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The Facebook Era

www.ebooks.com/cj.asp?IID=426889&cjsku=426889...
People in all demographics and regions of the world are more connected than ever before to the products, issues, places, and individuals in their lives. This book recognizes that we've come to a place where people can represent their real identity--both personal and professional--and use the social filters on the Web to connect with the world around them. --Sheryl Sandberg, Chief Operating Officer, Facebook ...A must-read for CEOs and other executives who want to understand Facebook and more importantly take the right actions to stay relevant and stay competitive. --David Mather, President, Hoovers, Inc. The 90s were about the World Wide Web of information and the power of linking web pages. Today it's about the World Wide Web of people and the power of the social graph. Online social networks are fundamentally changing the way we live, work, and interact. They offer businesses immense opportunities to transform customer relationships for profit: opportunities that touch virtually every business function, from sales and marketing to recruiting, collaboration to executive decision-making, product development to innovation. In The Facebook Era , Clara Shih systematically outlines the business promise of social networking and shows how to transform that promise into reality. Shih is singularly qualified to write this book: One of the world's top business social networking thought leaders and practitioners, she created the first business application on Facebook and leads salesforce.com's partnership with Facebook. Through case studies, examples, and a practical how-to guide, Shih helps individuals, companies, and organizations understand and take advantage of social networks to transform customer relationships for sales and marketing. Shih systematically identifies your best opportunities to use social networks to source new business opportunities, target marketing messages, find the best employees, and engage customers as true partners throughout the innovation cycle. Finally, she presents a detailed action plan for positioning your company to win in today's radically new era: The Facebook Era . Join the conversation-- www.thefacebookera.com . Fan the book-- www.facebook.com/thefacebookera . Right this minute, more than 1.5 million people are on Facebook. They're interacting with friends--and talking about your brands. They're learning about your business--and providing valuable information you can use to market and sell. In the Facebook Era, you're closer to your customers than ever before. Read this book, and then go get them! Clara Shih offers best practices for overcoming obstacles to success, ranging from privacy and security issues to brand misrepresentation, and previews social networking trends that are just beginning to emerge--helping you get ahead of the curve and ahead of the competition, too. Includes a practical 60-day action plan for positioning
Category: Business. ISBN: 9780137152223

The Church of Facebook

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A revolution is taking place, one profile at a time. Online social networks are connecting people like never before. And with millions of users, they're creativing a virtual world that erases all boundaries. It's a movement that's changing how we form relationships, perceive others, and shape our identity.
Category: Religion. ISBN: 9781434765345

Let There Be Facebook

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The recent discovery of the ancient Ethernets has forever altered the way humanity views its past. Among the many amazing findings is a rich trove of Facebook dispatches that date back to the beginning of time itself. Now a selection of these lost Facebook updates is at last available for the world to see! Noted historians Brylon K. Tilgh, Ph.D., and Dr. Tony Cougarmouth have carefully selected the best status updates, profile pages, and late-night exchanges found on the ancient Facebook, including: GOD and ABRAHAM'S exchange over Isaac's life(God was a real practical joker!) HENRY VIII'S many relationship status updates and the POPE'S responses Live updates from GANDHI'S hunger strike J. EDGAR HOOVER'S interests and hobbies (Fashion, Surveillance, Destroying Lives) The original WOODSTOCK event page and much more.
Category: Computers. ISBN: 9781451659436

Tales from Facebook

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Facebook is now used by nearly 500 million people throughout the world, many of whom spend several hours a day on this site. Once the preserve of youth, the largest increase in usage today is amongst the older sections of the population. Yet until now there has been no major study of the impact of these social networking sites upon the lives of their users. This book demonstrates that it can be profound. The tales in this book reveal how Facebook can become the means by which people find and cultivate relationships, but can also be instrumental in breaking up marriage. They reveal how Facebook can bring back the lives of people isolated in their homes by illness or age, by shyness or failure, but equally Facebook can devastate privacy and create scandal. We discover why some people believe that the truth of another person lies more in what you see online than face-to-face. We also see how Facebook has become a vehicle for business, the church, sex and memorialisation. After a century in which we have assumed social networking and community to be in decline, Facebook has suddenly hugely expanded our social relationships, challenging the central assumptions of social science. It demonstrates one of the main tenets of anthropology - that individuals have always been social networking sites. This book examines in detail how Facebook transforms the lives of particular individuals, but it also presents a general theory of Facebook as culture and considers the likely consequences of social networking in the future.
Category: Computers. ISBN: 9780745652092

