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Marketing Management

https://www.kobo.com/us/en/ebook/marketing-management-3...
Marketing management is a business discipline which is focused on the practical application of marketing techniques and the management of a firm's marketing resources and activities. Rapidly emerging forces of globalization have led firms to market beyond the borders of their home countries, making international marketing highly significant and an integral part of a firm's marketing strategy. Marketing managers are often responsible for influencing the level, timing, and composition of customer demand accepted definition of the term. In part, this is because the role of a marketing manager can vary significantly based on a business's size, corporate culture, and industry context.

Sensory Marketing

https://www.kobo.com/us/en/ebook/sensory-marketing-1...
Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers' perception and behaviour. Integrating the company constraints and classical approaches of branding and communication, the author presents sensory marketing as an emergent marketing paradigm in theory and practice. This book will be an important contribution that will provide useful reading for marketing scholars and consumer psychologists across the world.

Brilliant Marketing

https://www.kobo.com/us/en/ebook/brilliant-marketing-1...
Marketing has never been so important because business has never been so competitive. Brilliant Marketing shows anyone how they can devise and execute winning marketing strategies. With practical advice from start to finish, this updated new edition gives you the lowdown on what works and how you can succeed with your campaigns. Brilliant outcomes: Understand the ideas, actions, campaigns that make a real difference. Get a complete marketing skill-set to seduce and inspire. Be a master of strategy - from thinking to planning to execution.

M- marketing

https://www.kobo.com/us/es/ebook/m-marketing...
Con la aparición de la telefonía móvil, la comunicación, tanto personal como profesional, ha dado un gran salto porque ha hecho posible que las personas puedan estar conectadas en cualquier parte y en cualquier momento. La posibilidad de una comunicación interpersonal ininterrumpida ha variado la forma de actuación y comportamiento del usuario. Gracias a los terminales de tipo smartphone, y mediante la conexión a Internet, que nos ofrece acceso continuo a cualquier tipo de información en cualquier momento o lugar, podemos comercializar, comprar, gestionar o comentar en tiempo real nuestra aplicación web, plataforma, blog o red social. En este curso analizaremos todos aquellos aspectos que necesitas saber sobre el marketing móvil (mobile marketing).

Marketing With No Money

https://www.kobo.com/us/en/ebook/marketing-with-no-money...
Marketing With No Money

Suchmaschinen-Marketing

https://www.kobo.com/us/de/ebook/suchmaschinen-marketing-3...
Suchmaschinen-Marketing spielt nicht nur eine zentrale Rolle beim Einkauf über das Internet, sondern kommt auch immer mehr beim Offline-Kauf zum Tragen. (1) Vor allem für kleine und mittlere Unternehmen ist das Suchmaschinen-Marketing eine gute und kostengünstigere Alternative zur klassischen Werbung. (2) Die Zukunft für dieses Marketing-Instrument sieht rosig aus, denn immer mehr Wettbewerber springen auf diesen Zug auf. Allerdings werden die Suchbegriffe auf mitbewerberintensiven Märkten immer teurer werden. (2) , (3)

Internet Marketing Mechanics

https://www.kobo.com/us/fr/ebook/internet-marketing-mechanic...
Internet Marketing Mechanics

Candy-coated Marketing

https://www.kobo.com/us/en/ebook/candy-coated-marketing...
This eBook is the embodiment of a conviction that: Ethical marketing is good for business; Just as marketing for a social goal need not rule out a commercial one, marketing to children and a commercial focus are not mutually exclusive; and By taking 'collective responsibility', brands and marketers can, and should, be making a positive difference to modern childhood. Candy-coated Marketing portrays marketing to children as a widespread and often inappropriate business practice, but it also corroborates marketing's ability to evoke and elicit change. Ultimately, it is the positive potential of this 'change' that is the author's primary motivation in writing.

Internet Marketing Pitfalls

https://www.kobo.com/us/en/ebook/internet-marketing-pitfalls...
Internet Marketing Pitfalls

Branchenreport Marketing & Werbung

https://www.kobo.com/us/de/ebook/branchenreport-marketing-we...
Die Werbebranche ging in der zweiten Jahreshälfte auf Talfahrt. Die Eurokrise schlägt auf die Werbekonjunktur durch. Die Kunden geben Werbeetats nur zögerlich frei. Die führenden Werbeholdings senken ihre Wachstumsprognosen. Der Online-Werbemarkt allerdings wächst unbeirrt weiter.

Film Marketing

https://www.kobo.com/us/en/ebook/film-marketing-1...
Film Marketing is the first book to consolidate existing literature into a well informed and academically sound textbook. The book focuses on the film industry as a whole, which incorporates popular (mainstream) fiction films (usually) in English, non English language fiction films, documentary films and art house films. In doing so, it is firmly embedded in the global film industry. Although the film industry is global, it is dominated by the Hollywood major studios, and as such, discussion of the Hollywood film industry will be highlighted. But, unlike other film marketing books on the market, this book also highlights other successful film industries, such as Korea, Nigeria and India, as well as looking at examples of film marketing practices from a range of other countries which provide interesting case studies from Denmark, France, the UK and Hong Kong. Film Marketing offers the student a unique combination of theory and practice and written in accessible student-friendly manner, presents an appealing and must-have text for anyone studying film. The book includes full pedagogical features and additional lecture resources, available at www. textbooks. elsevier.com allowing for easy use by both lecturer and student. To access the Teaching Support Materials, click on the Instructor Manual tab at the top right of the page. You must be registered and logged in to view theis tab.

