PDF about communication: 21 to 30 of 1000 results fetched - page 3 [ec]

Communication Power

Communication Power

www.ebooks.com/cj.asp?IID=472226&cjsku=472226...
We live in the midst of a revolution in communication technologies that affects the way in which people feel, think, and behave. The media have become the space where power strategies are played out. In the current technological context mass communication goes beyond traditional media and includes the Internet and mobile communication. In this wide-ranging and powerful book, Manuel Castells analyses the transformation of the global media industry by this revolution in communication technologies. He argues that a new communication system, mass self-communication, has emerged, and power relationships have been profoundly modified by the emergence of this new communication environment. Created in the commons of the Internet this communication can be locally based, but globally connected. It is built through messaging, socialnetworks sites, and blogging, and is now being used by the millions around the world who have access to the Internet.Drawing on a wide range of social and psychological theories, Castells presents original research on political processes and social movements, including the misinformation of the American public on the Iraq War, the global environmental movement to prevent climate change, the control of information in China and Russia, and Internet-based political campaigns, such as the Obama campaign in the United States. On the basis of these case studies he proposes a new theory of power in the informationage based on the management of communication networksJustly celebrated for his analysis of the network society, Castells here builds on that work, offering a well grounded and immensely challenging picture of communication and power in the 21st century. This is a book for anyone who wants to understand the dynamics and character of the modern world.
Category: Computers. ISBN: 9780199567041
Theorizing Communication

Theorizing Communication

www.ebooks.com/cj.asp?IID=241518&cjsku=241518...
This book offers the first detailed intellectual history of communication study, from its beginnings in late nineteenth-century critiques of corporate capitalism and the burgeoning American wireline communications industry, to contemporary information theory and poststructuralist accounts of communicative activity. Schiller identifies a problematic split between manual and intellectual labor that outlasts each of the field's major conceptual departures, and from this vital perspective builds a rigorous critical survey of work aiming to understand the nexus of media, ideology, and information in a society. Looking closely at the thought of John Dewey, C. Wright Mills, Raymond Williams, Stuart Hall, Daniel Bell, and others, Schiller carefully maps the transformation of ideas about communication and culture as issues of corporate power, mass persuasion, cultural imperialism, and information expansion succeed one another in prominence. Bringing his analysis of communication theory into the present, Schiller concludes by limning a unitary model of society's cultural/informational production, one that broadens the concept of "labor" to include all forms of human self-activity. Powerful, challenging, and original, Theorizing Communication: A History offers a brilliantly constructed overview of the history of communication study, and will interest scholars working in the field as well as those working in critical theory, cultural studies, and twentieth-century intellectual history.
Category: Language Arts & Disciplines. ISBN: 9780195101997
Health Communication

Health Communication

www.ebooks.com/cj.asp?IID=1195907&cjsku=1195907...
This volume is based upon a review of available literature and intervention experiences selected from modern and traditional societies. It is augmented by the lessons learned through the editors' experience in teaching courses on health communication and foundation of health behavior in graduate public health programs at several leading universities in the United States and abroad over two decades. Examples and implications are also drawn from extensive involvement in diverse health and health communication projects, such as the on-going community-based public health project in South Central Los Angeles sponsored by UCLA and the Kellogg Foundation. This particular project is designed to develop health promotion communication interventions.
Category: Language Arts & Disciplines. ISBN: 9780803973671
Marketing Communication

Marketing Communication

www.ebooks.com/cj.asp?IID=1538385&cjsku=1538385...
This book provides an in-depth focus on new and emerging developments in marketing communication, including advertising, public relations, and sales promotions. Twenty-five of the most prominent contemporary marketing experts from the United States and Europe share their specialized knowledge and views, making this essential reading for anyone interested in keeping pace with the rapidly changing marketing techniques and communication technologies of the 21stCentury.
Category: Business. ISBN: 9780199276943
Communication Criticism

