Politics, Propaganda, and Public Health: A Case Study in Health Communication and Public Trust (Lexington Studies in Health Communication)
Politics, Propaganda, and Public Health: A Case Study in Health Communication and Public Trust takes an in-depth look at Merck Pharmaceutical's groundbreaking launch of the Gardasil vaccination and ways in which new trends in pharmaceutical marketing affect public health awareness efforts. Prior to receiving FDA approval for Gardasil, Merck built up concern around the human papillomavirus through early awareness messaging. Though Merck's approach may have promoted inoculation efforts, the company seemingly crafted a product endorsement for Gardasil through its social marketing strategy and nationwide lobbying. The question is, do the ends justify the means? Crosswell and Porter use a unique combination of eye tracking data, in-depth interviews, and rhetorical analysis as they examine what happens to public trust when Big Pharma combines product marketing with awareness messaging. This book offers a platform for cross-disciplinary debate on the effects of direct-to-consumer advertising and proposes future courses of action for Big Pharma regulators and media scholars.
Published by: Lexington Books | Publication date: 04/15/2018Kindle book details: Kindle Edition, 196 pages
The term communication refers to the transmitting, receiving and processing of information by electronic means. Basic Communication System A basic communication system consists of an information source, a transmitter, a link and a receiver. (1) Information : The idea/message that is to be conveyed is information. The message may be individual one or a set of messages. The message may be a symbol, code, group of words or any pre decided unit.(2) Transmitter : In radio transmission, the transmitter consists of a transducer, modulator, amplifier and transmitting anteena. Transducer : Converts sound signals into electric signal.Modulator : Mixing of audio electric signal with high frequency radio wave. Amplifier :Boosting the power of modulated signal. Anteena : Signal is radiated in the space with the aid of an anteena.(3) Communication channel : The function of communication channel is to carry the modulated signal from transmitter to receiver. The communication channel is also called transmission medium or link.The term channel refers to the frequency range allocated to a particular service or transmission.Table 28.1 : Different channels Type of communicationChannels or linksRadio communication Free spaceTelephony and Telegraphy communication Transmission lineOptical communication Optical fibre(4) Receiver : The receiver consists of Pickup anteena : To pick the signal Demodulator : To separate out the audio signal from the modulated signal Amplifier : To boost up the weak audio signal Transducer : To convert back audio signal in the form of electrical pulses into sound waves. Types of Communication System Communication systems can be classified according to the nature of information or mode of transmission or types of transmission channel. (1) According to the nature of information source (i) Speech transmission (ii) Picture transmission (iii) Facsimile transmission (FAX) : This involves exact reproduction of a document or picture which are static.(2) According to the mode of transmission (i) Analog communication : The communication system, which make use of analog signals are called analog communication system.
Publication date: 04/06/2018Kindle book details: Kindle Edition, 196 pages
Communications Act 2003 (UK)The Law Library presents the official text of the Communications Act 2003 (UK).Updated as of March 26, 2018This ebook contains:- The complete text of the Communications Act 2003 (UK)- A dynamic table of content linking to each section- A table of contents in introduction presenting a general overview of the structure
Published by: The Law Library | Publication date: 04/05/2018Kindle book details: Kindle Edition, 196 pages
Communications Equipment & Supplies Wholesale Revenues United States: Product Revenues in the United States
The Communications Equipment & Supplies Wholesale Revenues United States eBook provides 14 years Historic and Forecast data on the market for each of the 33 Products / Services covered. The Products / Services covered (Communications equipment & supplies merchant wholesalers Lines) are classified by the 5-Digit NAICS Product Codes and each Product and Services is then further defined and analysed by each 6 to 10-Digit NAICS Product Codes. In addition full Financial Data (188 items: Historic and Forecast Balance Sheet, Financial Margins and Ratios) Data is provided, as well as Industry Data (59 items) for United States.COMMUNICATIONS EQUIPMENT + SUPPLIES WHOLESALE REVENUES1. Communications equipment & supplies merchant wholesalers Lines2. Typewriters3. Calculators4. Copiers and copier parts and equipment5. Dictating, transcribing, and recording machines6. Computers7. Computer