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Facebook: The Missing Manual

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Facebook's popularity is skyrocketing, drawing more than 400 million people to this combination online village green, personal website creator, and souped-up address book. But one thing you won't get when signing up is a printed manual. Enter Facebook: The Missing Manual , Second Edition -- the witty, authoritative guide you need, now revised and updated to include all of Facebook's latest features. Coverage includes: Getting started, getting connected. Signing up is easy, but the real payoff comes when you tap into networks of coworkers, classmates, and friends. This book explains it all-including how to pick and choose who gets to see what, and how to steer clear of people you want to avoid. Adding applications. Ranging from silly (fortune cookies and video games) to serious (goal tracking), thousands of mini-programs can transform your Facebook account into an addictive, one-stop resource. Learn how to find and install your favorites. Facebook for grownups and businesspeople. Facebook isn't just for Junior anymore. Thousands of companies and business professionals use the site for everything from project collaboration and advertising to filling (and finding) jobs. This book is written for adults of all ages. Protecting your privacy. Creeps are everywhere online, but on Facebook you can feel especially exposed with so much personal info on display. This book offers an easy-to-follow, multi-pronged approach to staying safe.
Category: Computers. ISBN: 9781449380144

Let There Be Facebook

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The recent discovery of the ancient Ethernets has forever altered the way humanity views its past. Among the many amazing findings is a rich trove of Facebook dispatches that date back to the beginning of time itself. Now a selection of these lost Facebook updates is at last available for the world to see! Noted historians Brylon K. Tilgh, Ph.D., and Dr. Tony Cougarmouth have carefully selected the best status updates, profile pages, and late-night exchanges found on the ancient Facebook, including: GOD and ABRAHAM'S exchange over Isaac's life(God was a real practical joker!) HENRY VIII'S many relationship status updates and the POPE'S responses Live updates from GANDHI'S hunger strike J. EDGAR HOOVER'S interests and hobbies (Fashion, Surveillance, Destroying Lives) The original WOODSTOCK event page and much more.
Category: Computers. ISBN: 9781451659436

The Facebook Era

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People in all demographics and regions of the world are more connected than ever before to the products, issues, places, and individuals in their lives. This book recognizes that we've come to a place where people can represent their real identity--both personal and professional--and use the social filters on the Web to connect with the world around them. --Sheryl Sandberg, Chief Operating Officer, Facebook ...A must-read for CEOs and other executives who want to understand Facebook and more importantly take the right actions to stay relevant and stay competitive. --David Mather, President, Hoovers, Inc. The 90s were about the World Wide Web of information and the power of linking web pages. Today it's about the World Wide Web of people and the power of the social graph. Online social networks are fundamentally changing the way we live, work, and interact. They offer businesses immense opportunities to transform customer relationships for profit: opportunities that touch virtually every business function, from sales and marketing to recruiting, collaboration to executive decision-making, product development to innovation. In The Facebook Era , Clara Shih systematically outlines the business promise of social networking and shows how to transform that promise into reality. Shih is singularly qualified to write this book: One of the world's top business social networking thought leaders and practitioners, she created the first business application on Facebook and leads salesforce.com's partnership with Facebook. Through case studies, examples, and a practical how-to guide, Shih helps individuals, companies, and organizations understand and take advantage of social networks to transform customer relationships for sales and marketing. Shih systematically identifies your best opportunities to use social networks to source new business opportunities, target marketing messages, find the best employees, and engage customers as true partners throughout the innovation cycle. Finally, she presents a detailed action plan for positioning your company to win in today's radically new era: The Facebook Era . Join the conversation-- www.thefacebookera.com . Fan the book-- www.facebook.com/thefacebookera . Right this minute, more than 1.5 million people are on Facebook. They're interacting with friends--and talking about your brands. They're learning about your business--and providing valuable information you can use to market and sell. In the Facebook Era, you're closer to your customers than ever before. Read this book, and then go get them! Clara Shih offers best practices for overcoming obstacles to success, ranging from privacy and security issues to brand misrepresentation, and previews social networking trends that are just beginning to emerge--helping you get ahead of the curve and ahead of the competition, too. Includes a practical 60-day action plan for positioning
Category: Business. ISBN: 9780137152223

Facebook Advertising For Dummies

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Profitable ideas and techniques for advertising on Facebook Tap into the explosive growth of social media and reach your customers with effective Facebook advertising campaigns and savvy insights into how to use this social media phenomenon effectively. It’s all here and more in this detailed, easy-to-follow guide from two award-winning marketers. You'll learn what makes a good Facebook ad, how to apply the latest strategies and tactics for effective pay-per-click and cost-per-impression advertising, how to test your ad results, and much more. Explores Facebook advertising inside and out; there are now more than 400 million active Facebook users and over 1.6 million active Pages on Facebook Works as an all-around, hands-on guide for both experienced and new Facebook advertisers Walks you through planning and creating an advertising campaign Explains writing effective ad copy, how to use landing pages, and how to test and optimize your ads Shows you how to use Facebook Insights to understand your results and how to create reports that analyze data Put your company's best face forward with the sound advertising tips and techniques in Facebook Advertising For Dummies.
Category: Business. ISBN: 9780470637623