Communication Criticism

www.ebooks.com/cj.asp?IID=996656&cjsku=996656...
This book demonstrates how an understanding of the fundamental principles of communication will help in evaluating the effects, effectiveness, truthfulness, and ethics of every kind of communication from traditional "soapbox speeches" to reading a magazine, talking to a friend, watching court proceedings, or television news. Jodi R. Cohen's informally written, critical guide introduces classical theories of rhetoric at the beginning of each chapter, then expands the discussion with contemporary postmodern theories, and concerns such as aesthetics and cultural bias. There are question-and-answer sections in each chapter as well as many examples.
Category: Language Arts & Disciplines. ISBN: 9780761906292
Nonverbal Communication

Nonverbal Communication

www.ebooks.com/cj.asp?IID=1132029&cjsku=1132029...
This handbooks series aims to integrate knowledge of communication structures and processes. It is global in orientation, dedicated to cultural and epistemological diversity as well as different scholarly approaches. The series features volumes on 'messages, codes and channels', 'mode of address: communication situations and context', 'methodology in communication science' and 'application areas'. The latter features volumes devoted to a large range of specialist areas of communication science. The series as a whole aims at meeting the needs of undergraduates, postgraduates, academics and researchers across the area of communication studies.
Category: Language Arts & Disciplines. ISBN: 9783110238143
Health Communication

Health Communication

www.ebooks.com/cj.asp?IID=1443894&cjsku=1443894...
Now in its second edition, Health Communication: From Theory to Practice provides a comprehensive introduction to theory, intervention design, current issues, and special topics in health communication. The book also represents a hands-on guide to program development, implementation, and evaluation. This second edition further emphasizes the importance of a people-centered and participatory approach to health communication interventions, which takes into account key social determinants of health as well as the interconnection of various health and social fields.  While maintaining a strong focus on the importance of behavioral, social, and organizational results as key outcomes of health communication interventions, this second edition also includes new or updated information, theoretical models, resources, and case studies on: Health equity Urban health New media Emergency and risk communication Strategic partnerships in health communication Policy communication and public advocacy Cultural competence Health literacy The evaluation of health communication interventions To access a companion website with instructor resources (PowerPoint presentations for all chapters, sample assignments, and other resources), please visit www.wiley.com/go/schiavo2e This title is also available as a mobile App from MedHand Mobile Libraries. Buy it now from iTunes , Google Play or the MedHand Store .
Category: Medicine. ISBN: 9781118122198
Human Communication

Human Communication

www.ebooks.com/cj.asp?IID=2260352&cjsku=2260352...
Originally published in 1974. This is an introductory text on the basic processes in communication with each chapter written by an eminent theorist in one of the main disciplines dealing with communication. It both surveys the range of issues and presents the individual author's personal theoretical approach in each case. Though introductory, the chapters here, while attempting to be representative and to avoid unnecessary jargon, are careful to not oversimplify. Each author presents an original thesis providing a first-hand glimpse of scholarly work in the discipline showing the great diversity among the approaches and levels of analysis used in the study of communication. Of great usefulness to students of psychology, language, linguistics, media and social history.
Category: Language Arts & Disciplines. ISBN: 9781138953000
Business Communication

Business Communication

www.ebooks.com/cj.asp?IID=1974281&cjsku=1974281...
Effective communication in business and commercial organizations is critical, as organizations have to become more competitive and effective to sustain commercial success. This thoroughly revamped new edition distils the principles of effective communication and applies them to organizations operating in the digital world. Techniques and processes detailed in the book include planning and preparing written communication, effective structures in documents, diverse writing styles, managing face-to-face interactions, using visual aids, delivering presentations, and organising effective meetings. In every case the authors consider the potential of new technology to improve and support communication. With helpful pedagogical features designed to aid international students, this new edition of a popular text will continue to aid business and management students for years to come. Additional content can now be found on the author's website - www.rethinkbuscomm.net
Category: Business. ISBN: 9780415640275
Organizational Communication

Organizational Communication

www.ebooks.com/cj.asp?IID=1995244&cjsku=1995244...
Communication in organizations has changed drastically since the release of the first edition of this bestselling textbook. This fully revised and updated edition delves into state-of-the-art studies, providing fresh insights into the challenges that organizations face today. Yet this foundational resource remains a cornerstone in the examination of classic research and theory in organization communication.
Category: Language Arts & Disciplines. ISBN: 9781412916844
Previous12 [3] 4567Next