The exclusive inside story of Facebook and how it has revolutionized the way the world uses the Internet. “A fantastic book, filled with great reporting and colorful narrative” (Walter Isaacson).In little more than half a decade, Facebook has gone from a dorm-room novelty to a company with 500 million users. It is one of the fastest growing companies in history, an essential part of the social life not only of teenagers but hundreds of millions of adults worldwide. As Facebook spreads around the globe, it creates surprising effects—even becoming instrumental in political protests from Colombia to Iran. Veteran technology reporter David Kirkpatrick had the full cooperation of Facebook’s key executives in researching this fascinating history of the company and its impact on our lives. Kirkpatrick tells us how Facebook was created, why it has flourished, and where it is going next. He chronicles its successes and missteps, and gives readers the most complete assessment anywhere of founder and CEO Mark Zuckerberg, the central figure in the company’s remarkable ascent. This is the Facebook story that can be found nowhere else. How did a nineteen-year-old Harvard student create a company that has transformed the Internet and how did he grow it to its current enormous size? Kirkpatrick shows how Zuckerberg steadfastly refused to compromise his vision, insistently focusing on growth over profits and preaching that Facebook must dominate (his word) communication on the Internet. In the process, he and a small group of key executives have created a company that has changed social life in the United States and elsewhere, a company that has become a ubiquitous presence in marketing, altering politics, business, and even our sense of our own identity. This is the Facebook Effect.
Published by: Simon & Schuster | Publication date: 05/20/2010Kindle book details: Kindle Edition, 386 pages
Take control of your Facebook profile When you join Facebook, you're joining a community with over two billion people spread around the globe. It helps to have the insight on not only how to set up your profile and add content, but also how to make sure you control who sees—and doesn't see—your posts. Facebook For Dummies provides the trusted guidance you need to set up a profile, add content, and apply the many tools Facebook provides to give you control of your content. Primarily known as a way for individuals to share information, photos and videos, and calendar invitations, Facebook has gained prominence as a means to spread news, market products, and serve as a business platform. Whatever you’re looking to use it for, this book shows you how to use all the features available to make it a more satisfying experience.
- Build your profile and start adding friends
- Use Facebook to send private messages and instant notes
- Discover ways to set privacy and avoid online nuisances
- Launch a promotion page
Published by: For Dummies | Publication date: 02/22/2018Kindle book details: Kindle Edition, 414 pages
ACCESS MORE THAN 2 BILLION CUSTOMERS. LEARN HOW WITH FACEBOOK ADSFacebook is one of the most popular social media sites to advertise one’s business, and for a good reason: it has more than two billion active users, a wealth of user data, and numerous ad formats. In the age of social media when nine in ten people check their phones an hour after waking up in the morning, Facebook advertising is the perfect complement to your advertising strategy. In The Complete Guide to Facebook Advertising, Brian Meert teaches you how to advertise on Facebook. He walks you through step-by-step guides filled with illustrations and easy-to-understand explanations. Additionally, he provides free resources and tips on how to create the perfect Facebook ad. Small business owners will learn how to run successful Facebook ad campaigns. With this book you will:Reach two billion potential customers instantly on Facebook and InstagramFollow easy step-by-step instructions for creating Facebook ads. Discover insider tips and tricks to improve your ROI.“Brian is an excellent Facebook ad expert. Really fast-paced and informative. Brian gets right to the point and has very relevant advice.”—Mehrab Reza & Abdullah Jangda, Bayyinah Institute“Brian was excellent in quickly drilling into the challenges I’m facing and offering detailed and example-filled advice on Facebook advertising.”—Jott Ilves, Piperdrive“Amazing instructor! He is well versed in his industry, and he provides easy-to-learn materials.”—Lauren Carothers, Refinery 29Brian Meert is the CEO of AdvertiseMint, a Hollywood based social advertising agency that specializes in helping successful companies advertise on Facebook. He began his online advertising career with his college cafeteria money and since then, has managed millions of dollars in digital ad spends in entertainment, fashion, finance and software industries. Brian has an MBA in marketing and over 15 years of experience in digital marketing and advertising.Brian built and sold Gofobo.com, an online ticketing system that revolutionized the entertainment industry and is now utilized by Warner Bros. and Disney. Four years ago, Brian founded AdvertiseMint after seeing the Facebook ad platform for the first time and realizing it was a game changer for the advertising industry. AdvertiseMint is now the highest ranked Facebook Advertising Agency according to Google search results.Brian is the author of, The Complete Guide to Facebook Advertising, which is available exclusively on Amazon. Brian gives monthly tech talks to small business owners in the Los Angeles area and also teaches a one-day Facebook ad bootcamp with General Assembly. Brian is passionate about entrepreneurship and loves sharing his knowledge with others. When he’s not in the office, you can find him doing CrossFit, mud runs and traveling. He has lived in Australia, Greece and Fiji and currently resides in Los Angeles.
