New and expanded edition.An International Bestseller - Over One Million Copies Sold!Shortlisted for the Financial Times/Goldman Sachs Business Book of the Year Award.Since Aristotle, we have fought to understand the causes behind everything. But this ideology is fading. In the age of big data, we can crunch an incomprehensible amount of information, providing us with invaluable insights about the what rather than the why.We're just starting to reap the benefits: tracking vital signs to foresee deadly infections, predicting building fires, anticipating the best moment to buy a plane ticket, seeing inflation in real time and monitoring social media in order to identify trends. But there is a dark side to big data. Will it be machines, rather than people, that make the decisions? How do you regulate an algorithm? What will happen to privacy? Will individuals be punished for acts they have yet to commit? In this groundbreaking and fascinating book, two of the world's most-respected data experts reveal the reality of a big data world and outline clear and actionable steps that will equip the reader with the tools needed for this next phase of human evolution.
Published by: John Murray | Publication date: 03/14/2013Kindle book details: Kindle Edition, 320 pages, ISBN 9781848547902
Big Data: Using SMART Big Data, Analytics and Metrics To Make Better Decisions and Improve Performance
Convert the promise of big data into real world results There is so much buzz around big data. We all need to know what it is and how it works - that much is obvious. But is a basic understanding of the theory enough to hold your own in strategy meetings? Probably. But what will set you apart from the rest is actually knowing how to USE big data to get solid, real-world business results - and putting that in place to improve performance. Big Data will give you a clear understanding, blueprint, and step-by-step approach to building your own big data strategy. This is a well-needed practical introduction to actually putting the topic into practice. Illustrated with numerous real-world examples from a cross section of companies and organisations, Big Data will take you through the five steps of the SMART model: Start with Strategy, Measure Metrics and Data, Apply Analytics, Report Results, Transform.
- Discusses how companies need to clearly define what it is they need to know
- Outlines how companies can collect relevant data and measure the metrics that will help them answer their most important business questions
- Addresses how the results of big data analytics can be visualised and communicated to ensure key decisions-makers understand them
- Includes many high-profile case studies from the author's work with some of the world's best known brands
Published by: Wiley | Publication date: 01/09/2015Kindle book details: Kindle Edition, 256 pages
What is Big Data, and why should you care?Big data knows where you've been and who your friends are. It knows what you like and what makes you angry. It can predict what you'll buy, where you'll be the victim of crime and when you'll have a heart attack. Big data knows you better than you know yourself, or so it claims.But how well do you know big data?You've probably seen the phrase in newspaper headlines, at work in a marketing meeting, or on a fitness-tracking gadget. But can you understand it without being a Silicon Valley nerd who writes computer programs for fun?Yes. Yes, you can.Timandra Harkness writes comedy, not computer code. The only programmes she makes are on the radio. If you can read a newspaper you can read this book.Starting with the basics – what IS data? And what makes it big? – Timandra takes you on a whirlwind tour of how people are using big data today: from science to smart cities, business to politics, self-quantification to the Internet of Things. Finally, she asks the big questions about where it's taking us; is it too big for its boots, or does it think too small? Are you a data point or a human being? Will this book be full of rhetorical questions? No. It also contains puns, asides, unlikely stories and engaging people, inspiring feats and thought-provoking dilemmas. Leaving you armed and ready to decide what you think about one of the decade's big ideas: big data.
Published by: Bloomsbury Sigma | Publication date: 06/02/2016Kindle book details: Kindle Edition, 304 pages
Big Data is the biggest game-changing opportunity for marketing and sales since the Internet went mainstream almost 20 years ago. The data big bang has unleashed torrents of terabytes about everything from customer behaviors to weather patterns to demographic consumer shifts in emerging markets. This collection of articles, videos, interviews, and slideshares highlights the most important lessons for companies looking to turn data into above-market growth:
- Using analytics to identify valuable business opportunities from the data to drive decisions and improve marketing return on investment (MROI)
- Turning those insights into well-designed products and offers that delight customers
- Delivering those products and offers effectively to the marketplace.
Published by: McKinsey & Company | Publication date: 07/09/2013Kindle book details: Kindle Edition with Audio/Video, 98 pages
Find the right big data solution for your business or organization Big data management is one of the major challenges facing business, industry, and not-for-profit organizations. Data sets such as customer transactions for a mega-retailer, weather patterns monitored by meteorologists, or social network activity can quickly outpace the capacity of traditional data management tools. If you need to develop or manage big data solutions, you'll appreciate how these four experts define, explain, and guide you through this new and often confusing concept. You'll learn what it is, why it matters, and how to choose and implement solutions that work.
