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The Complete Guide to Facebook Advertising

https://www.amazon.com/Complete-Guide-Facebook-Advertising-e...
ACCESS MORE THAN 2 BILLION CUSTOMERS. LEARN HOW WITH FACEBOOK ADSFacebook is one of the most popular social media sites to advertise one’s business, and for a good reason: it has more than two billion active users, a wealth of user data, and numerous ad formats. In the age of social media when nine in ten people check their phones an hour after waking up in the morning, Facebook advertising is the perfect complement to your advertising strategy. In The Complete Guide to Facebook Advertising, Brian Meert teaches you how to advertise on Facebook. He walks you through step-by-step guides filled with illustrations and easy-to-understand explanations. Additionally, he provides free resources and tips on how to create the perfect Facebook ad. Small business owners will learn how to run successful Facebook ad campaigns. With this book you will:Reach two billion potential customers instantly on Facebook and InstagramFollow easy step-by-step instructions for creating Facebook ads. Discover insider tips and tricks to improve your ROI.“Brian is an excellent Facebook ad expert. Really fast-paced and informative. Brian gets right to the point and has very relevant advice.”—Mehrab Reza & Abdullah Jangda, Bayyinah Institute“Brian was excellent in quickly drilling into the challenges I’m facing and offering detailed and example-filled advice on Facebook advertising.”—Jott Ilves, Piperdrive“Amazing instructor! He is well versed in his industry, and he provides easy-to-learn materials.”—Lauren Carothers, Refinery 29Brian Meert is the CEO of AdvertiseMint, a Hollywood based social advertising agency that specializes in helping successful companies advertise on Facebook. He began his online advertising career with his college cafeteria money and since then, has managed millions of dollars in digital ad spends in entertainment, fashion, finance and software industries. Brian has an MBA in marketing and over 15 years of experience in digital marketing and advertising.Brian built and sold Gofobo.com, an online ticketing system that revolutionized the entertainment industry and is now utilized by Warner Bros. and Disney. Four years ago, Brian founded AdvertiseMint after seeing the Facebook ad platform for the first time and realizing it was a game changer for the advertising industry. AdvertiseMint is now the highest ranked Facebook Advertising Agency according to Google search results.Brian is the author of, The Complete Guide to Facebook Advertising, which is available exclusively on Amazon. Brian gives monthly tech talks to small business owners in the Los Angeles area and also teaches a one-day Facebook ad bootcamp with General Assembly. Brian is passionate about entrepreneurship and loves sharing his knowledge with others. When he’s not in the office, you can find him doing CrossFit, mud runs and traveling. He has lived in Australia, Greece and Fiji and currently resides in Los Angeles.
Author: Brian Meert
Publication date: 10/01/2017
Kindle book details: Kindle Edition, 371 pages

Facebook For Dummies

https://www.amazon.com/Facebook-Dummies-Carolyn-Abram-ebook/...
Take control of your Facebook profile When you join Facebook, you're joining a community with over two billion people spread around the globe. It helps to have the insight on not only how to set up your profile and add content, but also how to make sure you control who sees—and doesn't see—your posts. Facebook For Dummies provides the trusted guidance you need to set up a profile, add content, and apply the many tools Facebook provides to give you control of your content. Primarily known as a way for individuals to share information, photos and videos, and calendar invitations, Facebook has gained prominence as a means to spread news, market products, and serve as a business platform. Whatever you’re looking to use it for, this book shows you how to use all the features available to make it a more satisfying experience.
  • Build your profile and start adding friends
  • Use Facebook to send private messages and instant notes
  • Discover ways to set privacy and avoid online nuisances
  • Launch a promotion page
Get ready to have a whole lot of fun on the largest social network in the world.
Published by: For Dummies | Publication date: 02/22/2018
Kindle book details: Kindle Edition, 414 pages

The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google

https://www.amazon.com/Four-Hidden-Amazon-Facebook-Google-eb...
NEW YORK TIMES BESTSELLER USA TODAY BESTSELLERAmazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these compa­nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world’s first trillion-dollar company, can anyone chal­lenge them? In the same irreverent style that has made him one of the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career. Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.
Published by: Portfolio | Publication date: 10/03/2017
Kindle book details: Kindle Edition, 318 pages

Ultimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customers in 10 Minutes (Ultimate Series)

https://www.amazon.com/Ultimate-Guide-Facebook-Advertising-P...
NEW CUSTOMERS ARE WAITING...FIND THEM ON FACEBOOKFacebook makes it easy for businesses like yours to share photos, videos, and posts to reach, engage, and sell to more than 1 billion active users. Advertising expert Perry Marshall is joined by co-authors Keith Krance and Thomas Meloche as he walks you through Facebook Advertising and its nuances to help you pinpoint your ideal audience and gain a ten-fold return on your investment.Now in its third edition, Ultimate Guide to Facebook Advertising takes you further than Facebook itself by exploring what happens before customers click on your ads and what needs to happen after—10 seconds later, 10 minutes later, and in the following days and weeks.You'll discover how to:
  • Maximize your ad ROI with newsfeeds, videos, and branded content
  • Create custom audiences from your contact lists, video views, and page engagement
  • Use the Facebook Campaign Blueprint proven to generate your first 100 conversions
  • Boost your Facebook ads using the Audience Network and Instagram
  • Follow the three-step formula for successful video ads
  • Maximize campaigns and increase conversions on all traffic to your website
  • Track and retarget engaged users by leveraging the Power of the Pixel
  • Make every page on your website 5-10 percent more effective overnight
"If anybody can make practical sense of Facebook for marketers, it's Perry. He has his finger on its truth—as advertising media, not social media. He also realizes there is a short window of time during which it offers greatest opportunity. He identified this with Google AdWords. Now, this book shows how to capitalize on ideal timing with this media. Finally, he is a well-disciplined direct-response practitioner who holds this accountable for ROI. I bestow my 'No B.S.' blessing."—Dan S. Kennedy, legendary direct marketing advisor and author of the No B.S. series.
Published by: Entrepreneur Press | Publication date: 11/14/2017
Kindle book details: Kindle Edition, 433 pages

Antisocial Media: How Facebook Disconnects Us and Undermines Democracy

https://www.amazon.com/Antisocial-Media-Disconnects-Undermin...
If you wanted to build a machine that would distribute propaganda to millions of people, distract them from important issues, energize hatred and bigotry, erode social trust, undermine respectable journalism, foster doubts about science, and engage in massive surveillance all at once, you would make something a lot like Facebook. Of course, none of that was part of the plan.In Antisocial Media, Siva Vaidhyanathan explains how Facebook devolved from an innocent social site hacked together by Harvard students into a force that, while it may make personal life just a little more pleasurable, makes democracy a lot more challenging. It's an account of the hubris of good intentions, a missionary spirit, and an ideology that sees computer code as the universal solvent for all human problems. And it's an indictment of how "social media" has fostered the deterioration of democratic culture around the world, from facilitating Russian meddling in support of Trump's election to the exploitation of the platform by murderous authoritarians in Burma and the Philippines.Facebook grew out of an ideological commitment to data-driven decision making and logical thinking. Its culture is explicitly tolerant of difference and dissent. Both its market orientation and its labor force are global. It preaches the power of connectivity to change lives for the better. Indeed, no company better represents the dream of a fully connected planet "sharing" words, ideas, and images, and no company has better leveraged those ideas into wealth and influence. Yet no company has contributed more to the global collapse of basic tenets of deliberation and democracy. Both authoritative and trenchant, Antisocial Media shows how Facebook's mission went so wrong.
Published by: Oxford University Press | Publication date: 05/15/2018
Kindle book details: Kindle Edition, 288 pages

Network Marketing For Facebook: Proven Social Media Techniques For Direct Sales And MLM Success

