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Facebook Marketing

www.ebooks.com/cj.asp?IID=815664&cjsku=815664...
The Easy, Step-by-Step Guide to Facebook Marketing100% Updated for Facebook's Newest Features & Best Practices Your best customers and prospects are on Facebook: more than 800,000,000 of them . Your business needs to be there, too: not just with a generic page, but with a smart, low-cost marketing program that works . Facebook Marketing, Third Edition will help you plan that program, execute it, measure it, and optimize it. Two world-class social media marketers show you how to make the most of Facebook's most valuable new business featuresincluding Facebook Messages, Deals, Places, Credits, Connect, mobile apps, and much more. This completely revamped new edition offers dozens of new tips and best practices for everything from advertising and analytics to promotion and privacy. Whether you're an entrepreneur, marketer, or PR pro, it will help you find and profit from your customers where they are right now: on Facebook! You'll Learn How To: Get started fast with Facebook, even if you're new to it Develop winning Facebook marketing strategies Master new best practices for creating best in class Facebook pages Design Facebook ads that drive more clickthroughs at lower cost Reach customers outside Facebook with Facebook Connect and social plugins Use images and other media to personalize your presence and engage visitors Build thriving Facebook communities that promote loyalty and innovation Market to customers on the move via Facebook mobile apps Monitor what your customers are saying in real-time Protect your privacyand your customers' privacy, too Use Facebook Credits social currency to attract new customers and promote product sampling Track your performance with Facebook Analytics Prepare to profit from tomorrow's Facebook trends and innovations
Category: Business. ISBN: 9780789741134

Facebook Democracy

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In July 2010, Facebook had over 500 million subscribers worldwide and the rapid rise of the site prompted Time magazine to name Facebook's founder Mark Zuckerberg its person of the year for 2010. This novel book advances our understanding of how democratic citizens are transformed by the "Facebook revolution". Despite increasing interest in politics and popular media, there has been little academic work on the impact of Facebook on politics in general, and on democratic processes in particular. The work that does exist has been limited to Facebook's impact on politics as a mobilization tool used by social movement activists. In this book, Jos Marichal argues that understanding Facebook's impact on political processes requires an understanding of how Facebook's architecture of disclosure shapes the construction of individuals' political identities by drawing users further into their pre-selected social networks. Drawing on a number of disciplines and an ethnographic analysis of 250 Facebook political groups, Marichal explores how Facebook's emphasis on social connection impacts key dimensions of political participation: e.g., mobilization, deliberation, and attitude formation.
Category: Business. ISBN: 9781409444305

Facebook Cookbook

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Want to build Facebook applications that truly stand out among the thousands already available? In addition to providing easy-to-follow recipes that offer practical ways to design and build scalable applications using the Facebook Platform and its new profile design, this Cookbook also explains proven strategies for attracting users in this highly competitive environment. With plenty of examples and practical solutions, Facebook Cookbook answers some of the hardest questions Facebook application developers contend with -- including how and where to get started. This Cookbook will help you: Learn to build an application that scales to accommodate a sudden influx of users Explore changes from Facebook's old profile design to the new look and feel Take advantage of new integration points in the new profile design Get tips for designing applications with hosting and deployment costs in mind Discover which widgets and controls to use for building the most attractive user interface design Learn the differences between standard HTML, JavaScript, and SQL, and the versions used on the Facebook Platform Target large, defined groups on Facebook, including those who want to find jobs, hire employees, market a business, advertise, and more If you can build simple web applications with HTML, Facebook Cookbook will help you build applications with the potential to reach millions of users around the globe. Learn what it takes to design applications that stand above the rest.
Category: Computers. ISBN: 9780596518172

