A new edition of the bestselling how-to Facebook title Facebook is constantly changing and evolving, replacing old features and introducing new ones. This new edition of the bestselling guide quickly and easily gets you up and running on all the site has to offer. Packed with straightforward guidance that demystifies the nuts and bolts of this popular social media site, Facebook For Dummies covers everything from finding friends and planning events to uploading photos and videos—and so much more. Facebook is here to stay. For its billions of worldwide users, it's become a central meeting place for people from all corners of the earth to connect and share. If you're the type to share snippets of your life through photos and writing or just find joy in reading and seeing what your family and friends are up to, there's something for everyone on Facebook. Providing coverage of the latest changes to the site, this go-to guide cuts through the confusion and offers plain-English guidance on using Facebook to its fullest so you can deepen your connections, stay social, and just have fun!
- Get up to speed on Facebook's standalone messaging app
- Grasp Facebook's growing connection to e-commerce
- Find the scoop on cross-over posts and sharing through other sites
- Make sense of photo-sharing capabilities, such as 360-degree photo viewing
Published by: For Dummies | Publication date: 04/01/2016Kindle book details: Kindle Edition, 353 pages
ACCESS MORE THAN 2 BILLION CUSTOMERS. LEARN HOW WITH FACEBOOK ADSFacebook is one of the most popular social media sites to advertise one’s business, and for a good reason: it has more than two billion active users, a wealth of user data, and numerous ad formats. In the age of social media when nine in ten people check their phones an hour after waking up in the morning, Facebook advertising is the perfect complement to your advertising strategy. In The Complete Guide to Facebook Advertising, Brian Meert teaches you how to advertise on Facebook. He walks you through step-by-step guides filled with illustrations and easy-to-understand explanations. Additionally, he provides free resources and tips on how to create the perfect Facebook ad. Small business owners with learn how to run successful Facebook ad campaigns. With this book you will:Reach two billion potential customers instantly on Facebook and InstagramFollow easy step-by-step instructions for creating Facebook ads. Discover insider tips and tricks to improve your ROI.“Brian is an excellent Facebook ad expert. Really fast-paced and informative. Brian gets right to the point and has very relevant advice.”—Mehrab Reza & Abdullah Jangda, Bayyinah Institute“Brian was excellent in quickly drilling into the challenges I’m facing and offering detailed and example-filled advice on Facebook advertising.”—Jott Ilves, Piperdrive“Amazing instructor! He is well versed in his industry, and he provides easy-to-learn materials.”—Lauren Carothers, Refinery 29Brian Meert is the CEO of AdvertiseMint, a Hollywood based social advertising agency that specializes in helping successful companies advertise on Facebook. He began his online advertising career with his college cafeteria money and since then, has managed millions of dollars in digital ad spends in entertainment, fashion, finance and software industries. Brian has an MBA in marketing and over 15 years of experience in digital marketing and advertising.Brian built and sold Gofobo.com, an online ticketing system that revolutionized the entertainment industry and is now utilized by Warner Bros. and Disney. Four years ago, Brian founded AdvertiseMint after seeing the Facebook ad platform for the first time and realizing it was a game changer for the advertising industry. AdvertiseMint is now the highest ranked Facebook Advertising Agency according to Google search results.Brian is the author of, The Complete Guide to Facebook Advertising, which is available exclusively on Amazon. Brian gives monthly tech talks to small business owners in the Los Angeles area and also teaches a one-day Facebook ad bootcamp with General Assembly. Brian is passionate about entrepreneurship and loves sharing his knowledge with others. When he’s not in the office, you can find him doing CrossFit, mud runs and traveling. He has lived in Australia, Greece and Fiji and currently resides in Los Angeles.
