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Facebook Marketing

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The Easy, Step-by-Step Guide to Facebook Marketing100% Updated for Facebook's Newest Features & Best Practices Your best customers and prospects are on Facebook: more than 800,000,000 of them . Your business needs to be there, too: not just with a generic page, but with a smart, low-cost marketing program that works . Facebook Marketing, Third Edition will help you plan that program, execute it, measure it, and optimize it. Two world-class social media marketers show you how to make the most of Facebook's most valuable new business featuresincluding Facebook Messages, Deals, Places, Credits, Connect, mobile apps, and much more. This completely revamped new edition offers dozens of new tips and best practices for everything from advertising and analytics to promotion and privacy. Whether you're an entrepreneur, marketer, or PR pro, it will help you find and profit from your customers where they are right now: on Facebook! You'll Learn How To: Get started fast with Facebook, even if you're new to it Develop winning Facebook marketing strategies Master new best practices for creating best in class Facebook pages Design Facebook ads that drive more clickthroughs at lower cost Reach customers outside Facebook with Facebook Connect and social plugins Use images and other media to personalize your presence and engage visitors Build thriving Facebook communities that promote loyalty and innovation Market to customers on the move via Facebook mobile apps Monitor what your customers are saying in real-time Protect your privacyand your customers' privacy, too Use Facebook Credits social currency to attract new customers and promote product sampling Track your performance with Facebook Analytics Prepare to profit from tomorrow's Facebook trends and innovations
Category: Business. ISBN: 9780789741134

Facebook Cookbook

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Want to build Facebook applications that truly stand out among the thousands already available? In addition to providing easy-to-follow recipes that offer practical ways to design and build scalable applications using the Facebook Platform and its new profile design, this Cookbook also explains proven strategies for attracting users in this highly competitive environment. With plenty of examples and practical solutions, Facebook Cookbook answers some of the hardest questions Facebook application developers contend with -- including how and where to get started. This Cookbook will help you: Learn to build an application that scales to accommodate a sudden influx of users Explore changes from Facebook's old profile design to the new look and feel Take advantage of new integration points in the new profile design Get tips for designing applications with hosting and deployment costs in mind Discover which widgets and controls to use for building the most attractive user interface design Learn the differences between standard HTML, JavaScript, and SQL, and the versions used on the Facebook Platform Target large, defined groups on Facebook, including those who want to find jobs, hire employees, market a business, advertise, and more If you can build simple web applications with HTML, Facebook Cookbook will help you build applications with the potential to reach millions of users around the globe. Learn what it takes to design applications that stand above the rest.
Category: Computers. ISBN: 9780596518172

Facebook Nation

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Facebook's psychological experiments and Edward Snowden's NSA leaks epitomize a world of increasing information awareness in the social media ecosystem. With over a billion monthly active users, Facebook as a nation is overtaking China as the largest country in the world. President Barack Obama, in his 2011 State of the Union Address, called America the nation of Edison and the Wright brothers and of Google and Facebook. U.S. Chief Information Officer Steven VanRoekel opines that America has become a Facebook nation that demands increased transparency and interactivity from the federal government. Ubiquitous social networks such as Facebook, Google+, Twitter, and YouTube are creating the technologies, infrastructures, and big data necessary for Total Information Awareness a controversial surveillance program proposed by DARPA after the 9/11 attacks. NSA's secret PRISM program has reinvigorated WikiLeaks founder Julian Assange's accusation that Facebook is the most appalling spying machine that has ever been invented. Facebook CEO Mark Zuckerberg once said, We exist at the intersection of technology and social issues. This book offers discourse and practical advice on the privacy issue in the age of big data, business intelligence in social media, e-government and e-activism, as well as personal total information awareness. This expanded edition also includes insights from Wikipedian Emily Temple-Wood and Facebook ROI experts Dennis Yu and Alex Houg.
Category: Business. ISBN: 9781493917396

Learning Facebook Application Development

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A step-by-step tutorial for creating custom Facebook applications using the Facebook platform and PHP
Category: Computers. ISBN: 9781847193698

The Facebook Effect

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The exclusive inside story of Facebook and how it has revolutionized the way the world uses the Internet. A fantastic book, filled with great reporting and colorful narrative (Walter Isaacson). In little more than half a decade, Facebook has gone from a dorm-room novelty to a company with 500 million users. It is one of the fastest growing companies in history, an essential part of the social life not only of teenagers but hundreds of millions of adults worldwide. As Facebook spreads around the globe, it creates surprising effectseven becoming instrumental in political protests from Colombia to Iran. Veteran technology reporter David Kirkpatrick had the full cooperation of Facebook's key executives in researching this fascinating history of the company and its impact on our lives. Kirkpatrick tells us how Facebook was created, why it has flourished, and where it is going next. He chronicles its successes and missteps, and gives readers the most complete assessment anywhere of founder and CEO Mark Zuckerberg, the central figure in the company's remarkable ascent. This is the Facebook story that can be found nowhere else. How did a nineteen-year-old Harvard student create a company that has transformed the Internet and how did he grow it to its current enormous size? Kirkpatrick shows how Zuckerberg steadfastly refused to compromise his vision, insistently focusing on growth over profits and preaching that Facebook must dominate (his word) communication on the Internet. In the process, he and a small group of key executives have created a company that has changed social life in the United States and elsewhere, a company that has become a ubiquitous presence in marketing, altering politics, business, and even our sense of our own identity. This is the Facebook Effect.
Category: Business. ISBN: 9781439102121