Sport Marketing

https://www.kobo.com/us/en/ebook/sport-marketing-1...
This is a highly accessible text that provides detailed coverage of the key concepts, ideas, principles and techniques of sport marketing. It combines clear and concise explanations with applied case studies, supported by clear objectives, learning activities and points for reflection. UK-based examples are used throughout and the book successfully combines both theory and practice. The field of sport marketing is an exciting and fast-moving part of the sports industry that presents new challenges requiring innovative and effective solutions. Engagement with sport marketing therefore equips students with valuable transferable skills necessary for all sport managers of the future.

Marketing Masters

https://www.kobo.com/us/en/ebook/marketing-masters...
The tools found in "Marketing Masters" can be successfully implemented by entrepreneurs, Fortune 500 CEO's, sales teams, and nonprofit executives. The business environment is constantly ravaged with changes-"Marketing Masters" provides creative strategies colliding the old school of marketing with today's digital strategies connecting with the NOW generation. You will immediately convert consumers to customers, relationships into partnerships, and ideas into realities.

Ethno-Marketing

https://www.kobo.com/us/de/ebook/ethno-marketing-1...
Werbung für in Deutschland lebende Migranten sagen Experten hervorragende Zukunftschancen voraus. Mit 170 Milliarden Euro ist die Kaufkraft der ethnischen Gruppen, vor allem die der Türken und Russen, beachtlich. Problematisch: Viele Werbungtreibende haben Berührungsängste mit den ausländischen Zielgruppen, oftmals fehlt ihnen das Wissen.

Startup marketing

https://www.kobo.com/us/it/ebook/startup-marketing...
In un mondo in cui la competizione per ottenere l'attenzione degli utenti è in costante aumento, il marketing in una startup è l'elemento che fa la differenza. Il growth hacking e il marketing non sono due facce della stessa medaglia, ma due approcci complementari al raggiungimento di un obiettivo comune, in un'organizzazione dalla natura incerta dove il primo scopo è quello della crescita. Il growth hacking non consiste nel mettere assieme una serie di trucchi e segreti per acquisire utenti ma si basa su una metodologia che combina creatività, analisi, strategia e pianificazione nelle diverse fasi di sviluppo dell'idea. Ecco perché tutti ne parlano, senza riuscire veramente a capire di cosa si tratta. Startup Marketing è una guida completa per comprendere, definire e applicare le strategie di marketing per un progetto o un prodotto digitale, focalizzandosi in modo semplice, pratico e completo sui modelli, le attività e le best practice utili per sviluppare il proprio business.

Coupon-Marketing

https://www.kobo.com/us/de/ebook/coupon-marketing-2...
Eine moderne Version von Rabattmarken, die sich in der Vergangenheit in Deutschland noch nie so richtig durchsetzen konnten, ist hierzulande nun groB in Mode. Moderne Couponing-Kampagnen begeistern die deutschen Verbraucher.

Marketing the City

https://www.kobo.com/us/en/ebook/marketing-the-city...
This book assesses the value of flagship developments and draws out lessons for best policy and practice. It looks at marketing strategies and the sales process for flagship developments and the areas in which they are located for urban regeneration. It discusses the management of marketing strategies and the development through the policy formulation, project implementation and policy/project evaluation. The author examines the strategies to date of 'marketing the city' and the conceptual scope and limits for developing the concept. He also looks at the extent to which people can be integrated into the urban 'product' and the advantages and disadvantages of this. Finally the impact of all these issues is assessed for the policy makers, planners, developers, architects and city authorities.

Niche Marketing Profits

https://store.kobobooks.com/en-US/ebook/niche-marketing-prof...
Are you looking for ways to potentially make hundreds of thousands of dollars from your own profitable online business? You are not alone. Most people today have at least thought about how they could make money by having a business online. Anyone can learn marketing. Anyone can learn how to find niches in the market once they know where to look. And anyone can learn to actually use niches in the market to start an actual marketing business. If you are like most people, you have thought seriously about creating an online business. Thanks to the internet, creating your own business is easier than ever and can be very profitable. Each year, the number of people who are working at home continues to climb. Here is what you will learn inside this book: What is niche marketing; Who can use niche marketing; Making niche marketing part of your business; Using niche marketing to grow your business; Marketing tips using niches and a lot more.

Le langage du marketing

https://store.kobobooks.com/fr-US/ebook/le-langage-du-market...
Explique les expressions utilisées lors des relations entretenues avec des professionnels de cette branche. Copyright Electre

Food Marketing

https://www.kobo.com/us/it/ebook/food-marketing-1...
Il food è diventata la nuova religione di consumo, la cultura dei giovani, l'argomento mediatico vincente, Expo incluso, ma ancora esiste un grande divario tra il successo del fenomeno e la sua interpretazione. Questo volume analizza le nuove tendenze di consumo dei foodies e contemporaneamente suggerisce alle aziende e agli imprenditori come operare in questi mercati sia per avere successo, sia per evitare dei guai: essere italiani aiuta, ma non è sufficiente! Il settore food è forse il più complesso nel quale operare, quello che richiede maggior equilibrio tra creatività e utilizzo di regole ormai consolidate e scientifiche. L'innovazione, vista come capacità di leggere i nuovi significati di consumo nel mondo alimentare, è la chiave per avere successo insieme al coraggio e alla coerenza imprenditoriale. E questo libro si propone come una risorsa operativa di riferimento nel settore.
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