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Facebook Marketing

The Easy, Step-by-Step Guide to Facebook Marketing100% Updated for Facebook's Newest Features & Best Practices Your best customers and prospects are on Facebook: more than 800,000,000 of them . Your business needs to be there, too: not just with a generic page, but with a smart, low-cost marketing program that works . Facebook Marketing, Third Edition will help you plan that program, execute it, measure it, and optimize it. Two world-class social media marketers show you how to make the most of Facebook's most valuable new business featuresincluding Facebook Messages, Deals, Places, Credits, Connect, mobile apps, and much more. This completely revamped new edition offers dozens of new tips and best practices for everything from advertising and analytics to promotion and privacy. Whether you're an entrepreneur, marketer, or PR pro, it will help you find and profit from your customers where they are right now: on Facebook! You'll Learn How To: Get started fast with Facebook, even if you're new to it Develop winning Facebook marketing strategies Master new best practices for creating best in class Facebook pages Design Facebook ads that drive more clickthroughs at lower cost Reach customers outside Facebook with Facebook Connect and social plugins Use images and other media to personalize your presence and engage visitors Build thriving Facebook communities that promote loyalty and innovation Market to customers on the move via Facebook mobile apps Monitor what your customers are saying in real-time Protect your privacyand your customers' privacy, too Use Facebook Credits social currency to attract new customers and promote product sampling Track your performance with Facebook Analytics Prepare to profit from tomorrow's Facebook trends and innovations
Category: Business. ISBN: 9780789741134

Facebook Democracy

In July 2010, Facebook had over 500 million subscribers worldwide and the rapid rise of the site prompted Time magazine to name Facebook's founder Mark Zuckerberg its person of the year for 2010. This novel book advances our understanding of how democratic citizens are transformed by the "Facebook revolution". Despite increasing interest in politics and popular media, there has been little academic work on the impact of Facebook on politics in general, and on democratic processes in particular. The work that does exist has been limited to Facebook's impact on politics as a mobilization tool used by social movement activists. In this book, Jos Marichal argues that understanding Facebook's impact on political processes requires an understanding of how Facebook's architecture of disclosure shapes the construction of individuals' political identities by drawing users further into their pre-selected social networks. Drawing on a number of disciplines and an ethnographic analysis of 250 Facebook political groups, Marichal explores how Facebook's emphasis on social connection impacts key dimensions of political participation: e.g., mobilization, deliberation, and attitude formation.
Category: Business. ISBN: 9781409444305

Facebook Nation

Facebook's psychological experiments and Edward Snowden's NSA leaks epitomize a world of increasing information awareness in the social media ecosystem. With over a billion monthly active users, Facebook as a nation is overtaking China as the largest country in the world. President Barack Obama, in his 2011 State of the Union Address, called America the nation of Edison and the Wright brothers and of Google and Facebook. U.S. Chief Information Officer Steven VanRoekel opines that America has become a Facebook nation that demands increased transparency and interactivity from the federal government. Ubiquitous social networks such as Facebook, Google+, Twitter, and YouTube are creating the technologies, infrastructures, and big data necessary for Total Information Awareness a controversial surveillance program proposed by DARPA after the 9/11 attacks. NSA's secret PRISM program has reinvigorated WikiLeaks founder Julian Assange's accusation that Facebook is the most appalling spying machine that has ever been invented. Facebook CEO Mark Zuckerberg once said, We exist at the intersection of technology and social issues. This book offers discourse and practical advice on the privacy issue in the age of big data, business intelligence in social media, e-government and e-activism, as well as personal total information awareness. This expanded edition also includes insights from Wikipedian Emily Temple-Wood and Facebook ROI experts Dennis Yu and Alex Houg.
Category: Business. ISBN: 9781493917396

Facebook Cookbook

Want to build Facebook applications that truly stand out among the thousands already available? In addition to providing easy-to-follow recipes that offer practical ways to design and build scalable applications using the Facebook Platform and its new profile design, this Cookbook also explains proven strategies for attracting users in this highly competitive environment. With plenty of examples and practical solutions, Facebook Cookbook answers some of the hardest questions Facebook application developers contend with -- including how and where to get started. This Cookbook will help you: Learn to build an application that scales to accommodate a sudden influx of users Explore changes from Facebook's old profile design to the new look and feel Take advantage of new integration points in the new profile design Get tips for designing applications with hosting and deployment costs in mind Discover which widgets and controls to use for building the most attractive user interface design Learn the differences between standard HTML, JavaScript, and SQL, and the versions used on the Facebook Platform Target large, defined groups on Facebook, including those who want to find jobs, hire employees, market a business, advertise, and more If you can build simple web applications with HTML, Facebook Cookbook will help you build applications with the potential to reach millions of users around the globe. Learn what it takes to design applications that stand above the rest.
Category: Computers. ISBN: 9780596518172