https://www.amazon.com/Network-Marketing-Facebook-Techniques...
Please leave us an honest review after you read the book. We would love to hear how the book impacted your business.NETWORK MARKETING FOR FACEBOOK contains the ONLY proven marketing system for direct sales on Facebook, and the only one created by a successful network marketing distributor.Find an unlimited supply of customers and distributors for your products and business. Make more money with the same or less effort than your current approach.Two world-class social media marketers, Jim Lupkin & Brian Carter teach you how to build and grow your distribution network with Facebook, which gives you direct access to more than 1.32 billion people. As co-author Jim Lupkin says, "I am the customer for this book. I have failed and succeeded as a network-marketing distributor and I used social media to help me succeed. I know what the distributor is going through and because of that I can talk to them in a way that no one else can."Whether you’re a beginning or advanced network marketer, you will learn how to get people to try samples, buy products and become distributors, and the most natural ways to make new connections and nurture those relationships. "Jim and Brian's new book was a really great surprise and I was stunned at the precise tactics and strategies that were in there and many I had never seen before. This book I predict will become a classic in the home business social media arena and this is a MUST READ for anyone who is serious about their network marketing business utilizing social media and facebook for massive success! BRILLIANT!" - Doug Firebaugh "Valuable information and practical techniques for direct sellers that will help them use Facebook more effectively in their businesses." - Debbie Squier, President, IMPACT This Day Inc. "When I think of an expert in marketing through Facebook, I think first of Jim Lupkin. I would recommend it to my fellow learners." - Garry Ford, President, Harold Taylor Time Consultants Ltd. "A must read book... Jim Lupkin is one of the best." - Evan Klassen, Best Selling Author and Entrepreneur What will you gain from reading this book? - You will never run out of people to speak with about your business. - You will be able to build trusted long-term relationships with others that lead to more customers, distributors and referrals. - It won’t be easy, yet it won’t be hard. Like everything in life, it will be a battle you fight and win from within. Will you commit to our training? Will you be humble and allow us to coach you? Will you be disciplined enough to work until you achieve your financial goal with your network marketing company? If you answered yes to all three questions, then the next success we want to achieve in our journey is YOURS. The book contains 12 chapters to teach you how to network market on Facebook successfully... plus 12 interviews with distributors and owners who earn more than $100,000 per year in network marketing (and some of them earn more than $1 million per year). They also believe that Facebook helped them achieve this level of success. CONTENTS: 1. Our Success Is Now Your Success15 2. Facebook Is Part Of Your Strategy, Not The Whole Strategy26 3. Why You Should Use Facebook32 4. Groups: Support Is Just A Few Clicks Away40 5. What Does Your Facebook Profile Say About You?51 6. Go Public On Facebook59 7. Go Personal On Facebook With Messages66 8. How To Respond When Friends Message Back73 9. How To Turn Customers Into Distributors80 10. Why It’s Critical To Stay In Touch With Friends82 11. Grow Your Friends To Grow Your Income88 12. How Birthday Wishes Create Business Success92 Introduction100 Karen Aycock102 Masa Cemazar and Miguel Montero106 Daren Falter116 Doug Firebaugh124 Carol and Garry Ford132 Kathy Humpherys137 Kim Klaver145 Dorina Lanza153 Jill McCarthy160 Jason L. Scott, 1st164 Michael Stotts170 Kirby
Published by: Social Media Direct Sales | Publication date: 11/18/2014
Kindle book details: Kindle Edition, 188 pages

Facebook Party Secrets of a Million Dollar Party Girl (Direct Sales Success Secrets 2)

https://www.amazon.com/Facebook-Secrets-Million-Dollar-Succe...
Facebook Party Secrets of a Million Dollar Party Girl is a step-by-step online party guide for Direct Sellers and Network Marketers who are struggling to have successful online parties. Lynn’s innovative Facebook Party strategy includes everything from a notifications workaround, to how to create events people want to join, to the latest and greatest in your online party toolbox - Facebook Live. With this second book in Lynn’s Direct Sales Success series, you’ll learn how to stop “scrolling overwhelm” and “refresh frustration” to create a better online party that builds stronger relationships - encouraging guests to buy, book and do what you do!If you want to lead your team into the future, the time to start learning how to do an effective online party is right now. Why? Because Facebook Parties are a growing trend for Direct Sellers and Network Marketers who want to connect with their Customers where they are, bringing relationship selling to an online party format. And for many, that place is Facebook. An Award-Winning Entrepreneur recognized as one of the top 101 Women in eCommerce, Lynn Bardowski has led the way to direct sales success for over two decades. As a top Leader building a million-dollar downline, Lynn is one of the few Direct Sales experts who does what she teaches, testing out her strategy by holding 40 Facebook Parties in 90 days. Unafraid to blaze new trails, Lynn was a Periscope early-adopter, creating the first live-stream After Party to increase Facebook Party engagement and results. Then came Facebook Live, and wow! Bardowski quickly saw that live-streaming creates an online party experience that is most like an in-home party, leading to a better experience for both the Consultant and Guest.In this 10 step Facebook Party success guide readers will learn:•How to get started booking Facebook Parties•Hostess coaching tips for online parties•How to create an event people want to go to•How to use Facebook Live to have better results•How to build attendance and orders•How to create engaging pre-party posts that help you learn more about your guests•Key calls-to-action to generate more leads•How to follow-up after the party•Plus: Apps and Resources for Facebook Party content & schedulingAs Lynn says, "just keep clicking.” Which is good advice for life, too.
Published by: Million Dollar Party Girl Press | Publication date: 06/06/2017
Kindle book details: Kindle Edition, 84 pages

