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La rvolution facebook

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Comment un tudiant de Harvard a-t-il cr dix-neuf ans une entreprise qui a transform Internet et comment a-t-il gr sa phnomnale croissance ? David Kirkpatrick, chroniqueur technologique chevronn du magazine Fortune , a bnfici de la coopration complte des responsables de Facebook, de leurs collaborateurs et de leurs amis pour reconstituer l'histoire fascinante du site de rseautage social. Il nous montre comment Mark Zuckerberg, en donnant la priorit la croissance sur les bnfices, a refus maintes reprises de compromettre sa vision long terme : dominer la communication sur Internet. Intuitions gniales, erreurs, ballet des collaborateurs et conseillers, chass-crois pique avec les capital-risqueurs la firme de Palo Alto ne cesse de rebondir d'une innovation l'autre pour devenir une entit qui a chang la vie sociale aux tats-Unis et ailleurs. Facebook est devenu une prsence incontournable dans la pub et le marketing, avec des implications dans la politique, le monde des affaires, et mme dans notre conception de l'identit individuelle. C'est cela, l'effet Facebook. Une lecture captivante tous les points de vue sur un monde de 750 millions d'habitants, le troisme pays de la plante. Traduit de l'anglais Bernard Sigaud
Category: Social Science. ISBN: 9782709638562

The Facebook Effect

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The exclusive inside story of Facebook and how it has revolutionized the way the world uses the Internet. A fantastic book, filled with great reporting and colorful narrative (Walter Isaacson). In little more than half a decade, Facebook has gone from a dorm-room novelty to a company with 500 million users. It is one of the fastest growing companies in history, an essential part of the social life not only of teenagers but hundreds of millions of adults worldwide. As Facebook spreads around the globe, it creates surprising effectseven becoming instrumental in political protests from Colombia to Iran. Veteran technology reporter David Kirkpatrick had the full cooperation of Facebook's key executives in researching this fascinating history of the company and its impact on our lives. Kirkpatrick tells us how Facebook was created, why it has flourished, and where it is going next. He chronicles its successes and missteps, and gives readers the most complete assessment anywhere of founder and CEO Mark Zuckerberg, the central figure in the company's remarkable ascent. This is the Facebook story that can be found nowhere else. How did a nineteen-year-old Harvard student create a company that has transformed the Internet and how did he grow it to its current enormous size? Kirkpatrick shows how Zuckerberg steadfastly refused to compromise his vision, insistently focusing on growth over profits and preaching that Facebook must dominate (his word) communication on the Internet. In the process, he and a small group of key executives have created a company that has changed social life in the United States and elsewhere, a company that has become a ubiquitous presence in marketing, altering politics, business, and even our sense of our own identity. This is the Facebook Effect.
Category: Business. ISBN: 9781439102121

The Facebook Era

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NEW Best Practices and Techniques for Growing Your Business with Facebook, Twitter, and LinkedIn! Completely Updated! Five new chapters: planning/metrics, customer service, and much more New and revamped case studies New guest contributions from world-class experts, such as Charlene Li New, instantly actionable To Do lists after every chapter New Facebook discussion threads and much more! Whatever your business or organizational goals, this book will help you use social networking to achieve them. Renowned social networking innovator Clara Shih brings together powerful new insights, best practices, and easy-to-use To Do lists packed with proven solutions from real-world case studies. Writing for entrepreneurs and business professionals across marketing, sales, service, product development, and recruiting, Shih demonstrates how to move from tactical, reactive use of social networks toward strategic, proactive approachesand how to accurately measure success. This edition adds extensive new coverage, including hands-on techniques for hypertargeting, engaging customers through Twitter and LinkedIn, leveraging changing social norms, and much more. You'll also find more than three dozen guest contributions from world-class experts such as author Don Tapscott and Harvard Business School professor Mikolaj Piskorski, as well as a brand-new chapter on customer service and support, today's fastest-growing area of business social networking. Shih has even added new chapters focused on advice for small businesses, healthcare and education organizations, nonprofits, and political campaignsmaking this the one indispensable social networking guide for every organization!
Category: Business. ISBN: 9780137085125

Facebook and Philosophy

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Facebook and Philosophy is an entertaining, multi-faceted exploration of what Facebook means for us and for our relationships. With discussions ranging from the nature of friendship and its relationship to "friending," to the (debatable) efficacy of "online activism," this book is the most extensive and systematic attempt to understand Facebook yet. And with plenty of new perspectives on Twitter and Web 2.0 along the way, this fun, thought-provoking book is a serious and significant contribution for anyone working with social media, whether in academia, journalism, public relations, activism, or business. Exploring far-reaching questions Can our interactions on Facebook help us care about each other more? Does Facebook signal the death of privacy, or (perhaps worse yet) the death of our desire for privacy? Facebook and Philosophy is vital reading for anyone involved in social networks today.
Category: Computers. ISBN: 9780812696752

Facebook: The Missing Manual

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Facebook's spreading about as far and fast as the Web itself: 500 million members and counting. But there's a world of fun packed into the site that most folks miss. With this bestselling guide, learn how to unlock Facebook's talents as personal website creator, souped-up address book, and bustling community forum. It's an eye-opening, timesaving tour, guaranteed to help you get the most out of your Facebook experience. Coverage includes: Get started, get connected. Signing up is easy, but the real payoff comes when you tap into networks of coworkers, classmates, and friends. Pick and choose who gets to see what, and learn how to steer clear of people you want to avoid. Add applications. Transform your Facebook account into an addictive, one-stop resource with thousands of mini-programs, ranging from silly to serious. Go professional. Facebook isn't just for college kids. Thousands of companies and businesspeople use the site for everything from project collaboration and advertising to filling (and finding) jobs. You'll learn all the tricks. Protect your privacy. You may feel too exposed with so much personal info on display. This book features an easy-to-follow, multi-pronged approach to staying safe on Facebook.
Category: Computers. ISBN: 9781449397418

Facebook und Co.

