Strategy is about identifying why your business matters, not just analysing the competition. Cynthia Montgomery reveals how leaders can embrace the crucial role of The Strategist to really define and drive the objectives and advantages to power their companies forward.Based on her legendary strategy course, one of the most oversubscribed executive courses at Harvard Business School, Cynthia Montgomery offers a radically new perspective on a leader’s most vial role.Montgomery’s course teaches seasoned executives, owners and CEOs a totally new way to understand how to lead with vision and values, a way that fuses leadership with strategy. She shows that strategy is not just a tool for outwitting the competition – it is the most powerful means a leader has for shaping a firm itself.Montgomery takes the readers through the paces of her world-renowned course, teaching them how to develop the skills and sensibilities that living strategy and real leadership demand.No other book marries strategy and leadership in the same way – a way readers will find challenging, intriguing, and ultimately, inspiring.
Published by: HarperCollins Business | Publication date: 04/26/2012Kindle book details: Kindle Edition, 210 pages
Does your digital marketing pack a punch? Written with the marketer's best interests in mind, this friendly, down-to-earth guide shows you how to use proven digital marketing strategies and tactics to expand the reach of your brand, increase audience engagement, and acquire and monetize customers. From current best practices in SEO and SEM to the latest ways to effectively use content marketing and influencer marketing—and everything in between—Digital Marketing For Dummies helps you get the most out of all your digital marketing efforts. What worked in digital marketing just a few years ago is quickly losing relevance as electronic platforms—and the people who use them—continue to evolve. So how do you keep afloat in this fast-paced and ultra-competitive environment? Don't sweat it! Digital Marketing For Dummies takes the guesswork out of marketing in the digital age, offering the latest tips and techniques for utilizing technology to get your product or services out to the masses. Whether you're looking to craft a killer campaign from scratch or just want to beef up your social media presence, you'll find everything you need to meet your business goals—and boost your bottom line.
- Develop an individually tailored digital marketing campaign
- Offer an effective lead magnet to convert visitors
- Keep your audience invested in your brand, products, and services
- Create a return path with frequent and strategic communication with your customers
Published by: For Dummies | Publication date: 12/27/2016Kindle book details: Kindle Edition, 328 pages
The third edition of Corporate Finance retains its clear and user-friendly writing style to cover all of the latest research and topic areas most pertinent to Corporate Finance courses. This new edition sees updated discussion on current trends such as ethics and risk, as well new Real World Insight boxes which provide real life examples of corporate finance in practice.
Published by: McGraw-Hill Higher Education | Publication date: 03/11/2016Kindle book details: Kindle Edition, 904 pages
Business Accounting and Finance, is a clear, comprehensive and engaging text that is essential reading for anyone studying accounting and finance. Carefully structured to reflect the topics covered in most one or two semester modules, the book comprises three parts: Financial Accounting, Management Accounting and Business Finance.
Published by: Financial Times/ Prentice Hall | Publication date: 11/09/2011Kindle book details: Kindle Edition, 772 pages
This book throws light on one of an emerging feature of the modern Finance Function which has previously received little attention in academic and research circles - the development of Finance Business Partnering as the model for cross-functional communication and decision support. It covers the topic from two complementary angles - the experience of the author and his colleagues in developing learning programmes of world class companies and focused research into their practices.The book is highly readable because, after three early chapters to set the scene, the focus is on engaging case studies which describe what some of these leading companies are actually doing, the challenges they face and the lessons learned. The concluding chapter then puts forward some provisional conclusions which should contribute to a healthy ongoing debate about the best ways to define, identify and develop the right set of skills for the Finance Business Partners of the future.
