You've seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone is responsible for all this. Usually, someone like me. I'm a media manipulator. In a world where blogs control and distort the news, my job is to control blogs-as much as any one person can. In today's culture... 1) Blogs like Gawker, Buzzfeed and the Huffington Post drive the media agenda. 2) Bloggers are slaves to money, technology, and deadlines. 3) Manipulators wield these levers to shape everything you read, see and watch-online and off. Why am I giving away these secrets? Because I'm tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I'm pulling back the curtain because I don't want anyone else to get blindsided. I'm going to explain exactly how the media really works. What you choose to do with this information is up to you.From the Trade Paperback edition.
Published by: Portfolio | Publication date: 07/19/2012Kindle book details: Kindle Edition, 270 pages
Romi Neustadt is passionate about helping others build lucrative direct sales and network marketing businesses that help create lives with more freedom and flexibility, greater purpose and a lot more fun. In this book she offers you the same direct, no-BS coaching she's given to tens of thousands to help you acquire the skills to build this sucker and teach your team to do the same. And, equally important, she'll work on your mindset so you stop over complicating it all and stop letting the negative voices in your head win.You're going to learn:* The Posture to confidently connect with anyone about your business and your products.* The Possibilities for a lucrative, efficient and enormously rewarding turn key business.* The Power that's already within you to build the life you really want... if you dare.
Published by: LiveFullOut Media | Publication date: 09/01/2016Kindle book details: Kindle Edition, 232 pages
Sales EQ: How Ultra High Performers Leverage Sales-Specific Emotional Intelligence to Close the Complex Deal
The New Psychology of Selling The sales profession is in the midst of a perfect storm. Buyers have more power—more information, more at stake, and more control over the sales process—than any time in history. Technology is bringing disruptive change at an ever-increasing pace, creating fear and uncertainty that leaves buyers clinging to the status quo. Deteriorating attention spans have made it difficult to get buyers to sit still long enough to “challenge,” “teach,” “help,” give “insight,” or sell “value.” And a relentless onslaught of “me-too” competitors have made differentiating on the attributes of products, services, or even price more difficult than ever. Legions of salespeople and their leaders are coming face to face with a cold hard truth: what once gave salespeople a competitive edge—controlling the sales process, command of product knowledge, an arsenal of technology, and a great pitch—are no longer guarantees of success. Yet this is where the vast majority of the roughly $20 billion spent each year on sales training goes. It’s no wonder many companies are seeing 50 percent or more of their salespeople miss quota. Yet, in this new paradigm, an elite group of top 1 percent sales professionals are crushing it. In our age of technology where information is ubiquitous and buyer attention spans are fleeting, these superstars have learned how to leverage a new psychology of selling—Sales EQ—to keep prospects engaged, create true competitive differentiation, as well as shape and influence buying decisions. These top earners are acutely aware that the experience of buying from them is far more important than products, prices, features, and solutions. In Sales EQ, Jeb Blount takes you on an unprecedented journey into the behaviors, techniques, and secrets of the highest earning salespeople in every industry and field. You’ll learn:
- How to answer the 5 Most Important Questions in Sales to make it virtually impossible for prospects to say no
- How to master 7 People Principles that will give you the power to influence anyone to do almost anything
- How to shape and align the 3 Processes of Sales to lock out competitors and shorten the sales cycle
- How to Flip the Buyer Script to gain complete control of the sales conversation
- How to Disrupt Expectations to pull buyers towards you, direct their attention, and keep them engaged
- How to leverage Non-Complementary Behavior to eliminate resistance, conflict, and objections
- How to employ the Bridge Technique to gain the micro-commitments and next steps you need to keep your deals from stalling
- How to tame Irrational Buyers, shake them out of their comfort zone, and shape the decision making process
- How to measure and increase you own Sales EQ using the 15 Sales Specific Emotional Intelligence Markers
- And so much more!