Liefde Moord en Facebook

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Liefde Moord en Facebook is 'n tienerroman met genres van beide romanse en rillers. Die hoofkarakter, Klaradyn, raak verlief op 'n fotograaf wat dalk vir die moorde op die modelle in haar tuisdorp verantwoordelik is die een na die ander word vermoor. Daar is 'n paar verdagtes, maar niks word te ernstig opgeneem nie. Die karakters is wandelende clichs en daar word op 'n humoristiese manier met die modelwreld gespot, asook mense se obsessie met Facebook en die wyse waarop sosiale media deesdae die menslike gedrag dikteer. Die werklike storie bevat fiktiewe Facebook-insetsels, volledig met foto's en 'n paar skakels na video's en klankgrepe.
Category: Children's & Young Adult Fiction. ISBN: 9781485900061

Flash Facebook Cookbook

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Over 100 recipes for integrating the Flash Platform applications with the Graph API and Facebook.
Category: Computers. ISBN: 9781849690720

Talking Back to Facebook

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A smart, urgently needed book that helps parents and their kids navigate today's online landscapefrom thefounder and CEO ofthe nation's leading authority on kids and the media. Now, more than ever , parents need help in navigating their kids' online, media-saturated lives. Jim Steyer, founder and CEO of Common Sense Media, the nation's leading kidsand- media organization, and the father of four children, knows that many parents and teachersunlike their technology-savvy kidsmay be tourists in the online world. In this essential book, Steyera frequent commentator on national TV and radio offers an engaging blend of straightforward advice and anecdotes that address what he calls RAP, the major pitfalls relating to kids' use of media and technology: relationship issues, attention/addiction problems, and the lack of privacy. Instead of shielding children completely from online images and messages, Steyer's practical approach gives parents essential tools to help filter content, preserve good relationships with their children, and make common sense, value-driven judgments for kids of all ages. Not just about Facebook, this comprehensive, no-nonsense guide to the online world, media, and mobile devices belongs in the hands of all parents and educators raising kids in today's digital age.
Category: Family & Relationships. ISBN: 9781451657340

Facebook API Developers Guide

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This chapter covered the different parts of the Facebook platform. The main technologies in the platform consist of a REST API for data interchange, a language to querying information from Facebook's databases, and a language to render certain portions of the Facebook platform to users (FBML). There are additional parts to the language that are more complex, such as Facebook JavaScript, and that are useful, but they're not a core part of the platform (that is, you don't need to use FBJS to develop your applications). The chapter also touched on the client libraries, which play an important part in gluing the Facebook platform to your development language. I also showed how to create a basic, functional application that updated the user's status message. To do this, you used an FBML form, mock Ajax, FQL, the PHP client library, and calls to the API. In the next chapter, I'll kick things up a bit and show how to develop a more robust, complete application. I'll not only cover user interface design and development issues, but I'll also briefly discuss ways to monetize your application and where to go to find help when (or for you optimists, should) you get stuck. You'll use an RDBMS to keep track of user interactions, track usage with Google Analytics, and set up some useful libraries for code reuse.
Category: Computers. ISBN: 9781430209690

Facebook for Seniors

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Facebook is the world's largest internet community. It's used by millions of people like you to connect with family and friends, share photos, and stay in touch. But if you're new to Facebook, getting started can be a little tricky. Based on award-winning computer classes for seniors, the 12 lessons in Facebook for Seniors will show you how to do things like: Sign up for Facebook and connect with family members and old friends Instantly share photos and messages Keep up-to-date with friends and loved ones Chat about cars, gardening, travel, or anything else that interests you Play games, and RSVP to parties and other events Keep your account safe and secure Step-by-step instructions and full-color images make it easy to follow along. Activities throughout help you practice what you've learned, and if you get stuck, just flip to the solutions at the back of the book! Why let the kids have all the fun? Join the party.
Category: Computers. ISBN: 9781593277918

Facebook Advertising For Dummies

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Profitable ideas and techniques for advertising on Facebook Tap into the explosive growth of social media and reach your customers with effective Facebook advertising campaigns and savvy insights into how to use this social media phenomenon effectively. It’s all here and more in this detailed, easy-to-follow guide from two award-winning marketers. You'll learn what makes a good Facebook ad, how to apply the latest strategies and tactics for effective pay-per-click and cost-per-impression advertising, how to test your ad results, and much more. Explores Facebook advertising inside and out; there are now more than 400 million active Facebook users and over 1.6 million active Pages on Facebook Works as an all-around, hands-on guide for both experienced and new Facebook advertisers Walks you through planning and creating an advertising campaign Explains writing effective ad copy, how to use landing pages, and how to test and optimize your ads Shows you how to use Facebook Insights to understand your results and how to create reports that analyze data Put your company's best face forward with the sound advertising tips and techniques in Facebook Advertising For Dummies.
Category: Business. ISBN: 9780470637623
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