- Effectively managing big data is an issue of growing importance to businesses, not-for-profit organizations, government, and IT professionals
- Authors are experts in information management, big data, and a variety of solutions
- Explains big data in detail and discusses how to select and implement a solution, security concerns to consider, data storage and presentation issues, analytics, and much more
- Provides essential information in a no-nonsense, easy-to-understand style that is empowering
Published by: For Dummies | Publication date: 04/02/2013Kindle book details: Kindle Edition, 336 pages
Big Data in Practice: How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary Results
The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively. This book fills the knowledge gap by showing how major companies are using big data every day, from an up-close, on-the-ground perspective. From technology, media and retail, to sport teams, government agencies and financial institutions, learn the actual strategies and processes being used to learn about customers, improve manufacturing, spur innovation, improve safety and so much more. Organised for easy dip-in navigation, each chapter follows the same structure to give you the information you need quickly. For each company profiled, learn what data was used, what problem it solved and the processes put it place to make it practical, as well as the technical details, challenges and lessons learned from each unique scenario.
- Learn how predictive analytics helps Amazon, Target, John Deere and Apple understand their customers
- Discover how big data is behind the success of Walmart, LinkedIn, Microsoft and more
- Learn how big data is changing medicine, law enforcement, hospitality, fashion, science and banking
- Develop your own big data strategy by accessing additional reading materials at the end of each chapter
Published by: Wiley | Publication date: 03/22/2016Kindle book details: Kindle Edition, 320 pages
A former Wall Street quant sounds an alarm on the mathematical models that pervade modern life - and threaten to rip apart our social fabricWe live in the age of the algorithm. Increasingly, the decisions that affect our lives - where we go to school, whether we get a loan, how much we pay for insurance - are being made not by humans, but by mathematical models. In theory, this should lead to greater fairness: everyone is judged according to the same rules, and bias is eliminated. And yet, as Cathy O'Neil reveals in this urgent and necessary book, the opposite is true. The models being used today are opaque, unregulated, and incontestable, even when they're wrong. Most troubling, they reinforce discrimination. Tracing the arc of a person's life, O'Neil exposes the black box models that shape our future, both as individuals and as a society. These "weapons of math destruction" score teachers and students, sort CVs, grant or deny loans, evaluate workers, target voters, and monitor our health. O'Neil calls on modellers to take more responsibility for their algorithms and on policy makers to regulate their use. But in the end, it's up to us to become more savvy about the models that govern our lives. This important book empowers us to ask the tough questions, uncover the truth, and demand change.
Published by: Penguin | Publication date: 09/06/2016Kindle book details: Kindle Edition, 272 pages
This collection represents the full spectrum of data-related content we’ve published on O’Reilly Radar over the last year. Mike Loukides kicked things off in June 2010 with “What is data science?” and from there we’ve pursued the various threads and themes that naturally emerged. Now, roughly a year later, we can look back over all we’ve covered and identify a number of core data areas: Data issues -- The opportunities and ambiguities of the data space are evident in discussions around privacy, the implications of data-centric industries, and the debate about the phrase “data science” itself. The application of data: products and processes – A “data product” can emerge from virtually any domain, including everything from data startups to established enterprises to media/journalism to education and research. Data science and data tools -- The tools and technologies that drive data science are of course essential to this space, but the varied techniques being applied are also key to understanding the big data arena.The business of data – Take a closer look at the actions connected to data -- the finding, organizing, and analyzing that provide organizations of all sizes with the information they need to compete.
Published by: O'Reilly Media | Publication date: 08/30/2011Kindle book details: Kindle Edition, 149 pages
Big data has more disruptive potential than any information technology developed in the past 40 years. As author Jeffrey Needham points out in this revealing book, big data can provide unprecedented visibility into the operational efficiency of enterprises and agencies.Disruptive Possibilities provides an historically-informed overview through a wide range of topics, from the evolution of commodity supercomputing and the simplicity of big data technology, to the ways conventional clouds differ from Hadoop analytics clouds. This relentlessly innovative form of computing will soon become standard practice for organizations of any size attempting to derive insight from the tsunami of data engulfing them.Replacing legacy silos—whether they’re infrastructure, organizational, or vendor silos—with a platform-centric perspective is just one of the big stories of big data. To reap maximum value from the myriad forms of data, organizations and vendors will have to adopt highly collaborative habits and methodologies.
Published by: O'Reilly Media | Publication date: 05/06/2013Kindle book details: Kindle Edition, 94 pages
Written by renowned data science experts Foster Provost and Tom Fawcett, Data Science for Business introduces the fundamental principles of data science, and walks you through the "data-analytic thinking" necessary for extracting useful knowledge and business value from the data you collect. This guide also helps you understand the many data-mining techniques in use today.Based on an MBA course Provost has taught at New York University over the past ten years, Data Science for Business provides examples of real-world business problems to illustrate these principles. You’ll not only learn how to improve communication between business stakeholders and data scientists, but also how participate intelligently in your company’s data science projects. You’ll also discover how to think data-analytically, and fully appreciate how data science methods can support business decision-making.
- Understand how data science fits in your organization—and how you can use it for competitive advantage
- Treat data as a business asset that requires careful investment if you’re to gain real value
- Approach business problems data-analytically, using the data-mining process to gather good data in the most appropriate way
- Learn general concepts for actually extracting knowledge from data
- Apply data science principles when interviewing data science job candidates
Published by: O'Reilly Media | Publication date: 07/27/2013Kindle book details: Kindle Edition, 414 pages