Publication date: 10/01/2017Kindle book details: Kindle Edition, 371 pages
Ultimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customers in 10 Minutes (Ultimate Series)
NEW CUSTOMERS ARE WAITING...FIND THEM ON FACEBOOKFacebook makes it easy for businesses like yours to share photos, videos, and posts to reach, engage, and sell to more than 1 billion active users. Advertising expert Perry Marshall is joined by co-authors Keith Krance and Thomas Meloche as he walks you through Facebook Advertising and its nuances to help you pinpoint your ideal audience and gain a ten-fold return on your investment.Now in its third edition, Ultimate Guide to Facebook Advertising takes you further than Facebook itself by exploring what happens before customers click on your ads and what needs to happen after—10 seconds later, 10 minutes later, and in the following days and weeks.You'll discover how to:
- Maximize your ad ROI with newsfeeds, videos, and branded content
- Create custom audiences from your contact lists, video views, and page engagement
- Use the Facebook Campaign Blueprint proven to generate your first 100 conversions
- Boost your Facebook ads using the Audience Network and Instagram
- Follow the three-step formula for successful video ads
- Maximize campaigns and increase conversions on all traffic to your website
- Track and retarget engaged users by leveraging the Power of the Pixel
- Make every page on your website 5-10 percent more effective overnight
Published by: Entrepreneur Press | Publication date: 11/14/2017Kindle book details: Kindle Edition, 268 pages
The exclusive inside story of Facebook and how it has revolutionized the way the world uses the Internet. “A fantastic book, filled with great reporting and colorful narrative” (Walter Isaacson).In little more than half a decade, Facebook has gone from a dorm-room novelty to a company with 500 million users. It is one of the fastest growing companies in history, an essential part of the social life not only of teenagers but hundreds of millions of adults worldwide. As Facebook spreads around the globe, it creates surprising effects—even becoming instrumental in political protests from Colombia to Iran. Veteran technology reporter David Kirkpatrick had the full cooperation of Facebook’s key executives in researching this fascinating history of the company and its impact on our lives. Kirkpatrick tells us how Facebook was created, why it has flourished, and where it is going next. He chronicles its successes and missteps, and gives readers the most complete assessment anywhere of founder and CEO Mark Zuckerberg, the central figure in the company’s remarkable ascent. This is the Facebook story that can be found nowhere else. How did a nineteen-year-old Harvard student create a company that has transformed the Internet and how did he grow it to its current enormous size? Kirkpatrick shows how Zuckerberg steadfastly refused to compromise his vision, insistently focusing on growth over profits and preaching that Facebook must dominate (his word) communication on the Internet. In the process, he and a small group of key executives have created a company that has changed social life in the United States and elsewhere, a company that has become a ubiquitous presence in marketing, altering politics, business, and even our sense of our own identity. This is the Facebook Effect.
Published by: Simon & Schuster | Publication date: 05/20/2010Kindle book details: Kindle Edition, 386 pages
NEW YORK TIMES BESTSELLER USA TODAY BESTSELLERAmazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world’s first trillion-dollar company, can anyone challenge them? In the same irreverent style that has made him one of the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career. Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.
Published by: Portfolio | Publication date: 10/03/2017Kindle book details: Kindle Edition, 318 pages
Give: The Ultimate Guide To Using Facebook Advertising to Generate More Leads, More Clients, and Massive ROI
Most marketers concentrate on what they’re trying to get. The best marketers concentrate on what they have to give.The way people consume media is changing, fast. Laptops, tablets, and smartphones keep us constantly connected to the web. This represents a huge opportunity for savvy marketers. The only problem: the old methods are no longer working. New media demands new advertising.Facebook is the single most effective platform for marketing in the Internet era, and Nicholas Kusmich is the best Facebook marketer in the world. In GIVE, he will show you what differentiates Facebook from traditional advertising and explain why it’s so important to promote your business in a way that’s congruent with the norms of social media.He’ll take you through a four-step process to pinpoint your market, master your message, create a magnet, and build a mechanism that both collects and helps you retain and develop those relationships. When used well, Nic’s Facebook advertising strategies can send your return on investment through the roof.In GIVE, you’ll find the tools you need to share your authentic voice with the people who want to hear it and turn their attention into satisfying, meaningful sales.
Published by: Lioncrest Publishing | Publication date: 05/29/2017Kindle book details: Kindle Edition, 170 pages
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. The perfect book to help anyone 50+ learn Facebook--in full color! Whether you are new to Facebook or would like to explore more of its features, My Facebook for Seniors makes learning to use the world’s most popular social media site simple and fun. The full-color, step-by-step instructions make it easy to connect with family, friends, and colleagues; share digital photos; play social games on Facebook; and much more. Veteran author Michael Miller has written more than 100 nonfiction books and is known for his ability to explain complex topics to everyday readers. Michael wrote this book from the 50+ point of view, using relevant examples and covering all the most popular tasks. Here are just a few things you will learn how to do in this top-selling book: • Sign up for Facebook (it’s free!) and create a new account • Use Facebook on your computer, smartphone, or tablet • Configure Facebook’s privacy settings to keep your personal information private • Find old friends who are also on Facebook • Use the News Feed to discover what your friends are up to • Discover how best to use Facebook to keep in touch with your kids and grandkids • Update your friends and family on your current activities • Use the Facebook Messenger app to text your Facebook friends • View your friends’ digital photos—and share your photos with friends and family • Personalize the Timeline page that your friends see • Use Facebook to schedule and manage real-world events—including birthdays • Chat privately with friends and family—via text or video • Find and follow pages from your favorite public figures and companies • Discover interesting topic-specific groups • Find out what you should—and shouldn’t—share on Facebook
Published by: Que Publishing | Publication date: 09/09/2016Kindle book details: Kindle Edition, 304 pages
Have you put up Facebook ads to sell your books time and time again, only to spend a pile of money and not see any sales?You're not alone. I was there too, but now I have quit my day job and make a living selling fiction. Both my initial success and the sustainability of my book sales have come from Facebook ads.In this book, you'll learn how to find the cost per click and sales volumes you'll need to hit to know if an ad is profitable. You'll learn how to target your ads and how to tweak them for maximum returns by age, gender, region.You'll see how to write plot-based ads, character based ads, pure marketing ads, the whole bit.Stop losing money every time you run and ad and instead turn them into book-selling machines.
