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Search Marketing Strategies

Search Marketing Strategies focuses on how to make the most from the search engine industry. Concentrating on the strategic element rather than the procedural approach, the author demonstrates how to adapt the tactical techniques, such as paid search, site side optimization and analytics packages, into search strategies in order to achieve marketing or corporate objectives such as branding, sales and customer acquisition.

The Dismal State of the Great Lakes

"Ludwig tells powerful stories about places, people and environmental issues. He narrates with unfl inching honesty his experiences investigating and tracking down the culprits in continuing environmental contamination. He rises to meet the beauty and grace of the Great Lakes with lively tales of decades out on their waters as a researcher. This book is an indispensable part of the Great Lakes literary canon." Dave Dempsey, author of "On the Brink: The Great Lakes in the 21st Century" and "The Blanchard Connection". "Ludwig has written a monumental compendium about the largest source of fresh water in the world, a life support system whose function he reveals has been under siege. It refl ects what happened as peer reviewed science, public health, and common sense were set aside and corporate-creep infected the chambers where policy decisions are made. It also parallels the same problem where humanity is now under siege from a growing list of epidemics of endocrine-related disorders - the problem fi rst reported by Ludwig and his cronies back in the early 80s." Theo Colborn, Ph.D President, The Endocrine Disruption Exchange

RHS The Garden Anthology

An anthology of the best garden writing from the pages of The Garden, the magazine of the Royal Horticultural Society. As well as revealing key moment from a time of intense change, this anthology paints a rich and intriguing picture of what gardening means today. The writers tell of plant-hunting and new gardening practices, fashion and growing food, whilst shedding light on the inner landscape of the thoughtful gardener. Collected and curated by Ursula Buchan, herself an anthologist, The Garden Anthology presents a narrative of thoughts and opinions for keen gardeners to help navigate the gardening year, and comprises the best writing from more than the last 100 years. This 320-page reading book includes short essays, opinions, thoughts and excerpts from 80 garden writers and designers including James Wong, Sir Roy Strong, Helen Dillon, Anna Pavord, E A Bowles, Gertrude Jekyll, John Brookes, Tim Richardson, Joy Larkcom, Hugh Johnson, Nigel Slater, Lia Leendertz, Ursula Buchan, Nigel Colborne and Mary Keen under the universally-appealing subjects of: the kitchen garden; wildlife and wildflowers; gardens; garden design; the environment; plants; people; seasons and the weather.