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Brilliant Marketing Plans

https://www.kobo.com/us/en/ebook/brilliant-marketing-plans-e...
Provides a practical and project-based approach so you can put marketing plans into action quickly and effectively. Following a brief overview of the planning process, each chapter provides a self-contained guide to planning a specific marketing task, the range of plans included cover the most common challenges facing marketing teams in both consumer and business-to-business sectors. Includes templates and worked up marketing plans and is rigorous and thorough equipping you with plans that really work.

Marketing Training Services

https://www.kobo.com/us/en/ebook/marketing-training-services...
Ian Linton's book is designed to help both corporate training departments and specialist training organizations. It shows how to use modern marketing and communication techniques to increase current course uptake, win support for future activity and build long-term relationships with customers and trainees. The author first analyses the marketplace for training services. He goes on to review the main marketing methods, including advertising, direct mail and seminars, and explains how to determine and apply the most appropriate mix as part of an integrated approach. He then deals with developing and maintaining productive relationships with the parties involved and finally advises on managing the marketing process. The emphasis throughout is on the practical, with checklists, worked examples and case histories from a wide range of market sectors.

The Secrets of Success in Marketing

https://www.kobo.com/us/en/ebook/the-secrets-of-success-in-m...
Real world marketing for real world professionals everything you need to know to be the best in the business. Marketing has never been more pressured than it is today, and. as a marketing professional, you are increasingly expected to do more for less and The Secrets of Success in Marketing is the book to offer some relief. These are the real secrets, all learned from years of experience and successful marketing, and they re the secrets that the seriously successful use to stay ahead of the game. A practical, project-based approach creates a series of self-contained guides to planning, implementing and managing consumer and business-to-business marketing projects ideal for busy marketing professionals who want fast, focussed advice. Real-life examples and case studies are drawn from market leaders in a variety of sectors, and this insight combined with the expert experience of a renowned author create a unique approach to teaching the core skills of marketing.

Taking Technology to the Market

https://store.kobobooks.com/en-US/ebook/taking-technology-to...
With intensifying competitive activity and continuing budget constraints, technology marketing teams are under pressure to be more accountable and deliver measurable results that demonstrate an effective return on investment. To add to the complexity, the market for technology products and services is global, with continuing growth in both developed and developing territories. Taking Technology to the Market provides a practical guide to the critical success factors in marketing technology. It uses a project-based approach, providing comprehensive guidelines for key strategic and tactical marketing programmes. The book will help you improve your chances of developing a winning marketing programme by providing essential steps to success and insight into best practice. Individual chapters provide self-contained guides to planning specific marketing tasks. The range of tasks covers the most common challenges facing marketing teams in technology companies. The book will help you understand the key success factors for overcoming a range of marketing challenges and give you the tools to put specific programmes into action quickly and effectively. The technology sector is a global business characterised by short product cycles, rapid change, longer-term customer relationships, complex decision-making processes, high levels of collaboration and partnership with customers and the supply chain, diverse channels to market and an emphasis on the value of information. These factors make the marketing of technology products and services a distinct discipline within the overall marketing spectrum to which Taking Technology to the Market is the definitive guide.

Taking Technology to the Market

https://www.kobo.com/us/en/ebook/taking-technology-to-the-ma...
With intensifying competitive activity and continuing budget constraints, technology marketing teams are under pressure to be more accountable and deliver measurable results that demonstrate an effective return on investment. To add to the complexity, the market for technology products and services is global, with continuing growth in both developed and developing territories. Taking Technology to the Market provides a practical guide to the critical success factors in marketing technology. It uses a project-based approach, providing comprehensive guidelines for key strategic and tactical marketing programmes. The book will help you improve your chances of developing a winning marketing programme by providing essential steps to success and insight into best practice. Individual chapters provide self-contained guides to planning specific marketing tasks. The range of tasks covers the most common challenges facing marketing teams in technology companies. The book will help you understand the key success factors for overcoming a range of marketing challenges and give you the tools to put specific programmes into action quickly and effectively. The technology sector is a global business characterised by short product cycles, rapid change, longer-term customer relationships, complex decision-making processes, high levels of collaboration and partnership with customers and the supply chain, diverse channels to market and an emphasis on the value of information. These factors make the marketing of technology products and services a distinct discipline within the overall marketing spectrum to which Taking Technology to the Market is the definitive guide.