Facebook Nation

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Facebook's psychological experiments and Edward Snowden's NSA leaks epitomize a world of increasing information awareness in the social media ecosystem. With over a billion monthly active users, Facebook as a nation is overtaking China as the largest country in the world. President Barack Obama, in his 2011 State of the Union Address, called America the nation of Edison and the Wright brothers and of Google and Facebook. U.S. Chief Information Officer Steven VanRoekel opines that America has become a Facebook nation that demands increased transparency and interactivity from the federal government. Ubiquitous social networks such as Facebook, Google+, Twitter, and YouTube are creating the technologies, infrastructures, and big data necessary for Total Information Awareness a controversial surveillance program proposed by DARPA after the 9/11 attacks. NSA's secret PRISM program has reinvigorated WikiLeaks founder Julian Assange's accusation that Facebook is the most appalling spying machine that has ever been invented. Facebook CEO Mark Zuckerberg once said, We exist at the intersection of technology and social issues. This book offers discourse and practical advice on the privacy issue in the age of big data, business intelligence in social media, e-government and e-activism, as well as personal total information awareness. This expanded edition also includes insights from Wikipedian Emily Temple-Wood and Facebook ROI experts Dennis Yu and Alex Houg.
Category: Business. ISBN: 9781493917396

Using Facebook

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Get comfortable using Facebook to reconnect with old friends and loved ones, explore new interests, and express your views...instantly and safely! Don't just read about it: see it, hear it, with step-by-step video tutorials and valuable audio sidebars delivered through the free Web Edition that comes with every USING book. For the price of the book you get online access anywhere with a web connection--no books to carry, updated content, and the benefit of video and audio learning. Learn Fast, Learn Easy, Using Web, Video, and Audio: Show Me video walks through tasks you've just got to see Tell Me More audio delivers insights straight from the experts
Category: Computers. ISBN: 9780789745248

Learning Facebook Application Development

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A step-by-step tutorial for creating custom Facebook applications using the Facebook platform and PHP
Category: Computers. ISBN: 9781847193698

Facebook for Grown-Ups

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Facebook started out as a social network for high school and college kids. But now grown-ups like you are getting connected, too even if you use Facebook much differently than your kids do. If you're a grown-up looking to join the Facebook bandwagon, Facebook for Grown-Ups is just the guide you need. You'll learn how to use Facebook to reconnect with old friends and family members and keep them up-to-date on what's happening in your life. Facebook for Grown-Ups shows you how to open a Facebook account, find new friends, post status updates, and share family photos and videos. You'll learn how to become a fan of your favorite performers, join a business network, and create your own topic-specific groups. And if you're worried about privacy, Facebook for Grown-Ups shows you how to keep your personal information from becoming public knowledge. You'll even learn how to keep track of what your kids are doing on Facebook without them knowing it. This revised and updated editionshows you how to best use Facebook's new Timeline profile page. You'll learn how to customize your Timeline, edit and highlight events, and add your own personal cover image.
Category: Computers. ISBN: 9780789749024

Facebook for Grown-Ups

www.ebooks.com/cj.asp?IID=589413&cjsku=589413...
Facebook started out as a social network for high school and college kids. But now grown-ups like you are getting connected, tooeven if you use Facebook much differently than your kids do. If you're a grown-up looking to join the Facebook bandwagon, Facebook for Grown-Ups is just the guide you need. You'll learn how to use Facebook to reconnect with old friends and family members and keep them up-to-date on what's happening in your life. Facebook for Grown-Ups shows you how to open a Facebook account, find new friends, post status updates, and share family photos and videos. You'll learn how to become a fan of your favorite performers, join a business network, and create your own topic-specific groups. And if you're worried about privacy, Facebook for Grown-Ups shows you how to keep your personal information from becoming public knowledge. You'll even learn how to keep track of what your kids are doing on Facebookwithout them knowing it. Read this book to discover how grown-ups can take advantage of everything Facebook has to offer. It's not just for kids anymore!
Category: Computers. ISBN: 9780789747129

Become a Facebook Champ

www.ebooks.com/cj.asp?IID=2181440&cjsku=2181440...
What started from a simple hi' has now turned into wassup'. The machine called Social Networking is rapidly providing interactive and innovative outcome every year.
Category: Psychology & Psychiatry. ISBN: 9788122312072

Working with Facebook

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This book enables you to start using Facebook right away. You will learn how to create an account, and how to fill your page with personal information, photos, and stories about the things you have done or are doing. You will learn how to add friends to your network, and which privacy settings to use to prevent unauthorized access to your personal information. The book is written using the Visual Steps method. The step-by-step method with clear instructions and screenshots will tell you exactly what you need to do. Suitable for: Windows 10, 8.1, 7 and Vista
Category: Computers. ISBN: 9059054113
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