Publication date: 07/10/2013Kindle book details: Kindle Edition, 136 pages
Social media sites offer a massive range of benefits for small businesses. Not only are they a low-cost way to build brand awareness about your business and your products, but they’re also an excellent way to attract new customers. The key to success with social media marketing is to understand the right ways to leverage each social media platform to your advantage.You can use the social media service to streamline your social marketing campaigns and increase your visibility across a broad range of social channels easily, including Facebook, Twitter, LinkedIn, Google Plus, Instagram, SnapChat, YouTube, and many others.If you can get it right, chances are your business will reap the rewards in the form of a huge spike in sales. Other Available Books: *The Power of Positive Affirmations: Each Day a New Beginning *Christian Living: 2 Books with Bonus Content. *Bitcoin and Digital Currency for Beginners: The Basic Little Guide. *Investing in Gold and Silver Bullion - The Ultimate Safe Haven Investments. *Nigerian Stock Market Investment: 2 Books with Bonus Content. *The Dividend Millionaire: Investing for Income and Winning in the Stock Market. *Economic Crisis: Surviving Global Currency Collapse - Safeguard Your Financial Future with Silver and Gold. *Passionate about Stock Investing: The Quick Guide to Investing in the Stock Market. *Guide to Investing in the Nigerian Stock Market. *Building Wealth with Dividend Stocks in the Nigerian Stock Market (Dividends - Stocks Secret Weapon). *Beginners Basic Guide to Investing in Gold and Silver Boxed Set. *Beginners Basic Guide to Stock Market Investment Boxed Set. *Precious Metals Investing For Beginners: The Quick Guide to Platinum and Palladium. *Child Millionaire: Stock Market Investing for Beginners - How to Build Wealth the Smart Way for Your Child - The Basic Little Guide. *Taming the Tongue: The Power of Spoken Words. *The Real Estate Millionaire: Beginners Quick Start Guide to Investing In Properties and Learn How to Achieve Financial Freedom. *Business: How to Quickly Make Real Money - Effective Methods to Make More Money: Easy and Proven Business Strategies for Beginners to Earn Even More Money in Your Spare Time. *Finance: Cloud Computing, Cyber Security and Cyber Heist - Beginners Guide to Help Protect Against Online Theft in the Cyber World. *Money: Small Business Opportunities - Money Making Ideas - Start Your Own Business for Beginners - Escape the Rat Race and Be Your Own Boss.
Publication date: 08/11/2016Kindle book details: Kindle Edition, 66 pages
The modern marketplace is increasingly unpredictable and there is an ever-greater need for non-financial managers to understand the financial and management accounting process.How to Understand Business Finance is part of the bestselling Creating Success series published in association with the Sunday Times, which has been translated into 25 languages with over 500, 000 copies sold. This book is written for those managing a business in a real market. It provides a quick and effective course in financial literacy, aimed at the pursuit of business growth, in the context of the journey of a business from initial set-up through its first year of trading.As well as learning how to understand balance sheets and profit and loss accounts, readers will also learn the principles of: market dynamics; budgeting and forecasting; fixed and variable costs; break-even analysis; the difference between profit and cash; financial ratios for measuring business performance; investment appraisal; stock market ratios; shareholder value; financial measures for improving business performance, and much more.How to Understand Business Finance demystifies financial helps you to understand double entry bookkeeping, supply chain management, the difference in American and British accounting terminology, financial ratios for measuring business performance, common acronyms, and the real cash flow implications of working capital.
Published by: Kogan Page | Publication date: 04/03/2010Kindle book details: Kindle Edition, 176 pages
Investing: 30 Must Know Concepts to Understand When Investing (Investing for Beginners, Personal Finance, Business & Money, Investing, Money Management)
"Proper Preparation Prevents Piss Poor Performance"...Are you looking to increase your wealth? Are you new to investing? Have you been putting it off due to lack of knowledge? Do to fear? On a budget? Want an overview without having to pay a consultant?Look no further, "Investing: 30 Must Know Concept to Understand While Investing" is your guide. Inside this book we provide you with exactly what you need to know to begin investing at a beginner to intermediate level. We provide you with this information in an easy to digest format. The concepts are divided into ones that are imperative to understand before investing, ones to apply in order to grow your portfolio & more..Lets Get You Started...Download Your Book Today..By Scrolling to The Stop & Selecting Buy Now w/ 1 Click
Publication date: 09/18/2015Kindle book details: Kindle Edition, 42 pages
The “Blind-Spots Syndrome” undermines or destroys too many businesses. Mattson offers six powerful leadership strategies that help you identify and correct the most dangerous leadership oversights … and take your company into the top tier.Most leaders are passionate about their business, and if they had better ideas for how to grow their company, they would use them. They really do want to move their company into the top rank … but they have learned first-hand that just wanting that is not enough. They work very, very hard … but after a while, they realize that, no matter how hard they work, something important seems to be missing, and they’re not quite sure what that something is. They’ve fallen prey to the “Blind Spots Syndrome” – they don’t know what they don’t know about the obstacles they face.THE ROAD TO EXCELLENCE identifies the common blind spots that can take any business off track. The book gives you six powerful leadership strategies that, when followed, make it easier for you to find the answer the critical question: What, exactly, stands between my company and organizational Excellence – and what do I do about it? Only when you’ve answered that question can you take your company into the top tier!
Publication date: 02/25/2018Kindle book details: Kindle Edition, 158 pages
Up To Date Business Including Lessons in Banking, Exchange, Business Geography, Finance, Transportation and Commercial Law Home Study Circle Library Series (Volume II.)
This book was converted from its physical edition to the digital format by a community of volunteers. You may find it for free on the web. Purchase of the Kindle edition includes wireless delivery.
Publication date: 03/24/2011Kindle book details: Kindle Edition, 353 pages