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Mit einem Geleitwort von Prof. Dr. Rudolf Richter
Category: Language Arts & Disciplines. ISBN: 9783531175492

Killer Facebook Ads

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Expert Facebook advertising techniques you won't find anywhere else! Facebook has exploded to a community of more than half a billion people around the world, making it a deliciously fertile playground for marketers on the cutting edge. Whether you want to leverage Facebook Ads to generate "Likes," promote events, sell products, market applications, deploy next-gen PR, ,this unique guide is the ultimate resource on Facebook's wildly successful pay-per-click advertising platform. Featuring clever workarounds, unprecedented tricks, and little-known tips for triumphant Facebook advertising, it’s a must-have on the online marketer’s bookshelf. Facebook advertising expert Marty Weintraub shares undocumented how-to advice on everything from targeting methods, advanced advertising techniques, writing compelling ads, launching a campaign, monitoring and optimizing campaigns, and tons more. Killer Facebook Ads serves up immediately actionable tips & tactics that span the gambit.  Learn what Facebook ads are good for, how to set goals, and communicate clear objectives to your boss and stakeholders. Master highly focused demographic targeting on Facebook's social graph. Zero in on relevant customers now. Get extraordinary advice for using each available ad element—headline, body text, images, logos, etc.—for maximum effect How to launch a Facebook advertising campaign and crucial monitoring and optimizing techniques Essential metrics and reporting considerations Captivating case studies drawn from the author's extensive Facebook advertising experience, highlighting lessons from challenges and successes Tasty bonus: a robust targeting appendix jam-packed with amazing targeting combos  Packed with hands-on tutorials and expert-level techniques and tactics for executing an effective advertising campaign, this one-of-a-kind book is sure to help you develop, implement, measure, and maintain successful Facebook ad campaigns.
Category: Business. ISBN: 9781118022511

Facebook for Seniors QuickSteps

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Step-by-Step, Full-Color Graphics! Start using Facebook right awaythe QuickSteps way. In Facebook for Seniors QuickSteps , color photos and screenshots with clear instructions show you how to enjoy the benefits of the world's most popular social networking site. Written by a senior for seniors, this easy-to-follow guide shows you how to create your Facebook account, control privacy settings, find and manage friends, and share posts, links, and videos. You'll also learn how to use Facebook email and the Facebook Mobile App, create and join groups, use Facebook apps and games, and secure your account. Stay connected with family and friends using Facebook and this practical, hands-on resource. Use these handy guideposts: Shortcuts for accomplishing common tasks Personal insights from other seniors Need-to-know facts in concise narrative Helpful reminders or alternate ways of doing things Bonus information related to the topic being covered Errors and pitfalls to avoid The unique, landscape-oriented layout of the QuickSteps series mimics your computer screen, displays graphics and explanations side by side, and lays flat so you can easily refer to the book while working on your computer.
Category: Computers. ISBN: 9780071772655

The Facebook Effect

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IN LITTLE MORE THAN HALF A DECADE, Facebook has gone from a dorm-room novelty to a company with 500 million users. It is one of the fastest growing companies in history, an essential part of the social life not only of teenagers but hundreds of millions of adults worldwide. As Facebook spreads around the globe, it creates surprising effects-even becoming instrumental in political protests from Colombia to Iran. Veteran technology reporter David Kirkpatrick had the full cooperation of Facebook's key executives in researching this fascinating history of the company and its impact on our lives. Kirkpatrick tells us how Facebook was created, why it has flourished, and where it is going next. He chronicles its successes and missteps, and gives readers the most complete assessment anywhere of founder and CEO Mark Zuckerberg, the central figure in the company's remarkable ascent. This is the Facebook story that can be found nowhere else. How did a nineteen-year-old Harvard student create a company that has transformed the Internet and how did he grow it to its current enormous size? Kirkpatrick shows how Zuckerberg steadfastly refused to compromise his vision, insistently focusing on growth over profits and preaching that Facebook must dominate (his word) communication on the Internet. In the process, he and a small group of key executives have created a company that has changed social life in the United States and elsewhere, a company that has become a ubiquitous presence in marketing, altering politics, business, and even our sense of our own identity. This is the Facebook Effect.
Category: Business. ISBN: 0731814940

Facebook For Dummies

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A new edition of the bestselling how-to Facebook title Facebook is constantly changing and evolving, replacing old features and introducing new ones. This new edition of the bestselling guide quickly and easily gets you up and running on all the site  has to offer. Packed with straightforward guidance that demystifies the nuts and bolts of this popular social media site, Facebook For Dummies covers everything from finding friends and planning events to uploading photos and videos—and so much more. Facebook is here to stay. For its billions of worldwide users, it's become a central meeting place for people from all corners of the earth to connect and share. If you're the type to share snippets of your life through photos and writing or just find joy in reading and seeing what your family and friends are up to, there's something for everyone on Facebook. Providing coverage of the latest changes to the site, this go-to guide cuts through the confusion and offers plain-English guidance on using Facebook to its fullest so you can deepen your connections, stay social, and just have fun! Get up to speed on Facebook's standalone messaging app Grasp Facebook's growing connection to e-commerce Find the scoop on cross-over posts and sharing through other sites Make sense of photo-sharing capabilities, such as 360-degree photo viewing Whether you're a newbie or an old hat looking to make sense of the latest features, this friendly guide reveals the many faces of Facebook in a language you can understand.
Category: Computers. ISBN: 9781119179030
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