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Marketing Communication

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This book provides an in-depth focus on new and emerging developments in marketing communication, including advertising, public relations, and sales promotions. Twenty-five of the most prominent contemporary marketing experts from the United States and Europe share their specialized knowledge and views, making this essential reading for anyone interested in keeping pace with the rapidly changing marketing techniques and communication technologies of the 21stCentury.
Category: Business. ISBN: 9780199276943

Teaching Communication

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The field of communication was founded, in part, because of a need to make people better communicators. That meant teaching them how to communicate more effectively, whether it be in public settings or in private. Most of that teaching has happened within the classroom and many professionals have spent their lives instructing others on various aspects of communication. Inside this second edition, the editors have assembled a fully comprehensive and contemporary discussion of topics and issues concerning the teaching of communication. The chapters contained herein--contributed by key voices throughout the communication discipline--address conceptual as well as practical issues related to communication instruction. The contents of this new edition reflect the dramatic changes that have occurred in communication education since the publication of the first edition in 1990. This book focuses initially on the goals of communication education, then delves into the preparation of specific communication courses. It includes assistance for instructors in organizing instructional content and discusses the use of instructional strategies and tools, as well as offering ideas on evaluating the processes and products of instruction. The volume also covers unique teaching assignments that may be encountered, from the basic course to continuing education, and addresses 2-year college teaching, directing forensic programs, distance education, and consulting. It concludes with important professional issues faced by both new and experienced communication instructors, including ethics and political issues within classrooms and departments. This volume is a necessity for anyone starting out a career as a communication instructor. Veteran educators--who know that learning to teach is a continual growth experience--will find useful and invaluable information within the book's pages. Whatever background and level of experience, all communication educators will find this new edition to be an essential resource for their work.
Category: Language Arts & Disciplines. ISBN: 9780805828351

Communication Studies

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This book brings together a huge range of material including academic articles, film scripts andinterplanetary messages adrift on space probes with supporting commentary to clarify their imporatance to the field. Communication Studies: The Essential Resource is a collection of essays and texts for all those studying communication at university and pre-university level. Individual sections address: * texts and meanings in communication * themes in personal communication * communication practice * culture, communication and context * debates and controversies in communication. Edited by the same teachers and examiners who brought us AS Communication Studies: The Essential Introduction , this volume will help communications students to engage with the subject successfully. Its key features include: * suggested further activities at the end of each chapter * a glossary of key terms * a comprehensive bibliography with web resources.
Category: Language Arts & Disciplines. ISBN: 9780415287920

Global Communication

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This volume interrogates what "global" means in the context of "communication," and who benefits from global communication practices and industries. Emerging scholars contribute their unique perspectives in communication scholarship, charting innovative directions for research that connects empirical evidence with pressing questions of social significance. This critical reflection leads to considering problems that result from the way global communication becomes mobilized, in the practice of journalism and development as well as the ICT industry. Global Communication defines the term "globalization," through understanding the cultural geography of global, regional, national, and local media. Critical evaluations of media production, distribution, and consumption practices, within cultural contexts, offer insights into how people "mediate" the global. Chapters draw attention to communications in Latin America, the Arab World, and South Asia, complicating territorial boundaries and exploring how local audience and industry practices work within global as well as local configurations.
Category: Language Arts & Disciplines. ISBN: 9780415828956

Nonverbal Communication

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This handbooks series aims to integrate knowledge of communication structures and processes. It is global in orientation, dedicated to cultural and epistemological diversity as well as different scholarly approaches. The series features volumes on 'messages, codes and channels', 'mode of address: communication situations and context', 'methodology in communication science' and 'application areas'. The latter features volumes devoted to a large range of specialist areas of communication science. The series as a whole aims at meeting the needs of undergraduates, postgraduates, academics and researchers across the area of communication studies.
Category: Language Arts & Disciplines. ISBN: 9783110238143

Health Communication

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This volume is based upon a review of available literature and intervention experiences selected from modern and traditional societies. It is augmented by the lessons learned through the editors' experience in teaching courses on health communication and foundation of health behavior in graduate public health programs at several leading universities in the United States and abroad over two decades. Examples and implications are also drawn from extensive involvement in diverse health and health communication projects, such as the on-going community-based public health project in South Central Los Angeles sponsored by UCLA and the Kellogg Foundation. This particular project is designed to develop health promotion communication interventions.
Category: Language Arts & Disciplines. ISBN: 9780803973671

Digital Communication

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This book presents an overview on fundamentals and the historical background of digital communication. It also covers encoding principles and algorithms of textual information, audio information as well as images, graphics and video in the Internet.
Category: Computers. ISBN: 3642543316

SMS Communication

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Given the extensive use of LOL ( Laughing Out Loud ), MDR ( Mort De Rire ) and PTDR ( PéTé De Rire ) in French texting and the inclusion of lol in the Oxford English Dictionary in 2011 and in Le Petit Robert in 2013, this paper aims to study the functioning of these three initialisms. Considered mainly as interjections, I hypothesize that lol , mdr , and ptdr could work syntactically (through their non-integration in the syntactic clause and position) and semantically (through their semantic opacity and procedural meaning) as discourse markers. In order to show this discourse marker use, this exploratory study was carried out using a prototypical methodology characterized by an inclusive and gradual approach. Based on syntactic and semantic analysis, a discourse marker ranking was performed, and this resulted in a contextual analysis (co-occurrences, moods and moves). This inclusive and gradual approach allows for doubt and lack of knowledge of the context in the analysis process. More broadly, this work also throws light on texting as a spontaneous computer-mediated communication type with writing constraints imposed by the communication medium and the situation.
Category: Language Arts & Disciplines. ISBN: 9789027202802

Communication Criticism

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This book demonstrates how an understanding of the fundamental principles of communication will help in evaluating the effects, effectiveness, truthfulness, and ethics of every kind of communication from traditional "soapbox speeches" to reading a magazine, talking to a friend, watching court proceedings, or television news. Jodi R. Cohen's informally written, critical guide introduces classical theories of rhetoric at the beginning of each chapter, then expands the discussion with contemporary postmodern theories, and concerns such as aesthetics and cultural bias. There are question-and-answer sections in each chapter as well as many examples.
Category: Language Arts & Disciplines. ISBN: 9780761906292

Science Communication

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Science communication is a rapidly expanding area and meaningful engagement between scientists and the public requires effective communication. Designed to help the novice scientist get started with science communication, this unique guide begins with a short history of science communication before discussing the design and delivery of an effective engagement event. Along with numerous case studies written by highly regarded international contributors, the book discusses how to approach face-to-face science communication and engagement activities with the public while providing tips to avoid potential pitfalls.  This book has been written for scientists at all stages of their career, including undergraduates and postgraduates wishing to engage with effective science communication for the first time,  or looking to develop their science communication portfolio.
Category: Science. ISBN: 9781119993124
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