storage devices8. Computer printers9. Other computer peripheral equipment10. Power and distribution transformers11. Switchgear and switchboard apparatus12. Motors and generators13. Conduit, raceway, and fittings14. Electric light bulbs15. Interior wiring, excluding conduit16. Exterior wiring and cable, excluding conduit17. Lighting fixtures18. Industrial controls19. Other electrical apparatus and equipment20. Televisions21. Radios, stereos, media players, and audio players22. VRs, video cameras, DVD / Blu-Ray players23. Household vacuum cleaners and sewing machines24. Integrated circuits25. Capacitors and resistors26. Semiconductors27. Electronic connectors and other passive electronic parts28. Other electronic parts and equipment29. Telephones30. Other communications equipment31. Labor charges for repair work32. Parts installed in repair work33. Other service receipts and labor chargesThere are 188 Financial items covered, including: Total Sales, Pre-tax Profit, Interest Paid, Non-trading Income, Operating Profit, Depreciation: Structures, Depreciation: P + E, Depreciation: Misc., Total Depreciation, Trading Profit, Intangible Assets, Intermediate Assets, Assets: Structures, Assets: P + E, Total Fixed Assets, Capital Expenditure: (Structures, P + E, Vehicles, Data Processing, Misc.), Total Capital Expenditure, Retirements: Structures, Retirements: P + E, Retirements: Misc., Total Retirements, Total Fixed Assets, Finished Product Stocks, Work in Progress, Materials as Stocks, Total Stocks / Inventory, Debtors, Maintenance Costs, Services Purchased, Total Current Assets, Total Assets, Creditors, Short Term Loans, Total Current Liabilities, Net Assets / Capital Employed, Shareholders Funds, Long Term Loans, Long Term Liabilities, Workers, Hours Worked, Employees, Raw Materials, Finished Materials, Fuel, Electricity, Total Input Supplies / Materials + Energy Costs, Payroll Costs, Wages, Director Remunerations, Employee Benefits, Employee Commissions, Total Employees Remunerations, Sub Contractors, Rental & Leasing: Structures, Rental & Leasing: P + E, Total Rental & Leasing Costs, Maintenance: Structures, Maintenance: P + E, Communications Costs, Misc. Expenses, Sales Personnel Variable Costs, Sales Expenses, Sales Materials Costs, Total Sales Costs, Distribution Fixed + Variable Costs, Premises Fixed Costs, Premises Variable Costs, Physical Handling Fixed + Variable Costs, Physical Process Fixed + Variable Costs, Distribution Costs, Media Advertising, Advertising Materials, POS & Display, Events, Advertising Costs, Product Handling, Product Support, Product Service, Customer Problem Costs, After-Sales Costs, Marketing Costs, New Technology + Production Technology Expenditure, Research + Development Expenditure, Operational & Process Costs, Debtors (Terms + Un-recoverable). /.. etc.
Publication date: 04/05/2018Kindle book details: Kindle Edition, 196 pages
Communication in Marriage: 21 Ways to Remarkable Communication in Marriage Without Fighting with Your Spouse (Communication Skills Book 3)
Communication in Marriage: 21 Ways to Remarkable Communication in Marriage Without Fighting is your one-stop guide that will teach you how you can improve the level of communication in your marriage. Communication is important in any kind of relationship, especially in marriage. Couples who can communicate effectively with each other are more likely to have a happy and lasting marriage than those who cannot communicate properly. Many times, it is by improving communication that can save a marriage from falling apart. This book is your handy manual that will teach you the ins and outs of effective communication. If you truly love your spouse and want to be able to communicate effectively with each other, then this book is for you.Learn:•The importance of communication in marriage•21 powerful techniques that can improve communication in marriage•The importance of making eye contact•How to give constructive criticism without hurting your spouse•How to make time for your spouse•The importance of kindness in marriage•How to do active listening•How to ask the right questionsAnd so much more!
Publication date: 01/15/2018Kindle book details: Kindle Edition, 68 pages
The Polyvagal Theory: Neurophysiological Foundations of Emotions, Attachment, Communication, and Self-regulation (Norton Series on Interpersonal Neurobiology)
A collection of groundbreaking research by a leading figure in neuroscience.This book compiles, for the first time, Stephen W. Porges’s decades of research. A leading expert in developmental psychophysiology and developmental behavioral neuroscience, Porges is the mind behind the groundbreaking Polyvagal Theory, which has startling implications for the treatment of anxiety, depression, trauma, and autism. Adopted by clinicians around the world, the Polyvagal Theory has provided exciting new insights into the way our autonomic nervous system unconsciously mediates social engagement, trust, and intimacy.
