Big Data: Using SMART Big Data, Analytics and Metrics To Make Better Decisions and Improve Performance
Convert the promise of big data into real world results There is so much buzz around big data. We all need to know what it is and how it works - that much is obvious. But is a basic understanding of the theory enough to hold your own in strategy meetings? Probably. But what will set you apart from the rest is actually knowing how to USE big data to get solid, real-world business results - and putting that in place to improve performance. Big Data will give you a clear understanding, blueprint, and step-by-step approach to building your own big data strategy. This is a well-needed practical introduction to actually putting the topic into practice. Illustrated with numerous real-world examples from a cross section of companies and organisations, Big Data will take you through the five steps of the SMART model: Start with Strategy, Measure Metrics and Data, Apply Analytics, Report Results, Transform.
- Discusses how companies need to clearly define what it is they need to know
- Outlines how companies can collect relevant data and measure the metrics that will help them answer their most important business questions
- Addresses how the results of big data analytics can be visualised and communicated to ensure key decisions-makers understand them
- Includes many high-profile case studies from the author's work with some of the world's best known brands
Published by: Wiley | Publication date: 01/09/2015Kindle book details: Kindle Edition, 256 pages
New and expanded edition.An International Bestseller - Over One Million Copies Sold!Shortlisted for the Financial Times/Goldman Sachs Business Book of the Year Award.Since Aristotle, we have fought to understand the causes behind everything. But this ideology is fading. In the age of big data, we can crunch an incomprehensible amount of information, providing us with invaluable insights about the what rather than the why.We're just starting to reap the benefits: tracking vital signs to foresee deadly infections, predicting building fires, anticipating the best moment to buy a plane ticket, seeing inflation in real time and monitoring social media in order to identify trends. But there is a dark side to big data. Will it be machines, rather than people, that make the decisions? How do you regulate an algorithm? What will happen to privacy? Will individuals be punished for acts they have yet to commit? In this groundbreaking and fascinating book, two of the world's most-respected data experts reveal the reality of a big data world and outline clear and actionable steps that will equip the reader with the tools needed for this next phase of human evolution.
Published by: John Murray | Publication date: 03/14/2013Kindle book details: Kindle Edition, 320 pages, ISBN 9781848547902
What is Big Data, and why should you care?Big data knows where you've been and who your friends are. It knows what you like and what makes you angry. It can predict what you'll buy, where you'll be the victim of crime and when you'll have a heart attack. Big data knows you better than you know yourself, or so it claims.But how well do you know big data?You've probably seen the phrase in newspaper headlines, at work in a marketing meeting, or on a fitness-tracking gadget. But can you understand it without being a Silicon Valley nerd who writes computer programs for fun?Yes. Yes, you can.Timandra Harkness writes comedy, not computer code. The only programmes she makes are on the radio. If you can read a newspaper you can read this book.Starting with the basics – what IS data? And what makes it big? – Timandra takes you on a whirlwind tour of how people are using big data today: from science to smart cities, business to politics, self-quantification to the Internet of Things. Finally, she asks the big questions about where it's taking us; is it too big for its boots, or does it think too small? Are you a data point or a human being? Will this book be full of rhetorical questions? No. It also contains puns, asides, unlikely stories and engaging people, inspiring feats and thought-provoking dilemmas. Leaving you armed and ready to decide what you think about one of the decade's big ideas: big data.
Published by: Bloomsbury Sigma | Publication date: 06/02/2016Kindle book details: Kindle Edition, 320 pages
Is the Brexit vote successful big data politics or the end of democracy? Why do airlines overbook, and why do banks get it wrong so often? How does big data enable Netflix to forecast a hit, CERN to find the Higgs boson and medics to discover if red wine really is good for you? And how are companies using big data to benefit from smart meters, use advertising that spies on you and develop the gig economy, where workers are managed by the whim of an algorithm?The volumes of data we now access can give unparalleled abilities to make predictions, respond to customer demand and solve problems. But Big Brother’s shadow hovers over it. Though big data can set us free and enhance our lives, it has the potential to create an underclass and a totalitarian state. With big data ever-present, you can’t afford to ignore it. Acclaimed science writer Brian Clegg - a habitual early adopter of new technology (and the owner of the second-ever copy of Windows in the UK) - brings big data to life.
Published by: Icon Books Ltd | Publication date: 08/03/2017Kindle book details: Kindle Edition, 176 pages
Less than 0.5 per cent of all data is currently analysed and used. However, business leaders and managers cannot afford to be unconcerned or sceptical about data. Data is revolutionizing the way we work and it is the companies that view data as a strategic asset that will survive and thrive. Bernard Marr's Data Strategy is a must-have guide to creating a robust data strategy. Explaining how to identify your strategic data needs, what methods to use to collect the data and, most importantly, how to translate your data into organizational insights for improved business decision-making and performance, this is essential reading for anyone aiming to leverage the value of their business data and gain competitive advantage.Packed with case studies and real-world examples, advice on how to build data competencies in an organization and crucial coverage of how to ensure your data doesn't become a liability, Data Strategy will equip any organization with the tools and strategies it needs to profit from big data, analytics and the Internet of Things.