Published by: The Wooden Pen Press | Publication date: 12/26/2017Kindle book details: Kindle Edition, 116 pages
Please leave us an honest review after you read the book. We would love to hear how the book impacted your business.NETWORK MARKETING FOR FACEBOOK contains the ONLY proven marketing system for direct sales on Facebook, and the only one created by a successful network marketing distributor.Find an unlimited supply of customers and distributors for your products and business. Make more money with the same or less effort than your current approach.Two world-class social media marketers, Jim Lupkin & Brian Carter teach you how to build and grow your distribution network with Facebook, which gives you direct access to more than 1.32 billion people. As co-author Jim Lupkin says, "I am the customer for this book. I have failed and succeeded as a network-marketing distributor and I used social media to help me succeed. I know what the distributor is going through and because of that I can talk to them in a way that no one else can."Whether you’re a beginning or advanced network marketer, you will learn how to get people to try samples, buy products and become distributors, and the most natural ways to make new connections and nurture those relationships. "Jim and Brian's new book was a really great surprise and I was stunned at the precise tactics and strategies that were in there and many I had never seen before. This book I predict will become a classic in the home business social media arena and this is a MUST READ for anyone who is serious about their network marketing business utilizing social media and facebook for massive success! BRILLIANT!" - Doug Firebaugh "Valuable information and practical techniques for direct sellers that will help them use Facebook more effectively in their businesses." - Debbie Squier, President, IMPACT This Day Inc. "When I think of an expert in marketing through Facebook, I think first of Jim Lupkin. I would recommend it to my fellow learners." - Garry Ford, President, Harold Taylor Time Consultants Ltd. "A must read book... Jim Lupkin is one of the best." - Evan Klassen, Best Selling Author and Entrepreneur What will you gain from reading this book? - You will never run out of people to speak with about your business. - You will be able to build trusted long-term relationships with others that lead to more customers, distributors and referrals. - It won’t be easy, yet it won’t be hard. Like everything in life, it will be a battle you fight and win from within. Will you commit to our training? Will you be humble and allow us to coach you? Will you be disciplined enough to work until you achieve your financial goal with your network marketing company? If you answered yes to all three questions, then the next success we want to achieve in our journey is YOURS. The book contains 12 chapters to teach you how to network market on Facebook successfully... plus 12 interviews with distributors and owners who earn more than $100,000 per year in network marketing (and some of them earn more than $1 million per year). They also believe that Facebook helped them achieve this level of success. CONTENTS: 1. Our Success Is Now Your Success15 2. Facebook Is Part Of Your Strategy, Not The Whole Strategy26 3. Why You Should Use Facebook32 4. Groups: Support Is Just A Few Clicks Away40 5. What Does Your Facebook Profile Say About You?51 6. Go Public On Facebook59 7. Go Personal On Facebook With Messages66 8. How To Respond When Friends Message Back73 9. How To Turn Customers Into Distributors80 10. Why It’s Critical To Stay In Touch With Friends82 11. Grow Your Friends To Grow Your Income88 12. How Birthday Wishes Create Business Success92 Introduction100 Karen Aycock102 Masa Cemazar and Miguel Montero106 Daren Falter116 Doug Firebaugh124 Carol and Garry Ford132 Kathy Humpherys137 Kim Klaver145 Dorina Lanza153 Jill McCarthy160 Jason L. Scott, 1st164 Michael Stotts170 Kirby
Published by: Social Media Direct Sales | Publication date: 11/18/2014Kindle book details: Kindle Edition, 188 pages
You Are Not So Smart: Why You Have Too Many Friends on Facebook, Why Your Memory Is Mostly Fiction, and 46 Other Ways You're Deluding Yourself
An entertaining illumination of the stupid beliefs that make us feel wise. You believe you are a rational, logical being who sees the world as it really is, but journalist David McRaney is here to tell you that you're as deluded as the rest of us. But that's OK- delusions keep us sane. You Are Not So Smart is a celebration of self-delusion. It's like a psychology class, with all the boring parts taken out, and with no homework.Based on the popular blog of the same name, You Are Not So Smart collects more than 46 of the lies we tell ourselves everyday, including:
- Dunbar's Number - Humans evolved to live in bands of roughly 150 individuals, the brain cannot handle more than that number. If you have more than 150 Facebook friends, they are surely not all real friends.
- Hindsight bias - When we learn something new, we reassure ourselves that we knew it all along.
- Confirmation bias - Our brains resist new ideas, instead paying attention only to findings that reinforce our preconceived notions.
- Brand loyalty - We reach for the same brand not because we trust its quality but because we want to reassure ourselves that we made a smart choice the last time we bought it. Packed with interesting sidebars and quick guides on cognition and common fallacies, You Are Not So Smart is a fascinating synthesis of cutting-edge psychology research to turn our minds inside out.
Published by: Avery | Publication date: 10/27/2011Kindle book details: Kindle Edition, 321 pages