Facebook Marketing For Dummies

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Practical Facebook marketing strategies, tactics, and techniques This new edition of Facebook Marketing For Dummies arms novice to expert marketers with everything they need to plan, refine, execute, and maintain a successful Facebook marketing campaign. Fully updated to cover the latest tools and techniques of Facebook marketing, you'll find hands-on guidance to create and administer your Page Timeline, understand the psychology of the Facebook user, build your fan base, utilize events, contests, and polls to promote your Page, increase your brand awareness, integrate your Facebook marketing campaign with other marketing strategies, and monitor, measure, and adjust your Facebook marketing campaigns. Written by a leading expert on helping others use Facebook and other social media tools to promote and enhance their brands, this practical guide gets you up and running on Facebook marketing—fast. In plain English, it walks you through all the latest features, including new designs for the News Feed, Timeline, and Pages, as well as major changes to the Facebook advertising platform. Includes real-world case studies that illustrate how successful Facebook marketing really works Fully updated to cover the latest tools and techniques in Facebook marketing Shows marketers how to use Facebook to reach and engage their target audience Provides step-by-step instructions on how to organize, optimize, and manage your Facebook advertising campaigns If you're a marketer looking to develop or refine a social media marketing plan that includes significant Facebook presence, Facebook Marketing For Dummies is your go-to guide.
Category: Business. ISBN: 9781118951323

Facebook, Surfen und Co.

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Kinder und Jugendliche bewegen sich heutzutage wie selbstverstndlich im Internet - sei es mit dem Computer oder dem Smartphone. Dies ist auch durchaus untersttzenswert, da sie von zahlreichen Informations-, Kommunikations- und Unterhaltungsangeboten profitieren knnen. Die Vielzahl der Mglichkeiten bringt allerdings auch einige Gefahren mit sich - dieses Buch zeigt Ihnen, wie Sie Ihr Kind sicher davor schtzen. Sie erfahren, wie Sie den Computer oder das Smartphone kindersicher einrichten, wie Ihr Kind spielerisch lernen kann, welche privaten Informationen es unbedingt schtzen sollte, und wie es echte Freunde von zwielichtigen Fremden unterscheidet. Auerdem wird thematisiert, was Sie tun knnen, wenn Ihr Kind Opfer von Cybermobbing wird, versehentlich ein Abo abgeschlossen hat oder wenn aufgrund eines illegalen Musik- oder Film-Downloads eine Abmahnung ins Haus flattert. Und da sich gerade Jugendliche des fteren zurckziehen, erfahren Sie auch, woran Sie erkennen, ob Ihr Kind mglichweise schon onlineschtig ist. Im zweiten Teil des Buchs dreht sich dann alles konkret um die bei Kindern und Jugendlichen beliebtesten sozialen Netzwerke Facebook, Google+, YouTube, Twitter, Pinterest, Instagram und Foursquare. Sie lernen, worauf Ihr Kind grundstzlich achten sollte, und legen Schritt fr Schritt Profile an, die so abgesichert sind, dass die nchste "Facebook-Party" bestimmt nicht bei Ihnen stattfinden wird!
Category: Computers. ISBN: 9783527760527

Facebook for Seniors

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Facebook is the world's largest internet community. It's used by millions of people like you to connect with family and friends, share photos, and stay in touch. But if you're new to Facebook, getting started can be a little tricky. Based on award-winning computer classes for seniors, the 12 lessons in Facebook for Seniors will show you how to do things like: Sign up for Facebook and connect with family members and old friends Instantly share photos and messages Keep up-to-date with friends and loved ones Chat about cars, gardening, travel, or anything else that interests you Play games, and RSVP to parties and other events Keep your account safe and secure Step-by-step instructions and full-color images make it easy to follow along. Activities throughout help you practice what you've learned, and if you get stuck, just flip to the solutions at the back of the book! Why let the kids have all the fun? Join the party.
Category: Computers. ISBN: 9781593277918

Talking Back to Facebook

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A smart, urgently needed book that helps parents and their kids navigate today's online landscapefrom thefounder and CEO ofthe nation's leading authority on kids and the media. Now, more than ever , parents need help in navigating their kids' online, media-saturated lives. Jim Steyer, founder and CEO of Common Sense Media, the nation's leading kidsand- media organization, and the father of four children, knows that many parents and teachersunlike their technology-savvy kidsmay be tourists in the online world. In this essential book, Steyera frequent commentator on national TV and radio offers an engaging blend of straightforward advice and anecdotes that address what he calls RAP, the major pitfalls relating to kids' use of media and technology: relationship issues, attention/addiction problems, and the lack of privacy. Instead of shielding children completely from online images and messages, Steyer's practical approach gives parents essential tools to help filter content, preserve good relationships with their children, and make common sense, value-driven judgments for kids of all ages. Not just about Facebook, this comprehensive, no-nonsense guide to the online world, media, and mobile devices belongs in the hands of all parents and educators raising kids in today's digital age.
Category: Family & Relationships. ISBN: 9781451657340

Flash Facebook Cookbook

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Over 100 recipes for integrating the Flash Platform applications with the Graph API and Facebook.
Category: Computers. ISBN: 9781849690720

Facebook API Developers Guide

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This chapter covered the different parts of the Facebook platform. The main technologies in the platform consist of a REST API for data interchange, a language to querying information from Facebook's databases, and a language to render certain portions of the Facebook platform to users (FBML). There are additional parts to the language that are more complex, such as Facebook JavaScript, and that are useful, but they're not a core part of the platform (that is, you don't need to use FBJS to develop your applications). The chapter also touched on the client libraries, which play an important part in gluing the Facebook platform to your development language. I also showed how to create a basic, functional application that updated the user's status message. To do this, you used an FBML form, mock Ajax, FQL, the PHP client library, and calls to the API. In the next chapter, I'll kick things up a bit and show how to develop a more robust, complete application. I'll not only cover user interface design and development issues, but I'll also briefly discuss ways to monetize your application and where to go to find help when (or for you optimists, should) you get stuck. You'll use an RDBMS to keep track of user interactions, track usage with Google Analytics, and set up some useful libraries for code reuse.
Category: Computers. ISBN: 9781430209690
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