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Corporate Communication

Corporate Communication

www.ebooks.com/cj.asp?IID=876649&cjsku=876649...
The chief communication officer at a Fortune 500, multi-national corporation today faces the challenges of a rapidly changing global economy, a revolution in communication channels fueled by the Internet, and a substantially transformed understanding of what a 21st century corporation stands for. This book investigates these forces and the specific communication challenges that they pose for the global corporation. Examining these forces and how they are interrelated should offer insights and strategies for students of the corporate communication discipline and business leaders to help them deploy effective communication as a strategic business asset in the contemporary global economy. This book focuses on the process of communication in a corporate context; and explores, analyzes, integrates, and applies the theory, practice, and functions of corporate communication. The combination of a theoretical framework for understanding how these forces influence corporate communication with practical guidelines for effective communication within this framework will also be of value to practitioners as well as students of the communication discipline. Designed for the professional whose position requires the creation and management of an organization's communications, this book applies strategic approaches to tactical written and oral communication, and includes a particular emphasis on problem solving and analytical techniques appropriate to global corporate environments. Essential to effective communication in corporate and organizational environments is the ability to understand and apply the concepts of corporate communication as strategic management functions.
Category: Business. ISBN: 9781606493083
Interpersonal Communication

Interpersonal Communication

www.ebooks.com/cj.asp?IID=165174&cjsku=165174...
This fully revised and updated second edition: * outlines the main components and distinctive characteristics of interpersonal communication * offers detailed analysis of communication structures, considering their everyday applications and implications * includes new material on race, gender and sexuality * looks to the future of interpersonal communication.
Category: Business. ISBN: 9780415207935
Multicast Communication

Multicast Communication

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The Internet is quickly becoming the backbone for the worldwide information society of the future. Point-to-point communication dominates the network today, however, group communication--using multicast technology--will rapidly gain importance as digital, audio, and video transmission, push technology for the Web, and distribution of software updates to millions of end users become ubiquitous. Multicast Communication: Protocols and Applications explains how and why multicast technology is the key to this transition. This book provides network engineers, designers, and administrators with the underlying concepts as well as a complete and detailed description of the protocols and algorithms that comprise multicast. * Presents information on the entire range of multicast protocols, including, PIM-SM, MFTP, and PGM and explains their mechanisms, trade-offs, and solid approaches to their implementation * Provides an in-depth examination of Quality of Service concepts, including: RSVP, ST2, IntServ, and DiffServ * Discusses group address allocation and scoping * Discusses multicast implementation in ATM networks * Builds a solid understanding of the Mbone and surveys the successes and current limitations of real multicast applications on the Internet such as videoconferencing, whiteboards, and distance learning
Category: Technology. ISBN: 9781558606456
Family Communication

Family Communication

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This advanced text carefully examines state-of-the-art research and theories of family communication and family relationships. In addition to presenting cutting-edge research, authors Chris Segrin and Jeanne Flora focus on classic theories and research findings that have influenced and revolutionized the way scholars conceptualize family interaction. Showing that answers to many questions about family communication can be found in current scientific research, the book introduces readers to fundamental issues in the study of family communication; explores what is known about communication in different types of families and family relationships; and examines problematic issues in family communication. Family Communication offers a thorough and up-to-date presentation of scientific research in family communication for students and teachers of family communication, as well as professionals who work with families. Undergraduate readers will find the text to be accessible, engaging andeasy to understand while graduate students and professionals will utilize the work as a comprehensive reference to classic and contemporary research on family communication and relationships.
Category: Family & Relationships. ISBN: 9780805847970
Communication Studies

Communication Studies

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This book brings together a huge range of material including academic articles, film scripts andinterplanetary messages adrift on space probes with supporting commentary to clarify their imporatance to the field. Communication Studies: The Essential Resource is a collection of essays and texts for all those studying communication at university and pre-university level. Individual sections address: * texts and meanings in communication * themes in personal communication * communication practice * culture, communication and context * debates and controversies in communication. Edited by the same teachers and examiners who brought us AS Communication Studies: The Essential Introduction , this volume will help communications students to engage with the subject successfully. Its key features include: * suggested further activities at the end of each chapter * a glossary of key terms * a comprehensive bibliography with web resources.
Category: Language Arts & Disciplines. ISBN: 9780415287920
Teaching Communication

Teaching Communication

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The field of communication was founded, in part, because of a need to make people better communicators. That meant teaching them how to communicate more effectively, whether it be in public settings or in private. Most of that teaching has happened within the classroom and many professionals have spent their lives instructing others on various aspects of communication. Inside this second edition, the editors have assembled a fully comprehensive and contemporary discussion of topics and issues concerning the teaching of communication. The chapters contained herein--contributed by key voices throughout the communication discipline--address conceptual as well as practical issues related to communication instruction. The contents of this new edition reflect the dramatic changes that have occurred in communication education since the publication of the first edition in 1990. This book focuses initially on the goals of communication education, then delves into the preparation of specific communication courses. It includes assistance for instructors in organizing instructional content and discusses the use of instructional strategies and tools, as well as offering ideas on evaluating the processes and products of instruction. The volume also covers unique teaching assignments that may be encountered, from the basic course to continuing education, and addresses 2-year college teaching, directing forensic programs, distance education, and consulting. It concludes with important professional issues faced by both new and experienced communication instructors, including ethics and political issues within classrooms and departments. This volume is a necessity for anyone starting out a career as a communication instructor. Veteran educators--who know that learning to teach is a continual growth experience--will find useful and invaluable information within the book's pages. Whatever background and level of experience, all communication educators will find this new edition to be an essential resource for their work.
Category: Language Arts & Disciplines. ISBN: 9780805828351
Digital Communication

Digital Communication

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This illuminating book presents the theory and application of the philosophy of Digital Communication systems. The book inserts equal importance to the theory and application aspect of the subject whereby the authors selected a wide class of problems.
Category: Technology. ISBN: 9783642127427
Communication Complexity

Communication Complexity

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Surveys the mathematical theory and applications such as computer networks, VLSI circuits, and data structures.
Category: Computers. ISBN: 9780521029834
Molecular Communication

Molecular Communication

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A comprehensive guide written by pioneers in the field, providing a detailed introduction to the state of the art in molecular communication.
Category: Technology. ISBN: 9781107023086
Science Communication

Science Communication

www.ebooks.com/cj.asp?IID=1117259&cjsku=1117259...
Science communication is a rapidly expanding area and meaningful engagement between scientists and the public requires effective communication. Designed to help the novice scientist get started with science communication, this unique guide begins with a short history of science communication before discussing the design and delivery of an effective engagement event. Along with numerous case studies written by highly regarded international contributors, the book discusses how to approach face-to-face science communication and engagement activities with the public while providing tips to avoid potential pitfalls.  This book has been written for scientists at all stages of their career, including undergraduates and postgraduates wishing to engage with effective science communication for the first time,  or looking to develop their science communication portfolio.
Category: Science. ISBN: 9781119993124
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