Publication date: 10/01/2017Kindle book details: Kindle Edition, 371 pages
NEW YORK TIMES BESTSELLER USA TODAY BESTSELLERAmazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world’s first trillion-dollar company, can anyone challenge them? In the same irreverent style that has made him one of the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career. Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.
Published by: Portfolio | Publication date: 10/03/2017Kindle book details: Kindle Edition, 318 pages
Ultimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customers in 10 Minutes (Ultimate Series)
NEW CUSTOMERS ARE WAITING...FIND THEM ON FACEBOOKFacebook makes it easy for businesses like yours to share photos, videos, and posts to reach, engage, and sell to more than 1 billion active users. Advertising expert Perry Marshall is joined by co-authors Keith Krance and Thomas Meloche as he walks you through Facebook Advertising and its nuances to help you pinpoint your ideal audience and gain a ten-fold return on your investment.Now in its third edition, Ultimate Guide to Facebook Advertising takes you further than Facebook itself by exploring what happens before customers click on your ads and what needs to happen after—10 seconds later, 10 minutes later, and in the following days and weeks.You'll discover how to:
- Maximize your ad ROI with newsfeeds, videos, and branded content
- Create custom audiences from your contact lists, video views, and page engagement
- Use the Facebook Campaign Blueprint proven to generate your first 100 conversions
- Boost your Facebook ads using the Audience Network and Instagram
- Follow the three-step formula for successful video ads
- Maximize campaigns and increase conversions on all traffic to your website
- Track and retarget engaged users by leveraging the Power of the Pixel
- Make every page on your website 5-10 percent more effective overnight
Published by: Entrepreneur Press | Publication date: 11/14/2017Kindle book details: Kindle Edition, 268 pages
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. The perfect book to help anyone 50+ learn Facebook--in full color! Whether you are new to Facebook or would like to explore more of its features, My Facebook for Seniors makes learning to use the world’s most popular social media site simple and fun. The full-color, step-by-step instructions make it easy to connect with family, friends, and colleagues; share digital photos; play social games on Facebook; and much more. Veteran author Michael Miller has written more than 100 nonfiction books and is known for his ability to explain complex topics to everyday readers. Michael wrote this book from the 50+ point of view, using relevant examples and covering all the most popular tasks. Here are just a few things you will learn how to do in this top-selling book: • Sign up for Facebook (it’s free!) and create a new account • Use Facebook on your computer, smartphone, or tablet • Configure Facebook’s privacy settings to keep your personal information private • Find old friends who are also on Facebook • Use the News Feed to discover what your friends are up to • Discover how best to use Facebook to keep in touch with your kids and grandkids • Update your friends and family on your current activities • Use the Facebook Messenger app to text your Facebook friends • View your friends’ digital photos—and share your photos with friends and family • Personalize the Timeline page that your friends see • Use Facebook to schedule and manage real-world events—including birthdays • Chat privately with friends and family—via text or video • Find and follow pages from your favorite public figures and companies • Discover interesting topic-specific groups • Find out what you should—and shouldn’t—share on Facebook
Published by: Que Publishing | Publication date: 09/09/2016Kindle book details: Kindle Edition, 304 pages
Have you put up Facebook ads to sell your books time and time again, only to spend a pile of money and not see any sales?You're not alone. I was there too, but now I have quit my day job and make a living selling fiction. Both my initial success and the sustainability of my book sales have come from Facebook ads.In this book, you'll learn how to find the cost per click and sales volumes you'll need to hit to know if an ad is profitable. You'll learn how to target your ads and how to tweak them for maximum returns by age, gender, region.You'll see how to write plot-based ads, character based ads, pure marketing ads, the whole bit.Stop losing money every time you run and ad and instead turn them into book-selling machines.
