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Interpersonal Communication

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Interpersonal Communication emphasizes the significance of reciprocal influence processes in face-to-face interactions. This book examines the various aspects of human interaction. Organized into 10 chapters, this book begins with an overview of the techniques that salesmen use to obtain compliance from customers. This text then examines certain situations of deliberate interpersonal manipulation, which reveals that internalized components of personal identity and self-esteem are more vulnerable to face-to-face communication. Other chapters consider the distinction between two basically different functions of human communications, namely, the functions of representation and of presentation. This book discusses as well the forms of social address that provides interesting examples of how the presentational function of communication expresses itself by means of a linguistic medium. The final chapter deals with the fundamental assumptions on which one's investigation depends. This book is a valuable resource for psychologists and social psychologists. Readers interested in the study of sociolinguistics will also find this book useful.
Category: Social Science. ISBN: 9780080187570

Corporate Communication

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The new 5th edition of this bestselling text, used by nearly 25,000 students in over 50 different countries retains its practical yet strong theoretical approach and is now updated to include new material on integrated reporting and CSR communications.
Category: Business. ISBN: 9781473953697

Positive Communication

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The effects of social interaction and engagement with older people have been proven to considerably improve quality of life and emotional wellbeing. This book comes packed with ready-to-use activities for groups of older people, aimed at connecting individuals, developing their self-esteem, and encouraging personal expression and independence.The activities are intended to be led by facilitators working with groups of older people in residential homes, drop-in or day centres, hospices, clubs for older people, hospitals, or support groups. The activities range from creative arts to storytelling to sports, and are all designed to keep both bodies and minds sharp, while encouraging positive relationships with others.
Category: Social Science. ISBN: 9781785921810

Political Communication

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This major international text introduces the key themes, issues and theoretical approaches in the field. A central concern is to put the politics back into the study of communication by posing key critical questions about power and ideology: what is being communicated, by whom, how, in whose interests, and with what effects and implications?
Category: Political Science. ISBN: 9781137011381

Communication Power

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We live in the midst of a revolution in communication technologies that affects the way in which people feel, think, and behave. The media have become the space where power strategies are played out. In the current technological context mass communication goes beyond traditional media and includes the Internet and mobile communication. In this wide-ranging and powerful book, Manuel Castells analyses the transformation of the global media industry by this revolution in communication technologies. He argues that a new communication system, mass self-communication, has emerged, and power relationships have been profoundly modified by the emergence of this new communication environment. Created in the commons of the Internet this communication can be locally based, but globally connected. It is built through messaging, socialnetworks sites, and blogging, and is now being used by the millions around the world who have access to the Internet.Drawing on a wide range of social and psychological theories, Castells presents original research on political processes and social movements, including the misinformation of the American public on the Iraq War, the global environmental movement to prevent climate change, the control of information in China and Russia, and Internet-based political campaigns, such as the Obama campaign in the United States. On the basis of these case studies he proposes a new theory of power in the informationage based on the management of communication networksJustly celebrated for his analysis of the network society, Castells here builds on that work, offering a well grounded and immensely challenging picture of communication and power in the 21st century. This is a book for anyone who wants to understand the dynamics and character of the modern world.
Category: Computers. ISBN: 9780199567041

Theorizing Communication

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This book offers the first detailed intellectual history of communication study, from its beginnings in late nineteenth-century critiques of corporate capitalism and the burgeoning American wireline communications industry, to contemporary information theory and poststructuralist accounts of communicative activity. Schiller identifies a problematic split between manual and intellectual labor that outlasts each of the field's major conceptual departures, and from this vital perspective builds a rigorous critical survey of work aiming to understand the nexus of media, ideology, and information in a society. Looking closely at the thought of John Dewey, C. Wright Mills, Raymond Williams, Stuart Hall, Daniel Bell, and others, Schiller carefully maps the transformation of ideas about communication and culture as issues of corporate power, mass persuasion, cultural imperialism, and information expansion succeed one another in prominence. Bringing his analysis of communication theory into the present, Schiller concludes by limning a unitary model of society's cultural/informational production, one that broadens the concept of "labor" to include all forms of human self-activity. Powerful, challenging, and original, Theorizing Communication: A History offers a brilliantly constructed overview of the history of communication study, and will interest scholars working in the field as well as those working in critical theory, cultural studies, and twentieth-century intellectual history.
Category: Language Arts & Disciplines. ISBN: 9780195101997