Published by: Kogan Page | Publication date: 04/03/2017Kindle book details: Kindle Edition, 1 pages
A former Wall Street quant sounds an alarm on the mathematical models that pervade modern life - and threaten to rip apart our social fabricWe live in the age of the algorithm. Increasingly, the decisions that affect our lives - where we go to school, whether we get a loan, how much we pay for insurance - are being made not by humans, but by mathematical models. In theory, this should lead to greater fairness: everyone is judged according to the same rules, and bias is eliminated. And yet, as Cathy O'Neil reveals in this urgent and necessary book, the opposite is true. The models being used today are opaque, unregulated, and incontestable, even when they're wrong. Most troubling, they reinforce discrimination. Tracing the arc of a person's life, O'Neil exposes the black box models that shape our future, both as individuals and as a society. These "weapons of math destruction" score teachers and students, sort CVs, grant or deny loans, evaluate workers, target voters, and monitor our health. O'Neil calls on modellers to take more responsibility for their algorithms and on policy makers to regulate their use. But in the end, it's up to us to become more savvy about the models that govern our lives. This important book empowers us to ask the tough questions, uncover the truth, and demand change.
Published by: Penguin | Publication date: 09/06/2016Kindle book details: Kindle Edition, 220 pages
Big data has more disruptive potential than any information technology developed in the past 40 years. As author Jeffrey Needham points out in this revealing book, big data can provide unprecedented visibility into the operational efficiency of enterprises and agencies.Disruptive Possibilities provides an historically-informed overview through a wide range of topics, from the evolution of commodity supercomputing and the simplicity of big data technology, to the ways conventional clouds differ from Hadoop analytics clouds. This relentlessly innovative form of computing will soon become standard practice for organizations of any size attempting to derive insight from the tsunami of data engulfing them.Replacing legacy silos—whether they’re infrastructure, organizational, or vendor silos—with a platform-centric perspective is just one of the big stories of big data. To reap maximum value from the myriad forms of data, organizations and vendors will have to adopt highly collaborative habits and methodologies.
Published by: O'Reilly Media | Publication date: 05/06/2013Kindle book details: Kindle Edition, 94 pages
Big Data in Practice: How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary Results
The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively. This book fills the knowledge gap by showing how major companies are using big data every day, from an up-close, on-the-ground perspective. From technology, media and retail, to sport teams, government agencies and financial institutions, learn the actual strategies and processes being used to learn about customers, improve manufacturing, spur innovation, improve safety and so much more. Organised for easy dip-in navigation, each chapter follows the same structure to give you the information you need quickly. For each company profiled, learn what data was used, what problem it solved and the processes put it place to make it practical, as well as the technical details, challenges and lessons learned from each unique scenario.
- Learn how predictive analytics helps Amazon, Target, John Deere and Apple understand their customers
- Discover how big data is behind the success of Walmart, LinkedIn, Microsoft and more
- Learn how big data is changing medicine, law enforcement, hospitality, fashion, science and banking
- Develop your own big data strategy by accessing additional reading materials at the end of each chapter
Published by: Wiley | Publication date: 03/22/2016Kindle book details: Kindle Edition, 320 pages
January 2016This whitepaper provides an overview of the different big data options available in the AWS Cloud for architects, data scientists, and developers. For each of the big data analytics options, this paper describes the following: Ideal usage patterns, Performance, Durability and availability, Cost model, Scalability, Elasticity, Interfaces, and Anti-patterns. The paper concludes with scenarios that showcase the analytics options in use, as well as additional resources for getting started with big data analytics on AWS.Services covered in this whitepaper include Amazon Kinesis Streams, AWS Lambda, Amazon ElasticMapReduce, Amazon Machine Learning, Amazon DynamoDB, Amazon Redshift, Amazon Elasticsearch Service, and Amazon QuickSight. In addition, the paper also touches on Amazon EC2 instances, available as an option for self-managed big data applications.
Published by: Amazon Web Services | Publication date: 09/18/2016Kindle book details: Kindle Edition, 57 pages
Big Data: A Beginner's Guide To Using Data Science For Business (Transforming Information, Deep Learning, Boost Profits, Business Intelligence)
Do you feel you are falling behind on Big Data?... or do you see everyone using it to get ahead of you? Are you tempted to finally see what the hype is all about? Do you feel ignorant, unclear what Big Data is, and why it is the future? Are you terrified of ending up old having wasted years not taking advantage of your data?If you stay in the dark, you’ll never take advantage of this opportunity. Is this positive for you?Big Data: A Beginner's Guide To Using Data Science For Business gets you up to speed fast, including an exploration of the history and future of Big Data. This is a book of knowledge and doesn’t just tell you to try harder. Life rewards those who take matters into their own hands, and this book is where to start.Big Data is full of real-life examples of how big data impacts people just like you. These examples are backed up countless data expert studies, all which will arm you with a knowledge primed for success with using Big Data immediately.Easy-to-implement small changes and practical takeaways for immediate action.What happens if you ignore Big Data? • Learn the history of Big Data.• Why should you care about becoming an expert in Big Data?• What could you achieve with tips in the right direction• The consequences of ignoring big data in your businessHow will you learn to compete in this data-driven age? • Identify the keys to mastering big data• Which tools are used to win at this game• Tricks for getting your feet on the ground today• How to develop the competency you are lackingWhat happens when you don’t let life pass you by? • Never wonder "what if" you could have made millions with Big Data!• Wake up every day with high energy and desire • Inspire yourself and others to become experts at Big Data. • Fulfill your destiny and start getting paid for this knowledge. Find out how to let go of your lack of knowledge and take flight towards being a Big Data expert, period.Create the business of your dreams around Big Data. Try Big Data: A Beginner's Guide To Using Data Science For Business today by clicking the BUY NOW button at the top right of this page! P.S. You’ll be on your way to mastering Big Data within 24 hours.
Publication date: 08/21/2017Kindle book details: Kindle Edition, 75 pages