Published by: Wiley | Publication date: 03/02/2017Kindle book details: Kindle Edition, 320 pages
30th Anniversary Edition. Written in a fast-paced thriller style, The Goal, a gripping novel, is transforming management thinking throughout the world. It is a book to recommend to your friends in industry - even to your bosses - but not to your competitors. Alex Rogo is a harried plant manager working ever more desperately to try improve performance. His factory is rapidly heading for disaster. So is his marriage. He has ninety days to save his plant - or it will be closed by corporate HQ, with hundreds of job losses. It takes a chance meeting with a professor from student days - Jonah - to help him break out of conventional ways of thinking to see what needs to be done. The story of Alex's fight to save his plant is more than compulsive reading. It contains a serious message for all managers in industry and explains the ideas, which underline the Theory of Constraints (TOC), developed by Eli Goldratt.One of Eli Goldratt’s convictions was that the goal of an individual or an organization should not be defined in absolute terms. A good definition of a goal is one that sets us on a path of ongoing improvement.Pursuing such a goal necessitates more than one breakthrough. In fact it requires many. To be in a position to identify these breakthroughs we should have a deep understanding of the underlying rules of our environment. Twenty-five years after writing The Goal, Dr. Goldratt wrote Standing on the Shoulders of Giants. In this article he provided the underlying rules of operations. This article appears at the end of this book.“Like Mrs. Fields and her cookies,The Goal was too tasty to remain obscure. Companies began buying big batches and management schools included it in their curriculums. —Fortune Magazine “A survey of the reading habits of managers found that though they buy books by the likes of Tom Peters for display purposes, the one management book they have actually read from cover to cover is The Goal.” —The Economist "Goal readers are now doing the best work of their lives.” —Success Magazine “A factory may be an unlikely setting for a novel, but the book has been wildly effective.: —Tom Peters Required reading for Amazon's Management.
Published by: North River Press | Publication date: 07/01/2014Kindle book details: Kindle Edition, 362 pages
Now a #1 International BestsellerPeople who want a web-based business often end up with shattered dreams because they don’t know how to generate real wealth online. When you finish reading this book, you’ll have the keys to creating your own economy using webinars and live the life you’ve always dreamed of, and be able to help others achieve the same.You’ll discover:
The 16 ways to use webinars to finance your entrepreneurial lifestyle, allowing you to focus on the things you love. How to build a million-dollar web business from scratch even if you don't have a product, mailing list or idea. How we took random seminar attendees and helped them generate $2,000 - $22,000 in 90 minutes or less. How to automate your entire sales process so you have more time to live your dream life. Why you don't need to create a product before it actually sells, you can get paid first. The easiest and fastest ways to get other people to promote your products and services online so you don't have to, and why you'll never have a lead generation or traffic generation problem.Steven Essa spent 13 years as a professional musician before pursuing his goal of financial freedom by tapping into the power of the web, setting up and running automated webinar campaigns that generated over $120,000 in just 90 minutesHe became financially free from over $1 million in debt by building a fully automated business that leaves him time to do whatever he wants. Originally from Greece, Corinna Essa worked in the television industry before she learned how to leverage the Internet to create her own economy. She now owns a multi-million dollar social marketing company, where 80% of the sales come from webinars.Today, Steven and Corinna travel around the world sharing their money-on-demand system with thousands of people. Their proven system has been responsible for generating over $50 million in sales for clients and their own businesses.
Published by: Steven and Corinna Essa | Publication date: 02/06/2017Kindle book details: Kindle Edition, 362 pages
The Ten Faces of Innovation: IDEO's Strategies for Beating the Devil's Advocate and Driving Creativity Throughout Your Organization
The author of the bestselling The Art of Innovation reveals the strategies IDEO, the world-famous design firm, uses to foster innovative thinking throughout an organization and overcome the naysayers who stifle creativity. The role of the devil's advocate is nearly universal in business today. It allows individuals to step outside themselves and raise questions and concerns that effectively kill new projects and ideas, while claiming no personal responsibility. Nothing is more potent in stifling innovation. Over the years, IDEO has developed ten roles people can play in an organization to foster innovation and new ideas while offering an effective counter to naysayers. Among these approaches are the Anthropologist—the person who goes into the field to see how customers use and respond to products, to come up with new innovations; the Cross-pollinator who mixes and matches ideas, people, and technology to create new ideas that can drive growth; and the Hurdler, who instantly looks for ways to overcome the limits and challenges to any situation. Filled with engaging stories of how Kraft, Procter and Gamble, Safeway and the Mayo Clinic have incorporated IDEO's thinking to transform the customer experience, The Ten Faces of Innovation is an extraordinary guide to nurturing and sustaining a culture of continuous innovation and renewal.
Published by: Crown Business | Publication date: 02/14/2006Kindle book details: Kindle Edition, 288 pages
Go for No! for Network MarketingThe perfect companion book for anyone in direct sales or network marketingFenton and Waltz, authors of the best-selling book, Go for No! and Ray Higdon, founder of one of the fastest growing network marketing training companies today, have teamed up to create the perfect companion to the original Go for No! book. This book takes a journey through core go for no philosophies and strategies important for network marketers and expands them into greater detail while applying Ray Higdon’s expertise on each. Topics include dealing with rejection in network marketing, selling in network marketing, and creating the right mindset to be successful in network marketing and many more. PLUS...