Wuthering Heights

https://www.kobo.com/us/en/ebook/wuthering-heights-49...
'I am Heathcliff - he's always, always in my mind.' Discovered on the streets of Liverpool, Heathcliff is rescued by Mr Earnshaw and taken to the remote Yorkshire farmhouse of Wuthering Heights. Earnshaw's daughter Catherine rapidly forms a passionate attachment to him, but when Catherine's brother takes over the Heights, Heathcliff is lowered to the position of a barely-tolerated farmhand. When Catherine decides to marry the refined Edgar Linton instead, Heathcliff turns revenger. He determines to degrade not only those who sought to degrade him, but their children after them. Wuthering Heights is one of the most famous love stories in the English language. It is also, as the Introduction to this edition explores, one of the most potent revenge narratives. Its ingenious narrative structure, vivid evocation of landscape, and the extraordinary power of its depiction of love and hatred have given it a unique place in English literature. This edition reproduces the authoritative Clarendon text, with revised and expanded notes and a selection from the poems of Emily Brontë. ABOUT THE SERIES: For over 100 years Oxford World's Classics has made available the widest range of literature from around the globe. Each affordable volume reflects Oxford's commitment to scholarship, providing the most accurate text plus a wealth of other valuable features, including expert introductions by leading authorities, helpful notes to clarify the text, up-to-date bibliographies for further study, and much more.

Wuthering Heights

https://www.kobo.com/us/en/ebook/wuthering-heights-48...
First published in 1847, Wuthering Heights is set on the bleak Yorkshire moors, where the drama of Catherine and Heathcliff, Heathcliff's cruel revenge against Edgar and Isabella Linton, and the promise of redemption through the next generation, is enacted. This edition uses the authoritative Clarendon text, and in a new introduction Patsy Stoneman considers the bewildering variety of critical interpretations to which the novel has been subject, as well as offering some provocative new insights for the modern reader.

Dickens and the Rise of Divorce

https://www.kobo.com/us/en/ebook/dickens-and-the-rise-of-div...
Questioning a literary history that, since Ian Watt's Rise of the Novel, has privileged the courtship plot, Kelly Hager proposes an equally powerful but overlooked narrative focusing on the failed marriage. Hager maps the legal history of marriage and divorce, providing crucial background as she reveals the prevalence of the failed-marriage plot in eighteenth- and nineteenth-century British novels. Dickens's novels emerge as representative case studies in their preoccupations with the disintegration of marriage, the far-reaching and disastrous effects of the doctrine of coverture, and the comic, spectacular, and monstrous possibilities afforded by the failed-marriage plot. Setting his narratives alongside the writings of liberal reformers like John Stuart Mill and the seemingly conservative agendas of Caroline Norton, Eliza Lynn Linton, and Sarah Stickney Ellis, Hager also offers a more contextualized account of the competing strands of the Woman Question. In the course of her revisionist readings of Dickens's novels, Hager uncovers a Dickens who is neither the conservative agent of the patriarchy nor a novelistic Jeremy Bentham, and reveals that tipping the marriage plot on its head forces us to adjust our understanding of the complexities of Victorian proto-feminism.

Dickens and the Rise of Divorce

https://store.kobobooks.com/en-US/ebook/dickens-and-the-rise...
Questioning a literary history that, since Ian Watt's Rise of the Novel, has privileged the courtship plot, Kelly Hager proposes an equally powerful but overlooked narrative focusing on the failed marriage. Hager maps the legal history of marriage and divorce, providing crucial background as she reveals the prevalence of the failed-marriage plot in eighteenth- and nineteenth-century British novels. Dickens's novels emerge as representative case studies in their preoccupations with the disintegration of marriage, the far-reaching and disastrous effects of the doctrine of coverture, and the comic, spectacular, and monstrous possibilities afforded by the failed-marriage plot. Setting his narratives alongside the writings of liberal reformers like John Stuart Mill and the seemingly conservative agendas of Caroline Norton, Eliza Lynn Linton, and Sarah Stickney Ellis, Hager also offers a more contextualized account of the competing strands of the Woman Question. In the course of her revisionist readings of Dickens's novels, Hager uncovers a Dickens who is neither the conservative agent of the patriarchy nor a novelistic Jeremy Bentham, and reveals that tipping the marriage plot on its head forces us to adjust our understanding of the complexities of Victorian proto-feminism.
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