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Molecular Communication

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A comprehensive guide written by pioneers in the field, providing a detailed introduction to the state of the art in molecular communication.
Category: Technology. ISBN: 9781107023086

Health Communication

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This volume is based upon a review of available literature and intervention experiences selected from modern and traditional societies. It is augmented by the lessons learned through the editors' experience in teaching courses on health communication and foundation of health behavior in graduate public health programs at several leading universities in the United States and abroad over two decades. Examples and implications are also drawn from extensive involvement in diverse health and health communication projects, such as the on-going community-based public health project in South Central Los Angeles sponsored by UCLA and the Kellogg Foundation. This particular project is designed to develop health promotion communication interventions.
Category: Language Arts & Disciplines. ISBN: 9780803973671

Communication Criticism

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This book demonstrates how an understanding of the fundamental principles of communication will help in evaluating the effects, effectiveness, truthfulness, and ethics of every kind of communication from traditional "soapbox speeches" to reading a magazine, talking to a friend, watching court proceedings, or television news. Jodi R. Cohen's informally written, critical guide introduces classical theories of rhetoric at the beginning of each chapter, then expands the discussion with contemporary postmodern theories, and concerns such as aesthetics and cultural bias. There are question-and-answer sections in each chapter as well as many examples.
Category: Language Arts & Disciplines. ISBN: 9780761906292

Information Communication

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This book introduces fundamentals of information communication. At first, concepts and characteristics of information and information communication are summarized. And then five classic models of information communication are introduced. The mechanisms and fundamental laws of the information transmission process are also discussed. In order to realize information communication, impediments in information communication process are identified and analyzed. For the purpose of investigating implications of Internet information communication, patterns and characteristics of information communication in the Internet and Web 2.0 environment are also analyzed. In the end, case studies are provided for readers to understand the theory.
Category: Computers. ISBN: 9781627057974

Managerial Communication

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The first book of its kind to offer a unique functionsapproach to managerial communication, Managerial Communicationexplores what the communication managersactually do in business across the planning, organizing,leading, and controlling functions. Focusing on theory andapplication that will help managers and future managersunderstand the practices of management communication,this book combines ideas from industry experts, popularculture, news events, and academic articles and bookswritten by leading scholars.All of the levels of communication (intrapersonal, interpersonal,group, organizational, and intercultural) play arole in managerial communication and are discussed thoroughly.The top, middle, and frontline communications inwhich managers engage are also addressed. Expoundingon theories of communication, the authors relate them tothe theories of managementsuch as crisis management,impression management, equity theory, and effective presentationskills. These are the skills that are invaluable tomanagement.
Category: Business. ISBN: 9781606499726

Interpersonal Communication

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Interpersonal Communication emphasizes the significance of reciprocal influence processes in face-to-face interactions. This book examines the various aspects of human interaction. Organized into 10 chapters, this book begins with an overview of the techniques that salesmen use to obtain compliance from customers. This text then examines certain situations of deliberate interpersonal manipulation, which reveals that internalized components of personal identity and self-esteem are more vulnerable to face-to-face communication. Other chapters consider the distinction between two basically different functions of human communications, namely, the functions of representation and of presentation. This book discusses as well the forms of social address that provides interesting examples of how the presentational function of communication expresses itself by means of a linguistic medium. The final chapter deals with the fundamental assumptions on which one's investigation depends. This book is a valuable resource for psychologists and social psychologists. Readers interested in the study of sociolinguistics will also find this book useful.
Category: Social Science. ISBN: 9780080187570

Communication 2000

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Communication 2000 covers the full range of the communication requirements of business and industry. The contents of the book are organized into seven parts; each part dedicates itself in covering a facet of human communication. The text first covers the fundamentals of communications, such as the essence of human and technical communication. The second part deals with communication models and aids, while the third part tackles the language structure and communication barriers. Next, the book discusses oral and written communication. Part 6 covers topics about research, while Part 7 deals with the general issues in communication, such as troublesome words, communication bugs, and abbreviations. The book will be of great use to individuals who want to expand their understanding about the nature of human communication.
Category: Computers. ISBN: 9780409101263

Corporate Communication

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The chief communication officer at a Fortune 500, multi-national corporation today faces the challenges of a rapidly changing global economy, a revolution in communication channels fueled by the Internet, and a substantially transformed understanding of what a 21st century corporation stands for. This book investigates these forces and the specific communication challenges that they pose for the global corporation. Examining these forces and how they are interrelated should offer insights and strategies for students of the corporate communication discipline and business leaders to help them deploy effective communication as a strategic business asset in the contemporary global economy. This book focuses on the process of communication in a corporate context; and explores, analyzes, integrates, and applies the theory, practice, and functions of corporate communication. The combination of a theoretical framework for understanding how these forces influence corporate communication with practical guidelines for effective communication within this framework will also be of value to practitioners as well as students of the communication discipline. Designed for the professional whose position requires the creation and management of an organization's communications, this book applies strategic approaches to tactical written and oral communication, and includes a particular emphasis on problem solving and analytical techniques appropriate to global corporate environments. Essential to effective communication in corporate and organizational environments is the ability to understand and apply the concepts of corporate communication as strategic management functions.
Category: Business. ISBN: 9781606493083

Multicast Communication

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The Internet is quickly becoming the backbone for the worldwide information society of the future. Point-to-point communication dominates the network today, however, group communication--using multicast technology--will rapidly gain importance as digital, audio, and video transmission, push technology for the Web, and distribution of software updates to millions of end users become ubiquitous. Multicast Communication: Protocols and Applications explains how and why multicast technology is the key to this transition. This book provides network engineers, designers, and administrators with the underlying concepts as well as a complete and detailed description of the protocols and algorithms that comprise multicast. * Presents information on the entire range of multicast protocols, including, PIM-SM, MFTP, and PGM and explains their mechanisms, trade-offs, and solid approaches to their implementation * Provides an in-depth examination of Quality of Service concepts, including: RSVP, ST2, IntServ, and DiffServ * Discusses group address allocation and scoping * Discusses multicast implementation in ATM networks * Builds a solid understanding of the Mbone and surveys the successes and current limitations of real multicast applications on the Internet such as videoconferencing, whiteboards, and distance learning
Category: Technology. ISBN: 9781558606456

Theorizing Communication

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This book offers the first detailed intellectual history of communication study, from its beginnings in late nineteenth-century critiques of corporate capitalism and the burgeoning American wireline communications industry, to contemporary information theory and poststructuralist accounts of communicative activity. Schiller identifies a problematic split between manual and intellectual labor that outlasts each of the field's major conceptual departures, and from this vital perspective builds a rigorous critical survey of work aiming to understand the nexus of media, ideology, and information in a society. Looking closely at the thought of John Dewey, C. Wright Mills, Raymond Williams, Stuart Hall, Daniel Bell, and others, Schiller carefully maps the transformation of ideas about communication and culture as issues of corporate power, mass persuasion, cultural imperialism, and information expansion succeed one another in prominence. Bringing his analysis of communication theory into the present, Schiller concludes by limning a unitary model of society's cultural/informational production, one that broadens the concept of "labor" to include all forms of human self-activity. Powerful, challenging, and original, Theorizing Communication: A History offers a brilliantly constructed overview of the history of communication study, and will interest scholars working in the field as well as those working in critical theory, cultural studies, and twentieth-century intellectual history.
Category: Language Arts & Disciplines. ISBN: 9780195101997
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