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Facebook for Seniors QuickSteps

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Step-by-Step, Full-Color Graphics! Start using Facebook right awaythe QuickSteps way. In Facebook for Seniors QuickSteps , color photos and screenshots with clear instructions show you how to enjoy the benefits of the world's most popular social networking site. Written by a senior for seniors, this easy-to-follow guide shows you how to create your Facebook account, control privacy settings, find and manage friends, and share posts, links, and videos. You'll also learn how to use Facebook email and the Facebook Mobile App, create and join groups, use Facebook apps and games, and secure your account. Stay connected with family and friends using Facebook and this practical, hands-on resource. Use these handy guideposts: Shortcuts for accomplishing common tasks Personal insights from other seniors Need-to-know facts in concise narrative Helpful reminders or alternate ways of doing things Bonus information related to the topic being covered Errors and pitfalls to avoid The unique, landscape-oriented layout of the QuickSteps series mimics your computer screen, displays graphics and explanations side by side, and lays flat so you can easily refer to the book while working on your computer.
Category: Computers. ISBN: 9780071772655

Facebook: The Missing Manual

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Facebook's spreading about as far and fast as the Web itself: 500 million members and counting. But there's a world of fun packed into the site that most folks miss. With this bestselling guide, learn how to unlock Facebook's talents as personal website creator, souped-up address book, and bustling community forum. It's an eye-opening, timesaving tour, guaranteed to help you get the most out of your Facebook experience. Coverage includes: Get started, get connected. Signing up is easy, but the real payoff comes when you tap into networks of coworkers, classmates, and friends. Pick and choose who gets to see what, and learn how to steer clear of people you want to avoid. Add applications. Transform your Facebook account into an addictive, one-stop resource with thousands of mini-programs, ranging from silly to serious. Go professional. Facebook isn't just for college kids. Thousands of companies and businesspeople use the site for everything from project collaboration and advertising to filling (and finding) jobs. You'll learn all the tricks. Protect your privacy. You may feel too exposed with so much personal info on display. This book features an easy-to-follow, multi-pronged approach to staying safe on Facebook.
Category: Computers. ISBN: 9781449397418

The Facebook Era

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NEW Best Practices and Techniques for Growing Your Business with Facebook, Twitter, and LinkedIn! Completely Updated! Five new chapters: planning/metrics, customer service, and much more New and revamped case studies New guest contributions from world-class experts, such as Charlene Li New, instantly actionable To Do lists after every chapter New Facebook discussion threads and much more! Whatever your business or organizational goals, this book will help you use social networking to achieve them. Renowned social networking innovator Clara Shih brings together powerful new insights, best practices, and easy-to-use To Do lists packed with proven solutions from real-world case studies. Writing for entrepreneurs and business professionals across marketing, sales, service, product development, and recruiting, Shih demonstrates how to move from tactical, reactive use of social networks toward strategic, proactive approachesand how to accurately measure success. This edition adds extensive new coverage, including hands-on techniques for hypertargeting, engaging customers through Twitter and LinkedIn, leveraging changing social norms, and much more. You'll also find more than three dozen guest contributions from world-class experts such as author Don Tapscott and Harvard Business School professor Mikolaj Piskorski, as well as a brand-new chapter on customer service and support, today's fastest-growing area of business social networking. Shih has even added new chapters focused on advice for small businesses, healthcare and education organizations, nonprofits, and political campaignsmaking this the one indispensable social networking guide for every organization!
Category: Business. ISBN: 9780137085125

Facebook and Philosophy

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Facebook and Philosophy is an entertaining, multi-faceted exploration of what Facebook means for us and for our relationships. With discussions ranging from the nature of friendship and its relationship to "friending," to the (debatable) efficacy of "online activism," this book is the most extensive and systematic attempt to understand Facebook yet. And with plenty of new perspectives on Twitter and Web 2.0 along the way, this fun, thought-provoking book is a serious and significant contribution for anyone working with social media, whether in academia, journalism, public relations, activism, or business. Exploring far-reaching questions Can our interactions on Facebook help us care about each other more? Does Facebook signal the death of privacy, or (perhaps worse yet) the death of our desire for privacy? Facebook and Philosophy is vital reading for anyone involved in social networks today.
Category: Computers. ISBN: 9780812696752

The Facebook Effect

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IN LITTLE MORE THAN HALF A DECADE, Facebook has gone from a dorm-room novelty to a company with 500 million users. It is one of the fastest growing companies in history, an essential part of the social life not only of teenagers but hundreds of millions of adults worldwide. As Facebook spreads around the globe, it creates surprising effects-even becoming instrumental in political protests from Colombia to Iran. Veteran technology reporter David Kirkpatrick had the full cooperation of Facebook's key executives in researching this fascinating history of the company and its impact on our lives. Kirkpatrick tells us how Facebook was created, why it has flourished, and where it is going next. He chronicles its successes and missteps, and gives readers the most complete assessment anywhere of founder and CEO Mark Zuckerberg, the central figure in the company's remarkable ascent. This is the Facebook story that can be found nowhere else. How did a nineteen-year-old Harvard student create a company that has transformed the Internet and how did he grow it to its current enormous size? Kirkpatrick shows how Zuckerberg steadfastly refused to compromise his vision, insistently focusing on growth over profits and preaching that Facebook must dominate (his word) communication on the Internet. In the process, he and a small group of key executives have created a company that has changed social life in the United States and elsewhere, a company that has become a ubiquitous presence in marketing, altering politics, business, and even our sense of our own identity. This is the Facebook Effect.
Category: Business. ISBN: 0731814940