Published by: The Wooden Pen Press | Publication date: 12/26/2017Kindle book details: Kindle Edition, 116 pages
Facebook Party Secrets of a Million Dollar Party Girl is a step-by-step online party guide for Direct Sellers and Network Marketers who are struggling to have successful online parties. Lynn’s innovative Facebook Party strategy includes everything from a notifications workaround, to how to create events people want to join, to the latest and greatest in your online party toolbox - Facebook Live. With this second book in Lynn’s Direct Sales Success series, you’ll learn how to stop “scrolling overwhelm” and “refresh frustration” to create a better online party that builds stronger relationships - encouraging guests to buy, book and do what you do!If you want to lead your team into the future, the time to start learning how to do an effective online party is right now. Why? Because Facebook Parties are a growing trend for Direct Sellers and Network Marketers who want to connect with their Customers where they are, bringing relationship selling to an online party format. And for many, that place is Facebook. An Award-Winning Entrepreneur recognized as one of the top 101 Women in eCommerce, Lynn Bardowski has led the way to direct sales success for over two decades. As a top Leader building a million-dollar downline, Lynn is one of the few Direct Sales experts who does what she teaches, testing out her strategy by holding 40 Facebook Parties in 90 days. Unafraid to blaze new trails, Lynn was a Periscope early-adopter, creating the first live-stream After Party to increase Facebook Party engagement and results. Then came Facebook Live, and wow! Bardowski quickly saw that live-streaming creates an online party experience that is most like an in-home party, leading to a better experience for both the Consultant and Guest.In this 10 step Facebook Party success guide readers will learn:•How to get started booking Facebook Parties•Hostess coaching tips for online parties•How to create an event people want to go to•How to use Facebook Live to have better results•How to build attendance and orders•How to create engaging pre-party posts that help you learn more about your guests•Key calls-to-action to generate more leads•How to follow-up after the party•Plus: Apps and Resources for Facebook Party content & schedulingAs Lynn says, "just keep clicking.” Which is good advice for life, too.
Published by: Million Dollar Party Girl Press | Publication date: 06/06/2017Kindle book details: Kindle Edition, 84 pages
NATIONAL BESTSELLER“The Social Network, the much anticipated movie…adapted from Ben Mezrich’s book The Accidental Billionaires.” —The New York TimesBest friends Eduardo Saverin and Mark Zuckerberg had spent many lonely nights looking for a way to stand out among Harvard University’s elite, competitive, and accomplished student body. Then, in 2003, Zuckerberg hacked into Harvard’s computers, crashed the campus network, almost got himself expelled, and was inspired to create Facebook, the social networking site that has since revolutionized communication around the world. With Saverin’s funding their tiny start-up went from dorm room to Silicon Valley. But conflicting ideas about Facebook’s future transformed the friends into enemies. Soon, the undergraduate exuberance that marked their collaboration turned into out-and-out warfare as it fell prey to the adult world of venture capitalists, big money, and lawyers.From the Trade Paperback edition.
Published by: Anchor | Publication date: 07/01/2009Kindle book details: Kindle Edition, 274 pages
The instant New York Times bestseller. A brilliant recasting of the turning points in world history, including the one we're living through, as a collision between old power hierarchies and new social networks.“Captivating and compelling.” —The New York Times"Niall Ferguson has again written a brilliant book...In 400 pages you will have restocked your mind. Do it." —The Wall Street Journal“The Square and the Tower, in addition to being provocative history, may prove to be a bellwether work of the Internet Age.” —Christian Science MonitorMost history is hierarchical: it's about emperors, presidents, prime ministers and field marshals. It's about states, armies and corporations. It's about orders from on high. Even history "from below" is often about trade unions and workers' parties. But what if that's simply because hierarchical institutions create the archives that historians rely on? What if we are missing the informal, less well documented social networks that are the true sources of power and drivers of change?The 21st century has been hailed as the Age of Networks. However, in The Square and the Tower, Niall Ferguson argues that networks have always been with us, from the structure of the brain to the food chain, from the family tree to freemasonry. Throughout history, hierarchies housed in high towers have claimed to rule, but often real power has resided in the networks in the town square below. For it is networks that tend to innovate. And it is through networks that revolutionary ideas can contagiously spread. Just because conspiracy theorists like to fantasize about such networks doesn't mean they are not real. From the cults of ancient Rome to the dynasties of the Renaissance, from the founding fathers to Facebook, The Square and the Tower tells the story of the rise, fall and rise of networks, and shows how network theory--concepts such as clustering, degrees of separation, weak ties, contagions and phase transitions--can transform our understanding of both the past and the present.Just as The Ascent of Money put Wall Street into historical perspective, so The Square and the Tower does the same for Silicon Valley. And it offers a bold prediction about which hierarchies will withstand this latest wave of network disruption--and which will be toppled.
Published by: Penguin Press | Publication date: 01/16/2018Kindle book details: Kindle Edition, 585 pages