Facebook for Grown-Ups

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Facebook started out as a social network for high school and college kids. But now grown-ups like you are getting connected, too even if you use Facebook much differently than your kids do. If you're a grown-up looking to join the Facebook bandwagon, Facebook for Grown-Ups is just the guide you need. You'll learn how to use Facebook to reconnect with old friends and family members and keep them up-to-date on what's happening in your life. Facebook for Grown-Ups shows you how to open a Facebook account, find new friends, post status updates, and share family photos and videos. You'll learn how to become a fan of your favorite performers, join a business network, and create your own topic-specific groups. And if you're worried about privacy, Facebook for Grown-Ups shows you how to keep your personal information from becoming public knowledge. You'll even learn how to keep track of what your kids are doing on Facebook without them knowing it. This revised and updated editionshows you how to best use Facebook's new Timeline profile page. You'll learn how to customize your Timeline, edit and highlight events, and add your own personal cover image.
Category: Computers. ISBN: 9780789749024

Facebook for Grown-Ups

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Facebook started out as a social network for high school and college kids. But now grown-ups like you are getting connected, tooeven if you use Facebook much differently than your kids do. If you're a grown-up looking to join the Facebook bandwagon, Facebook for Grown-Ups is just the guide you need. You'll learn how to use Facebook to reconnect with old friends and family members and keep them up-to-date on what's happening in your life. Facebook for Grown-Ups shows you how to open a Facebook account, find new friends, post status updates, and share family photos and videos. You'll learn how to become a fan of your favorite performers, join a business network, and create your own topic-specific groups. And if you're worried about privacy, Facebook for Grown-Ups shows you how to keep your personal information from becoming public knowledge. You'll even learn how to keep track of what your kids are doing on Facebookwithout them knowing it. Read this book to discover how grown-ups can take advantage of everything Facebook has to offer. It's not just for kids anymore!
Category: Computers. ISBN: 9780789747129

La rvolution facebook

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Comment un tudiant de Harvard a-t-il cr dix-neuf ans une entreprise qui a transform Internet et comment a-t-il gr sa phnomnale croissance ? David Kirkpatrick, chroniqueur technologique chevronn du magazine Fortune , a bnfici de la coopration complte des responsables de Facebook, de leurs collaborateurs et de leurs amis pour reconstituer l'histoire fascinante du site de rseautage social. Il nous montre comment Mark Zuckerberg, en donnant la priorit la croissance sur les bnfices, a refus maintes reprises de compromettre sa vision long terme : dominer la communication sur Internet. Intuitions gniales, erreurs, ballet des collaborateurs et conseillers, chass-crois pique avec les capital-risqueurs la firme de Palo Alto ne cesse de rebondir d'une innovation l'autre pour devenir une entit qui a chang la vie sociale aux tats-Unis et ailleurs. Facebook est devenu une prsence incontournable dans la pub et le marketing, avec des implications dans la politique, le monde des affaires, et mme dans notre conception de l'identit individuelle. C'est cela, l'effet Facebook. Une lecture captivante tous les points de vue sur un monde de 750 millions d'habitants, le troisme pays de la plante. Traduit de l'anglais Bernard Sigaud
Category: Social Science. ISBN: 9782709638562

The Facebook Era

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NEW Best Practices and Techniques for Growing Your Business with Facebook, Twitter, and LinkedIn! Completely Updated! Five new chapters: planning/metrics, customer service, and much more New and revamped case studies New guest contributions from world-class experts, such as Charlene Li New, instantly actionable To Do lists after every chapter New Facebook discussion threads and much more! Whatever your business or organizational goals, this book will help you use social networking to achieve them. Renowned social networking innovator Clara Shih brings together powerful new insights, best practices, and easy-to-use To Do lists packed with proven solutions from real-world case studies. Writing for entrepreneurs and business professionals across marketing, sales, service, product development, and recruiting, Shih demonstrates how to move from tactical, reactive use of social networks toward strategic, proactive approachesand how to accurately measure success. This edition adds extensive new coverage, including hands-on techniques for hypertargeting, engaging customers through Twitter and LinkedIn, leveraging changing social norms, and much more. You'll also find more than three dozen guest contributions from world-class experts such as author Don Tapscott and Harvard Business School professor Mikolaj Piskorski, as well as a brand-new chapter on customer service and support, today's fastest-growing area of business social networking. Shih has even added new chapters focused on advice for small businesses, healthcare and education organizations, nonprofits, and political campaignsmaking this the one indispensable social networking guide for every organization!
Category: Business. ISBN: 9780137085125

Facebook and Philosophy

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Facebook and Philosophy is an entertaining, multi-faceted exploration of what Facebook means for us and for our relationships. With discussions ranging from the nature of friendship and its relationship to "friending," to the (debatable) efficacy of "online activism," this book is the most extensive and systematic attempt to understand Facebook yet. And with plenty of new perspectives on Twitter and Web 2.0 along the way, this fun, thought-provoking book is a serious and significant contribution for anyone working with social media, whether in academia, journalism, public relations, activism, or business. Exploring far-reaching questions Can our interactions on Facebook help us care about each other more? Does Facebook signal the death of privacy, or (perhaps worse yet) the death of our desire for privacy? Facebook and Philosophy is vital reading for anyone involved in social networks today.
Category: Computers. ISBN: 9780812696752
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