Killer Facebook Ads

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Expert Facebook advertising techniques you won't find anywhere else! Facebook has exploded to a community of more than half a billion people around the world, making it a deliciously fertile playground for marketers on the cutting edge. Whether you want to leverage Facebook Ads to generate "Likes," promote events, sell products, market applications, deploy next-gen PR, ,this unique guide is the ultimate resource on Facebook's wildly successful pay-per-click advertising platform. Featuring clever workarounds, unprecedented tricks, and little-known tips for triumphant Facebook advertising, it’s a must-have on the online marketer’s bookshelf. Facebook advertising expert Marty Weintraub shares undocumented how-to advice on everything from targeting methods, advanced advertising techniques, writing compelling ads, launching a campaign, monitoring and optimizing campaigns, and tons more. Killer Facebook Ads serves up immediately actionable tips & tactics that span the gambit.  Learn what Facebook ads are good for, how to set goals, and communicate clear objectives to your boss and stakeholders. Master highly focused demographic targeting on Facebook's social graph. Zero in on relevant customers now. Get extraordinary advice for using each available ad element—headline, body text, images, logos, etc.—for maximum effect How to launch a Facebook advertising campaign and crucial monitoring and optimizing techniques Essential metrics and reporting considerations Captivating case studies drawn from the author's extensive Facebook advertising experience, highlighting lessons from challenges and successes Tasty bonus: a robust targeting appendix jam-packed with amazing targeting combos  Packed with hands-on tutorials and expert-level techniques and tactics for executing an effective advertising campaign, this one-of-a-kind book is sure to help you develop, implement, measure, and maintain successful Facebook ad campaigns.
Category: Business. ISBN: 9781118022511

Facebook und Co.

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Mit einem Geleitwort von Prof. Dr. Rudolf Richter
Category: Language Arts & Disciplines. ISBN: 9783531175492

The Church of Facebook

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A revolution is taking place, one profile at a time. Online social networks are connecting people like never before. And with millions of users, they're creativing a virtual world that erases all boundaries. It's a movement that's changing how we form relationships, perceive others, and shape our identity.
Category: Religion. ISBN: 9781434765345

Tales from Facebook

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Facebook is now used by nearly 500 million people throughout the world, many of whom spend several hours a day on this site. Once the preserve of youth, the largest increase in usage today is amongst the older sections of the population. Yet until now there has been no major study of the impact of these social networking sites upon the lives of their users. This book demonstrates that it can be profound. The tales in this book reveal how Facebook can become the means by which people find and cultivate relationships, but can also be instrumental in breaking up marriage. They reveal how Facebook can bring back the lives of people isolated in their homes by illness or age, by shyness or failure, but equally Facebook can devastate privacy and create scandal. We discover why some people believe that the truth of another person lies more in what you see online than face-to-face. We also see how Facebook has become a vehicle for business, the church, sex and memorialisation. After a century in which we have assumed social networking and community to be in decline, Facebook has suddenly hugely expanded our social relationships, challenging the central assumptions of social science. It demonstrates one of the main tenets of anthropology - that individuals have always been social networking sites. This book examines in detail how Facebook transforms the lives of particular individuals, but it also presents a general theory of Facebook as culture and considers the likely consequences of social networking in the future.
Category: Computers. ISBN: 9780745652092

Essential Facebook Development

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With more than 250 million active users, Facebook is the world's #1 social networking platform. But developing successful Facebook applications presents unique challenges, both technical and nontechnical. Now, two of the world's most experienced Facebook developers show you exactly how to meet those challenges. Essential Facebook Development offers insider guidance and up-to-the-minute best practices for the entire application lifecycle: design, coding, testing, distribution, post-launch monitoring, metrics, and even application marketing. Using extensive real-world examples, John Maver and Cappy Popp reveal why some Facebook applications succeed brilliantly while others fail. Next, they walk through building a complete application using every major component of the Facebook platform. Maver and Popp thoroughly cover Facebook's most important new features, including Facebook Connect, and provide extensive information available nowhere elsefrom measuring application success to monetization. Coverage includes Thorough introductions to Facebook's current architecture, integration points, and development technologies Discussion of successful Facebook applicationsand what makes them successful What every developer must know about Facebook's Terms of Service Creating an effective application infrastructure Creating canvas pages with FBML and IFrames Adding support for profiles, application tabs, and messaging Incorporating JavaScript into Facebook applications with FBJS Integrating Facebook into external sites with Facebook Connect and the Facebook JavaScript Client Library Debugging techniques for Facebook applications Spreading, monitoring, and tuning applications
Category: Computers. ISBN: 9780321637987
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