with-no-money...
Marketing With No Money

Internet Marketing Pitfalls

https://www.kobo.com/us/en/ebook/internet-marketing-pitfalls...
Internet Marketing Pitfalls

Internet Marketing Mechanics

https://www.kobo.com/us/fr/ebook/internet-marketing-mechanic...
Internet Marketing Mechanics

Suchmaschinen-Marketing

https://www.kobo.com/us/de/ebook/suchmaschinen-marketing-3...
Suchmaschinen-Marketing spielt nicht nur eine zentrale Rolle beim Einkauf über das Internet, sondern kommt auch immer mehr beim Offline-Kauf zum Tragen. (1) Vor allem für kleine und mittlere Unternehmen ist das Suchmaschinen-Marketing eine gute und kostengünstigere Alternative zur klassischen Werbung. (2) Die Zukunft für dieses Marketing-Instrument sieht rosig aus, denn immer mehr Wettbewerber springen auf diesen Zug auf. Allerdings werden die Suchbegriffe auf mitbewerberintensiven Märkten immer teurer werden. (2) , (3)

Branchenreport Marketing & Werbung

https://www.kobo.com/us/de/ebook/branchenreport-marketing-we...
Die Werbebranche ging in der zweiten Jahreshälfte auf Talfahrt. Die Eurokrise schlägt auf die Werbekonjunktur durch. Die Kunden geben Werbeetats nur zögerlich frei. Die führenden Werbeholdings senken ihre Wachstumsprognosen. Der Online-Werbemarkt allerdings wächst unbeirrt weiter.

Le langage du marketing

https://store.kobobooks.com/fr-US/ebook/le-langage-du-market...
Explique les expressions utilisées lors des relations entretenues avec des professionnels de cette branche. Copyright Electre

Permission Marketing

https://www.kobo.com/us/de/ebook/permission-marketing-4...
Heute ist Permission Marketing die wirkungsvolle Antwort auf eine ständig ungewollte Werbeüberflutung, wie z.B. Spamming oder Interruption Marketing durch z.B. Pop-ups. Permission Marketing dient über die legale Erlaubnis zur Werbung hinaus, als durchaus effektives Instrument zur Kundenbindung. (1 Da eine 'Erlaubnis vom Kunden' zur Werbung sowohl beim Mobile Marketing als auch beim E-Mail-Marketing als Grundvoraussetzung zum Erfolg nicht mehr wegzudenken ist, wird Permission Marketing auch in Zukunft eine sehr wichtige Rolle spielen. (1) , (2)

Marketing Research

https://www.kobo.com/us/en/ebook/marketing-research-2...
Essential to any student of the discipline, this textbook offers a comprehensive, applied approach to understanding and designing market research. Balancing the fundamental quantitative methodologies and theoretical structures with practical applications of qualitative techniques, this book is ideal for the novice researcher, and for those more familiar with the discipline. With an emphasis on both critical thinking and hands-on application, the textbook contains: several real life case studies; useful learning features such as key terms, definitions and discussion topics, and is supported by a companion website.

Coupon-Marketing

https://www.kobo.com/us/de/ebook/coupon-marketing-2...
Eine moderne Version von Rabattmarken, die sich in der Vergangenheit in Deutschland noch nie so richtig durchsetzen konnten, ist hierzulande nun groB in Mode. Moderne Couponing-Kampagnen begeistern die deutschen Verbraucher.

Smart Marketing Stories

https://www.kobo.com/us/en/ebook/smart-marketing-stories-1...
A Collection of Little-Known Smart Marketing Stories and Examples

Forum Marketing 101

https://www.kobo.com/us/en/ebook/forum-marketing-101...
This is an EBook teaching the reader about the basics and advanced of Online Forum Marketing. It will help you learn the ins and outs of online forum marketing, so that you can successfully promote your business, products or services.

Marketing Basics

https://www.kobo.com/us/en/ebook/marketing-basics...
A quick introduction to the basics of marketing, aimed at people starting a business for the first time.

Marketing Masters

https://www.kobo.com/us/en/ebook/marketing-masters...
The tools found in "Marketing Masters" can be successfully implemented by entrepreneurs, Fortune 500 CEO's, sales teams, and nonprofit executives. The business environment is constantly ravaged with changes-"Marketing Masters" provides creative strategies colliding the old school of marketing with today's digital strategies connecting with the NOW generation. You will immediately convert consumers to customers, relationships into partnerships, and ideas into realities.

Pharma Marketing

https://www.kobo.com/us/de/ebook/pharma-marketing...
Wie funktioniert die Entwicklung und Vermarktung von Arzneimittel in Deutschland? Einführung und Überblick über Pharma Marketing und den Pharmamarkt Deutschland. Kurzbeschreibung Pharma Weltmarkt. Berechnung von Arzneimittelpreisen. Rollen der Beteiligten: Patient, Arzt, Apotheke, Krankenhaus, Pharmaindustrie, Krankenkassen Kooperationen im Pharmabereich, Biosimilars.

International Marketing

https://www.kobo.com/us/en/ebook/international-marketing...
The main aim of International Marketing, is to provide solid foundations that are useful for explanation, prediction and control of international business activities. The authors have developed a strong conceptual and theoretical framework to help to understand international marketing problems and guide marketing decisions. The book combines both marketing applications and theoretical foundations, thus providing a good balance between theory and practice. Rather than just merely descriptive the approach is analytical and managerial.
[1] 2345Next