Multicast Communication

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The Internet is quickly becoming the backbone for the worldwide information society of the future. Point-to-point communication dominates the network today, however, group communication--using multicast technology--will rapidly gain importance as digital, audio, and video transmission, push technology for the Web, and distribution of software updates to millions of end users become ubiquitous. Multicast Communication: Protocols and Applications explains how and why multicast technology is the key to this transition. This book provides network engineers, designers, and administrators with the underlying concepts as well as a complete and detailed description of the protocols and algorithms that comprise multicast. * Presents information on the entire range of multicast protocols, including, PIM-SM, MFTP, and PGM and explains their mechanisms, trade-offs, and solid approaches to their implementation * Provides an in-depth examination of Quality of Service concepts, including: RSVP, ST2, IntServ, and DiffServ * Discusses group address allocation and scoping * Discusses multicast implementation in ATM networks * Builds a solid understanding of the Mbone and surveys the successes and current limitations of real multicast applications on the Internet such as videoconferencing, whiteboards, and distance learning
Category: Technology. ISBN: 9781558606456

Family Communication

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This advanced text carefully examines state-of-the-art research and theories of family communication and family relationships. In addition to presenting cutting-edge research, authors Chris Segrin and Jeanne Flora focus on classic theories and research findings that have influenced and revolutionized the way scholars conceptualize family interaction. Showing that answers to many questions about family communication can be found in current scientific research, the book introduces readers to fundamental issues in the study of family communication; explores what is known about communication in different types of families and family relationships; and examines problematic issues in family communication. Family Communication offers a thorough and up-to-date presentation of scientific research in family communication for students and teachers of family communication, as well as professionals who work with families. Undergraduate readers will find the text to be accessible, engaging andeasy to understand while graduate students and professionals will utilize the work as a comprehensive reference to classic and contemporary research on family communication and relationships.
Category: Family & Relationships. ISBN: 9780805847970

Corporate Communication

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The chief communication officer at a Fortune 500, multi-national corporation today faces the challenges of a rapidly changing global economy, a revolution in communication channels fueled by the Internet, and a substantially transformed understanding of what a 21st century corporation stands for. This book investigates these forces and the specific communication challenges that they pose for the global corporation. Examining these forces and how they are interrelated should offer insights and strategies for students of the corporate communication discipline and business leaders to help them deploy effective communication as a strategic business asset in the contemporary global economy. This book focuses on the process of communication in a corporate context; and explores, analyzes, integrates, and applies the theory, practice, and functions of corporate communication. The combination of a theoretical framework for understanding how these forces influence corporate communication with practical guidelines for effective communication within this framework will also be of value to practitioners as well as students of the communication discipline. Designed for the professional whose position requires the creation and management of an organization's communications, this book applies strategic approaches to tactical written and oral communication, and includes a particular emphasis on problem solving and analytical techniques appropriate to global corporate environments. Essential to effective communication in corporate and organizational environments is the ability to understand and apply the concepts of corporate communication as strategic management functions.
Category: Business. ISBN: 9781606493083

Interpersonal Communication

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This fully revised and updated second edition: * outlines the main components and distinctive characteristics of interpersonal communication * offers detailed analysis of communication structures, considering their everyday applications and implications * includes new material on race, gender and sexuality * looks to the future of interpersonal communication.
Category: Business. ISBN: 9780415207935
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