Facebook Marketing For Dummies

https://www.amazon.com/Facebook-Marketing-Dummies-Stephanie-...
Add Facebook to your marketing plan—and watch your sales grow With 2 billion monthly active users across the world, Facebook has evolved into a community of consumers, creating a primary resource for marketers. This presents a demand for knowledge about how to strategically plan, execute, and analyze a successful Facebook marketing campaign. Now, the trusted Facebook Marketing For Dummies has been fully updated to cover the newest tools and features important to marketers and Facebook page owners. If you’re a marketer looking to effectively add Facebook to your overall marketing mix, consider this book the mecca of Facebook marketing. Inside, you'll discover the psychology of the Facebook user, establish a social media presence, increase your brand awareness, integrate Facebook marketing with other marketing strategies, learn to target a specific audience, and much more. 
  • Develop a desirable community
  • Sell products and services
  • Use Facebook events to drive sales
  • Get new business tips and avoid common mistakes
Whether you're a novice or a pro, you’re no stranger to the power of Facebook. And this book makes Facebook marketing that much more exciting and easy!
Published by: For Dummies | Publication date: 04/10/2018
Kindle book details: Kindle Edition, 384 pages

Help! My Facebook Ads Suck

https://www.amazon.com/Help-My-Facebook-Ads-Suck-ebook/dp/B0...
Have you put up Facebook ads to sell your books time and time again, only to spend a pile of money and not see any sales?You're not alone. I was there too, but now I have quit my day job and make a living selling fiction. Both my initial success and the sustainability of my book sales have come from Facebook ads.In this book, you'll learn how to find the cost per click and sales volumes you'll need to hit to know if an ad is profitable. You'll learn how to target your ads and how to tweak them for maximum returns by age, gender, region.You'll see how to write plot-based ads, character based ads, pure marketing ads, the whole bit.Stop losing money every time you run and ad and instead turn them into book-selling machines.
Published by: The Wooden Pen Press | Publication date: 12/26/2017
Kindle book details: Kindle Edition, 116 pages

Becoming Facebook: The 10 Challenges That Defined the Company That's Disrupting the World

https://www.amazon.com/Becoming-Facebook-Challenges-Defined-...
Its success was far from accidental. Facebook's founding is legend: In a Harvard dorm, wunderkind Mark Zuckerberg invented a new way to connect with friends...and the rest is history. But for the people who actually molded this great idea into a game-changing $300 billion company, the experience was far more tumultuous and uncertain than we might expect. Mike Hoefflinger was one of those Facebook insiders. As a computer engineer turned marketing innovator who worked with COO Sheryl Sandberg, Hoefflinger had a front-row seat to the company's growing pains, stumbles, and reinventions. Becoming Facebook tells the coming-of-age story of the now venerable giant. Filled with insights and anecdotes from crises averted and challenges solved, the book tracks the company's development, uncovering lessons learned on its way to greatness: How Facebook recovered from its "disastrous" IPO * How the growth team achieved the impossible * Why Facebook's News Feed ads were the company's most important business decision ever * How Google+ attacked and lost * Why-and how -Instagram and WhatsApp were added to the mix * What the company does to win the talent wars * What makes Zuckerberg, Sandberg, Cox, and other A-teamers tick * Which products and technical advancements are on the horizon and why * And much more Intimate, fast-paced, and deeply informative, Becoming Facebook shares the true story of how Zuckerberg joined the ranks of iconic CEOs like Steve Jobs, Larry Page, and Jeff Bezos-as Facebook grows up, overcomes setbacks, and works to connect the world.
Published by: AMACOM | Publication date: 04/06/2017
Kindle book details: Kindle Edition, 256 pages
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