- 17 Inspiring Go for No! stories featuring today’s top leaders, experts, and earners in the profession.
- A ten-point plan to put the ideas into action immediately.
- Ray Higdon's Six Keys to network marketing success.
Published by: Courage Crafters Inc. | Publication date: 03/04/2017Kindle book details: Kindle Edition, 144 pages
Is marketing sucking the joy out of your writing life?Do you wish you could spend more time writing and less time selling? Do you suffer from platform paranoia or social marketing madness? Are you stressed because you can't keep up with the latest marketing gimmicks and perpetual-motion author-entrepreneurs?Here's good news: Marketing For Writers Who Hate Marketing will show you how to have the kind of writing life you long for by dispelling the marketing myths that weigh you down. You'll learn what works best, what doesn't, and how a few simple strategies are all you need to get the most out of your marketing efforts. Marketing For Writers Who Hate Marketing will help you prioritize your marketing so you can concentrate on the handful of tools that are most effective, and eliminate the worry that you're never doing enough. It will teach you:• The #1 most effective marketing tool ... one you already love!• How to maximize the all-important first impression your book makes on a browser.• How to turn browsers into readers.• How to turn readers into fans.• Pricing as a strategic marketing tool.• How to grow and nurture an email list.• All the time-sucking practices you can avoid so you're free to write! • And more.Whether your are self-publishing or working with a traditional publisher –– or both –– you need to know how to market smart. This book will show you how.
Published by: Compendium Press | Publication date: 03/08/2017Kindle book details: Kindle Edition, 128 pages
INSTANT NEW YORK TIMES BESTSELLER An NPR Best Book of the Year“Incisive.... The most fun business book I have read this year.... Clearly there will be people who hate this book — which is probably one of the things that makes it such a great read.”— Andrew Ross Sorkin, New York Times“Eye-popping.”— Vanity FairLiar’s Poker meets The Social Network in an irreverent exposé of life inside the tech bubble, from industry provocateur Antonio García Martínez, a former Twitter advisor, Facebook product manager and startup founder/CEO.The reality is, Silicon Valley capitalism is very simple:Investors are people with more money than time.Employees are people with more time than money.Entrepreneurs are the seductive go-between.Marketing is like sex: only losers pay for it. Imagine a chimpanzee rampaging through a datacenter powering everything from Google to Facebook. Infrastructure engineers use a software version of this “chaos monkey” to test online services’ robustness—their ability to survive random failure and correct mistakes before they actually occur. Tech entrepreneurs are society’s chaos monkeys, disruptors testing and transforming every aspect of our lives, from transportation (Uber) and lodging (AirBnB) to television (Netflix) and dating (Tinder). One of Silicon Valley’s most audacious chaos monkeys is Antonio García Martínez.After stints on Wall Street and as CEO of his own startup, García Martínez joined Facebook’s nascent advertising team, turning its users’ data into profit for COO Sheryl Sandberg and chairman and CEO Mark “Zuck” Zuckerberg. Forced out in the wake of an internal product war over the future of the company’s monetization strategy, García Martínez eventually landed at rival Twitter. He also fathered two children with a woman he barely knew, committed lewd acts and brewed illegal beer on the Facebook campus (accidentally flooding Zuckerberg's desk), lived on a sailboat, raced sport cars on the 101, and enthusiastically pursued the life of an overpaid Silicon Valley wastrel.Now, this gleeful contrarian unravels the chaotic evolution of social media and online marketing and reveals how it is invading our lives and shaping our future. Weighing in on everything from startups and credit derivatives to Big Brother and data tracking, social media monetization and digital “privacy,” García Martínez shares his scathing observations and outrageous antics, taking us on a humorous, subversive tour of the fascinatingly insular tech industry. Chaos Monkeys lays bare the hijinks, trade secrets, and power plays of the visionaries, grunts, sociopaths, opportunists, accidental tourists, and money cowboys who are revolutionizing our world. The question is, will we survive?
Published by: Harper | Publication date: 06/28/2016Kindle book details: Kindle Edition, 533 pages
Bill Gates' Top 15 Secrets For Success In Life And Business: Rationed Short Guide For Mature Minds That Seek Good Advice And Not To Be Lectured (Easy To Read, Straight To The Point, Zero Fluff)
WARNING: This Rationed Short Guide specially designed for Mature Minds that Seek Good Advice and NOT to be Lectured. It's Easy To Read, Straight To The Point, and with Zero Fluff... Bill Gates’ Top 15 Secrets For Success In Life And Business
Publication date: 03/16/2016Kindle book details: Kindle Edition, 20 pages