Published by: W. W. Norton & Company | Publication date: 04/25/2011Kindle book details: Kindle Edition, 347 pages
THE SUNDAY TIMES BESTSELLERFOYLES NON-FICTION BOOK OF THE YEARBLACKWELL'S NON-FICTION BOOK OF THE YEARLONGLISTED FOR THE BAILLIE GIFFORD PRIZE FOR NON-FICTIONSHORTLISTED FOR A BOOKS ARE MY BAG READERS AWARDSHORTLISTED FOR THE JHALAK PRIZE 'Essential' Marlon James, Man Booker Prize-Winner 2015'One of the most important books of 2017' Nikesh Shukla, editor of The Good Immigrant'A wake-up call to a country in denial' ObserverIn 2014, award-winning journalist Reni Eddo-Lodge wrote about her frustration with the way that discussions of race and racism in Britain were being led by those who weren't affected by it. She posted a piece on her blog, entitled: 'Why I'm No Longer Talking to White People About Race'. Her words hit a nerve. The post went viral and comments flooded in from others desperate to speak up about their own experiences. Galvanised by this clear hunger for open discussion, she decided to dig into the source of these feelings. Exploring issues from eradicated black history to the political purpose of white dominance, whitewashed feminism to the inextricable link between class and race, Reni Eddo-Lodge offers a timely and essential new framework for how to see, acknowledge and counter racism. It is a searing, illuminating, absolutely necessary exploration of what it is to be a person of colour in Britain today.
Published by: Bloomsbury Publishing | Publication date: 06/01/2017Kindle book details: Kindle Edition, 288 pages
Every shifter has a mate...she's his. Now all he has to do is convince her that what they have between them is more than lust. Much more. When Harper Bentley’s life begins a death spiral, she does what any self respecting woman would do—she heads for the mountains. More specifically, Grizzly Ridge. A brand new—and very remote—lodge in the wilds of Montana. The last thing she expects to find there is deliciously sexy Axel Jackson, who is more than a little wild himself and reigniting feelings she’d long since buried. From the moment he lays eyes on her, Axel knows Harper is more than just a guest at his lodge. Much more. Every bear shifter has a mate. She’s his. And whether his brothers believe in fated mates or not, nothing will keep Axel from what is his. But first he’ll need to convince Harper that what she’s feeling is more than lust. It’s fate. **Reader note: His to Protect is a full length stand alone bear shifter novel and the third in the Grizzly Ridge Series. Although these books can be read in any order, you're bound to appreciate them more if read in order. No Cliffhangers! This series contains: strong, sassy, curvy women; sexy alpha males; steamy shifters and sizzling sex scenes. Also in the Bears of Grizzly Ridge Series: His to Protect (Axel & Harper)His to Seduce (Luke & Chloe)HIs to Claim (Kade & Ella)Hers to Take (Kira & Nash)
Published by: Ink Blot Communications | Publication date: 01/26/2016Kindle book details: Kindle Edition, 196 pages
Get internal communications right in your organization and the benefits are clear: motivated staff, better financial performance, a strong external reputation and delighted customers are just a few of the reasons why getting your message over to staff effectively matters. Internal Communications explores what good practice in internal communications looks like, providing a no-nonsense, step-by-step approach to devising an internal communications strategy.Written by experts with extensive experience as consultants and in-house leaders in the private, public and not-for-profit sectors, Internal Communications covers how to build an internal communications team and plan; devise messages and decide which channels to use; work with line managers and senior leaders; research and evaluate internal communications and support change within an organization. Supported by easy to follow models, example explanations of the core theory, and case studies, it provides students and internal communicators alike with the practical tools and advice they need to make a difference in an organization. The book is also supported by online resources, including slides for lecturers.
Published by: Kogan Page | Publication date: 08/03/2014Kindle book details: Kindle Edition, 272 pages
Nonviolent Communication Companion Workbook, 2nd Edition: A Practical Guide for Individual, Group, or Classroom Study (Nonviolent Communication Guides)
The complementary workbook to Nonviolent Communication: A Language of Life, which has sold more than 1,000,000 copies Learning the Nonviolent Communication (NVC) process has often been equated with learning a whole new way of thinking and speaking. This workbook helps you easily put these powerful, effective skills into practice with chapter-by-chapter study of Marshall Rosenberg’s cornerstone text, Nonviolent Communication: A Language of Life. Find a wealth of activities, exercises, and facilitator suggestions to refine and practice this powerful way of communicating. Join the hundreds of thousands worldwide who have improved their relationships and their lives with this simple yet revolutionary process. Included in the new edition is a complete chapter on conflict resolution and mediation.
Published by: Puddledancer Press | Publication date: 09/01/2015Kindle book details: Kindle Edition, 242 pages