Using Facebook

Get comfortable using Facebook to reconnect with old friends and loved ones, explore new interests, and express your views...instantly and safely! Don't just read about it: see it, hear it, with step-by-step video tutorials and valuable audio sidebars delivered through the free Web Edition that comes with every USING book. For the price of the book you get online access anywhere with a web connection--no books to carry, updated content, and the benefit of video and audio learning. Learn Fast, Learn Easy, Using Web, Video, and Audio: Show Me video walks through tasks you've just got to see Tell Me More audio delivers insights straight from the experts
Category: Computers. ISBN: 9780789745248

La rvolution facebook

Comment un tudiant de Harvard a-t-il cr dix-neuf ans une entreprise qui a transform Internet et comment a-t-il gr sa phnomnale croissance ? David Kirkpatrick, chroniqueur technologique chevronn du magazine Fortune , a bnfici de la coopration complte des responsables de Facebook, de leurs collaborateurs et de leurs amis pour reconstituer l'histoire fascinante du site de rseautage social. Il nous montre comment Mark Zuckerberg, en donnant la priorit la croissance sur les bnfices, a refus maintes reprises de compromettre sa vision long terme : dominer la communication sur Internet. Intuitions gniales, erreurs, ballet des collaborateurs et conseillers, chass-crois pique avec les capital-risqueurs la firme de Palo Alto ne cesse de rebondir d'une innovation l'autre pour devenir une entit qui a chang la vie sociale aux tats-Unis et ailleurs. Facebook est devenu une prsence incontournable dans la pub et le marketing, avec des implications dans la politique, le monde des affaires, et mme dans notre conception de l'identit individuelle. C'est cela, l'effet Facebook. Une lecture captivante tous les points de vue sur un monde de 750 millions d'habitants, le troisme pays de la plante. Traduit de l'anglais Bernard Sigaud
Category: Social Science. ISBN: 9782709638562

Become a Facebook Champ

What started from a simple hi' has now turned into wassup'. The machine called Social Networking is rapidly providing interactive and innovative outcome every year.
Category: Psychology & Psychiatry. ISBN: 9788122312072

Learning Facebook Application Development

A step-by-step tutorial for creating custom Facebook applications using the Facebook platform and PHP
Category: Computers. ISBN: 9781847193698

The Facebook Effect

The exclusive inside story of Facebook and how it has revolutionized the way the world uses the Internet. A fantastic book, filled with great reporting and colorful narrative (Walter Isaacson). In little more than half a decade, Facebook has gone from a dorm-room novelty to a company with 500 million users. It is one of the fastest growing companies in history, an essential part of the social life not only of teenagers but hundreds of millions of adults worldwide. As Facebook spreads around the globe, it creates surprising effectseven becoming instrumental in political protests from Colombia to Iran. Veteran technology reporter David Kirkpatrick had the full cooperation of Facebook's key executives in researching this fascinating history of the company and its impact on our lives. Kirkpatrick tells us how Facebook was created, why it has flourished, and where it is going next. He chronicles its successes and missteps, and gives readers the most complete assessment anywhere of founder and CEO Mark Zuckerberg, the central figure in the company's remarkable ascent. This is the Facebook story that can be found nowhere else. How did a nineteen-year-old Harvard student create a company that has transformed the Internet and how did he grow it to its current enormous size? Kirkpatrick shows how Zuckerberg steadfastly refused to compromise his vision, insistently focusing on growth over profits and preaching that Facebook must dominate (his word) communication on the Internet. In the process, he and a small group of key executives have created a company that has changed social life in the United States and elsewhere, a company that has become a ubiquitous presence in marketing, altering politics, business, and even our sense of our own identity. This is the Facebook Effect.
Category: Business. ISBN: 9781439102121

Facebook for Grown-Ups

Facebook started out as a social network for high school and college kids. But now grown-ups like you are getting connected, tooeven if you use Facebook much differently than your kids do. If you're a grown-up looking to join the Facebook bandwagon, Facebook for Grown-Ups is just the guide you need. You'll learn how to use Facebook to reconnect with old friends and family members and keep them up-to-date on what's happening in your life. Facebook for Grown-Ups shows you how to open a Facebook account, find new friends, post status updates, and share family photos and videos. You'll learn how to become a fan of your favorite performers, join a business network, and create your own topic-specific groups. And if you're worried about privacy, Facebook for Grown-Ups shows you how to keep your personal information from becoming public knowledge. You'll even learn how to keep track of what your kids are doing on Facebookwithout them knowing it. Read this book to discover how grown-ups can take advantage of everything Facebook has to offer. It's not just for kids anymore!
Category: Computers. ISBN: 9780789747129
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