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Top 15 Recession Marketing Strategies For Small Businesses: Rationed Short Guide For Mature Minds That Seek Good Advice And Not To Be Lectured (Easy To Read, Straight To The Point, Zero Fluff)

https://www.amazon.com/Recession-Marketing-Strategies-Small-...
WARNING: This Rationed Short Guide specially designed for Mature Minds that Seek Good Advice and NOT to be Lectured. It's Easy To Read, Straight To The Point, and with Zero Fluff...Top 15 Recession Strategies For Small Businesses
Author: Donald Allen
Publication date: 03/01/2016
Kindle book details: Kindle Edition, 21 pages

Top 15 Public-Speaking Secrets Of The World's Top Minds: Rationed Short Guide For Mature Minds That Seek Good Advice And Not To Be Lectured

https://www.amazon.com/Top-Public-Speaking-Secrets-Worlds-Mi...
WARNING: This Rationed Short Guide specially designed for Mature Minds that Seek Good Advice and NOT to be Lectured. It's Easy To Read, Straight To The Point, and with Zero Fluff...Top 15 Public-Speaking Secrets Of The World's Top Minds
Author: Donald Allen
Publication date: 03/01/2016
Kindle book details: Kindle Edition, 20 pages

Give: The Ultimate Guide To Using Facebook Advertising to Generate More Leads, More Clients, and Massive ROI

https://www.amazon.com/Give-Ultimate-Facebook-Advertising-Ge...
Most marketers concentrate on what they’re trying to get. The best marketers concentrate on what they have to give.The way people consume media is changing, fast. Laptops, tablets, and smartphones keep us constantly connected to the web. This represents a huge opportunity for savvy marketers. The only problem: the old methods are no longer working. New media demands new advertising.Facebook is the single most effective platform for marketing in the Internet era, and Nicholas Kusmich is the best Facebook marketer in the world. In GIVE, he will show you what differentiates Facebook from traditional advertising and explain why it’s so important to promote your business in a way that’s congruent with the norms of social media.He’ll take you through a four-step process to pinpoint your market, master your message, create a magnet, and build a mechanism that both collects and helps you retain and develop those relationships. When used well, Nic’s Facebook advertising strategies can send your return on investment through the roof.In GIVE, you’ll find the tools you need to share your authentic voice with the people who want to hear it and turn their attention into satisfying, meaningful sales.
Published by: Lioncrest Publishing | Publication date: 05/29/2017
Kindle book details: Kindle Edition, 168 pages

Get Over Your Damn Self: The No-BS Blueprint to Building A Life-Changing Business

https://www.amazon.com/Over-Your-Damn-Self-Life-Changing-ebo...
Romi Neustadt is passionate about helping others build lucrative direct sales and network marketing businesses that help create lives with more freedom and flexibility, greater purpose and a lot more fun. In this book she offers you the same direct, no-BS coaching she's given to tens of thousands to help you acquire the skills to build this sucker and teach your team to do the same. And, equally important, she'll work on your mindset so you stop over complicating it all and stop letting the negative voices in your head win.You're going to learn:* The Posture to confidently connect with anyone about your business and your products.* The Possibilities for a lucrative, efficient and enormously rewarding turn key business.* The Power that's already within you to build the life you really want...                if you dare.
Published by: LiveFullOut Media | Publication date: 09/01/2016
Kindle book details: Kindle Edition, 234 pages

The Goal: A Process of Ongoing Improvement

https://www.amazon.com/Goal-Process-Ongoing-Improvement-eboo...
30th Anniversary Edition. Written in a fast-paced thriller style, The Goal, a gripping novel, is transforming management thinking throughout the world. It is a book to recommend to your friends in industry - even to your bosses - but not to your competitors. Alex Rogo is a harried plant manager working ever more desperately to try improve performance. His factory is rapidly heading for disaster. So is his marriage. He has ninety days to save his plant - or it will be closed by corporate HQ, with hundreds of job losses. It takes a chance meeting with a professor from student days - Jonah - to help him break out of conventional ways of thinking to see what needs to be done. The story of Alex's fight to save his plant is more than compulsive reading. It contains a serious message for all managers in industry and explains the ideas, which underline the Theory of Constraints (TOC), developed by Eli Goldratt.One of Eli Goldratt’s convictions was that the goal of an individual or an organization should not be defined in absolute terms. A good definition of a goal is one that sets us on a path of ongoing improvement.Pursuing such a goal necessitates more than one breakthrough. In fact it requires many. To be in a position to identify these breakthroughs we should have a deep understanding of the underlying rules of our environment. Twenty-five years after writing The Goal, Dr. Goldratt wrote Standing on the Shoulders of Giants. In this article he provided the underlying rules of operations. This article appears at the end of this book.“Like Mrs. Fields and her cookies,The Goal was too tasty to remain obscure. Companies began buying big batches and management schools included it in their curriculums. —Fortune Magazine “A survey of the reading habits of managers found that though they buy books by the likes of Tom Peters for display purposes, the one management book they have actually read from cover to cover is The Goal.” —The Economist "Goal readers are now doing the best work of their lives.” —Success Magazine “A factory may be an unlikely setting for a novel, but the book has been wildly effective.: —Tom Peters Required reading for Amazon's Management.
Published by: North River Press | Publication date: 07/01/2014
Kindle book details: Kindle Edition, 362 pages

DotCom Secrets: The Underground Playbook for Growing Your Company Online

https://www.amazon.com/DotCom-Secrets-Underground-Playbook-G...
If you are currently struggling with getting traffic to your website, or converting that traffic when it shows up, you may think you’ve got a traffic or conversion problem. In Russell Brunson's experience, after working with thousands of businesses, he has found that’s rarely the case. Low traffic and weak conversion numbers are just symptoms of a much greater problem, a problem that’s a little harder to see (that’s the bad news), but a lot easier to fix (that’s the good news). DotComSecrets will give you the marketing funnels and the sales scripts you need to be able to turn on a flood of new leads into your business.
Published by: Morgan James Publishing | Publication date: 02/20/2015
Kindle book details: Kindle Edition, 274 pages

Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World

https://www.amazon.com/Jab-Right-Hook-Story-Social-ebook/dp/...
New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don’t.Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.
Published by: HarperBusiness | Publication date: 11/26/2013
Kindle book details: Kindle Edition, 229 pages

Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success

https://www.amazon.com/Hacking-Growth-Fastest-Growing-Compan...
The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace’s sorry step-brother, and Uber was a scrappy upstart that didn’t stand a chance against the Goliath that was  New York City Yellow Cabs. So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn’t explode to massive worldwide popularity simply by building  a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies’ extraordinary rise. That methodology is called Growth Hacking, and it’s practitioners include not just today’s hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of GrowthHackers.com.Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more.   An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.
Published by: Crown Business | Publication date: 04/25/2017
Kindle book details: Kindle Edition, 322 pages

Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

https://www.amazon.com/Blue-Ocean-Strategy-Expanded-Uncontes...
The global phenomenon that has sold 3.6 million copies, is published in a record-breaking 44 languages and is a bestseller across five continents—now updated and expanded with new contentIn this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating “blue oceans”—untapped new market spaces ripe for growth.Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes:
  • A new preface by the authors: Help! My Ocean Is Turning Red
  • Updates on all cases and examples in the book, bringing their stories up to the present time
  • Two new chapters and an expanded third one — Alignment, Renewal, and Red Ocean Traps — that address the most pressing questions readers have asked over the past 10 years
A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space—and making the competition irrelevant.To learn more about the power of blue ocean strategy, visit blueoceanstrategy.com. There you’ll find all the resources you need—from ideas in practice and cases from government and private industry, to teaching materials, mobile apps, real-time updates, and tips and tools to help you make your blue ocean journey a success.
Published by: Harvard Business Review Press | Publication date: 01/20/2014
Kindle book details: Kindle Edition, 320 pages

Hooked: How to Build Habit-Forming Products

https://www.amazon.com/Hooked-How-Build-Habit-Forming-Produc...
How do successful companies create products people can’t put down?Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.Eyal provides readers with:• Practical insights to create user habits that stick.• Actionable steps for building products people love.• Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.
Author: Nir Eyal
Published by: Portfolio | Publication date: 11/04/2014
Kindle book details: Kindle Edition, 255 pages
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